Marketing without money

The small growing business needs marketing spend as much as a big one, but can seldom afford it. You haven't got the money to throw at the marketing needs, and even if you do, you may not know exactly where to throw it without an expensive expert. Happily, you can achieve a tremendous amount at minimal cost or free. A significant proportion of a marketing budget is consumed by other people's time doing tasks you and your staff could do. Here, the author focuses on a range of ideas specific to business-to-business sales. The author starts with a general point: planning. Small businesses with a plan succeed better than those without one and waste less money. Actually writing down what you're going to do makes it work better because it forces you to clarify your thoughts, quantify your aims and expectations and put dates, costs and names against each activity. The author then discusses the use of billboards, business cards, door-to-door visiting, e-mails, press releases, database marketing and quarterly newsletters for marketing purposes     

Planning for CAD systems

A basic problem in buying a CAD system arises from the fact that, if you do not know where you are going, any road will take you there. The solution is to plan where you want to go, and the rest more-or-less follows. The author shows how there are several ways in which you can acquire the expertise so that you can define your destination (i.e. your total CAD requirement) and hence plan your route (the justification and selection of the system)     

夏天来了您的小挖还好吗?

夏天挥汗如雨,您怎样用空调?夏季火灾频发,如何防范电气元件和油品集体"捣鬼"?长期存放的设备如何保养?一系列的问题如同夏天的烈日在狠狠地拷问您!赤日炎炎,酷暑难耐,让人容易变得烦躁。对于整天需要施工作业的操作手来说,的确是不小的挑战。更何况心爱的挖掘机设备,在忙碌了千百个日日夜夜后,仍将面临夏季所带来的严峻考验。想让小挖不"罢工","砍柴"岂能不"磨刀"。炎炎夏日,小编为您支招!     

My Dream Job

<正>I want to be a good teacher when I was only nine years old.To be a good teacher is my dream job.I love kids.Don't you think they are cute?If I have a chance to teach kids,I will try my best.I think learning is interesting.So I will let my students be interested in learning.Nothing in the world is difficult if you put your heart into it.I will make them face any problem and help them.I will make friends with them.But in class,I will be strict with     

你的牙齿有多坚硬?

<正>"Did you brush your teeth?"How many times each week do you hear that question? Do you take good care of your teeth? It’s important to make sure you take good care of your teeth. They make eating and speaking much easier, and you need them your whole life. So that’s why you’re probably often being asked about your brushing habits.     

Smile

<正>Before you do everything,smile first.!When you need some help,you should say"Excuse me".At the same time,if you look u!nhappy,he will be unhappy,also1.How can you get help from him? So show your smile,and t!hen you will get his help.     

Building the right management base

The author presents an argument which states that to produce successful managers in today's society, Britain needs to broaden its education to include management training alongside training in engineering etc. In other words, if you want to be a manager in the future you need a good broad-based schooling with Arts and Sciences, with built-in economics, communication skills etc. in engineering degrees so that once you get to the job you are in a position both to interact with people, and to introduce and adapt to change via a formal management training programme     

Welcome to Our School Clubs

<正>There are many clubs in our school,I would like to introduce some of them to you.Cool Players is a good choice for sports lovers.Here you can do sports one hour a day to make you healthy and strong,and you can watch sports matches.If you are interested in books,Smart Readers is a good choice.Reading good books and writing reading notes are useful to enrich your knowledge and open up your eyes.Do you want to be a volunteer?If     

How to Communicate with Your Classmates

<正>Why don’t you communicate with your classmates actively? In order to make more friends.I think there are a lot of things you can do.You should say hello to your new classmates when you meet them.You should help your classmates who are in trouble and be friendly to them.When your classmates ask some questions if you know the answers,you’d     

Helping Each Other Makes the World Wonderful

<正>Hello,everyone.I’m Zhou Ming.It’s nice to speak about help here.As we know,nobody is perfect.So it is nature1when you need help.If you want to get help from others,you should help others first.What can you get when you offer help to others?You’ll get friendship when you help your classmates.If we give a hand to the old people,we can understand the meaning of pleasure.You can get happy2when you help patients.If you help others,     

Your career: surviving and thriving

In a competitive work environment, with no rigid, preordained career ladder to follow, careers need planning: but how? The bad news is that there is no magic formula. You can, however, make a difference by working at it. First you must know what you want, and this needs some serious and systematic self-analysis. Most often successful careers do not simply happen; they are made. Recognise this, take appropriate action and see career success as something that is down primarily to you.     

