Does it burn? The effect of guar gum addition on ginger beer's sensory properties

Consumer demand for ginger beer has grown within the last few years due to health benefits associated with ginger consumption identified in recent studies and its low-calorie content. However, non-alcoholic ginger beer, like other non-alcoholic beverages, does not possess the same mouthfeel as its alcoholic counterparts. As such, the aim of this study was to evaluate how the addition of guar gum impacted the sensory perception, spiciness, and consumer acceptability of non-alcoholic ginger beer. Two different formulations of ginger beer were created, one without the addition of guar gum (control) and the other with 1.9 g/L guar gum added. Samples, along with carbonated water, were presented in pairs with a 20-s wait and no-rinse in between to observe sensitisation and desensitisation. The participants (n = 103) evaluated each sample for spiciness, burning or stinging sensation, along with bitterness, sweetness, sourness, overall flavour intensity, liking of flavour and mouthfeel, and overall liking. The addition of guar gum significantly impacted the perception of spiciness, burning, and stinging sensation in addition to the overall flavour intensity. The guar gum addition also negatively impacted the acceptability of the ginger beer.     

Does packaging influence taste and quality perceptions across varying consumer demographics?

This study investigates the important managerial issue of whether the packaging language of the Western consumer packaged-food (CPF) products should be adapted for emerging markets. An experiment using a 2 (Western vs adapted packaging) × 2 (product categories) design was conducted instore with real products to enhance the study’s external validity. With Pakistan as the contextual emerging market, Pakistani shoppers (n = 188) were exposed to the English and adapted (Urdu) packaging of the two products, and rated their quality perception, packaging likability, and attributes associated with the packaging. They also tasted and rated their overall satisfaction with the taste, and chose their preferred packaging. Underpinned by standardisation and adaptation literature and symbolic perception theory, the findings show that consumers rated and preferred the English packaging more than the adapted packaging. Also, while the English packaging was associated with attributes including elegance and trustworthiness, the adapted packaging was viewed as more personalised. Furthermore, the findings hold across demographic variables of income and English language literacy. These findings run contrary to the prevailing strategy of Western global brands in emerging markets, where the usual practice is to localise the packaging of the brands as they enter the markets. The findings provide both theoretical and practical insights into the implications of localisation strategy of Western brands in emerging markets.     

The effect of dietary fibre information on consumer responses to breads and “English” muffins: a cross-cultural study

The effect of information about dietary fibre content was investigated for Chinese Malaysian and Australian consumer perceptions of bread and English muffins for (a) white low-fibre, (b) white fibre-enriched and (c) wholemeal/grain versions of the products. Acceptance measures, perception of sensory intensities and health and nutrition related attributes were rated before and after information about fibre content was presented. Information strongly affected the perceived healthiness and nutrition value of the breads and English muffins for both cultural groups, and Australians were more receptive to information in their ratings for fibre content. Perceived sensory intensities were also influenced by information, and a cultural difference in direction of change was observed for the English muffins. For both cultures, bread liking and English muffin, likelihood of consumption was enhanced for the white product labelled as high in fibre, while no changes were noted for the wholemeal/grain ratings. Consumer characteristics had no additional explanatory power in relation to consumers’ acceptance response when fibre information was given, for either culture group.     

The effect of the nutri-score label on consumer’s attitudes,taste perception and purchase intention: An experimental pilot study

A large number of studies has emerged on the environmental impacts of diets, with most studies concluding that a diet rich in plant-based foods, that are low in salt, sugar, and fat, and score high in nutritional values, confers both improved health and environmental benefits. Currently, new interventions are being implemented to improve people’s eating behavior, because most people overconsume unhealthy snacks, containing high proportions of salt, sugar and fat. The purpose of the current pilot study was to investigate the effects of the Nutri-Score label on three different snack bars on consumers’ attitudes, taste perception, and purchase intention towards these food products. An experimental study was conducted with a between subject design (food packaging with Nutri-Score label versus without) among 192 participants (M_age 31.7 years, SD 14.3 years; 63% female). Results showed that there were no effects found for the effect of the Nutri- Score label on consumers’ attitudes, taste perception and purchase intention. Bayesian analyses support the conclusion that the null hypothesis is accepted. These findings show that integrating the Nutri-Score label on food packages did not modify cognitive responses of consumers towards these food products. Changing consumption behaviors is challenging and more empirical and theoretical understanding is needed.     

The congruence effect of food shape and name typeface on consumers’ food preferences

Both food image and name are important in advertising and packaging, which means that identifying their effects on consumer preferences is of both conceptual and managerial importance. However, although an increasing body of research currently focuses on the impact of food attributes on consumers, whether the sensory correspondences between food shape and name typeface affect consumer reactions is an under-researched topic. This paper thus comprises five studies to demonstrate the congruence effect between food shape and name typeface, whereby consumers prefer foods with a round (angular) shape that are labeled with a round (angular) name typeface. This shape–typeface congruence effect is driven by the psychological mechanism of processing fluency, which derives from the sensory correspondences between food shape and name typeface. Finally, this study identifies an important boundary condition of the congruence effect, confirming it affects only the consumer response to hedonic and not utilitarian goods. Using multiple foods and typefaces, the findings provide significant implications for processing fluency, sensory correspondences, and food marketing.     

