Private and public self-attention, resistance to change, and dissonance reduction.

Three experiments with 257 undergraduates investigated the effects of self-directed attention on dissonance reduction. Ss were induced to write counterattitudinal essays. In Exp I, mirror presence during either an attitude premeasure or the counterattitudinal behavior led to reduced attitude change. Exp II explored whether the discrepancy between present and prior research was due to the manner in which self-attention was manipulated. Ss were exposed either to a mirror or to a TV camera and were asked to report both their post-behavioral attitudes and their perceptions of their counterattitudinal behavior. Consistent with the results of the 1st study, Ss in the mirror condition again showed the least amount of attitude change. They did, however, reduce dissonance by altering their perceptions of their behavior. Consistent with prior findings, Ss in the camera condition tended to reduce dissonance by changing their attitudes, but did not distort their behavior. Exp III conceptually replicated these results by selecting Ss on the basis of their chronic levels of private and public self-consciousness. (35 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude change and justification for compliance.

"This experiment has tentatively illustrated some of the processes involved in creating and reducing psychological dissonance and the implications of such dissonance for attitude change in compliance situations. It was hypothesized that increased justification for taking an opinion position discrepant from one's private opinion would lead to decreased dissonance and therefore decreased attitude change toward the discrepant position. Ss were asked to write an essay taking a stand opposite to their initial opinion on a given issue. One group of Ss was then given a number of reasons for compliance with the request (high justification condition). For another group (low justification condition) Ss were given no detailed justification for writing the essay. Attitude change was determined from a postexperimental questionnaire… . Attitude change tended to be greater where manipulated (and perceived) justification was least." From Psyc Abstracts 36:01:1GD76C. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Physiological arousal, dissonance, and attitude change: Evidence for a dissonance-arousal link and a "Don't remind me" effect.

Two experiments, with 80 undergraduates, replicated and extended research by R. T. Croyle and J. Cooper (see record 1984-11595-001) indicating that cognitive dissonance involves physiological arousal. In Exp I, Ss wrote counterattitudinal essays under conditions of high or low choice and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only and regardless of effort, Ss showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Exp II, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Exp I, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When Ss were not given an attitude change opportunity, however, arousal did decline. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting. (47 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance and alcohol: Drinking your troubles away.

Hypothesized that dissonance arousal would increase the amount of drinking and that drinking, in turn, would reduce dissonance and subsequent attitude change in 3 studies with 133 college students over age 21. In Studies 1 and 2, Ss rated brands of an alcoholic beverage to measure the amount of drinking immediately after dissonance was aroused by having them write a counterattitudinal essay. Ss' attitudes were measured immediately after the drinking. Both studies found that although dissonance arousal had little effect on the amount of drinking, whatever drinking occurred was sufficient to eliminate dissonance-reducing attitude change. Study 2 established that these results occurred for light as well as heavy social drinkers. Studies 2 and 3 showed that neither water nor coffee drinking was sufficient to eliminate attitude change in this paradigm. The implications are that some forms of alcohol abuse may evolve through the reinforcement of drinking as a means of reducing dissonance, and that dissonance may be frequently reduced through behaviors that ameliorate the feelings of dissonance without involving cognitive change. (39 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Arousal as a necessary condition for attitude change following induced compliance.

In a 2?×?3 design, 63 university students were induced to write counterattitudinal essays under either high- or low-choice conditions. All Ss were led to believe that a pill, which they had just taken in the context of a separate experiment, was a placebo. In reality, Ss were given a pill that contained either 30 mg of phenobarbital (tranquilizer condition), 5 mg of amphetamine (amphetamine condition), or milk powder (placebo condition). In this last condition, the results yielded the usual dissonance effect: High choice produced more attitude change in the direction of the essay than low choice. When Ss were given a tranquilizer, this effect was virtually eliminated; when Ss were given amphetamine, attitude change increased under high choice and was exhibited for the 1st time under low choice. These results are consistent with the notion that attitude change is in the service of reducing arousal and with the idea that arousal from other sources can be misattributed to attitude-discrepant behavior. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance processes as self-affirmation.

Tested the hypothesis that an experience that simply affirms a valued aspect of the self can eliminate dissonance and its accompanying cognitive changes. Three experiments were conducted using the conventional forced-compliance procedure. In Study 1, some of the 76 college student Ss were allowed to affirm an important, self-relevant value (by completing a self-relevant value scale) immediately after having written unrelated dissonant essays and prior to recording their attitudes on the postmeasure. Other Ss underwent an identical procedure but were selected so that the value affirmed by the scale was not part of their self-concept. The value scale eliminated dissonance-reducing attitude change among Ss for whom it was self-relevant but not among Ss for whom it was not self-relevant. This occurred even though the value scale could not resolve or reduce the objective importance of the dissonance-provoking inconsistency. Study 2, conducted with 24 Ss with a strong economic and political value orientation, showed that the self-affirmation effect was strong enough to prevent the reinstatement of dissonance. Study 3, testing generalizability with 24 Ss, replicated the effect by using a different attitude issue, a different value for affirmation, and a different measure of dissonance reduction. Results imply that a need for psychological consistency is not part of dissonance motivation and that salient, self-affirming cognitions may help objectify reactions to self-threatening information. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Misattribution of dissonance and behaviour-consistent attitude change.

