Students’ expectation,confirmation, and continuance intention to use electronic textbooks

Technology applied to education has produced numerous changes. One of these changes is the availability of electronic textbooks. However, the adoption of electronic textbooks has been slower than anticipated. This research examines adoption of electronic textbooks through studying electronic textbook users’ continuance intentions. Data for the model were collected using a survey of university students. The questionnaire was web-based and distributed using a student listserv. The sample consisted of 469 usable responses received from students who had previously used an electronic textbook. The theoretical model was analyzed using structural equations modeling and maximum likelihood estimation applied to the sample. A confirmatory factor analysis was also performed to evaluate the psychometric properties of the measures for the constructs in the theoretical model. The psychometric properties of the measures were good. The fit of the measured theoretical model to the data was also good and all the paths in the measurement and structural models were statistically significant. The structural model shows that confirmation influences perceived usefulness of electronic textbooks and satisfaction with electronic textbooks. Satisfaction and perceived usefulness of electronic textbooks influence electronic textbook continuance intention. Implications and conclusions based on these findings were also provided.     

Understanding continuance intention of knowledge creation using extended expectation–confirmation theory: an empirical study of Taiwan and China online communities

Grounded on expectation–confirmation theory (ECT), this study proposes an integrated model aiming to understand how participants' continuance intention of knowledge creation and satisfaction are affected by their perceived identity verification (PIV) and performance expectancy in an online community. To assess the theoretical model, we surveyed two online communities – Baidu (China) and Yahoo knowledge+ (Taiwan), including 213 and 216 useable responses, respectively. Both PIV and performance expectancy are positively associated with continuance intention of knowledge creation. In Baidu community, satisfaction is affected either directly by performance expectancy or indirectly by PIV (through performance expectancy). Our findings have implications for both practice and theory.     

Explaining and predicting users’ continuance intention toward e-learning: An extension of the expectation–confirmation model

Although e-learning has been prompted to various education levels, the intention to continue using such systems is still very low, and the acceptance-discontinuance anomaly phenomenon (i.e., users discontinue using e-learning after initially accepting it) is a common occurrence. This paper synthesizes the expectation–confirmation model (ECM), the technology acceptance model (TAM), the theory of planned behavior (TPB), and the flow theory to hypothesize a theoretical model to explain and predict the users’ intentions to continue using e-learning. The hypothesized model is validated empirically using a sample collected from 363 learners of a Web-based learning program designed for continuing education. The results demonstrate that satisfaction has the most significant effect on users’ continuance intention, followed by perceived usefulness, attitude, concentration, subjective norm, and perceived behavior control as significant but weaker predictors. The implications of these findings for e-learning practitioners are discussed at the end of this work.     

Analysing complaint intentions in online shopping: the antecedents of justice and technology use and the mediator of customer satisfaction

Complaint behaviours are the key to the competition in an online market when service quality is a major concern of consumers. An understanding of complaint intentions can provide insight into a negative service experience and in turn, effectively redress consumer's problems. It is our purpose to examine the determinants of complaint intentions in the online shopping. When online consumers essentially involve the purchase of products/services and the use of web-based technologies, two major issues particularly arise in this context, exchange behaviour and technology use. This study thus integrates justice perception and expectation–confirmation model (ECM) of information system continuance to understand customer satisfaction and in turn, complaint intentions. Data were collected for online consumers with negative service experiences. The results of testing the structural model indicated that distributive and interactional justices significantly contribute to customer satisfaction and complaint intentions, but procedural justice does not. ECM-based features, such as perceived usefulness, are all important in determining customer satisfaction and complaint intentions. The implications for managers and scholars are further discussed.     

