Consumers’ associations with wellbeing in a food-related context: A cross-cultural study

Consumers’ perception of wellbeing in a food context can affect food choices and might provide a more holistic evaluation of products than overall liking or healthfulness scores. However, considering that wellbeing is a broad concept which lacks of a unique definition, it is necessary to explore how consumers perceive wellbeing in a food-related context. The present work aims at exploring consumers’ associations with wellbeing in a food-related context, taking into account the views of consumers from five countries: Brazil, France, Portugal, Spain and Uruguay. A total of 755 consumers were asked to complete a questionnaire comprising five open-ended questions about foods and wellbeing. The elicited terms were translated into English, coded and grouped into categories. The frequency of mention of the categories was determined and differences among countries were evaluated. In the five countries wellbeing was mainly associated with calmness, health, happiness, food products, positive emotions and satisfaction with specific aspects of life. The effects of foods on wellbeing were strongly related to physical health, pleasure and emotional aspects. Meanwhile, consumers regarded sensory characteristics, manufacturing processes, nutritional composition and context of food consumption as the main factors underlying food-related wellbeing. Vegetables, fruits, fish and seafood, meat products, grains and cereals, and dairy products were the main foods recognized as positive for wellbeing, whereas foods high in fat, salt and sugar, meat products, junk food and fried food were perceived as harmful. Significant differences among countries were identified in the frequency of mention of the categories elicited in the five questions, suggesting that culture affected consumers’ associations with wellbeing.     

Consumers’ perception of food product craftsmanship: A review of evidence

The understanding of what the consumer considers as craftsmanship is a sensitive question in the food sector. Despite food label regulations on this issue having undergone partial harmonisation, revealing what the consumer perceives as a craft food is a feat that has yet to be achieved. Drawing upon a review of literature in the field of consumer research, this investigation addresses this knowledge gap. In the light of the Alphabet Theory framework, the review offers a systematic overview of the motives affecting individuals’ perception of food product craftsmanship, as well as of the key factors affecting consumer behaviour towards craft foods. The findings provide useful insight to add to the body of extant literature and to discuss the possible directions of research. Moreover, the results can also have relevant importance to support legislators in designing appropriate regulations on craft foods.     

Consumers’ perception of bakery products with insect fat as partial butter replacement

Including insect ingredients into familiar food products could be a step in enabling a higher acceptance of insects in Western countries. This study investigates the potential of bakery products containing black soldier fly larvae fat (BSF LF) as an ingredient. Sensory and emotional profiling, WTP, liking and product preference were examined for cakes, cookies, and waffles by a total of 344 respondents. Each bakery product was formulated with 0%, 25% and 50% BSF LF as butter substitute. Results showed that BSF LF can replace 25% of butter in these bakery products without changing the overall food experience and liking. In waffles, the substitution might even be up to 50% without influencing consumer’s acceptance. The attributes related to texture and color were hardly affected indicating that this insect fat provides a similar structure and functionality to bakery products as compared with butter. Future research should explore the use of refined BSF LF to reduce off-flavors perceived in formulations containing a higher percentage of insect fat.     

The influence of health claims and nutritional composition on consumers’ yoghurt preferences

The use of health claims on foods with a poor nutritional composition could pose a risk of misleading some groups of consumers in their food choices. This study aimed to explore the influence of the use of claims on consumers’ preferences for yoghurts with a different nutritional composition and the influence of more and less familiar claims on food choices. The study was conducted on 371 consumers using conjoint methodology and further cluster analysis. Fruit yoghurt was used as a base product. We investigated the impact of the following product attributes on consumers’ preferences: presence/absence of a probiotic and fat metabolism claim; sugar content; and fat content. The results suggest that, while consumers generally consider the nutritional composition of yoghurt to be more important than the tested claims, some groups of consumers are more sensitive to the use of health-related statements. We observed the consumers’ generally positive preference for a familiar probiotic claim, and their negative preference for a non-familiar fat metabolism claim. Overall, these results indicate that some groups of consumers are more sensitive to the use of health-related communications and are therefore more exposed to the risk of being misled if the composition of the yoghurt they buy is in fact less favourable. It would be beneficial if nutrient profiles were introduced to limit the use of claims on foods.     

