Convergence adoption model (CAM) in the context of a smart car service

This study proposes the convergence adoption model (CAM) in the context of a smart car service. The unique characteristics of convergence technology demand the incorporation of compatibility judgment, task-technology-fit (TTF) and the effect of visual design to fully understand users' adoption intention. The results of our study indicate that the compatibility with past experiences with existing and comparable technologies is indeed a critical factor affecting perceived ease-of-use, usefulness, and enjoyment of convergence technology. TTF is found to directly influence the adoption intention and mediate the effect of perceived usefulness and enjoyment on the adoption intention. Finally, the results show that visual attractiveness of the interface design enhances the evaluation of the key constructs of our model, such as compatibility judgment, perceived enjoyment, and adoption intention of convergence technology.     

Understanding information proactiveness and the content management system adoption in pre-implementation stage

The overall technology acceptance literature does not pay sufficient attention to the issue of the mandated use of systems as the traditional acceptance models (e.g. TAM) were originally built, tested, and validated by being applied to technologies that were mainly voluntary in nature, that is, the users had the choice of whether to use or not use the technology. Few have studied end users' proactive motivation to use information and attitude toward newly implemented technologies within organizational contexts, before end-users start using the technology or pre-implementation stage. This research proposes that information proactiveness has influences on the content management systems adoption beliefs such as perceived ease of use and perceived usefulness. The proposed model was empirically tested using the data collected from content management systems end-users. As theorized, information proactiveness was found to be a significant determinant of system users' perceived ease of use but not perceived usefulness in pre-implementation stage. Furthermore, perceived behavioral control was found to be a strong determinant of systems users' attitude. The study findings provide important insights on enhancing system users' adoption behavior in pre-implementation stage.     

Determinants of users’ intention to adopt wireless technology: An empirical study by integrating TTF with TAM

This paper reported the results of a survey study and provided evidences of empirically testing a model that integrates both technology acceptance model (TAM) and task-technology fit (TTF) model in understanding the determinants of users’ intention to use wireless technology in organizations. Questionnaires were distributed to organizations that bring mobile commerce into practice through the wireless handheld devices. The results indicated that both technology acceptance model and task-technology fit model are robust models by themselves. First, both perceived usefulness and ease of use significantly influence users’ behavior intention to utilize wireless technology. Perceived ease of use has significant effect on perceived usefulness. Second, characteristics of technology and task significantly predict the fit between these two constructs. Significant effect of characteristics of technology on perceived ease of use and usefulness were observed. Finally, significant relationships between TAM and TTF model were also observed. Task-technology fit is a significant direct predictor of technology adoption intention. Overall, users’ intention to adopt wireless technology in organizations was determined directly by fit between characteristics of task and technology as well as users’ perceived ease of use and usefulness.     

E-banking in Jordan

The reasons why some customers use e-banking systems whereas others do not is the problem that motivated this study. This study examines the factors underlying customers' technology adoption based on the technology acceptance model (TAM). E-banking adoption is studied from the information systems acceptance point of view; banking customers use the information system to make financial transactions and hence more knowledge of the factors that affect information technology adoption is useful to better understand and facilitate their acceptance. Perceived ease of use, perceived usefulness, subjective norms, security and trust, Internet experience and enjoyment are the important factors that affect customers' adoption of e-banking in Jordan.     

Mobile Technology in the Classroom: What Drives Student-Lecturer Interactions?

Online learning when combined with mobile technology transforms the traditional classrooms from teacher-centered to student-centered classrooms. Despite the widespread use of mobile technology among students and educators today, limited researches have been conducted to study the effects of using mobile technology to enhance student–lecturer interactions. In addition, existing theories of technology acceptances, chiefly Information System Success Model (ISSM), Motivational Model (MM), Social Cognitive Theory (SCT), Technology Acceptance Model (TAM), and Cultural Dimension Theory (CDT) are widely recognized for their predictive power in determining adoption intentions. In this study, determinants from all five theories were unified and examined, namely system quality and information quality from ISSM, enjoyment from MM, perceived usefulness and perceived ease of use from TAM, self-efficacy from SCT, and uncertainty avoidance from CDT as predictors of adoption intention in the context of predicting student–lecturer interactions. This empirical study was conducted using an online survey. Data collected from the samples (n = 328) were analyzed using PLS-SEM. Results obtained exhibited adequate explanatory power, where information quality, system quality, enjoyment, and uncertainty avoidance significantly predict adoption intention, while perceived usefulness, perceived ease of use, and self-efficacy were insignificant. Secondly, each theory was independently analyzed, and the predictive power and relevance of ISSM, MM, TAM, and UDT confirmed the importance and relevance of these theories. Results obtained provided a comprehensive understanding of the factors that significantly affect students’ intentions to use mobile technology to interact with their lecturers on academic matters. The discussions and implications of this study are crucial for researchers and practitioners of educational technologies in higher education.     

