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1.
有色特种麦芽赋予啤酒特征性的色度和风味,其应用满足了消费者对不同风味啤酒的需求,论述了有色特种麦芽的种类,风味特征及生产的啤酒风味特征,阐明了其焙烧民品有色麦芽的分析指标和在啤酒中的应用。  相似文献   

2.
章建华  雷勇  林艳  单连菊 《酿酒》2000,84(3):60-62
有色特种麦芽赋予啤酒特征性的色度和风味,其应用满足了消费者对不同风味啤酒的需求,论述了有色特种麦芽的种类,风味特征及生产的啤酒风味特征,阐明了其焙烤工艺,成品有色麦芽的分析指标和在啤酒中的应用.  相似文献   

3.
啤酒是世界上广受欢迎的酒精饮料。随着经济收入增加和生活水平的提高,消费者对于啤酒品质的追求也在提高,除了常见的商业啤酒以外,各式各样独具特色的精酿啤酒逐渐被人们所熟知。随着精酿啤酒在全球兴起,特种麦芽日益成为了新的研究热点。特种麦芽通常用于改善啤酒的风味、香气以及色泽,丰富啤酒的多样性。因此,文章将从特种麦芽制麦过程、特种麦芽风味成分以及特种麦芽对啤酒特性的影响3个方面进行综述,以期为后续的特种麦芽及其对啤酒特性影响的研究提供帮助。  相似文献   

4.
《中国食品工业》1998,(8):24-24
<正> 柔白嫩滑的啤酒泡沫是消费者与啤酒的第一道接触,给予消费者产品的第一个感观印象,往往影响消费者对产品的初步评价。啤酒泡沫的稳定性在某种程度上能够清楚反映出啤酒所用的材料与生产工艺,甚至其质量的高低,已成为啤酒酿造的一项重要生产指标。所以,对啤酒泡沫进行客观准确的测定分析,以作为  相似文献   

5.
近年来,中国进口啤酒及精酿啤酒(个性化啤酒)销量急剧增长。与此同时,国产啤酒产销量持续下降。伴随着生活方式的转变与消费需求的日趋多元化,新一代啤酒消费者的个性化需求亟待满足。啤酒行业不断进行技术革新,扩充啤酒品类,组合啤酒产品,以满足消费者不断增长的对更丰富品类啤酒产品的新需求。为保持中国啤酒行业稳定增长,啤酒企业必须快速抓住新一代啤酒消费者的消费需求,并不断吸引新的消费者。因此,大公司必须致力于产品创新,改善服务及提升顾客消费体验。文章基于生命周期动态管理和对当前大型啤酒厂的优势和产品创新的劣势分析,探索了大数据时代下以消费者为中心的啤酒产品多元化创新方式,以响应新时代和新消费的挑战。  相似文献   

6.
中国是世界第一啤酒生产大国,也是一个啤酒消费大国.每年的啤酒生产量高达2500万吨.青岛、燕京.华润三大啤酒品牌占据了大部分的市场。就全球啤酒市场来看.世界啤酒巨头直接介入这场竞争,再加上几十家中小规模的啤酒生产厂.如此多的供应商在同一个市场里竞技.其激烈程度可以想象。为了吸引消费者、树立产品形象.啤酒包装扮演了一个重要角色,  相似文献   

7.
创新经常出自传统市场边缘产品的结合。例如 :茶与清凉饮料的结合产生了冰茶、果汁与奶结合产生了果汁奶等。啤酒混合饮料是将啤酒与各种风味的清凉饮料结合的新产品。啤酒混合饮料在欧洲发展得很顺利 ,因其利润高于啤酒 ,而使产量及盈利增加。对于某些特定的消费者来说 ,该产品是一种低酒精含量、柔和且清爽的含气饮料 ,自推出市场便深受生产商和消费者的欢迎。即使一向热衷于传统啤酒的德国 ,1999年啤酒混合饮料的产量已达 16 50 0 0t ,可见此饮料的发展趋势强劲。啤酒混合饮料其酒精含量比一般啤酒低 ,较一般啤酒更有新意 ,适合大多数消…  相似文献   

8.
杨敏 《新食品》2007,(13):91-91
由于对酒类产品的消费热情很高。包头消费者对啤酒的热情丝毫不逊于白酒。特别是夏季,啤酒可以说是包头酒水市场上必不可少的产品。酒瘾上来了。一口气灌两瓶啤酒对成年男士来讲简直是小儿科。看到这个市场的巨大潜力。燕京啤酒抢先收购当地雪鹿啤酒厂,走本土化路线,生产出了长着本地脸的燕京雪鹿啤酒。此后,又凭着燕京的品牌知名度以及消费者对本地品牌的认可。燕京雪鹿啤酒迅速占领了包头市场。  相似文献   

