Unconscious priming of association judgments.

Participants judged whether pairs of target words were associated or not-associated in meaning (association judgment task). Target pairs were preceded by a brief (200 ms) related or unrelated (prime) word presented to the nondominant eye. Each participant performed 2 blocks of association judgment task trials: 1 with primes that were legible, and 1 with primes that were masked by a pattern simultaneously presented to the dominant eye. Across 2 experiments, significantly larger masked priming effects were observed for participants who could not detect priming words (low-d′ participants) than for participants who could partially see priming words (high-d′ participants). This result suggests that undetectable masked primes can activate word meaning and that conscious attempts to process masked primes may inhibit unconscious activation. Additionally, evidence is presented that supports claims that spreading activation is the crucial mechanism responsible for unconscious priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Idiom literality judgments in younger and older adults: Age-related effects in resolving semantic interference.

To study age effects in the resolution of idiomatic semantic ambiguity, we focus on decomposability, the extent to which a literal reading of an idiom's words shares meaning with its figurative interpretation. Younger and older adults judged whether decomposable and nondecomposable idioms and nonidioms had a literal interpretation. Older adults were slower at making literality judgments and more sensitive to conflicts between literal and figurative meanings. The results support claims of decompositional analysis of idioms during later processing stages and of obligatory activation of figurative meanings. They also lend support to research that has shown age-related effects in ambiguity resolution. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Age-related reduction in 3-D visual motion priming.

In 3 experiments, younger and older adults judged the perceived motion of three-dimensional (3-D) figures that rotated in depth either unambiguously or ambiguously. Both groups were found to be equivalent in judging the direction of single rotations of the simulated 3-D objects (Experiment 1). In Experiments 2 and 3, a single unambiguous rotation (prime) was followed 0-3200 ms later by an ambiguous rotation (target). Motion priming was indicated by the disambiguation of the second rotation by the first rotation. 3-D motion priming was initially found to be similar in young and old, but it rapidly reduced in the older participants compared to the younger ones. Using a nonluminance depth cue—occlusion—to induce 3-D motion, diminished contrast sensitivity in the elderly was ruled out as a cause of the reduced priming. The results show that 3-D motion priming exhibits robust age-related decline. An age-related decrease in temporal persistence may account for the reduction in 3-D motion priming in older adults. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Development of automatism of social judgments.

Two studies, with 28 Ss, examined the development and correlates of automatic processing. Ss judged the suitability for a given occupation of a stimulus person described by traits or performed a similar stereotyped judgment task. Results show that automatism developed relatively rapidly (within a few dozen trials) and required repeated execution of the same process, not necessarily with the same content. Increases in processing efficiency, the ability to transfer the increased efficiency to new information content, and memory storage were related to automatism of a process developed through practice. A tentative theoretical account is presented that relates these results to others in social cognition and cognitive psychology, particularly those reported by J. R. Anderson (1983) on the architecture of cognition and by E. R. Smith (see record 1984-28664-001) on social inference processes. (30 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Turning up the contrast: Self-enhancement motives prompt egocentric contrast effects in social judgments.

Contrast effects occur when people judge the behavior and attitudes of others relative to their own. We tested a motivational account suggesting that these effects arise because people tailor their judgments of others to affirm their own self-worth. Consistent with that interpretation, participants displayed more egocentric contrast in their judgments of another person's intelligence (i.e., their evaluation of his score on the Scholastic Aptitude Test was more negatively related to their own score) after their self-esteem was threatened than after it was bolstered (Studies 1 and 2). High-self-esteem individuals displayed more judgmental contrast overall than did their low-esteem counterparts (Study 2). Strongly pro-choice participants whose esteem was threatened also displayed more contrast in their judgments of another person's attitude on abortion, relative to esteem-bolstered participants (Study 3). Discussion centers on the implications of these findings for theory on social comparison, self-affirmation, and social judgment. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

List-context effects in evaluative priming.

Evaluative priming effects are often found in the evaluative decision task, in which persons judge the affective connotation (positive vs. negative) of a target word. The present experiments examined list-context effects to test whether evaluative and semantic priming follow the same laws. In Experiment 1, evaluative priming was found at prime-target stimulus onset asynchronies (SOAs) of 0 ms and 100 ms, but not at SOAs of -100, 200, 600, and 1,200 ms. Experiment 2 manipulated SOA (0, 200, and 1,200 ms) and the proportion (25%, 50%, and 75%) of the prime-target pairs that were evaluatively related. Contrary to the typical finding that increases in the proportion of related prime-target pairs lead to increased priming at long but not short SOAs, an effect of consistency proportion was found at SOAs of 0 ms (for reaction times) and 200 ms (in the accuracy data), but not at the 1,200-ms SOA. The pattern of results is discussed in relation to possible explanatory mechanisms of evaluative priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Context effects in judgments of causation.