The firm's continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions

We study the influence of contingency factors on the firm's intentions to continue using an inter-organizational ICT. This influence is mediated by perceptions and satisfaction with the ICT. The contingency factors analyzed are the firm's environment and ICT compatibility with the organizational culture. Perceptions are the usefulness, ease of use and security of the ICT. Findings demonstrate that contingency factors directly explain the firm's perceptions and, indirectly, satisfaction and continuance intentions. This study contributes by adapting the predominant behavioral models in the technology arena to the analysis of continuance and explaining why firms perceive inter-organizational ICTs as useful and secure.     

Factors influencing continuance intention to use social network sites: The Facebook case

Social networking sites (SNS) have become one of the most popular means of online social interaction. However, few studies have examined SNS from the context of post-adoption. This study focuses on continuance usage intention toward Facebook, a popular SNS, among university students in the United Arab Emirates. We have extended the expectation–confirmation model by investigating the influence of enjoyment and subjective norms as critical factors that directly influence continuance usage intention, and added habit as a mediator between satisfaction and continuance intention. We used structural equation modeling to validate the proposed model and hypotheses. We find that perceived usefulness, satisfaction, habit, enjoyment, and subjective norms explain 54.8% of the variance in continuance intention. Furthermore, our study shows that the effect of satisfaction on continuance intention is both direct and mediated by habit. Thus, practitioners should focus on all of these factors to encourage continuance usage intention in their site’s users.     

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

While issues regarding mobile advertising have captured the interest and attention of both practitioners and academics, in practice success stories are rare. An understanding of the continuance intention to use such services can provide insights into failed mobile marketing campaigns, and help to improve the implementation of future ones. Therefore, it is important to examine the underlying drivers of loyalty with regard to mobile advertising. This study uses the expectation–confirmation model in conjunction with the perspectives of value and trust to derive an integrated model to better understand the motivations behind consumers’ continued use of mobile advertising. We conducted an empirical study consisting of an online survey of 508 consumers who had experience with mobile advertising. The results show that perceived value, perceived usefulness, and satisfaction all directly influence continuance intention. Furthermore, consumer satisfaction has a crucial intervening role in the relationships that perceived value, perceived usefulness, and confirmation have with continuance intention. The theoretical and practical implications of the findings are discussed. One key limitation of this research is that the majority of respondents were students, although this group is the chief user of mobile advertising. Future research could be extended to consider other drivers of loyalty in this context, such as cultural differences and personal behavioural characteristics.     

Extending the two‐stage information systems continuance model: incorporating UTAUT predictors and the role of context

This study presents two extensions to the two‐stage expectation‐confirmation theory of information systems (IS) continuance. First, we expand the belief set from perceived usefulness in the original IS continuance model to include three additional predictors identified in the unified theory of acceptance and use of technology, namely effort expectancy, social influence and facilitating conditions. Second, we ground the IS continuance model in the context of transactional systems that involve transmission of personal and sensitive information and include trust as a key contextual belief in the model. To test the expanded IS continuance model, we conducted a longitudinal field study of 3159 Hong Kong citizens across two electronic government (e‐government) technologies that enable citizens' access to government services. In general, the results support the expanded model that provides a rich understanding of the changes in the pre‐usage beliefs and attitudes through the emergent constructs of disconfirmation and satisfaction, ultimately influencing IS continuance intention. Finally, we discuss the theoretical and practical implications of the expanded model.     

Effect of in-app components,medium, and screen size of electronic textbooks on reading performance,behavior, and perception

Although many app-based textbooks are available for students, reading have not been thoroughly outlined. This study aimed to understand how changes from paper to electronic textbooks have affected the academic reading task, investigate student users’ perceptions of in-app components and screen sizes, and identify issues affecting in-app components and task requirements. A mixed factorial design experiment was employed. Results showed that there were no significant changes in comprehension and time spent reading between print text and the iPad. Yet, student highlighting, notetaking, and reading behavior and perception significantly changed based on condition. In addition, students struggled to use in-app components and found them frustrating especially when accounting for sentence splitting. The findings presented can assist in understanding the changes in student reading behavior, which can be used to improve interface design of future e-textbooks.     

