From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

In China, major C2C websites are focusing on increasing their customer bases by converting members of their virtual communities (VCs) into C2C buyers and sellers. This phenomenon is called e-commerce based on social networks (ENS). The current research analyzes what factors affect trust building among VC members and how this trust influences the trust in the C2C website or vendor. We propose and empirically test a model of trust in VCs based on the trust formation mechanism. Using data collected from Taobao Virtual Community, we show that familiarity, perceived similarity, structural assurance, and trust propensity are important antecedents to trust in members in VCs. Analyses of the two kinds of trust show that trust in members’ ability significantly affects three dimensions of trust in the vendor/website in terms of ability, integrity, and benevolence. In addition, trust in members’ integrity and benevolence stimulates the purchase intention and trust in the vendor/website’s ability positively affects the intention to get information and the purchase intention.     

Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community

People participate in virtual communities (VCs) for knowledge sharing or social interaction. However, most studies of VCs have focused on elucidating knowledge sharing rather than predicting virtual social interactions. This study considers “quality of online discussion” an appropriate metric for assessing group-level outcomes of virtual social interactions, and thus for predicting member willingness to sustain an ongoing relationship with a virtual community (VC). This study develops a research model, grounded in Web interactivity, social identity and social bond theories, for predicting the quality of online discussion in terms of cognitive and social influences. Empirical results from an online survey of a VC verify distinct direct and indirect social influences (perceived internalization bonds and perceived identification bonds) and cognitive influences (perceived communication and perceived control). Implications for academics and practitioners are also discussed.     

Visualization analysis of the development trajectory of knowledge sharing in virtual communities based on CiteSpace

Studies on knowledge sharing (KS) in virtual communities (VCs) have indicated several limitations, such as chaotic literature information, interdisciplinarity complexity, and evolution vagueness. In this study, literature on KS in VCs is obtained from the database of Web of Science (WoS) Core Collection during 2002 to 2017. CiteSpace technology based on Java platform is applied to develop the visualization analysis of the development trajectory, and summarize the research distribution, intellectual base and evolution path of how KS in VCs has been studied. Results show that the quantitative development of literature on KS in VCs has undergone three stages, and China, USA, South Korea have led the research of this area. Moreover, the intellectual base is social capital, social cognitive theory, and behavior, motivation, quantity and quality of KS. In addition, the evolution path has gone through two stages: Firstly, the trajectory of development during 2002 to 2014 is concept definition, VCs platform, and factors influencing KS. Secondly, from the perspective of individuals, teams and organizations, the factors including social capital, trust, and self-efficiency have been stressed during 2015 to 2017. It provides the research trajectories and future research directions for authors.

     

How to unite the power of the masses? Exploring collective stickiness intention in social network sites from the perspective of knowledge sharing

This study aims to investigate users’ knowledge-sharing intention and collective stickiness intention towards social network sites (SNS). SNS offer an opportunity for users to interact and form relationships, while knowledge is accrued by integrating users’ information, experience, and practice. However, there have been few systematic studies that question why people use SNS to share knowledge. We adopt social capital theory, social identity theory, as well as use and gratification theory, to explore the determinants of members’ knowledge-sharing intention in using SNS. The survey was conducted on two education virtual communities (VCs) on Facebook, of which most members were teachers and educators. Data analysis was executed to validate our research model, and SmartPLS was used to analyse users’ collective stickiness intention. The results show that social capital and social identity have an impact on teachers’ knowledge-sharing intention, which, in turn, influences collective stickiness intention towards SNS. Our findings can not only help researchers interpret why members share their knowledge in VCs, but can assist practitioners in developing better SNS strategies as well.     

Factors affecting members' trust belief and behaviour intention in virtual communities

In this research we investigate whether antecedent factors of participant trust and institutional trust significantly influence members' trust belief towards virtual communities. Further, we investigate how members' trust levels affect their behaviour intention. A model of factors that affect members' trust in virtual communities is constructed. We analysed 625 valid online questionnaires obtained from virtual communities related to travel, games, and computer information. The findings suggest that benefit attraction and shared value have significant positive effects on building participant trust, and monitoring has a significant positive effect on building institutional trust. Trust building influences both members' stickiness in virtual communities and their willingness to share information. This research suggests that the extent to which members trust community-based website environments significantly influences their practical behaviour in such environments.     

