Naming two-digit Arabic numerals: Evidence from masked priming studies.

The authors investigated how 2-digit Arabic numerals are named by looking at the effects of masked primes on the naming latencies. Target numerals were named faster when prime and target shared a digit at the same position (e.g., the target 28 primed by 18 and 21). In contrast, naming latencies were slower when prime and target shared 1 or 2 digits at noncorresponding places (e.g., the target 28 primed by 82, 86, or 72). Subsequent experiments showed that these priming effects were situated at the level of the verbal production of the Arabic numerals. The data point to a nonsemantically mediated route from visual input to verbal output in the naming of 2-digit Arabic numerals. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Interactive Effects of Numerical Surface Form and Operand Parity in Cognitive Arithmetic.

In Experiment 1, adults (n = 48) performed simple addition, multiplication, and parity (i.e., odd-even) comparisons on pairs of Arabic digits or English number words. For addition and comparison, but not multiplication, response time increased with the number of odd operands. For addition, but not comparison, this parity effect was greater for words than for digits. In Experiment 2, adults (n = 50) solved simple addition problems in digit and word format and reported their strategies (i.e., retrieval or procedures). Procedural strategies were used more for odd than even addends and much more for word than digit problems. The results indicate that problem encoding and answer retrieval processes for cognitive arithmetic are interactive rather than strictly additive stages. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Long-term semantic memory versus contextual memory in unconscious number processing.

Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the "larger" response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The relative time course of semantic and phonological activation in reading Chinese.

The relative time course of semantic and phonological activation was investigated in the context of whether phonology mediates access to lexical representations in reading Chinese. Compound words (Experiment 1) and single-character words (Experiments 2 and 3) were preceded by semantic and phonological primes. Strong semantic priming effects were found at both short (57 ms) and long (200 ms) stimulus onset asynchrony (SOA), but phonological effects were either absent in lexical decision (Experiment 1), were present only at the longer SOA in character decision (Experiment 2) or were equally strong as semantic effects in naming (Experiment 3). Experiment 4 revealed facilitatory or inhibitory effects, depending on SOA, in phonological judgments to character pairs that were not phonologically but semantically related. It was concluded that, in reading Chinese, semantic information in the lexicon is activated at least as early and just as strongly as phonological information. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Summation of activation: Evidence from multiple primes that converge and diverge within semantic memory.

Six experiments addressed the combinatorial influence of multiple related primes in naming, lexical decision, and relatedness judgment performance. Primes either converged on a single semantic representation (e.g., LION-STRIPES-TIGER) or diverged onto distinct semantic representations (e.g., KIDNEY-PIANO-ORGAN). The facilitatory influence of 2 related primes was well predicted by the sum of the influences from the single-related-prime conditions (1) for both convergent and divergent primes, (2) in lexical-decision and naming, (3) across varying prime-target stimulus onset asynchronies, and (4) under target-degradation conditions that increased the priming effects. The relatedness-judgment task yielded an additive pattern of priming for convergent prime conditions; however, an underadditive pattern of priming was found for divergent prime conditions. Discussion focuses on the role of attentional systems that modulate the type of information used to perform a given task. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Priming and constraints it places on theories of memory and retrieval.

Associative priming occurs in a large number of memory retrieval tasks, including lexical decisions, naming, item recognition, and judgments of spatial location. Priming has been commonly attributed to the spread of activation or to the construction of compound retrieval cues. This article examines the relative abilities of spreading-activation and non-spreading-activation theories of priming to account for experimental results on multiple-step priming, the effects of different types of primes (e.g., nonwords vs words), priming that spans an intervening item, priming in the naming task, and priming of associative judgments. Two conclusions are justified: First, non-spreading activation theories will have to be specified in greater detail before definitive tests of them can be made, and second, a rejection of spreading-activation mechanisms is premature. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g., rose-ROSE) facilitates picture naming independently of the target's name frequency. In Experiment 2, primes that were homophones of picture targets (e.g., rows-ROSE) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Automatic semantic priming: Effect of category exemplar level and word association level.

Evaluated semantic priming when the prime was masked below naming threshold and the target was named in 4 experiments with 263 undergraduates. Exp I showed that when word primes were masked and word targets were named, prior knowledge of the related pairs did not alter semantic priming. Semantic priming within categories occurred only when the prime stimulus was the 1st category exemplar. Findings of Exp II indicate that when masked pictures were used as primes, semantic priming for word targets was sensitive to the category exemplar level of the prime but not to the category exemplar level of the target. Word association norms collected in Exp III did not support the hypothesis that the effect of category exemplar level was mediated by the strength of word association. Exp IV revealed significant semantic priming for masked picture primes and within-category word targets, regardless of the level of word association between prime and target. Exp IV also demonstrated semantic priming for high word association targets that were not members of the same semantic category. For all experiments, Ss with the longest average reaction times (RTs) also showed the largest semantic priming effect for naming word targets. It is suggested that viewing one of the highest ranking category exemplars activates the memory representation of the category, perhaps because such prototypic exemplars are contained within the category concept itself. (22 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Handedness and performance variability as factors influencing mirror movement occurrence