The Talent Code——一万小时天才理论

<正>One famous theory the scientists put forward is"10,000-Hour Rule".The rule says that you need approximately1 10,000 hours of practice to become a world-class expert in a field.There is no other way.If you want to be a world-class expert in your field,you must do your 10,000     

Were you born to lead?

As engineers go through their lives they are increasingly called upon to act in a management role. That requires a particular skill set. Some end up as leaders which requires a different skill set. It's important to distinguish between management and leadership. A simple contrasting definition helps: 'managers do things right, leaders do the right thing'. In other words, a leader knows what's best to do, while a manager knows how best to do it. In spite of a recent survey indicating that 93 per cent of respondents believe leadership skills can be taught, I don't believe you can be trained to be a leader without some inherent ability. You are either born with the right qualities or you aren't. Truly inspirational leadership comes from within from tapping into who we really are and combining that with skills and knowledge. Those who make it to the top often have all or some of the same characteristics: they are highly motivated to succeed, have high energy levels and work out career moves in advance. They tend to be goal directed, politically active, content and confident, and capable of distinguishing the important from the unimportant. More importantly, leaders have to get their people behind them-all employees have to share the vision     

How to Protect Your Eyes

<正>Eyes are windows of the soul.Everyone knows how important the eyes are.If you want to protect your eyes,you must pay attention to the following things.First,you should not keep your eyes working for a long time without a break.You'd better have a rest by looking into the distance.Second,you should keep the book about one foot away from your eyes when you read it.Third,do eye-exercise every day.It will also help you have a good eyesight.     

Learning from the worlds best.... Should you? Can you? How?[building a successful company]

As your career progresses, what are your prospects of a top of the table position? How can you influence your own and your company's success in the UK, European and world leagues? For building successful companies the following are points are necessary: recruiting the best staff, engaging the best suppliers, knowing your customers, analysing your own and your competitors' strengths and weaknesses, searching out the best opportunities, assessing just what you are up against, adopting the best tactics, winning the important sales. The author discusses improving operational effectiveness, strategic positioning and lessons learned     

Do your proposals need a makeover?

For those who run a consultancy, turning out a continuous stream of bids and proposals is a fact of life. With outsourcing starting to look like yesterday's fashion, you'll find it increasingly hard to gain consultancy work unless your proposals show that you really can make a difference to clients. This article offers some practical guidelines to follow if you want your proposal writing to be more convincing, more competitive and more rewarding.     

Conversation as communication

You need to communicate to co-ordinate your own work and that of others. Without explicit effort, your conversation will lack communication and so your work too will collapse through misunderstanding and error. The key is to treat a conversation as you would any other managed activity: by establishing an aim, planning what to do, and checking afterwards that you have achieved that aim. Only in this way can you work effectively with others in building through common effort     

Information retrieval— Three practical methods

Have trouble finding that important paper on hydraulic calculation? Why not take a hard look at your present system of indexing and filing technical information? Here are three methods you may find useful in solving your fire protection information needs. They can help you to find that vital document today—not tomorrow!     

Construction skills training for the next millennium

Construction skills and training needs have changed with the introduction of new business processes, different forms of organizing production and technical innovation. In the UK, training provision has failed to adapt fully to the needs of a modernizing industry. Formal training programmes have been inappropriate in content and inadequate in quantity. Many of them are out of date. An assessment is provided of the types of skill and training required to implement innovative approaches for improving construction performance. It is based on analysis of work carried out during a major national review of construction operative and supervisory skills training in the UK undertaken for the Construction Industry Board. It seeks to provide a framework for analysing skill needs in the context of modern performance targets, together with policy recommendations for decision-makers in firms, government and training institutions. The conclusion that a new generic training programme is required is of general relevance to practitioners, trainers and researchers in the UK and in other countries.     

There's no accounting for skills

It is frequently remarked by senior company representatives that their company's greatest asset is its staff. How they know this is a mystery as there is no evidence of it in the company's accounts. Indeed, if there was then perhaps downsizing would not be so popular: the shareholders would object to the assets being jettisoned in that cavalier fashion. Companies do not feel that they can put a monetary value on their staff or, more precisely, on their staff skills, nor does current accounting practice appear to provide a way to put this asset into the accounts. What is proposed in this article is one method of overcoming these difficulties, to the benefit of the shareholders and the staff alike, and to provide a monetary incentive for staff training