Food safety and food quality perceptions of farmers’ market consumers in the United States

The number of farmers’ markets in United States (U.S.) increased dramatically from 1775 markets in 1994 to 8476 markets in 2014. However, few studies have investigated consumers’ food safety perceptions toward products in farmers’ market or their impact on consumers’ purchasing behaviors. The objectives of this study were to understand consumers’ perception of food safety at farmers’ markets and to explore the role of food safety perception on their purchasing fresh produce at a farmers’ market. Analysis of covariance was used to investigate food safety perceptions at farmers’ market among different demographic groups. In addition, multiple linear regression was used to explore factors including consumers’ food safety perception and quality perception on their purchasing at a farmers’ market. The results from the ANCOVA indicated that millennial generation consumers perceived better food safety conditions at farmers’ markets. The linear regressions indicated quality perception and willingness to support local foods are primary reasons that consumers purchase products at farmers’ markets, while food safety perception is not significantly related to purchasing fresh produce. The results imply that consumers generally hold a positive food safety perception that may be in contrast to actual microbial safety of produce obtained from farmers’ markets. The results highlight an increasing need for consumer education specifically related to food safety awareness at farmers’ markets.     

Consumers' evaluation of volition,control, anticipated regret,and perceived food health risk. Evidence from a field experiment in a traditional vegetable market in Kenya

Food markets in developing countries encompass a wide spectrum of food health risk exposures for consumers, but little is known about how consumers make judgments and decisions in relation to these risks. This study examined the relationship between perceived food health risk, anticipated regret from adverse health outcomes, command over exposure (volition), and command over outcome (control). A field experiment was conducted with consumers of kale (Brassica oleracea) at a traditional peri-urban market in Nairobi, Kenya. The intervention introduced a sales point developed to meet high food safety standards with produce being specifically sourced and controlled for safe production, transport, and handling practices. The treatment group (n = 152) received information about actions taken through the intervention to minimize risks and participants used their own money to bid to upgrade from kale sold from non-intervention sales stands. Participants in the control group (n = 100) were observed after buying kale from non-intervention sales points within the same market. The results showed that consequentialist and emotion-based risk measures were related, as were volition and control for both groups, but the levels were different. Moreover, in the treatment group perceived risk was related to volition and anticipated regret, but control was only related to perceived risk. These findings have implications for food risk communication and actions to improve local conditions under which food is sold.     

Consumer preferences for food labeling: What ranks first?

In the EU food market, different food labeling schemes co-exist with the aim of informing customers and providing trust on different quality characteristics of food products. To understand which food labeling schemes are the most and the least important for consumers is very relevant because a labeling strategy will be useful for food companies if consumers, or at least one segment of consumers, value food labeling. The aim of this study was to measure the importance consumers attach to different labeling schemes available in the food market. Seven different food labeling schemes, some regulated by the EU (the EU organic logo, the Protected Designation of Origin (PDO) indication and the nutritional fact panel) and some of them not yet regulated at the European level (the food miles indication; the local origin; the carbon footprint information; and an improved animal welfare indication), were assessed by consumers. To do this, the direct ranking preference method was used and a rank-ordered mixed logit model was estimated with the data from a survey conducted with food shoppers in a medium-sized Spanish town. The results indicate that the most preferred labeling scheme was the PDO indication, closely followed by the nutritional fact panel and the EU organic logo. In other words, consumers clearly valued labeling schemes that are regulated by EU law. Moreover, consumer preferences for food labeling were heterogeneous and three segments of consumers based on preferences were found: PDO lovers, organic EU logo lovers and the nutritional information lovers.     

