共查询到20条相似文献,搜索用时 78 毫秒
1.
2.
现代品牌在消费者心目中是产品的标志,代表着产品的品质和特色,是企业的代号,意味着企业的经营特长和管理水准。它可以方便消费者进行产品选择,缩短消费者的购买决策过程,选择知名的品牌,对于消费者而言无疑是一种省事、可靠又减少风险的方法。造就强势品牌能使企业享有较高的利润空间,品牌可以超越产品的生命周期,是一种无形资产。一个品牌一旦拥有广大的忠诚顾客,即使其产品已历经改良和替换,其领导地位也可以经久不变。 相似文献
3.
4.
品牌建设不是一个梦想就可以解决的问题。那企业品牌到底从何而来?大多数小的企业没有品牌意识,大企业的品牌价值取向又已经确立。而作为品牌经理(CBO)和CEO却绕不过这个关系企业成功的“百年大计”。CBO和CEO们知道消费者的选择是建立在品牌认知上的。品牌运营开始时,CBO是怎样决定这个新生儿的样子和未来呢?下面。通过对我国台湾地区明基逐鹿公司的案例解读。来探询企业文化对发展品牌的作用与影响,对于创建我们制笔企业的品牌,也许有一定的参考与借鉴意义。 相似文献
5.
在消费者需求多样化的今天,许多酒类生产企业和商贸企业也开始进行“多条腿”走路的多元化运作战略。但是,对于大多数企业而言,多品类运作并非都可以做。郎酒之所以能够成为“一树三花”的领跑者,其所处的地理优势和品牌运营优势,可以说是很多企业所不具备的。因此,在企业产品运作和推广过程中,应该更多地以自身实际情况为出发点,不要盲目地认为“多条腿走路”就一定稳当。 相似文献
6.
7.
2006年,云峰从突破诞生到希望在中国文具市场成就高度化发展,对于整合后刚刚一年的云峰来说,其内在激情和品牌动力、综合竞争力正呈现爆发性速度增长。对一个有十多年外贸生产历史的大型文具企业,其无论是产能、开发、品质和企业综合指数都将得到一个革命性的提升。云峰文具从整合品牌着手,优化产品结构及产品体系,使品牌和产品定位更加清晰。云峰品牌现代简约的标识,在识别层面充分节省人大脑的存储空间,使人过目难忘:色泽鲜明的企业品牌专用色,迅速吸引消费者的眼球,使其在众多的文具品牌中关注度极高;而其极具美感的整体形象,满足了消费者在视觉、审美和精神层面上的整体要求,使云峰品牌超越了产品的物质层面,以积极向上的情感诉求和“商务文具专家”的品牌形象,深入消费者心中。 相似文献
8.
孙艳华 《印刷质量与标准化》2009,(8):24-26
数字时代的到来,从根本上改变了印刷企业的发展环境,印刷的数字化和网络化为印刷企业提供了全新的工作环境和工作方式。印刷企业网站建设是数字化的重要内容,它是印刷企业面向读者和消费者的一个新的窗口,并逐渐成为印刷企业品牌的一部分。可以说,如果受到足够的重视,印刷企业的网站能给企业带来丰厚的利润。 相似文献
9.
MTS集团将于2006年1月份将其高端品牌ELCO引入中国市场。据介绍.ELCO品牌进入中国以后,将不仅为中国消费者提供产品.还可以为政府.企业或个人提供解决方案。MTS集团现在已经开始与北京市政府在供暖方面展开深层次的合作。随着ELCO品牌进入中国.MTS集团将在中国成立两个设计中心.一个在北京,一个在上海.以更好地为中国用户提供高端技术的解决方案。 相似文献
10.
广告传播,可以使品牌为广大消费者和社会公众所认知,达到明确的、最大限度的沟通,扩大品牌知名度,提升美誉度、忠诚度,使品牌获得强势。但是许多白酒企业在现实的广告传播中存在种种误区,要想成功地进行广告传播就必须规避这些误区,选择适宜的广告方式,充分发挥广告的作用,达到最佳广告效果。 相似文献
11.
12.
13.
14.
15.