9.
苗方  王德良  康健  唐坤甜 《酿酒科技》2009,(11):104-107
果汁发酵型啤酒是低酒精饮料产品。它既具有啤酒的风味,又有果汁的营养与芳香。其酒精度较低,可满足不同层次消费者的需求。介绍了果汁发酵型啤酒的国内外研究现状及其发展趋势,对果汁发酵型啤酒酿造的关键工艺、使用的发酵菌种和特殊的风味物质也做了概述。  相似文献   

10.
<正>啤酒是深受消费者喜爱的酒精饮料,我国每年啤酒产品超过2 000万t且逐年增长。这便带来了啤酒包装市场的蓬勃发展,啤酒包装种类多样。随着技术的不断革新,新的包装形式不断涌现。玻璃啤酒瓶玻璃瓶是生活中最常见的啤酒包装材料,尤其在我国,80%以上啤酒包装仍然是玻璃啤酒瓶。玻璃作为啤酒包装容器的主要优点在于其优异的  相似文献   

11.
The aim of this paper is to study the emerging craft beer industry from a consumer preference perspective. The craft beer industry is one of the growing segments in the beverage industry and its increasing popularity also affects individuals’ commercial beer preferences and consumption trends, although no empirical study has yet been carried out in Europe on this topic. Our exploratory study is aimed at comparing the “purely” commercial beer consumer profile with that of commercial beer consumers who have already tasted craft beers. It was observed that aroma and perceived quality, as well as the preference for draft beer, drinking beer frequently or by oneself are all factors that explain the propensity of “purely” commercial beer drinkers to taste craft beer. It was also found that beer consumers’ evaluations of characteristics and brands differed depending on whether they had previously tasted craft beer or not. Moreover, craft beer is chosen according to different flavor preferences compared to commercial beer, it is mainly drunk by frequent beer drinkers in pubs and with family members and it is perceived to be of higher quality than commercial beer due to the raw materials used for brewing and its overall quality. These results can help both new entrepreneurs in the craft beer segment as well as big manufacturing firms in trying to better understand this new consumption trend in order to meet the new needs and preferences of beer consumers.  相似文献   

12.
苗方  康健  王德良 《酿酒》2010,37(3):75-77
果啤是最近几年才在国内外尤其是在欧洲迅速流行起来的饮料产品。它既具有啤酒的风味,又有果蔬的营养与芳香,加之其酒精度较低,可满足不同层次消费者的需求。介绍了国内果啤发展的三个阶段,并介绍了果啤的研究现状及发展趋势。  相似文献   

13.
李艳  党洋  蔡海芳 《酿酒》2004,31(5):41-44
微型啤酒设备生产的鲜酿啤酒,不仅能丰富啤酒品种,为消费者提供最新鲜的啤酒,而且对促进我国啤酒业健康发展和啤酒生产中降低能耗,减少污染都有积极的意义.本研究利用本校现有的日产100L的微型啤酒设备,针对特定季节和人群开发研制冬季营养型暖啤酒.产品既适合于冬季滋补,又能改善啤酒营养;既保留啤酒原有风味,又别具特色.充分利用现有实验设备,开发新产品,弥补市场缺憾;同时为具有微型啤酒设备的宾馆和饭店提供新产品配方和工艺;也可利用本设备为本校在校半工半读学生提供勤工俭学的机会并丰富学校食堂饮食品种.  相似文献   

14.
低嘌呤啤酒,指总嘌呤含量低于传统啤酒的一类产品,主要以患有痛风或高尿酸血症的消费者为市场对象。本文对嘌呤类物质在啤酒生产中的来源及代谢过程、嘌呤类物质含’疑的降低措施等方面进行阐述和讨论,为低嘌呤啤酒的研发开发和产品完善提供思路。  相似文献   

15.
The quality of draught beer is important to consumers but can be inconsistent, ranging from excellent through to unacceptable. The few, dated studies of draught beer quality have focused on the number of microorganisms that are present in the product. Work reported here suggests that this approach has its limitations and fails to relate to beer quality post‐dispense. An alternative approach using the long‐established ‘forcing’ method provides a better but still retrospective assessment of draught beer quality. Samples post dispense are ‘forced’ by static incubation at 30°C for four days and beer quality is ranked by the measurement of absorbance at 660 nm. The increase in absorbance reflects the growth of beer spoilage microorganisms present in the beer at dispense. Four quality bands are proposed, where quality is described as excellent (absorbance increase of <0.3), acceptable (0.3–0.6), poor (0.6–0.9) and unacceptable (>0.9). The method is straightforward, requires no special skills and enables, for the first time, the robust quantification of draught beer quality. It is anticipated that the method will have widespread application in the measurement and improvement of the quality of draught beer. Copyright © 2017 The Institute of Brewing & Distilling  相似文献   