Hygiene in the home kitchen: Changes in behaviour and impact of key microbiological hazard control measures

This review first examines the societal evolutions which may impact negatively on food safety at home as well as the knowledge and perceptions of consumers with respect to food hygiene. In its second section, this paper gives a general overview of measures to control microbiological hazards in the domestic kitchen and their effectiveness. The measures described are those that aim to (i) decrease cross contaminations, (ii) hinder microbial growth (storage temperature), (iii) decrease microbial load (cooking, cleaning of hand, dishes, dish cloths, sponges, towels, equipment and utensil surfaces). The necessity to clean hands is unanimously recognized but for other measures this is not the case and they therefore deserve to be further studied to establish the most relevant recommendations for consumers. Some views on how to communicate these recommendations to consumers are presented, which make it possible to conclude that improvements could to be obtained through motivating the youngest consumers.     

Application of Bayesian Networks in the development of herbs and spices sampling monitoring system

Knowing which products and hazards to monitor along the food supply chain is crucial for ensuring food safety. In this study, we developed a model to predict which types of herbs and spices products and food safety hazards should preferentially be monitored at each level of the supply chain (suppliers, border inspection points, market and consumers). A Bayesian Network method was used to develop a model based on notifications reported in the Rapid Alert System for Food and Feed and the database of the Dutch national monitoring program for chemical contaminants in food and feed over the period 2005–2014. The model was constructed by randomly selecting ca. 80% of the 3126 data records and validated using the remaining ca. 20% of the records. Model validation showed that the prediction accuracy was higher than 85%. Results showed that the sampling plan is closely related to the place where the products are checked along the supply chain, the products and the country of origin. Our approach of integrating different data sources and considering the entire supply chain can support industry and authorities at border inspection points and at all control points along the herbs and spices supply chain in setting priorities for their monitoring program.     

Seafood safety and quality: An analysis of the supply chain in the Sultanate of Oman

The globalization of trade in fish has created many challenges for the developing world specifically with regard to food safety and quality. International organisations have established a good basis for standards in international trade. Whilst these requirements are frequently embraced by the major importers (such as Japan, the EU and the USA), they often impose additional safety requirements and regularly identify batches which fail to meet their strict standards. Creating an effective national seafood control system which meets both the internal national needs as well the requirements for the export market can be challenging. Many countries adopt a dual system where seafood products for the major export markets are subject to tight control whilst the majority of the products (whether for the local market or for more regional trade) are less tightly controlled. With regional liberalization also occurring, deciding on appropriate controls is complex. In the Sultanate of Oman, fisheries production is one of the countries' chief sources of economic revenue after oil production and is a major source of the national food supply. In this paper the structure of the fish supply chain has been analysed and highlighted the different routes operating for the different markets. Although much of the fish are consumed within Oman, there is a major export trade to the local regional markets. Much smaller quantities meet the more stringent standards imposed by the major importing countries and exports to these are limited. The paper has considered the development of the Omani fish control system including the key legislative documents and the administrative structures that have been developed. Establishing modern controls which satisfy the demands of the major importers is possible but places additional costs on businesses. Enhanced controls such as HACCP and other management standards are required but can be difficult to justify when alternative markets do not specify these. These enhanced controls do however provide additional consumer protection and can bring benefits to local consumers. The Omani government is attempting to upgrade the system of controls and has made tremendous progress toward the implementation of HACCP and introducing enhanced management systems into its industrial sector. The existence of strengthened legislative and government support, including subsidies, has encouraged some businesses to implement HACCP. The current control systems have been reviewed and an SWOT analysis approach used to identify key factors for their future development. The study shows that seafood products in the supply chain are often exposed to lengthy handling and distribution process before reaching the consumers, a typical issue faced by many developing countries. As seafood products are often perishable, they safety is compromised if not adequately controlled. The enforcement of current food safety laws in the Sultanate of Oman is shared across various government agencies. Consequently, there is a need to harmonize all regulatory requirements, enhancing the domestic food protection and to continue to work towards a fully risk-based approach in order to compete successfully in the global market.     