It is hypothesized that causal explanations for an occurrence vary as a function of the causal background against which the occurrence is considered. Three experiments are presented that test propositions regarding the operation of the causal background in the selection of causal explanations. Findings indicate that factors previously shown to affect subjects' attributions—specifically, role (actor vs. observer), covariation information (consensus and distinctiveness), and quality of performance (positive vs. negative)—may do so by guiding subjects' selection of a causal background. Evidence indicates that these factors may not have the predicted effect on subjects' attributions when competing cues, such as context or wording of the causal question, suggest the relevance of conflicting causal backgrounds. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Serial position effects in comparative judgments.

Three studies examined the ubiquity of the bowed serial position effect in comparative judgments: the tendency for pairs of extreme magnitude to be discriminated more readily than pairs of intermediate magnitude. Although prior research has demonstrated that this effect occurs quite regularly in finite set experiments that repeatedly present a small number of items, there has been some ambiguity about the robustness of the bowed serial position effect in infinite set experiments, in which items are never repeated. Based on the extensive norms collected in Experiment 1, Experiment 2 demonstrated that a bowed serial position effect does in fact occur in a large infinite set experiment. The results of Experiment 3 indicate that this bowed serial position effect is not an artifact of our norms. The results are consistent with models that emphasize categorization of magnitudes and inconsistent with models that emphasize positional discriminability. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Age-related differences in irrelevant-speech effects.

Three experiments examined age-related differences in irrelevant-speech effects. Younger and older adults were required to recall short prose texts or lists of semantically related words presented visually together with distractor speech. In all experiments, older adults made more semantically related intrusion errors from the irrelevant speech than younger adults. Results of a source memory test suggested that these age-related differences in interference are most likely due to both inhibitory deficits and source-monitoring problems. The results lend partial support to the inhibition deficit theory of cognitive aging. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Anchoring effects in sequential clinical judgments.

To clarify further the nature of assimilation and contrast effects, serial judgments of clinical stimuli were studied using a 4-phase alternation of anchor design. Judgments of pathology of equivalent moderate clinical stimuli across the sequence of anchor contexts were made by 176 Ss. 2 types of behavior were judged, aggression and dependency. The results indicated significant anchoring effects on 3 of the 4 phases. Contrast on the initial phase was followed by a trend toward assimilation on the succeeding phases. It is concluded that assimilation effects using alternated anchors may be facilitated by the limited capacity of judges to discriminate clinical stimuli and by perceptual grouping effects. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Informational social influence and product quality judgments.

Eight groups of 15 college females each rated the quality of 1 paper plate while exposed to simulated quality evaluations of other raters. Others' evaluations were manipulated by presenting the modal evaluation as higher or lower than the control (no influence) mean rating and by varying the uniformity of others' ratings at 2 levels of dispersion. The availability of intrinsic (product composition) cues during prerating examination of the plate was manipulated by making available, or withholding, 2 comparison plates. Others' modal evaluations significantly affected the Ss' quality ratings of the plate. This effect was substantially stronger when others' evaluations were more uniform. The presence or absence of comparison plates had no effect on the influence conditions. Results are interpreted, in conjunction with those of J. B. Cohen and E. Golden (see record 1972-11926-001) as providing support for the effect of informational social influence on ratings of product quality. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Children's social judgments concerning emotionally disturbed peers.

Analysis of 31 4th and 6th graders' judgments of observable behavior (presented in vignettes) showed that Ss made distinctions between normal and disturbed central figures and among 4 disturbed central figures on degree of perceived disturbance. Liking and disliking were not related to each other or to degree of perceived disturbance. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Contrast effects and judgments of physical attractiveness: When beauty becomes a social problem.

Conducted 3 studies to test the hypothesis that judgments of average females' attractiveness or dating desirability will be adversely affected by exposing judges to extremely attractive prior stimuli (i.e., judgments will show a "contrast effect"). Study 1 was a field study in which 81 male dormitory residents watching a popular TV show, whose main characters were 3 strikingly attractive females, were asked to rate a photo of an average female (described as a potential blind date for another dorm resident). These Ss rated the target female as significantly less attractive than did a comparable control group. Two other studies with 146 undergraduates demonstrated analogous effects in a more controlled laboratory setting. In addition, the 3rd study indicated a direct effect of informational social influence on physical attractiveness judgments. Implications are discussed with particular attention to mass media impact. (40 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A social relations analysis of agreement in liking judgments.