Keeping the user in the cloud: a cognitive social capital antecedent to use continuance and trust-commitment in personal cloud storage services

While personal cloud storage services are popular, providers experience difficulty retaining users. Two explanations of user continuance intention, being use continuance theory and trust-commitment theory, emerge from prior literature. However, there is no unifying theoretical lens to reconcile these two explanations. We use a cognitive social capital explanation to unify these two literature streams. We apply our research model to 237 cloud storage users. We find that the cognitive social capital lens significantly predicts both use continuance intention and trust-commitment in personal cloud storage services. Implications for cloud service providers are offered.     

The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion,self-awareness,and continuous use intentions

Internet advertising has become increasingly personalized as advertisers tailor content to individual users. However, this has led consumers to be concerned about their privacy. Based on rational choice theory and self-awareness theory, the current research explores the role of relevance in personalized advertisements and examines its impact on perceptions of privacy invasion, self-awareness, and subsequent continuous use intentions of personalized advertising. Analysis of survey data from 386 online users found that although privacy invasion perceptions are negatively related to continuous use intentions, perceived advertisement relevance mitigates consumer's privacy concerns. Perceived relevance was also found to be positively related to consumer's continuous use intentions through the mediation of self-awareness. This research identifies and highlights the importance of relevance in the tension between privacy concerns and personalized advertisements.     

The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China

The long-term development of social networking sites (SNSs) relies on their users’ continuance of use. This paper tested the role of perceived social capital and flow experience in driving users to continue using SNSs based on the expectation–confirmation model of information systems continuance. Using data from online surveys of social networking sites users in China, the proposed model was tested by using the Partial Least Squares (PLSs) technique. The results show that perceived bridging and bonding social capital have different role in building users’ satisfaction and continuance intention: perceived bridging social capital has remarkable influence on users’ satisfaction and continuance intention, but perceived bonding social capital has none. Flow experience has influence on users’ satisfaction but none on continuance intention. In addition, gender has impact on users’ continuance intention.     

Modeling outcomes of violent video game play: Applying mental models and model matching to explain the relationship between user differences,game characteristics,enjoyment, and aggressive intentions

While much research on video games has focused on aggressive outcomes, the extant research has not come to consensus on the role of other factors, notably enjoyment, frustration and individual differences amongst players, in mediating the link between violent game play and aggression. This experimental design uses a mental models approach to examine game features (e.g., controller naturalness), player characteristics (e.g., first person shooter experience, sex, degree of competitiveness) and the game play experience (e.g., perceived game realism, immersion, game failure, frustration and enjoyment) to explain aggressive outcomes. Results from a revised path model suggest perceived realism, immersion, and experience with other first person shooters all positively predicted enjoyment while frustration negatively predicted game enjoyment. Frustration and enjoyment both predicted state aggression. The findings of this study support the application of mental models as a theoretical approach to unify thinking about violent games, contextual features of violent games, individual difference variables and differences in player perceptions and game experiences with regards to outcome aggression. Results are discussed in terms of the model matching hypothesis and implications for the comprehensive study of violent game play, including the importance of enjoyment and frustration, are also discussed.     

Perceived risks, counter-beliefs, and intentions to use anti-/counter-terrorism websites: An exploratory study of government–citizens online interactions in a turbulent environment

This study examines the relationships between various risks, beliefs, and behavioral intentions that are related to citizens' use of anti-/counter-terrorism e-Government websites. The data was collected through two surveys within a one-year interval — before and after the Iraqi regime was expelled by the US coalition army. The results suggest that perceived privacy risk from an anti/counter-terrorism authority is the major obstacle in citizen-to-government anti/counter-terrorism information flow, while citizens' belief in the authority's domain competence greatly influences citizens' dependence on anti/counter-terrorism website information. Other findings and implications are discussed, and directions for future research are suggested.