Knowledge contribution in virtual communities: accounting for multiple dimensions of social presence through social identity

Integrating social presence theory and social identity theory, this study brings system design and social influence aspects together to explain their joint effects on knowledge contribution in virtual communities (VCs). Different from most prior information systems (IS) research that adopts a uni-dimensional approach and restricts social presence to be the subjective nature of media, we developed and empirically tested a model explaining the effects of multi-dimensional social presence on social identification processes and knowledge contribution. An online survey was conducted with four different VCs of interest. The results showed the difference in relative contribution of social presence dimensions on social identity as well as knowledge contribution. Both practical and theoretical implications are discussed.     

Effects of entrepreneurship and IT fashion on SMEs’ transformation toward cloud service through mediation of trust

This study draws from strategic choice theory, management fashion theory, and trust research to investigate organizational transformation toward cloud service. Considering organizations’ substantive rationality, this study proposes that SMEs’ entrepreneurial orientation and the institutional pressures received from the marketplace provide motives for their cloud transformation intention. These influences are mediated by a complex trust-building process. A survey involving 107 Chinese SMEs was conducted to validate our research model. The results illustrate that SMEs’ trust building toward the cloud-related situation and artifact plays a critical role in mediating the effects of strategic orientation and institutional pressures on their cloud transformation.     

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system

This study investigates how the e-business platform certification system affects online trust-building mechanisms for existing brands. Integrating theories of online trust and brand knowledge, we propose that brand awareness and brand image, two sub-dimensions of brand knowledge, contribute to building brand trust in online stores. The effectiveness of e-business platform services also contributes to consumers’ trust in the online channel. Instead of regarding the platform guarantees as the antecedents of online trust, we hypothesize that the e-business platform certification system positively moderates the effects of building online trust. We test the research hypotheses using questionnaire data collected through an online survey and use structural equation modeling to analyze the data. The findings support our proposed model. The theoretical and managerial implications are identified based on the results.     

Fostering the determinants of knowledge sharing in professional virtual communities

Professional virtual communities (PVCs), which are formed on the Internet, are expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider PVCs as a new innovation or knowledge pool since members share knowledge. However, many PVCs have failed due to members’ low willingness to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members’ knowledge sharing behavior in PVCs. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of knowledge sharing, knowledge sharing behavior, and community loyalty. Empirical data was collected from three PVCs and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that trust significantly influences knowledge sharing self-efficacy, perceived relative advantage and perceived compatibility, which in turn positively affect knowledge sharing behavior. Furthermore, the study finds that the norm of reciprocity does not significantly affect knowledge sharing behavior. The results of the study can be used to identify the motivation underlying individuals’ knowledge sharing behavior in PVCs. By investigating the impacts of contextual factors and personal perceptions on knowledge sharing behavior, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of knowledge sharing to stimulate members’ willingness to share knowledge and enhance their virtual community loyalty. As only little empirical research has been conducted on the impact of knowledge sharing self-efficacy, perceived relative advantage, and perceived compatibility on the individual’s knowledge sharing behavior in PVCs, the empirical evidence reported here makes a valuable contribution in this highly important area.     

Effects of technical and social design on virtual community identification: a comparison approach

We investigated how virtual community (VC) design, both technical and social decisions adopted by VC management teams, might affect the development of members’ identification with the VC. Adopting a comparison approach developed in studying formal organisational identification, we develop the research model explaining the effects of VC design on VC identification. A survey study involving 412 members from seven VCs revealed that identified VC design factors (community presentation and community empowerment) have significant impacts on identification by making the perceived VC identities attractive. We concluded with a discussion of the key managerial and research implications of our findings.     

I became an attractive person in the virtual world: Users’ identification with virtual communities and avatars

A number of studies have examined virtual worlds, which can facilitate knowledge sharing, education, and enjoyment, among others. However, no study has provided an insightful research model for evaluating virtual worlds. This study suggests that users’ identification with virtual communities and avatars plays a critical role in the construction of attractive virtual worlds. The proposed model measures the level of the user’s identification with virtual communities, through which the user builds his or her trust in other community members. In addition, the study suggests that users’ identification with avatars is an important element of their satisfaction with virtual worlds. The results indicate that users’ identification with virtual communities as well as avatars can enhance their efficacy and trust and thus facilitate their sustained use of virtual services. The results have important theoretical and practical implications.     