The effect of the nutri-score label on consumer’s attitudes,taste perception and purchase intention: An experimental pilot study

A large number of studies has emerged on the environmental impacts of diets, with most studies concluding that a diet rich in plant-based foods, that are low in salt, sugar, and fat, and score high in nutritional values, confers both improved health and environmental benefits. Currently, new interventions are being implemented to improve people’s eating behavior, because most people overconsume unhealthy snacks, containing high proportions of salt, sugar and fat. The purpose of the current pilot study was to investigate the effects of the Nutri-Score label on three different snack bars on consumers’ attitudes, taste perception, and purchase intention towards these food products. An experimental study was conducted with a between subject design (food packaging with Nutri-Score label versus without) among 192 participants (M_age 31.7 years, SD 14.3 years; 63% female). Results showed that there were no effects found for the effect of the Nutri- Score label on consumers’ attitudes, taste perception and purchase intention. Bayesian analyses support the conclusion that the null hypothesis is accepted. These findings show that integrating the Nutri-Score label on food packages did not modify cognitive responses of consumers towards these food products. Changing consumption behaviors is challenging and more empirical and theoretical understanding is needed.     

The combined effect of front-of-pack nutrition labels and health claims on consumers’ evaluation of food products

The majority of studies examining the effect of nutrition information on food packets (such as the nutrition information panel (NIP), front-of-pack labels (FoPLs) and health claims) have examined each in isolation, even though they often occur together. This study investigated the relationship between FoPLs and health claims since (i) they both appear on the front of packs and typically receive more attention from consumers than the NIP, (ii) they can convey contradictory messages (i.e., health claims provide information on nutrients that are beneficial to health while FoPLs provide information on nutrients associated with increased health risks) and (iii) there is currently scant research on how consumers trade off between these two sources of information. Ten focus groups (n = 85) explored adults’ and children’s reactions when presented with both a FoPL (the Daily Intake Guide, Multiple Traffic Lights, or the Health Star Rating) and a health claim (nutrient content, general-level-, or high-level). A particular focus was participants’ processing of discrepant information. Participants reported that health claims were more likely to be considered during product evaluations if they were perceived to be trustworthy, relevant and informative. Trust and ease of interpretation were most important for FoPLs, which were more likely than health claims to meet criteria and be considered during product evaluation (especially the Health Star Rating and Multiple Traffic Lights). Results indicate that consumers generally find FoPLs more useful than health claims.     

Patients’ and prescribers’ perception of contact lenses as a potential ocular drug delivery system

Contact lenses (CLs) designed to deliver medication gradually to the eye are being developed and investigated for the use in ocular drug delivery. The aim of the current research is to determine patients’ acceptance of the use of lenses for ocular drug delivery. In addition, the study aimed to seek the views and perceptions of healthcare professionals (HCPs) on CLs as a method of ocular drug delivery and whether it will be prescribed to treat ocular conditions.This was a cross-sectional survey targeted at patients and HCPs. Two separate questionnaires were created with open-closed ended and multiple response questions, gauging the perceptions and acceptance of CLs as drug delivery tool. The patients’ survey was distributed in John Radcliffe (JR), Oxford and Moorfields eye hospital (MEH), London, UK. The HCPs’ questionnaire was manually distributed and was also devised on Survey Monkey and sent by email to ophthalmologists, optometrists, opticians, GPs and hospital and community pharmacists. The data were analysed using SPSS statistical software and Excel.Over 60% (92/151) of patients would accept the use of CLs for their ocular treatment with the highest acceptance being reported by patients in the age group of 30–49 years old. The most frequently used conventional treatment formulation was eye drops as indicated by 87% (131/151) of the responses. More than half of eye drop users (57%, 75/131) indicated that they would accept using CLs expecting them to reduce the frequency of application of the medicine and be less time consuming. Interestingly, half of HCPs were not aware of CLs as an ocular drug delivery method; nevertheless, a total of 65 HCPs out of the 112 surveyed stated that they would prescribe/dispense CLs to treat ocular disease.     

The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception

The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, is taken into consideration. This type of model allows the comparison and clustering of the rating distributions that consumers express about wine features and the detection of significant similarities and differences. In addition, this technique generally helps to relate the subject’s preferences to covariates which typically summarize the socio-demographic profile, the purchase and consumption behavior.     