Food safety standards and international supply chain organization: A case study of the Moroccan fruit and vegetable exports

This paper addresses the issue of international food supply chain organization faced to food safety standards. The case of Moroccan fruit and vegetable supply chain is taken as an example. The dynamics of Moroccan food safety legislation and regulatory systems and the measures taken to facilitate export ex-ante compliance capacity with target market requirements are analysed. The results of a direct survey on producers/exporters in the Souss Massa Region are presented. Operators are classified according to the typology of vertical linkages in producers/exporters, pure exporters, and cooperatives. The relations among the typology of operators, targets markets, prevailing modes for food safety governance, and compliance costs and benefits with food safety standards are discussed.     

Consumer purchase habits and views on food safety: A Brazilian study

This study aimed to evaluate the attitudes towards food safety among consumers in the city of São Paulo, the major consumer market in Brazil. Focus group sessions were conducted with 30 adults responsible for food choices and purchases. Results indicated a preference for supermarkets over street markets, for the variety of foods, convenience and confidence in the safety assurance. On the other hand, the “naturalness” of the products in the street markets was the main reason for purchases in those places. Participants showed concerns with respect to food additives, hormones and pesticides – technological rather than “natural” hazards. Minimally processed and ready-to-eat foods were considered convenient products meeting the need for time/labor-savings in the kitchen, although suspicion about wholesomeness and safety came up among consumers. Lack of awareness regarding potentially risky behaviors was observed, including handling and storage of foods in the domestic environment. In conclusion, this study suggests that Brazilian regulators should create more effective risk communication combining technical information with actual consumer perceptions of food risks.     

Food safety and quality management regulatory systems in Afghanistan: Policy gaps,governance and barriers to success

Afghanistan has significant competitive advantages in agribusiness. Much has been said about Afghanistan's unrealized potential in this sector over the years and many specialists have highlighted challenges in infrastructure, access to finance, and inadequate legislation as barriers to growth in the sector. Many have also pointed to its potential productivity increase as a way to help alleviate food security issues. With adequate access to finance and infrastructure, Afghanistan should in theory be a top exporting country in all agricultural sectors. The potential also exists for Afghanistan to be a top exporter of high-margin products like fruits, meat, dairy and vegetable processing. In order to realize this potential, however, stronger food safety control needs to be in place to export to markets. In Afghanistan, food safety practices are still based on experiences from the late 1970s. Companies face constant pressure from the crisis, market competition from importing companies, pricing pressure from retailers, and seemingly endless inspections from government bodies. In fact, there are three main state agencies (Ministry of Public Health, Ministry of Agriculture, Irrigation and Livestock, and Municipalities) that regularly inspect food companies, often performing the same functions and loading these already cash-strapped enterprises with unneeded administrative burden. There are still important issues to be addressed within the food safety system of Afghanistan, such as: complete harmonization of legislation with the regional (legislation and standards mainly), improvement of coordination among authorities; ability to ensure impartiality of inspection work; thorough training of inspectors and implementation of skills, especially towards risk-based inspection control; reform of sampling schemes for food of non-animal origin and imported food commodities; strengthening surveillance of foodborne diseases, control of adulterated foods; and supporting the introduction of self-inspection systems based on HACCP principles and good hygienic practices.     

Consumer characteristics influencing fast food consumption in Turkey

The Turkish fast food industry has grown rapidly since the 1980s. There are now more than 700 fast food restaurants in Turkey. Using the data from a consumer survey, this study investigates the relationship between consumers’ fast food consumption frequency and their socio-economic/demographic characteristics and attitudes. Using Chi-square test of independence, the study compares consumers’ fast food consumption frequencies of never, low, moderate and high. We developed an empirical model identifying consumer characteristics that influence the consumption frequency of fast food products using the random utility framework. The empirical model was estimated using an ordered probit approach to obtain the coefficients applied to the calculation of marginal effects and probabilities. The sign and significance of coefficients and marginal effects were used to ascertain consumer characteristics which are important to the frequency of fast food consumption. The results indicate that age, income, education, household size, presence of children and other factors, such as consumer attitude towards the price of fast food, health concerns and child preference, significantly influence the frequency of fast food consumption. The findings will help fast food managers to understand the critical factors that influence consumers’ fast food consumption behavior and help them to make improvements accordingly.     