Objectives
To analyse trends in smoking prevalence in Ukraine from three surveys conducted in 2001–5, and to explore correlates of observed changes, in order to estimate the stage of tobacco epidemic in Ukraine.Design
Repeated national interview surveys in Ukraine in 2001, 2002 and 2005.Main outcome measure
Prevalence of current smoking among the population aged ⩾15 years.Results
The age‐standardised prevalence of current smoking in Ukrainian men was 54.8% in 2001 and 66.8% in 2005. Among Ukrainian women, prevalence increased from 11.5% in 2001 to 20.0% in 2005. ORs for yearly increase in prevalence were estimated as 1.164 (95% CI 1.111 to 1.220) for men and 1.187 (1.124 to 1.253) for women, which implies that, on average, 3–4% of men and 1.5–2% of women living in Ukraine join the smoking population each year.Conclusions
In Ukraine, smoking prevalence is increasing in most population groups. Among men, the medium deprivation group with secondary education has the highest smoking prevalence. Among women, while the most educated, young and those living in larger cities are the leading group for tobacco use, other groups are also increasing their tobacco use. Tobacco promotion efforts appear to have been significantly more effective in Ukraine than smoking control efforts. The decrease in real cigarette prices in Ukraine in 2001–5 could be the main factor explaining the recent growth in smoking prevalence.Ukraine is a large eastern European country with high smoking prevalence. Tobacco products are widely available at very low prices, and the transnational tobacco industry is extremely successful in promoting its products and lobbying for its interests in the legislative field. Advocacy of tobacco control has only recently achieved some success in the legislative field, with the first tobacco control law being adopted in late 2005. Ukraine ratified the Framework Convention on Tobacco Control in 2006, but there is still much cause for concern regarding the enforcement and effectiveness of the adopted legislative measures. Unfortunately, the government is not yet involved in nationwide surveillance of the tobacco problem, and the available data have mostly been gathered with funding from foreign donors. Several attempts have been made to measure the extent of the tobacco epidemic in the countries of the former Soviet Union (FSU).1,2,3,4,5,6,7 Most of these studies have shown rather high smoking prevalence among men (50–70%) and comparatively low prevalence among women (5–20%). Most countries in the FSU have similar smoking rates, while certain trends are shown to be related to the differences in how the transnational tobacco industry succeeds in every national tobacco market.6 Unfortunately, few studies have been published showing trends in smoking prevalence in the FSU.7 In Ukraine, two studies3,4 provided point estimates of smoking prevalence.The aim of this study was to analyse trends in smoking prevalence in Ukraine, on the basis of three surveys conducted in 2001–5, and to explore correlates of observed changes in order to estimate the stage of the tobacco epidemic in Ukraine. 相似文献16.
了解河南省部分食品中重金属污染的现状。方法 在河南省18个省辖市采集8大类3 657份食品样品,按照国家标准检测食品中铅、镉和汞的含量,检测结果按照GB 2762—2012《食品安全国家标准食品中污染物限量》进行评价。结果 河南省部分食品中铅含量的平均值为0.34 mg/kg,总体超标率为8.8%(320/3 656),其中粮食、肉类和蔬菜中超标率较高,分别为17.2%(95/552)、14.5%(85/587)和10.7%(57/534);部分食品中镉含量的平均值为0.054 mg/kg,总体超标率为3.9%(143/3 657),其中食用菌和蛋类中超标率较高,分别为9.6%(49/508)和8.1%(42/518);部分食品中汞含量的平均值为0.077 mg/kg,总体超标率为8.3%(303/3 657),其中蔬菜和粮食中超标率较高,分别为25.3%(135/534)和12.3%(68/551)。结论 河南省部分食品中铅、汞污染情况较为严重,其中粮食、蔬菜和肉类食品中污染情况尤为突出,需要加强监管。 相似文献
17.
18.
R. B. Sashidhar Y. Ramakrishna Ramesh V. Bhat 《Journal of Stored Products Research》1992,28(4):257-260
Various traditional containers have been used in India for storage of sorghum grains. Sorghum is susceptible to fungal infestation and toxin elaboration. The present study relates to the mould and mycotoxin contamination (aflatoxin B1 and T-2 toxin) in stored sorghum in different storage containers viz. “Kotlu” (Storage rooms), earthenware pots, gunny bags and reed baskets. Aspergillus sp. and Fusarium sp. were the prominent genera and the “Kotlu” form of storage was most susceptible to fungal attack. Storage treatment had little effect on fungal contamination, but despite the fungal infestation, the mycotoxin contamination was found to be very low. 相似文献
19.
20.
目的 了解山西省食源性致病菌的污染现状.方法 按照2010年度《全国食源性致病菌监测工作手册》进行.结果 1 576份样品中共检出阳性菌株149株,检出率为9.45%,其中单核细胞增生李斯特氏菌、副溶血性弧菌污染比较严重,总检出率为9.50%和8.22%,金黄色葡萄球菌、阪崎肠杆菌和沙门氏菌的总检出率分别为3.02%、1.11%和0.87%.不同类别食品中致病菌的检出率差异较大,生肉中致病菌的检出率高居榜首为49.33%,主要污染菌为沙门氏菌、单核细胞增生李斯特氏菌;沙拉中致病菌的检出率为17.39%,主要污染菌为单核细胞增生李斯特氏菌、金黄色葡萄球菌;生食水产品中致病菌的检出率为16.94%,主要污染菌为单核细胞增生李斯特氏菌、副溶血性孤菌;熟肉制品中致病菌的检出率为9.84%,主要污染菌为单核细胞增生李斯特氏菌、金黄色葡萄球菌、沙门氏菌;中式凉拌菜中致病菌的检出率为8.89%,主要污染菌为金黄色葡萄球菌;鲜榨果汁中致病菌的检出率为6.67%,主要污染菌为金黄色葡萄球菌;鲜冻水产品中致病菌的检出率为5.00%,主要污染菌为副溶血性弧菌;婴幼儿配方粉/米粉/谷粉/豆奶粉中阪崎杆菌的检出率为1.11%.结论 山西省多种食品均存在食源性致病菌不同程度的污染,应加大对散装食品、即食食品和生食水产品的监管. 相似文献