Using a round-robin design in which every subject served both as judge and target, subjects made liking judgments, trait ratings, and physical attractiveness ratings of each other on each of 4 days. Although there was some agreement in the liking judgments, most of the variance was due to idiosyncratic preferences for different targets. Differences in evaluations were due to at least 2 factors: disagreements in how targets were perceived (is this person honest?) and disagreements in how to weight the trait attributes that predicted liking (is honesty more important than friendliness?) When evaluating the targets in specific roles (as a study partner), judgments showed much greater agreement, as did the weights of the trait attributes. A 2nd study confirmed the differential weighting of trait attributes when rating liking in general and the increased agreement when rating specific roles. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mood, memory, and social judgments in children.

The influence of positive and negative moods on children's recall and recognition memory and impression-formation judgments was investigated in a two-list experimental design. A total of 161 schoolchildren, 8 to 10 years old, were presented with audiovisual information containing positive and negative details about 2 target children. Each presentation was preceded by happy or sad mood manipulations. One day later, the children were again placed in a happy or sad mood, and their recall and recognition memory and impression-formation judgments were assessed. Results showed that memory was better when (a) the children felt happy during encoding, retrieval, or both; (b) the material was incongruent with learning mood; (c) the 2 target characters were encountered in contrasting rather than in matching mood states; and (d) recall mood matched encoding mood. A happy mood increased the extremity of both positive and negative impression-formation judgments. Results are contrasted with experimental data obtained with normal or depressed adults, and implications are considered for contemporary theories of mood effects on cognition and for social-developmental research. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Uncertainty orientation and persuasion: Individual differences in the effects of personal relevance on social judgments.

In two studies we investigated the effects of personal relevance on attitude change as a function of one's uncertainty orientation. We predicted that, unlike uncertainty-oriented persons, high personal relevance would make certainty-oriented persons less careful or systematic in their processing of message arguments and more dependent on heuristics, or persuasion cues, than would low personal relevance. Results from both studies, within and across 2-week time periods, supported predictions. In Study 1, high personal relevance led to higher persuasiveness of two-sided communications and lower persuasiveness of one-sided communications than low personal relevance for uncertainty-oriented persons, but the reverse occurred for certainty-oriented persons. In Study 2, high personal relevance led to higher persuasive impact of strong arguments and lower impact for source expertise than did low personal relevance for uncertainty-oriented persons, but, again, the reverse occurred for certainty-oriented persons. We discuss implications for current theories. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Developing biased social judgments: The false-consensus effect.

Research with adults has demonstrated a false-consensus bias, a tendency to overestimate peer agreement with one's own choices and or behaviors. To test this effect with children, summer campers divided into 3 mean-age groups, including 71 7-yr-old, 40 9-yr-old, and 76 10-yr-old children, voted for their favorite camp activities and then guessed how the vote would turn out for either same-age, younger, or older peers. Results indicate a strong false-consensus bias, which declined with age for Ss whose preferences were in the minority. Ss whose own preferences were consistently in the minority (i.e., nonconformers) exhibited a stronger bias, especially when they were predicting the preferences of older peers. Results were discussed in light of 3 competing explanations for the false consensus effect: egocentrism, ego-defensiveness, and attributional/information processing explanations. None of these theoretical perspectives could account for all of the findings, suggesting that the false-consensus bias may have multiple causes. (24 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Multiple congruity effects in judgments of magnitude.

Four experiments investigated a novel finding in the area of symbolic magnitude comparisons: Congruity effects may occur with subsets of objects. Such multiple congruity effects appear to signal the creation of size-ordered categories. Exp 1 observed separate congruity effects for large and small pairs despite the intermingling of pairs within a session. Exp 2 determined whether this result was an artifact of the items used. Exps 3 and 4 examined whether linear separability on a dimension of size or on some other correlated dimension was a prerequisite for multiple size-ordered categorization. The results of these experiments suggest that congruity effects are properly regarded as indicating the presence of an organized structure or category. Thus, to the extent that congruity effects typify magnitude comparisons, the processing of relational information appears to implicate categorization. (PsycINFO Database Record (c) 2011 APA, all rights reserved)