In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice

Knowledge has become the key to success in the global knowledge economy, not only for organizations, but also in virtual communities of practice (VCoPs). The major challenge in sustaining a VCoP is acquiring knowledge spontaneously from members. This challenge leads to our research question: what encourages VCoP members to voluntarily and continuously help one another through continuous knowledge-sharing? In this study, we integrate three research streams—justice, trust, and organizational citizenship behaviors (OCB)—into one model in order to analyze the antecedents of knowledge-sharing continuance intentions in VCoPs. Our model theorizes that the four dimensions of justice (i.e., distributive, procedural, interpersonal, and informational justice) affect two different referents of trust (i.e., trust in members and trust in management). We further link these trust constructs to altruism (i.e., OCB directed to the individual) or conscientiousness (i.e., OCB directed to the organization), which in turn effect the knowledge-sharing continuance intentions in VCoPs. This hypothetical model is empirically validated using data collected from 142 members of an IT-oriented VCoP in Taiwan. Our integrated model has been helpful in VCoP research as it broadens our theoretical understanding of knowledge-sharing continuance intentions.     

Determinants of successful virtual communities: Contributions from system characteristics and social factors

Although there is growing interest in virtual communities, few studies have examined them from an integrated viewpoint including technical and social perspectives. By expanding on DeLone and McLean’s IS success model, the author constructed a model of the impact of system characteristics (e.g., information and system quality) and social factors (e.g., trust and social usefulness) in implementing successful virtual communities. Data collected from 198 community members provided support for the model. Results showed that both member satisfaction and a sense of belonging were determinants of member loyalty in the community. Additionally, information and system quality were found to affect member satisfaction, while trust influenced the members’ sense of belonging to the community. Finally, the findings provided understanding of the factors that measured virtual community success. Implications of my study are discussed.     

The influence of social capital on knowledge creation in online health communities

This study investigates how social capital influences knowledge creation in online health communities (OHCs), based on social capital theory. The study proposes that three social capital dimensions, namely trust, shared language, and network density, affect OHC members’ externalization and combination of knowledge creation, and that these in turn lead to membership continuance intention (MCI). Trust also directly contributes to MCI in the model. Three hundred fifty-three members from eight existing US based OHCs participated in surveys. The results provide overall support for the proposed model. Among the three dimensions of social capital, network density plays a critical role in developing both externalization and combination of knowledge creation. Externalization of knowledge in turn affects members’ MCI. Supplemental analysis shows that trust and shared language influence OHC members’ knowledge creation indirectly via network density.     

Community-Engineering Systematischer Aufbau und Betrieb Virtueller Communitys im Gesundheitswesen

Community-Engineering — Systematic Design and Operation of Virtual Communities in Healthcare Virtual communities offer anytime/anyplace access to information and multi-directional exchange with peers in similar situations. They can be beneficial for members and operators. VCs seem especially useful for chronically ill patients since they have strong information and interaction needs. Astonishingly few VCs can be found throughout the German healthcare system and literature neglects that VC could be created and operated systematically. This article presents an approach to community engineering that is grounded in literature on VCs and innovation research. It is the basis for piloting a VC for cancer patients in Germany. This approach and its underlying design elements and success factors are evaluated longitudinally considering user acceptance, perceived usefulness and emerging virtual social networks. The results show that successful community engineering is possible and the presented approach offers support for the systematic design, implementation and operation of virtual communities in general and in healthcare in particular.     

The dimensions and directionality of trust and their roles in the development of shared business–IS understanding

Prior work suggests that mutual trust is an important antecedent to knowledge transfer and shared understanding between the IS and business units; however, the findings have been based on a conceptualization of trust as a one-dimensional construct. Using a richer dyadic conceptualization and operationalization of trust, we empirically investigated the degree to which the importance of trust varies across two members of a dyadic relationship as well as the different role of distinct facets of trust. Analysis of data collected from two informants (the IS manager and a business-unit counterpart) in a sample of manufacturing firms showed that perceived business-unit trustworthiness was significantly more important in fostering shared business–IS understanding than perceived IS-unit trustworthiness. We attributed this to the inherent power asymmetry that characterizes the relationship between IS and business units. We further hypothesized and found that the importance of the three key dimensions of trust (benevolence, integrity, and competence) depended on the relationship age and organizational position of the IS unit. Our findings show how to manage this critical dyadic relationships more effectively and also where to focus trust-building practices in order to ensure success.     