Effect of consumers’ origin on perceived sensory quality,liking and liking drivers: A cross-cultural study on European cheeses

We aim at studying consumers’ Perceived Sensory Quality (PSQ) concept. We manipulated a priori both familiarity (contrast local vs. foreign cheeses) and quality level (contrast PDO or traditional cheeses vs. their non-PDO and/or industrial counterpart). The study was run in four European countries. Thus, eight cheeses (one PDO or traditional cheese and one non-PDO cheese from each of the four European countries) were assessed by a total of 438 consumers (from 100 to 120 consumers from each region) in terms of PSQ and liking. The cheeses were also described by a trained panel.PSQ depended on both consumers’ and cheeses’ origin. The main finding is that in the three countries with PDO culture, consumers identified domestic PDO cheese as having a significantly higher PSQ than its non-PDO counterpart, whereas they were not able to differentiate PDO and non-PDO cheeses from other countries. Overall, sensory drivers of PSQ were similar across consumers of different origin but, the relationship between PSQ and liking is higher for non-local cheeses than for local cheeses. Overall, the results support the idea that PSQ is related to liking but is also modulated by product familiarity.     

Consumer valuation of European nutritional and health claims: Do taste and attention matter?

Healthier eating and convenience are two important and often divergent aspects of contemporary diet patterns. With the intention of guiding consumers to make more informed food purchase decisions, policy makers, such as the European Union, emphasize the need to shift dietary patterns toward healthier food by introducing nutritional claims (NCs) and health claims (HCs). The purpose of this study is to (i) explore the impact of NCs and HCs on a healthy food product (yogurt), (ii) investigate consumer choices through a discrete choice experiment (DCE), (iii) examine the role of taste as a key food attribute influencing the purchase decision process, and (iv) explore the visual attention that consumers pay to NCs and HCs. The results from a generalized mixed logit model suggest that there is a relationship between the most highly valued NCs and HCs from the stated preferences and visual attention in terms of fixation count. This relationship affirms that the final product selection is based not only on the type of labeling on the package but also on the visual attention that consumers pay to it. Tasting a healthy food product resulted in negative utility, but greater visual attention attached to NCs and HCs and a lower percentage of attribute non-attendance (ANA).     

Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food

The current study investigates how consumers perceive organic food attributes, which in turn influence their utilitarian and hedonic attitudes and intentions to purchase organic food. Specifically, consumers’ perceptions of nutritional content, ecological welfare, and price attributes of organic food have strong effects on utilitarian attitudes as well as hedonic attitudes toward buying organic food, while perceptions of the sensory appeal attribute have a strong effect on hedonic attitudes. Interestingly, consumers’ perceptions of the natural content attribute of organic food are not a significant determinant of the two dimensions of attitude. Lastly, utilitarian and hedonic attitudes play an important and influential role in determining behavioral intentions to purchase organic food. This study raises questions about the lack of a theoretical framework in previous organic food studies. Therefore, a modified S–O–R model is applied to provide theoretical support for organic food research. In addition, this study employs a bi-dimensional approach to attitudes (i.e., utilitarian and hedonic attitudes), contributing to a better understanding of consumers’ expectations and perceptions in their behaviors regarding organic food.     

How packaging colours and claims influence children’s vegetable attitude and intake – An exploratory cross-cultural comparison between Indonesia and Denmark

Most marketing strategies for children focus on unhealthy foods, and it is less well investigated whether they can also be used to promote healthy foods. Furthermore, although it is relevant to know whether marketing strategies perform comparably across cultures, few studies include children from different countries. Therefore, the primary aim of this explorative study was to explore to what extent packaging colours and claims influence children’s attitudes to vegetable products, and whether plate colour influences vegetable intake. The secondary aim was to investigate cultural differences between Indonesia and Denmark. A total of 132 Indonesian and 84 Danish children participated. The study consisted of an actual consumption part where cucumbers were served on red, blue, and white plates, and a questionnaire part, where children evaluated cucumber packaging in the three colours with no claim, a healthy claim or a tasty claim. Children rated: willingness to eat (WTE), willingness to ask parents to buy (WTB), willingness to recommend to friends (WTR), attitude towards product, packaging liking, attitude towards packaging, and favourite packaging. Results showed no direct effects of packaging colours and claims on the WTE, WTB, and WTR, and only little influence on product attitude. However, favourite colour influenced packaging colour preference. Plate colour did not influence consumption, but familiarity and liking of the vegetable did. Generally, Indonesian children gave higher product scores than Danish children but consumed less.     