An assessment of the influence of perceived enjoyment and attitude on the intention to use technology among pre-service teachers: A structural equation modeling approach

This study examined the influence of perceived enjoyment on pre-service teachers’ intention to use technology, in addition to re-appraising the role of attitude toward use in the Technology Acceptance Model (TAM; Davis, Bagozzi, &; Warshaw, 1989). One hundred and fifty-three participants in Singapore completed a survey questionnaire measuring their responses to five constructs from a research model that was developed specifically for the study. Structural Equation Modeling (SEM) showed that perceived enjoyment was a significant predictor of perceived usefulness, perceived ease of use, and intention to use technology. The findings of this study support the view of Davis et al. (1989) from over 30 years ago that attitude toward use contributes only modestly to the TAM.     

Extended conceptualisation of perceived usefulness: empirical test in the context of information system use continuance

A technology or an information system provides value to its users. Technology Acceptance Model (TAM) successfully operationalised such value as the degree that a system can improve users' job performance. The proposed construct, perceived usefulness, has been proved to be the most important factor for technology adoption. However, many scholars have called for further theoretical development to enrich this critical construct but not much effort has been put forward (Bagozzi, R.P., 2007. The legacy of the technology acceptance model and a proposal for a paradigm shift. Journal of the Association for Information Systems, 8 (4), 244–254; Benbasat, I. and Barki, H., 2007. Quo vadis, TAM? Journal of the Association for Information Systems, 8 (4), 212–218). To respond to this call on deepening the conceptualisation of perceived usefulness, this article argues that system usefulness can be formulated beyond job performance improvement and explores several additional usefulness constructs based on well-established management concepts and human need theory. The information system (IS) use continuance model (Bhattacherjee, A., 2001. Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly, 25 (3), 351–370) has been adopted as the theoretical foundation of this study because certain types of system usefulness can be recognised only in a use continuance stage. The empirical results of the research have validated most of the proposed constructs. Significant contributions to research and practice are identified and discussed.     

Understanding determinants of information systems users’ behaviour: a comparison of two models in the context of integrated accounting and budgeting software

This study examines determinants that affect the behaviour of information systems (IS) users, and influence of the users’ decisions to continue using IS by two models: the technology acceptance model (TAM) and the expectation-confirmation model of IS continuance (ECM-IS). The behaviour of professionals who utilise complex software solutions for performing their working tasks has been in the focus of this research. Based on data gathered from questionnaires filled-out by users of the integrated accounting and budgeting software (IABS), the confirmatory factor analysis has shown that both models demonstrate good factor, convergence and discriminatory validity, respectively. The comparison of the obtained results has been performed, and it shows that ECM-IS has a larger explanatory power (R²) over TAM, explaining 49% of the dependent variable (IS continuance intention) in relation to 29%. The IS continuance intention is determined by the users’ satisfaction and perceived usefulness. The user satisfaction is influenced by perceived usefulness and confirmation. The confirmation of the user's expectations has had a positive influence on perceived usefulness. The perceived ease of use has not exerted a significant influence on the user's intention of IS continuance.     

Empirical study on continuance intentions towards E-Learning 2.0 systems

Although E-Learning 2.0 has played a significant role in training and development within the organisational environment, after an initial acceptance, its use is frequently discontinued. Prior studies offered insights into participation in E-Learning; however, there is limited research on continuance intention towards E-Learning 2.0 systems in organisational contexts. Furthermore, the most widely used research models, such as technology acceptance model (TAM), neglect the interactive social processes in E-Learning 2.0. Therefore, this study proposes a unified model integrating the TAM, the information system success model and social motivation theories to investigate continuance intentions towards E-Learning 2.0 in an organisational context. A sample of 284 participants from companies in China that have already implemented E-Learning 2.0 systems took part in this study. Structural equation modelling was conducted to test the research hypotheses. The results show that the unified model provides a more comprehensive understanding of the cognitive processes and behaviours related to this context: (1) perceived usefulness and attitude were critical to the continuance intention towards an E-Learning 2.0 system; (2) perceived usefulness was a significant mediator of the effects from perceived ease of use, information quality and social influence on continuance intention; (3) perceived ease of use, information quality and social influence were found to play important roles in predicting the continuance intention; (4) system quality played an important role in affecting the perceived ease of use; and (5) unexpectedly, social motivations had no significant effect on attitude.     