The priming effects of graphemically similar (e.g., HOSE) and graphemically dissimilar (e.g., ROWS) rhymes on the naming of target words (NOSE) were examined at prime-target stimulus onset asynchronies (SOA) of 36, 70, and 250 msec. A four-field presentation procedure was used of mask-prime-mask-target. The effects of rhyme primes were measured relative to those of nonrhyming control primes (CHEF, DISH) that matched the rhymes in frequency and length and shared no letters in the same positions. At SOAs of 36 and 70 msec, rhyme priming was inhibitory and equal for graphemically similar and graphemically dissimilar rhymes. At SOA = 250 msec, rhyme priming was insignificant with a tendency toward facilitation. The results are discussed in the context of (1) contrasting effects of complete versus partial phonological overlap within a prime-target pair, and (2) the hypothesis that phonological codes stabilize fastest and provide, therefore, the earliest and major constraint on word recognition.     

Effect of backward priming on word recognition in single-word and sentence contexts.

Backward priming was investigated under conditions similar to those used in lexical ambiguity research. Ss received prime-target word pairs that were associated either unidirectionally (BABY-STORK) or bidirectionally (BABY-CRY). In Exp 1, targets were presented 500 ms following the onset of visual primes, and Ss made naming or lexical decision responses to the targets. Forward priming was obtained in all conditions, while backward priming occurred only with lexical decision. In Exp 2, primes were presented auditorily, either in isolation or in a sentence. Targets followed the offset of the primes either immediately or after 200 ms. Backward priming occurred with both response tasks, but only when the prime was an isolated word. Backward priming decreased over time with the naming task, but not with lexical decision. These results suggest that the locus of the backward priming effect is different for the 2 response tasks. Results support a context-independent view of lexical access. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

New limits to automaticity: Context modulates semantic priming.

It is widely assumed that semantic priming in visual word recognition is automatic when the task requires word-level analysis. The present experiments show that this conclusion is too strong. Whether brief-duration primes facilitated the processing of related targets in lexical decision depended on the context in which the primes were seen. Semantic priming occurred if Ss saw only brief primes (blocked condition) but was minimal if longer primes were presented as well (mixed condition). Converging operations indicate that this modulation of semantic priming reflects operations beyond the lexical level rather than early encoding deficits. Rather than being automatic, semantic priming depends on the context in which a word is read. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Priming by numb3r5 does not involve top-down feedback.

Using the same–different task, Perea, Du?abeitia, Pollatsek, and Carreiras (2009) showed that digits resembling letters (“leet digits”; e.g., 1 = I, 4 = A) primed pseudoword strings (e.g., V35Z3D–VESZED), but letters resembling digits (“leet letters”) did not prime digit strings (e.g., 9ES7E2–935732), and suggested that this is due to top-down feedback available for letter, but not digit, strings. Here we show that (a) single letters show as much leet priming as 3-letter words (Experiment 1); (b) leet priming is equally robust for digit strings and pseudowords when the string is 4 items long but not when 6 items long (Experiment 2); and (c) with 6-item strings, orthotactically illegal letter strings (e.g., OIAUEQ) behave just like digit strings (Experiment 3). These results indicate that the asymmetry in leet priming is not due to top-down feedback available selectively for letter strings. We offer an alternative explanation based on the Bayesian reader account of masked priming proposed by Norris and Kinoshita (2008), and the role played by the orthotactic knowledge used to extend the functional capacity of visual working memory involved in performing the same–different task. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Rhyme priming of pictures and words: A lexical activation account.

Orthographically/phonologically related primes have typically been found to facilitate processing of target words. This phenomenon is usually explained in terms of spreading activation between nodes for orthographically/phonologically similar words in lexical memory. The phenomenon was explored in a series of studies involving the manipulations of prime and target type (word or picture) and prime and target task (naming or categorization). Generally, the results support the lexical activation explanation. Named primes, which activate lexical memory, facilitate processing in all target tasks involving lexical access (word and picture naming and word categorization), independent of prime type. Categorized primes show the expected Prime Type?×?Relatedness interaction with word primes, which activate lexical memory, producing much more facilitation than picture primes. Finally, unlike in semantic priming studies, increased depth of processing of a word prime decreased the size of the priming effects. Apparently, initial activation levels in lexical memory are not maintained when semantic processing of the prime is required. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Letter Transpositions Within and Across Morphemes.