16.
In this study we aim at exploring consumer valuation for craft beer brewed locally and made with locally grown hops. The research is motivated by the fact that, although existing literature shows that consumers generally pay a price premium for locally produced foods or those made with local ingredients, it is still unclear how consumers value localness of production (i.e., brewing location) over localness of inputs (i.e., hops origin) and whether consumers value these attributes as either complements or substitutes. Moreover, little is still known regarding consumer preference for local ingredients in beer. Thus, we address these research questions by means of a choice experiment survey on craft beer consumers in the State of Indiana, United States. Results show that consumers have the highest willingness to pay for craft beer brewed in-state, but preferences over hops origin are heterogeneous. We find evidence of complementarity between brewing and hops origins among frequent craft drinkers and evidence of substitution between these claims for casual drinkers. Segmenting consumers based on how they define local beer, we find one consumer segment that has the highest willingness to pay for beer brewed in-state and made with hops that are grown in-state. These results can inform product differentiation, marketing, and pricing strategies. They are also relevant to state policymakers supporting local hops production and local brewing.  相似文献   

17.
The brewing industry has devoted much research effort into the development of new technologies and innovations for the expansion of the assortment of specialty beers in response to increased consumer demand. Specialty beers are more or less the catch‐all for beer styles, which do not fit into conventional beer categories and five types of specialty beers are of particular interest – low‐calorie beer, low‐alcohol or nonalcohol beer, novel‐flavoured beer, gluten‐free beer and functional beer. The selected beer types are technologically challenging to produce relative to the traditional approach of ingredient addition, yet offer special appeal to consumers from the perspective of health and flavour. Biological processes that make use of the equipment of a traditional brewery plant should be better exploited in comparison with nonbiological technologies such as thermal and membrane processes. Probiotic beer could be the specialty beer of the future in light of the increasing popularity of probiotics. These beers are reviewed in terms of developments, challenges and prospects.  相似文献   

18.
随着啤酒工业的发展,印度浅色爱尔啤酒(IPA)越来越受消费者的欢迎。酒花赋予啤酒丰富的风味,IPA啤酒的突出特点是酒花香味丰富。该文对IPA中酒花香味物质及其对IPA啤酒香味的影响和其在发酵过程中的变化的最新研究做了全面综述,同时探讨了酒花干投和湿投对IPA口味的影响,并介绍了目前酒花香味物质的分析方法,为今后酒花香气研究者提供参考,以推动啤酒行业发展。  相似文献   

19.
The aim of this study was to investigate the relationship between the sensory characteristics of beer and food that harmonically complement each other respectively from the consumer or the sommelier point of view. With this in view, the most desirable beer and everyday Italian food combinations were explored. Eighteen beer samples, easily available in the off‐premise chain in Italy, and 9 dishes of Italian cuisine, were selected. The level of match of each beer and food combination was determined by a group of 51 consumers and by seven food experts using a 9‐point Likert‐like scale of suitability. Agreements and disagreements between food professionals and consumers were studied and discussed. Generally speaking, most of the dishes were poor complements to the beers selected for this study, for both regular consumers and experts. In particular, seafood salad, spaghetti with tomato sauce and creamed vegetable soup were inappropriate to nearly all of the beer samples overall. However, both consumers and experts found appropriate and interesting beer and food pairing choices, despite usually indicating different ideal beer samples and different levels of match for the same food. This confirmed that certain flavours of food and beer mix together better than others and indicates that consumers may have a different perception of the level of match between beer and food from experts. For regular consumers, the suitability to food was found to positively correlate with the sensory liking of beer. Furthermore the pairing suitability was not equivalent across consumer gender and age class, although these differences had a moderate to weak effect on the level of the final match. Correlations between sensory properties of food and beer samples are reported and discussed.  相似文献   

20.
青稞是生活在青藏高原地区人民的主要粮食,同时也是该地区研发功能食品创收的最佳原料。青稞具有“三高两低”营养特点,所含多酚类化合物有助于预防心脑血管类疾病,还有良好的抗氧化作用。在加工领域有着广泛的应用,制成的青稞啤酒,口感纯净、杀口力强、醇香浓郁、风味独特、具有特殊的迷人酯香,深受消费者喜爱。本文汇总了近些年青稞啤酒取得的研究进展,从啤酒酿造工艺、存在不足等方面进行归纳,旨在为青稞的精深加工提供新的研发思路。  相似文献   

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