Applying the Technology Acceptance Model to Social Networking Sites (SNS): Impact of Subjective Norm and Social Capital on the Acceptance of SNS

With their heavy traffic and technological capabilities, social networking sites (SNS) introduced a new means of building and maintaining perceived social capital. This study aims to identify underlying factors and causal relationships that affect behavioral intention to use SNS. For this purpose, this research developed an extended technology acceptance model, incorporating subjective norm and perceived social capital for predicting SNS acceptance and usage. Exploratory correlation and path analyses were conducted to identify the relationships between five constructs: perceived usefulness, perceived ease of use, subjective norm, perceived social capital, and intention to use. The results showed that perceived usefulness and perceived ease of use had robust effects on the user's intention to use SNS. The research findings also demonstrated that subjective norm and perceived social capital were significant predictors of both perceived usefulness and perceived ease of use and therefore should be considered as potential variables for extending the technology acceptance model.     

Development of a Continuous Usage Model for the Adoption and Continuous Usage of a Smartphone

This research focuses on identifying continuous usage intentions before and after the product adoption phase. A theoretical model was developed, specifying continuous usage intentions and user behavior throughout the product adoption life cycle. The proposed model considers users' characteristics, product quality, sociocultural factors, and continuous usage intention factors, which were obtained from previous studies related to technology acceptance models and continuous usage. The relationship between these factors was analyzed, hypotheses tests to verify the relationships were conducted, and the proposed model was confirmed. Quantitative data were collected using a survey targeted at smart phone users. Data analysis verified the continuous usage model using structural equation modeling. The results from before and after the product adoption phase showed that previous usage experience affects users' characteristics, perceived usefulness, and social factors. The data proved causality between user satisfaction, attachment, commitment, and continuous usage intention after the adoption phase. The relationship between the factors and the model itself was verified statistically, providing insight into the adoption–diffusion–usage perspective with regard to the interaction between user and high-tech product.     

Understanding driver adoption of car navigation systems using the extended technology acceptance model

This study proposes an integrated research model for investigating driver adoption of car navigation systems. We consider the potential causal connections between core cognitive and psychological factors and driver intention to use these systems. We extracted possible factors that may significantly affect the perceived usability of car navigation systems from in-depth interviews with two groups of individuals: an expert group and a driver group. Data collected from N?=?1045 drivers via an online survey were analysed by structural equation modelling. The results showed that the service & display quality components of the systems were the most significant determinants of driver attitude and intention to use car navigation systems. Two other factors, namely attitude and perceived usefulness, also had impacts on driver intention. Moreover, both satisfaction and service & display quality were affected by perceived system reliability, while usefulness was affected by both perceived locational accuracy and satisfaction. Satisfaction also significantly affected perceived ease of use. In addition, we introduced new external variables to the technology acceptance model (TAM) and validated the causal connections proposed by the original TAM. The present study provides valuable insights into the core factors that significantly affect driver perspectives of and intention to use car navigation systems.     

Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Using a modified TAM as a conceptual framework and SEM for analysis, we determined the factors influencing the adoption of Internet Protocol Television by surveying 320 consumers. The modifications involved new constructs that incorporated user-perceived control and security in the model. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer-perceived security and intention. Also consumers regarded price as a main driver for switching TV services. We discuss the significance of this observation in the context of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies.     

The use and acceptance of new media entertainment technology by elderly users: development of an expanded technology acceptance model

Research on elderly people's ICT acceptance and use often relies on the technology acceptance model (TAM) framework, but has been mostly limited to task-oriented uses. This article expands approaches in technology acceptance and use by developing a model to explain entertainment-related uses of new media technology by elderly people. On a theoretical level, we expand the TAM perspective by adding concepts that act as barriers and/or facilitators of technology acceptance, namely technophobia, self-efficacy and previous experience and expertise with technology. We develop an expanded TAM by testing the role of these concepts in two studies on entertainment media technology. In Study 1, we investigate behavioural intention to use 3D cinema among N?=?125 German elderly media users (Age 50+). In Study 2, we focus the actual use of a computer game simulation by N?=?115 German and US elderly media users (Age 50+). Findings in both studies point towards the central role of perceived usefulness, here modelled as enjoyment, as the reason for elderly people's use and acceptance of entertainment media technology. Perceived ease of use is seen as a precondition for enjoyment, particularly for interactive media.     

Exploring the impact of use context on mobile hedonic services adoption: An empirical study on mobile gaming in China

Unlike traditional technologies, the use of mobile technology is exposed to shifting use contexts. Use context has frequently been described as an important factor influencing the adoption of mobile innovations. However, empirical evidence about the impact of use context is limited. This paper investigated the effect of use context on the formation of users’ perceptions of mobile hedonic services by using mobile gaming as an example. Through the employment of structural equation modelling technology, an adoption model of mobile gaming is proposed and assessed based on results from 267 questionnaires. The results show that use context is the strongest predictor of mobile game adoption. It directly or indirectly affects all different perceptions of mobile gaming in significant ways, including perceived ease of use, perceived usefulness, perceived enjoyment, cognitive concentration, attitude and behavioral intention. Additionally, perceived usefulness, perceived enjoyment and cognitive concentration all have a positive influence on the attitudinal variables of mobile game acceptance. We concluded that the formation of people’s perceptions about mobile gaming is conditional and based on the special consideration of certain use contexts. Both theoretical and practical implications are discussed.     

Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

This research aims to empirically examine the stimulators that influence consumers’ behavioral intention to use (IU) mobile entertainment (ME) in Malaysia. The proposed stimulators are perceived usefulness (PU), perceived ease of use (PEOU), social influence (SI), perceived self-efficacy (PSE) and perceived enjoyment (PE). PU and PEOU were derived from TAM, SI was taken from the TRA, TPB and DOI model, PE was obtained from the extended-TAM model and PSE was taken from Bandura’s theory. This is among the first study that uses a model consisting of integrated constructs from TAM, extended-TAM, TRA, TPB, DOI and Bandura’s theory in predicting acceptance of ME. Empirical data were analyzed by employing Structural Equation Modeling (SEM) analysis. Gender moderating effect was examined via multiple group analysis (MGA). The findings revealed that PU, PEOU, SI and PE are positively associated with consumer IU of ME. Surprisingly, there were no significant moderating effects of gender. The control variables (i.e. age, marital status, education level, number of mobile phone and experience) were found to have no confounding effects on the ME adoption. The findings have contributed theoretical and managerial implications to ME providers, mobile phone manufacturers, the music, movie and gaming industry players.     

Exploring Factors Affecting the Adoption of Internet of Things Services

The Internet of things (IoT) is seen as a potentially effective means of integrating multiple technologies to improve the quality of life. However, little attention has been paid to factors that may have a significant effect on a user’s intention to use the IoT services. This study applies the value-based adoption model to examine the influences of benefits (i.e. perceived usefulness and perceived enjoyment) and sacrifices (i.e. perceived privacy risk and perceived costs) on the user’s perceived value of and intention to use the IoT services. A structural equation modeling approach is applied to a survey of 489 IoT users, with results indicating that perceived usefulness and perceived enjoyment significantly affect behavioral intention through perceived value. Moreover, perceived privacy risk also plays a key factor in determining IoT adoption. The implications of this study are discussed.     

Extending the TAM for a t-commerce

Broadband communication at home allows television to become an e-commerce medium that merges video, voice, and transactional data. t-commerce is electronically mediated commerce using interactive television. Theoretical and empirical analysis was undertaken and reported here to explain the factors that influence potential users’ adoption of t-commerce by extending the technology acceptance model. The study also compared the factors influencing t-commerce adoption between experienced and inexperienced users. Seven factors were identified: perceived ease of use, perceived usefulness, perceived enjoyment, trust, attitude, normative belief of family and friends, and subjective norm. Although the factors were not the same between the two groups, the differences were not large. Perceived enjoyment is the most important factor affecting attitude and behavioral intention toward t-commerce. From a theoretical point of view, the study extended the TAM for t-commerce adoption by potential users in the home environment. Moreover, this study also provided practical implications for t-commerce providers.     

Predicting the adoption of mobile financial services: The impacts of perceived mobility and personal habit

Mobile financial services (MFS) have become a critical issue in the financial sectors. An expanding application of mobile commerce, MFS play an important role in managing customer relationships. Thus, we proposed a model that incorporates three external variables—perceived enjoyment, perceived mobility, and personal habit—into the technology acceptance model (TAM) to assess the antecedents that influence continued usage intention in MFS. In addition, we examined the moderating effect of gender on customer relationships. Structural equation modeling was used, and 368 MFS users were investigated. The findings revealed that perceived mobility, personal habit, perceived usefulness, and perceived ease of use are the major antecedents that influence continued usage intention in MFS. However, perceived enjoyment is not significantly associated with intention. Moreover, gender moderates the relationships between the variables in the proposed model. Perceived mobility affecting usage intention will be stronger for men than for women, whereas personal habit affecting usage intention will be stronger for women than for men.     

User acceptance of wireless technology in organizations: A comparison of alternative models

This paper compared two versions of technology acceptance model (TAM) in understanding the determinants of user intention to use wireless technology in the workplace. The first model is derived from original TAM that includes perceived usefulness, perceived ease of use, attitude and behavioral intention, while the alternative model is a parsimonious version in which the attitude was taken out. The results indicated that TAM, either original or parsimonious, is successful in explaining user intention to use wireless technology in organizations. In addition, the parsimonious model showed a better model fit than that of the original model.