Understanding and attitude regarding the shelf life labels and dates on pre-packed food products by Belgian consumers

Based on an on-line survey using questionnaires, information on Belgian consumers (n = 907) regarding their understanding and attitude towards shelf life labels and dates was collected. 80.1% of the respondents were familiar with the terminology of the label use by and best before while 69.6% indicated to know the difference between the meaning of the two labels. Judging edibility of food products at home occurs mainly by a combination of checking visually and smelling (82.5%), followed by looking at the shelf life date (67.5%) or tasting (50.4%). About half of the consumers is aware of and appreciates the difference between the two labels during this judgment. Most of the consumers interpret shelf life labels and dates with some flexibility, with variation depending upon the type of food product under consideration. Overall, the share of consumers willing to eat expired refrigerated products was lower than for expired products stored at ambient temperature: 19.1% for refrigerated raw products (e.g. meat and fish); 34.7% for refrigerated ready-to-eat products (e.g. deli-meat, cheese products, smoked fish); 61.0% for canned products (e.g. conserves) and drinks (e.g. beer) and lastly 69.3% for other products generally stored at ambient temperature (e.g. bread, unopened UHT milk, chocolate, cereals). Differences linked to age and gender are discussed. The suboptimal understanding and application of the EU date label framework by consumers may lead on the one hand to increased food disease burden by consuming certain expired use by products allowing growth of pathogens. On the other hand discarding food at the shelf life data in case of a best before date contributes to food waste by consumers. A better understanding of the shelf life labels use by (referring to food safety) and best before dates (referring to food quality) by consumers should be promoted.     

Consumers’ familiarity with and attitudes towards food quality certifications for rice and vegetables in Vietnam

This study investigates consumers’ attitudes towards, and familiarity with, food quality certification in selected urban areas in the South of Vietnam. Cross-sectional data were collected by means of a consumer survey (n = 500). Consumers’ awareness of food quality-related terms was relatively low. Less than half the participants claimed to understand the meaning of good agricultural practices (GAP), organic food and sustainability. Consumers’ familiarity with food quality certification (Vietnamese Good Agricultural Practices (VietGAP), Global Good Agricultural Practices (GLOBALG.A.P.), organic, and Hazard Analysis and Critical Control Points (HACCP)) was also low. Familiarity with food quality certification was positively associated with general attitude and food choice motives, namely food safety concern, perceived importance of healthy eating, and perceived importance of environmental consequences relating to food purchase. Food safety concern and perceived importance of environmental consequences were positively associated with consumers’ attitudes towards safe vegetables, as well as high quality rice. Perceived importance of healthy eating was positively related to attitude towards high quality rice. Findings suggest that food safety aspects of safe vegetables and high quality rice should be emphasized during policy and marketing activities for food quality certification. Additionally, an increase in the perceived importance of environmental consequences relating to quality food purchase should be encouraged to enhance positive consumer attitudes towards quality food. Efforts to improve public awareness and knowledge of food quality certification and sustainable agricultural practices in developing countries such as Vietnam are highly recommended.     

An improved traceability system for food quality assurance and evaluation based on fuzzy classification and neural network

Currently, the food safety incidents happened frequently in china and the customer confidence declined rapidly, then the problems related to food quality and safety have attracted more and more social attention. Considering the concern with regard to food quality assurance and consumer confidence improvement, many companies have developed a traceability system to visualize the supply chain and avoid food safety incidents. In this paper, we proposed an improved food traceability system which can not only achieve forward tracking and diverse tracing like the existing systems do, but also evaluate the food quality timely along the supply chain and provide consumers with these evaluating information, to mainly enhance the consumer experience and help firms gain the trust of consumers. For the food quality evaluation, the method of fuzzy classification was used to evaluate the food quality at each stages of supply chain while the artificial neural network was adopted to derive the final determination of the grade of food quality according to all the stage quality evaluations. A case study of a pork producer was conducted, and the results showed that the improved traceability system performed well in food quality assurance and evaluation. In addition, implications of the proposed approach were discussed, and suggestions for future work were outlined.     