Understanding the effects of trust and risk on individual behavior toward social media platforms: A meta-analysis of the empirical evidence

Trust and risk have been theorized and empirically approved as the most influential factors affecting individual behavior toward social media platforms (SMPs). However, the evidence is scattered and the understanding of the effects is ambiguous. To address this problem, a rigorous and quantitative meta-analysis was conducted to investigate the empirical evidence of 43 studies in information systems research between 2006 and 2014. The findings suggested that trust and risk both had significant effects on individual behavior toward SMPs but that trust had a stronger effect. Moderating effects of trust objects (community members vs. platforms) and platform types (virtual communities vs. social networking sites) were found. Surprisingly, culture was found to exert no moderating effect. This paper contributes more generalized knowledge to social media research literature to the theory with regard to the influence of trust and risk on individual behavior toward SMPs. The knowledge serves as the foundation for future research efforts in social media. Implications for practice are discussed.     

Exploring the effects of trust,task interdependence and virtualness on knowledge sharing in teams

The sharing of knowledge within teams is critical to team functioning. However, working with team members who are in different locations (i.e. in virtual teams) may introduce communication challenges and reduce opportunities for rich interactions, potentially affecting knowledge sharing and its outcomes. Therefore, using questionnaire‐based data, this study examined the potential effects of different aspects of virtuality on a knowledge‐sharing model. Social exchange theory was used to develop a model relating trust to knowledge sharing and knowledge sharing to team effectiveness. The moderating effects of virtuality and task interdependence on these relationships were examined. A strong positive relationship was found between trust and knowledge sharing for all types of teams (local, hybrid and distributed), but the relationship was stronger when task interdependence was low, supporting the position that trust is more critical in weak structural situations. Knowledge sharing was positively associated with team effectiveness outcomes; however, this relationship was moderated by team imbalance and hybrid structures, such that the relationship between sharing and effectiveness was weaker. Organizations should therefore avoid creating unbalanced or hybrid virtual teams.     

Preventing undesirable effects of mutual trust and the development of skepticism in virtual groups by applying the knowledge and information awareness approach

Empirical studies have proven the effectiveness of the knowledge and information awareness approach of Engelmann and colleagues for improving collaboration and collaborative problem-solving performance of spatially distributed group members. This approach informs group members about both their collaborators’ knowledge structures and their collaborators’ information. In the current study, we investigated whether this implicit approach reduces undesirable effects of mutual trust and mutual skepticism. Trust is an important influencing factor with regard to behavior and performance of groups. High mutual trust can have a negative impact on group effectiveness because it reduces mutual control and, as a result, the detection of the others’ mistakes. In an empirical study, 20 triads collaborating with the knowledge and information awareness approach were compared with 20 triads collaborating without this approach. The members of a triad were spatially distributed and participated in a computer-supported collaboration. The results demonstrated that the availability of the knowledge and information awareness approach overrides the negative impact of too much mutual trust and counteracts the development of mutual skepticism. This study contributes to further clarifying the impact of trust on effectiveness and efficiency of virtual groups depending upon different situational contexts.     

Institutional boundaries and trust of virtual teams in collaborative design: An experimental study in a virtual world environment

Members of virtual teams often collaborate within and across institutional boundaries. This research investigates the effects of boundary spanning conditions on the development of team trust and team satisfaction. Two hundred and eighty-two participants carried out a collaborative design task over several weeks in a virtual world, Second Life. Multigroup structural equation modeling was used to examine our research model, which compares individual level measurement between two boundary spanning team conditions. The results indicate that trusting beliefs have a positive impact on team trust, which in turn, influences team satisfaction. Further, we found that, compared to cross-boundary teams, within-boundary teams exhibited not only higher trusting beliefs and higher satisfaction with the collaboration process but also a stronger relationship between team trust and team satisfaction. These results suggest that trust and group theories need to be interpreted in light of institutional affiliation and contextual variables. An important practical implication is that trust can be fostered in a virtual world environment and collaboration on complex tasks can be carried out effectively in virtual worlds. However, within-boundary virtual teams are preferred over cross-boundary virtual teams if satisfaction with the collaboration process is of the highest priority.