Examined the prediction that people who have misattributed dissonance arousal to an external source may come to question the appropriateness of this attribution and may then be motivated to alter their attitudes. This was tested by having an experimenter discredit the plausibility of an external source after misattribution had presumably occurred. 80 female undergraduates participated in the study, with 16 of these Ss serving as controls. 64 Ss were given a pill described as having either unpleasant side effects or no side effects and then were committed to write counterattitudinal essays under high-choice conditions. Some Ss were then told that a mistake had been made and that they had actually been given the other form of the pill. As predicted, Ss who had initially been led to believe that the pill had aversive side effects but were later told that it did not manifested behavior-consistent attitude change. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance arousal: Physiological evidence.

Two studies examined whether cognitive dissonance is accompanied by physiological arousal. In Exp I, a standard induced-compliance paradigm was replicated and found to produce the expected pattern of attitude change in 30 male undergraduates. In Exp II, physiological recordings were obtained from 30 additional male undergraduates within the same paradigm. Ss who wrote counterattitudinal essays under high-choice conditions displayed significantly more nonspecific skin conductance responses than other Ss, but they did not change their attitudes. Results support dissonance as an arousal process. Results also indicate that the Ss misattributed their arousal to the physiological recording device. Findings are discussed in terms of dissonance theory, misattribution phenomena, and social psychophysiological research methods. (38 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Reference groups, membership groups, and attitude change.

"The present study is an examination of the attitude changes which occur over time when reference groups and membership groups are identical and when they are disparate… . The Ss were women students at a large private coeducational university… . In the social context of the lives of the subjects, and in a natural social experiment which provided randomization of the relevant condition effects, the influence of both membership and reference groups on attitude change was assessed. All subjects shared a common reference group at the start of the period of the study. When divergent membership groups with disparate attitude norms were socially imposed on the basis of a random event, attitude change in the subjects over time was a function of the normative attitudes of both imposed membership groups and the individuals' reference groups. The greatest attitude change occurred in subjects who came to take the imposed initially nonpreferred, membership group as their reference group." (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Emotional expression and the reduction of motivated cognitive bias: Evidence from cognitive dissonance and distancing from victims' paradigms.

Two experiments tested whether expression of emotions from which motivated cognitive biases presumably provide protection would reduce the extent of such biases. In Study 1, it was hypothesized that expressing any tension produced by writing a counterattitudinal essay would reduce the extent of dissonance-reducing attitude change. To test this hypothesis, Ss were induced to write an essay arguing for higher tuition. High-choice Ss were either encouraged to express their emotions, to suppress them, or to do neither. As expected, high-choice-express Ss exhibited the least attitude change. Study 2 tested the hypothesis that expressing fear of cancer would reduce the extent of defensive distancing from cancer patients, but expressing sympathy would not. Although control Ss clearly distanced from cancer patients, fear-expression Ss did not. Implications for understanding the role of affect in defense are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of public and private self-consciousness on the public expression of personal beliefs.

Examined the joint effects of private and public self-consciousness (SC) on attitudinal consistency. 113 male undergraduates (categorized as high and low private and high and low public SC) reported their own attitudes toward punishment. Later, each S was asked to write an essay in which he restated his attitude. Immediately prior to writing the essay, S learned that he would also be discussing his opinion with either a partner who held an attitude opposite to his own or a partner whose attitude was unknown. As predicted, the attitudes expressed in the essays of high public SC Ss were more moderate than those expressed by low public SC Ss. One effect of this moderation strategy was to lower the correlation between privately held and publicly expressed beliefs among Ss high in public SC. In contrast, attitudinal consistency was substantial among Ss who were low in public and high in private SC. (14 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of analyzing reasons on attitude–behavior consistency.

In Studies 1 and 2, 58 undergraduates were familiarized with attitude objects (puzzle or photographs), and half were instructed to analyze why they felt the way they did about these objects. Both self-report and behavioral measures of attitudes toward the objects were then assessed. In Study 3, 39 college couples involved in dating relationships were or were not asked to analyze their relationship, and self-report and behavioral measures of adjustment (e.g., whether the couples were still dating several months later) were also assessed. In all 3 studies, Ss who explained reasons for their attiudes (reasons analysis condition) had significantly lower correlations between their attitudes and behavior than Ss who did not explain reasons for their attitudes (control condition). Evidence for the hypothesis that Ss in the reasons analysis conditions changed their attitudes in a less accurate direction is presented, and reasons why this change might take place are discussed. (37 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Social reinforcement in attitude change.