Chinese consumers food purchasing behaviors and awareness of food safety

This study examines consumer food purchasing behavior and awareness of food safety in China. We surveyed a total of 1015 consumers in Nanjing and Beijing and the results showed that consumers with a lower level of education tend to be less concerned about certain food safety factors compared to those with a higher level of education. The respondents with higher food expenditures were also more concerned about food safety than those who spent less money on food. Women, families with children or elderly people were also more concerned. Consumers in the used sample preferred to buy food from a super-market; paid more attention to the expiration date on the food label, food color and the nutritional content of food products. Consumers had little knowledge of who was responsible for food safety in China; therefore educating consumers on who was responsible for food safety in China may help mitigate consumers’ concerns.     

Critical success factors affecting the implementation of halal food management systems: Perspective of halal executives,consultants and auditors

The provision of halal certified food is important for both Muslims consumers as well as halal food manufacturers in Malaysia. Nevertheless, there are still lots of consumers’ complaints resulted from the partial implementation of Malaysia halal standard (MS1500:2009) by these food manufacturers. Hence, critical factors affecting the implementation of halal standard need to be identified and examined as an initial step in fostering its implementation. To date, only limited empirical research is available on the implementation of halal food management system (based on MS1500:2009) especially amongst the small and medium enterprise (SME). Therefore, this study seeks to identify critical factors for effective implementation of halal food management system in SMEs. Using a qualitative approach, fifteen semi-structured interviews were carried out with halal executives, consultants and auditors from Malaysian/local halal authority. The recorded interviews were transcribed, translated, coded, and reconciled. Atlas.ti software (version 7) assisted in data coding to identify themes and subthemes. The findings suggested that top management, halal executive, employees, suppliers, and consumers are critical factors. Similarly, information and knowledge, teamwork, support, policy and procedure, and training are also important determinants towards the successful implementation of the systems. Effective recruitment to ensure the availability of Malaysian Muslim manpower, halal personnel empowerment to play dual roles relate to halal and quality/safety, and keeping up to date with recent fatwa development were found to be important and unique to halal context.     

Hygiene knowledge and practices of night market food vendors in Tainan City, Taiwan

Night markets are a unique part of Taiwanese culture and are ideal places to visit to taste local delicacies. “Visiting night markets” not only has become a habit for local residents, but also a particular favorite for non-local tourists. Street food vending in the night markets has been increasing for several years but this growth presents public health challenges, with evidence of diarrheal diseases. Therefore, there are emerging needs for understanding the hygiene knowledge and practices of food vendors to ensure hygienic preparation of street foods. This empirical study can be used in understanding the current situation of food hygiene practices in tourist night markets and in exploring proper strategies for improving food safety at the markets.     

Food safety knowledge,attitudes and practices of street food vendors and consumers in Port-au-Prince,Haiti

This study had the major objective of determining the food safety knowledge, attitudes and practices of vendors and consumers of street food in Port-au-Prince, Haiti. Haiti currently has no food safety legislation in place. 160 consumers and 80 vendors from four different communes (Tabarre, Delmas, Pétion-ville and downtown Port-au-Prince) volunteered to participate in the study. In general, consumers and vendors exhibited average food safety knowledge and attitude levels. Gender, training, level of education and location did not have a significant effect (p < 0.05) on the level of food safety knowledge of the consumers. Vendors were determined to have higher levels of food safety knowledge than consumers, whilst trained vendors had better food safety knowledge and attitudes compared to untrained vendors. The majority of vendors and consumers were aware of the importance of washing hands and proper cleaning with regards to the prevention of foodborne diseases. However, some other aspects were of concern. Consumers and vendors did not know that Hepatitis A, Salmonella spp. and Staphylococcus spp. are pathogens responsible of foodborne diseases. They also had difficulties in identifying the groups at risk of foodborne diseases and most were unaware of the importance of reheating food to fight against foodborne diseases. In the observational part of the study, it was found that in 60% of the cases, flies and animals were evident around the stall and 65% did not have access to potable water. The majority served food with bare hands and did not wash their hands after handling money. Additionally, 70% of the vendors did not chill pre-cooked food. The conditions in which street food vendors operate in Port-au-Prince are largely unacceptable from a food safety point of view and an effort should be made to provide them with adequate infrastructure including potable water, toilets and waste disposal facilities. The results of this study should be used to generate part of the impetus towards the development of enforcement of appropriate food safety legislation in Haiti.     