Three masked-prime naming experiments were conducted to examine the impact of morpheme boundaries on letter transposition confusability effects. In Experiment 1, the priming effects of primes containing letter transpositions within (sunhsine) and transpositions across (susnhine) the constituents of compound words were compared with correctly spelled primes and primes containing letter substitutions in naming correctly spelled targets. Primes containing transpositions within morphemes facilitated naming as much as correctly spelled primes. Primes with transpositions across morphemes did not facilitate naming more than primes with letter substitutions. Experiment 2 replicated Experiment 1 and extended the effects to so-called pseudocompounds (mayhem). Experiment 3 extended the results to agentive derivational morphology (boaster). The results are discussed in the context of visual word recognition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Lexical decision as an indirect test of memory: Repetition priming and list-wide priming as a function of type of encoding.

Two experiments examined priming in the lexical decision task, an indirect test of memory. Experiment 1 manipulated type of processing during study of unrelated word pairs. Recognition of individual words benefited more from semantic than from nonsemantic processing. Repetition priming in lexical decision depended on the context in which the target appeared. Targets preceded at test by unstudied primes showed greater repetition priming if processed nonsemantically during study; targets preceded at test by studied primes were not affected by type of processing at study. Interestingly, studied targets were facilitated more by studied than by unstudied primes regardless of whether the prime came from the same pair as the target. This list-wide episodic priming occurred under all four processing conditions in Experiment 1 (consonant counting, rote rehearsal, pleasantness rating, and sentence generation) with a 250-ms stimulus onset asynchrony. Experiment 2 showed that this list-wide episodic priming disappeared by 1,000 ms, suggesting that it had resulted from relatively transient activation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Phonologically mediated priming in spoken and printed word recognition.

Three priming studies investigated the role of phonology in both spoken- and printed-word recognition. Homophone primes (e.g., dough and doe) made ambiguous through auditory presentation (e.g., /do/), produced significant semantic priming effects on target words related to multiple interpretations of the ambiguous prime (e.g., bread and deer). In contrast, homophone primes made unambiguous through visual presentation failed to produce comparable priming effects. For example, the phonologically mediated priming effects from dough to deer and from doe to bread were found to be small relative to the direct semantic priming effects from dough to bread and from doe to deer. These results indicate that phonology does not play the same mediating role during printed-word recognition as it does during spoken-word recognition. Instead, orthography appears to constrain the activation of lexical entries during printed-word recognition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The perception of temporal order along the mental number line.

R. Sekuler, P. Tynan, and E. Levinson (1973) found that when 2 characters are presented side-by-side with a short onset asynchrony, subjectively they often appear in a “first-left, then-right” order. The authors of this article conducted 6 experiments in which observers judged the temporal order (TOJs) in which 2 digits were presented. They found a consistent TOJ benefit (larger d`) when the numerically smaller digit was presented first, even though this semantic information was irrelevant to the task and unrelated to the correct response. They concluded that digits located to the left of the mental number line are transmitted faster to a central comparison stage, which represents an “internal counterpart” to the Sekuler et al. (1973) finding regarding external locations. A corresponding benefit is found for letters pairs (e.g., A–Z) and also for mixed digit–letter pairs (e.g., 1–Z). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Masked repetition priming and proportion effects under cognitive load.

The authors used a cognitive load manipulation (rehearsing a string of digits during the trial) to test the automaticity of (a) masked repetition priming and (b) the masked repetition proportion (RP) effect (i.e., greater priming when the proportion of repetition-prime trials is higher) in the lexical decision task. The RP (.2 vs. .8) was varied across blocks. Masked priming was not reduced under load compared with a no-load group. Surprisingly, only the load group showed an RP effect in response latencies, although the no-load group showed an RP effect in the error rates. Our results show that masked priming is automatic, yet the influence of masked primes can nonetheless be adjusted at an unconscious level. Implications for accounts of masked priming are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Contextual facilitation of lexical processing in Alzheimer's disease: intralexical priming or sentence-level priming?

Studies of semantic priming (facilitation of lexical processing by a prior semantic context) suggest that semantic-memory structure remains intact in Alzheimer's disease (AD). Recently, however, it has been claimed that the priming produced by single-word primes reflects merely the facilitation of preexisting lexical associations (intralexical priming) and thus reveals nothing about semantic memory in AD. Other studies showing normal priming in AD have used sentences as primes. However, intralexical priming originating from individual words within the sentence might also account for this type of contextual priming. This possibility was examined by reanalyzing previous sentence-priming results using data only from those trials where there was little likelihood of intralexical priming. This did not change the previous pattern of priming facilitation, suggesting that the normal sentence priming found in AD patients derives from the message conveyed by the sentence as a whole, rather than from simple intralexical associations.