Consumers’ associations,perceptions and acceptance of meat and plant-based meat alternatives

The consumption of meat contributes significantly to undesirable effects on the environment. In order to reduce the impact of animal husbandry, one approach is to decrease meat consumption by substituting plant-based meat alternatives. Because the consumption of such meat alternatives is currently rather low, the aim of this research was to identify the barriers that keep people from consuming meat alternatives and increase the probability of future consumption. This was accomplished by exploring free associations people have towards meat and meat alternatives, comparing selected meat products with their respective meat alternatives using the semantic differential, and studying the perceived appropriateness of eating meat alternatives in different consumption situations. To achieve these objectives, we carried out an online survey with participants from Germany (N = 1039). Our results suggest that while meat is being associated with positive terms, meat alternatives were viewed more negatively. The previous findings that meat alternatives should be similar to meat with regard to taste, texture, and ease of preparation were confirmed. Results from the direct comparison of meat with corresponding meat alternatives indicate that meat alternatives are similarly perceived to their processed meat counterparts. Regarding different consumption situations, our results show that eating meat alternatives is perceived to be more appropriate in situations where one eats alone or with family and friends. In conclusion, our findings demonstrate that meat alternatives have the best chance of successfully replacing meat when they closely resemble highly processed meat products in taste and texture and are offered at competitive prices. The recommendation for producers of meat alternatives is thus to focus on replicating processed meat products instead of trying to imitate meat cuts such as steak or escalope.     

Chinese consumers’ understanding and use of a food nutrition label and their determinants

This paper investigated Chinese consumers’ understanding and use of the Chinese food nutrition label and their determinants. Quantitative data were collected during March 2012 through a self-administrated structured questionnaire conducted in Beijing (n = 213) and Baoding city (n = 447). Questions assessed Chinese consumers’ use and understanding (objective and subjective) of food nutrition labels, nutrition knowledge (objective and subjective), socio-demographic characteristics, diet status, diet-health awareness, body mass index (BMI) and familiarity with food nutrition labels. A moderate degree of subjective understanding and a low degree of objective understanding of food nutrition labels were found among the participants, and 70% of the participants claimed to rarely or never use nutrition labels when shopping for food. Nutrition knowledge (objective and subjective) positively affected participants’ understanding (objective and subjective) of food nutrition labels. Familiarity with food nutrition labels had a strong positive effect on understanding of and use of food nutrition labels. Subjective nutrition knowledge and subjective understanding also played a significant and positive role in Chinese consumers’ label use. Age yielded a negative effect on both subjective and objective understanding, while education only affected participants’ objective understanding. None of the socio-demographic characteristics associated with self-reported use. Implications for future policies to improve Chinese consumers’ understanding and promote their use of food nutrition labels are discussed.     

The whole beast: Consumers’ perceptions of and willingness-to-eat animal by-products

Satisfying the global demand for proteins and avoiding food waste are global challenges. Promoting the consumption of animal by-products might contribute to the solution. The goal of our study was to investigate the role that different factors play for consumers’ willingness to engage with animal by-products. For this, an online survey and experiment with consumers was conducted (N = 260). While food disgust sensitivity works as a barrier, social norms and culinary-based drivers increase people’s willingness to engage with animal by-products. To expand consumer interest, measures could focus on increasing familiarity and reducing negative expectations regarding the sensory qualities of the product.     

Children’s liking and intake of vegetables: A school-based intervention study

This study investigated effects on vegetable liking and intake gained from exposing children to snack vegetables of different liking levels. In total, 345 9–11-year-old children participated. The intervention consisted of two exposure periods. First, children were either exposed to a neutrally liked vegetable (cauliflower), a mixture of a neutrally liked and a liked (sugar snap peas) vegetable, or a mixture of a neutrally liked and a disliked (celery) vegetable. In the second, period all children were served all vegetables. Intake of individual vegetables was measured daily. Liking was assessed before and after exposures and at a subsequent follow-up. Liking for most vegetables decreased during the exposure periods but tended to recover somewhat during follow-up. Intake of all vegetables was either stable or decreased during the intervention, no increases were observed. Intake levels depended on type of vegetable servings: When served with a liked vegetable, children consumed more of a neutrally liked vegetable than when served alone (p = 0.0005) or together with a disliked vegetable (p = 0.005).