Surveillance on use of synthetic colours in eatables vis a vis Prevention of Food Adulteration Act of India

Synthetic colours are added to foods to replace natural colour lost during processing, to reduce batch-to-batch variation and to produce products with consumer appeal where no natural colour exists. A study was carried out to find the type and level of synthetic food colours added to various eatables in the urban and rural areas of Lucknow. Inventory of coloured eatables showed that more types and varieties of coloured eatables were prevalent in the urban areas than in the rural areas. Of the total 1199 analyzed samples, 69% coloured eatables revealed the presence of permitted colours while 31% samples contained non-permitted colours. The use of non-permitted colours was found to be more in rural areas than in the urban areas. Also, more of the rural market samples contained permitted colours exceeding the maximum allowed prescribed levels as compared to urban markets. In urban areas, samples of crushed ice which are preferentially consumed by children population, the presence of Sunset Yellow FCF and Tartrazine was found to exceed the permissible limit by 8 and 20 times while in rural areas Sunset Yellow FCF, Tartrazine and Carmoisine exceeded the permissible limit by 23, 16 and 15 times, respectively. Non-permitted colours such as Rhodamine B, Metanil Yellow, Orange II, Malachite Green, Auramine, Quinoline Yellow, Amaranth and Sudan dyes were identified in various foodstuffs. The use of these dyes is more common in the rural markets than in the urban markets. Extensive food quality monitoring and surveillance programmes are needed for exposure assessment and to safeguard the health of population at large.     

Assessment of the food control system in the State of Kuwait

National food control systems are a key element in the protection of consumers from unsafe foods and from other fraudulent practices. International guidance is available and provides a framework for enhancing national systems. However, it is recognized that before reaching decisions on the necessary improvements to a national system, an analysis is required of the current state of key elements in the present system. This paper provides such an analysis for the State of Kuwait. The fragmented nature of the food control system is described. Four key elements of the Kuwaiti system are analyzed: the legal framework, the administrative structures, the enforcement activity and the provision of education and training. It is noted that the country has a dependence on imported foods and that the present national food control system is largely based on an historic approach to food sampling at the point of import and is unsustainable. The paper recommends a more coordinated approach to food safety control in Kuwait with a significant increase in the use of risk analysis methods to target enforcement.     

Development of a multiplex PCR method for testing six GM soybean events

Genetically modified (GM) soybean and derived products make up a large part of the biotech-derived food and feed market. As more GM soybean varieties have been approved for commercialization, labeling requirement by South Korea and other countries needs the technical testing methods. This paper reports the development of a multiplex PCR method for identifying six commercialized GM soybean events using the event-specific fragment. Event specific primers targeting Roundup Ready Soybean (RRS, GTS40-3-2), A2704-12, DP356043-5, MON89788, A5547-127, and DP305423-1 were designed, and a multiplex PCR assay consisting of six event-specific fragments and one endogenous lectin fragment was developed. The specificity of the event-specific PCR method was confirmed using 20 GM events of maize, soybean, cotton, and canola. The limit of detection (LOD) for each event in the multiplex PCR is approximately 0.05%. Intra-lab validation by two different operators confirmed the specificity and LOD of this multiplex PCR method. The method was used to test 30 soybean-derived foods from South Korean and US markets, and results revealed three varieties of GM soybean (RRS, A2704-12, and MON89788) in 19 of the 30 food samples tested. This work provides an efficient and cost-effective approach for event-specific analysis of six commercialized GM soybean varieties and related processed foods in Korea.