Ss were exposed to an attitude different than one they had expressed previously with the purpose of seeing whether postcommunicative conversation would reflect attempts at reducing such cognitive dissonance. Analyzing the conversation of women who had been exposed to attitudes concerning toilet training which was different than the one they had expressed indicated that they did tend to reduce cognitive dissonance by seeking out information that either agreed with their formally held notion or the newly advocated one. From Psyc Abstracts 36:04:4GD09M. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Are (some) reports of attitude strength context dependent?

Assessed the impact of subjective experiences on judgment of attitude strength. 60 undergraduate Ss (median age 19 yrs) generated either 3 or 7 arguments that either supported. (for some Ss) or countered (for other Ss) their attitude toward doctor-assisted suicide, and subsequently indicated the strength of their attitude. Ss reported that their attitude was more important, intense, and certain after having generated 3 rather than 7 pro-attitudinal (or 7 rather than 3 counter attitudinal) arguments, suggesting that attitude strength is not always a stable feature of an attitude. Implications for models of attitude strength are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Role of self-presentation and choice in cognitive dissonance under forced compliance: Necessary or sufficient causes?

In 3 experiments, 114 undergraduates performed counterattitudinal behaviors under choice or no-choice conditions in which the behaviors were public or private and anonymous. Results indicate that self-presentation and choice should be considered as sufficient but not necessary causes of cognitive dissonance. In the absence of self-presentation (private condition), manipulations of perceived choice affected attitude change. In the absence of choice, self-presentation produced attitude change. Supplementary findings suggest that the effects of choice and self-presentation on dissonance were additive and that attitude change was maintained across different audiences among Ss who believed the 2 audiences to be unrelated. The implication that neither choice nor self-presentation is necessary for the occurrence of attitude change suggests a view of cognitive dissonance as multiply determined. (15 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A dissonance theory approach to defensive projection.

It was hypothesized that cognitive dissonance involving the self-concept leads to the use of projection to reduce the dissonance. Ss were given personality tests, and instead of true results received falisified data indicating favorable or unfavorable personality traits—thereby raising or lowering their self-esteem. In the presence of another S, Ss were shown pictures of men and were told this would be an indicator of their latent homosexuality; GSRs were supported to reflect their degree of anxiety. Ss were asked to estimate the reaction of the other S; Ss with high self-esteem tended to attribute a greater degree of responsiveness of the other S to the pictures. The relationship of psychoanalytic and dissonance theory is discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A conflict-theory interpretation of attitude change in forced compliance situations.

Attitude change following forced compliance was studied in a 4 × 2 × 2 × 2 × 2 design. Using one of four predesignated issues under two levels of incentive, subjects who had previously expressed either high or low interest in the issue, were invited to make a counter-attitudinal tape-recording. Half of the groups originated their own arguments while half read prepared arguments. Half of the subjects actually engaged in the role playing while half simply committed themselves to the task before answering a post-test questionnaire. It was found that the origins of the argument, role-playing performance, and high incentive levels were potent forces in promoting attitude change. High-interest subjects generally showed more attitude change than low-interest subjects. Both positive and negative relations between magnitude of incentive and attitude change were obtained. These results were found to be consistent with a conflict theory interpretation which relegates cognitive dissonance phenomena to a "special case" interpretation. Some theoretical implications of the results are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Age differences in attitude change: Influences of cognitive resources and motivation on responses to argument quantity.

This study examined the influences of cognitive resources and motivation on how young and older adults process different quantities of persuasive arguments. In the first experiment session, both young and older adults rated their attitudes toward marijuana legalization and capital punishment. After a week, they read either 3 or 9 similar-quality arguments supporting marijuana legalization and capital punishment. Half of participants were assigned to the high-involvement condition (i.e., told that they were going to discuss the arguments later with the experimenter) and the other half were assigned to the low-involvement condition (i.e., given no instructions). After reading the arguments, participants rated their attitudes toward those 2 social issues again. Highly involved young adults changed their attitudes regardless of the quantity of arguments, whereas lowly involved young adults' attitude change was influenced by the argument quantity. Older adults in both high-involvement and low-involvement conditions changed their attitudes according to the argument quantity. Working memory was found to mediate the age effects on attitude change. This finding demonstrated the importance of a cognitive mechanism in accounting for age differences in attitude change. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude change as a function of changes in belief and the evaluative aspect of belief.

Tested the hypothesis that the attitudes of 50 undergraduates could be changed through manipulation of their beliefs and the evaluative aspect of their beliefs. Both manipulations were successful. The belief manipulation produced positive attitude change in Ss whose initial attitudes were relatively negative (p