Cup colour influences consumers’ expectations and experience on tasting specialty coffee

The present study was designed to investigate the effect of the colour of the cup on sensory and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took part in one of three experiments. Crossmodal correspondences between the colour of the cup (i.e., an extrinsic cue) and the taste profile of the coffee served (i.e., the contents) were manipulated. Congruent and incongruent colour × taste pairings were created by using four cup colours (white, pink, yellow, and green) and two coffee profiles (sweet Brazilian and acidic Kenyan) to assess whether these manipulations would affect pre-and/or post-tasting ratings. Participants first rated their expectations of sweetness and acidity, and subsequently, their experience of those attributes on tasting the coffees, as well as rating their liking. The results revealed that the colour of the cup exerted a significant influence on both pre- and post-tasting ratings for all attributes measured. Liking ratings significantly decreased in incongruent pairing conditions – which also increased the unexpected acidity of the Kenyan coffee when tasted from the pink cup. Taken together, these results demonstrate for the first time that the colour of the cup significantly impacts sensory and hedonic judgements of specialty coffee. Our results also show that the contrast between expected and actual experience can result in a negative hedonic response and the enhancement of the unexpected sensory attribute. Implications for the development of coffee cups that can enhance the drinking experience are highlighted.     

Does information about the source of functional ingredients influence consumer perception of functional milk desserts?

BACKGROUND: The aims of the present study were to study the influence of information about the source of two functional ingredients (antioxidants and fibre) on consumer perception of functional milk dessert concepts and to evaluate whether this influence depends on consumer attitudes towards health and hedonic characteristics of foods. RESULTS: Scores for expected liking decreased when information about the source of fibre or antioxidants was incorporated, which could be explained considering that when consumers knew the source of the functional ingredient they imagine the flavour of the source in the milk concept. This decrease in expected liking led to a decrease in consumer willingness to purchase, showing the importance of hedonic expectations on the acceptance of functional foods. Consumers with different attitudes towards health and hedonic characteristics of foods reacted differently towards information about the source of functional ingredients. CONCLUSION: Providing information about the source of functional ingredients would not be recommended as it might create negative taste expectations to consumers and a concomitant decrease in their willingness to purchase. These show that consumers would not compromise on the taste of milk desserts for health. Thus, the development of functional foods that taste worse than conventional ones may be a risky option. Copyright © 2008 Society of Chemical Industry     

Consumer valuation of European nutritional and health claims: Do taste and attention matter?

Healthier eating and convenience are two important and often divergent aspects of contemporary diet patterns. With the intention of guiding consumers to make more informed food purchase decisions, policy makers, such as the European Union, emphasize the need to shift dietary patterns toward healthier food by introducing nutritional claims (NCs) and health claims (HCs). The purpose of this study is to (i) explore the impact of NCs and HCs on a healthy food product (yogurt), (ii) investigate consumer choices through a discrete choice experiment (DCE), (iii) examine the role of taste as a key food attribute influencing the purchase decision process, and (iv) explore the visual attention that consumers pay to NCs and HCs. The results from a generalized mixed logit model suggest that there is a relationship between the most highly valued NCs and HCs from the stated preferences and visual attention in terms of fixation count. This relationship affirms that the final product selection is based not only on the type of labeling on the package but also on the visual attention that consumers pay to it. Tasting a healthy food product resulted in negative utility, but greater visual attention attached to NCs and HCs and a lower percentage of attribute non-attendance (ANA).     

Health versus environmental benefits: Does additional information influence consumer acceptance of pulse-based spreads?

Despite the known health benefits and the potential for substituting less environmentally sustainable consumed foods such as meat, the current intake of pulses in developed countries remains less than recommended. Barriers are related to sensory characteristics and lack of knowledge about preparation, while drivers of environmental benefits are intangible. The aim of this study was to investigate the effect of additional information about health or environmental benefits of pulses on the acceptance of novel pulse-based products from chickpeas, black beans, and faba beans. Perceptions of these pulse-based spreads in a blind and informed stage were assessed with 202 consumers in urban and suburban areas of Denmark. In general, the familiar chickpea spread followed by the relatively most unfamiliar black bean spread was liked the most. Only for these two products, additional information increased hedonic perception, regardless of the context (health or environmental benefits). If consumers did not like the spread, as found for the faba bean spread, providing additional information did not significantly alter this perception. Participants’ preferences and willingness to pay (WTP) in a discrete choice experiment corresponded to hedonic scores, whereas providing additional information increased the WTP. These findings suggest that extrinsic cues such as health or environmental benefits may only be useful in products with an acceptable baseline taste profile. Moreover, black beans might be investigated as a promising source for further product development due to their acceptance by consumers besides being the comparably most unfamiliar pulse type.     

Influence of sensory complexity on preferences for novel gourmet dairy desserts. Does Berlyne’s theory apply to desserts?

Berlyne’s theory of hedonic appreciation in experimental esthetics includes complexity as a relevant dimension in the development of preferences. However, the soundness of this theory in the field of food and beverages has been challenged. The work reported here investigates the influence of perceived complexity on consumers’ preferences for some dairy desserts. Given the limits on sensory complexity reported in the literature, we (i) controlled for consumers’ level of familiarity with the products, (ii) used enough products to be able to test a quadratic model, (iii) evaluated sensory complexity with consumers, and (iv) analyzed data after clustering. Seven gourmet dairy desserts were tested by 145 French consumers, unfamiliar with this type of product, in a quantitative study. Products were also sensory-characterized by a panel using an adaptation of Sequential Profiling. We distinguished four groups of consumers with different perceptions of sensory complexity. For one group, the influence of complexity on preference was in line with Berlyne’s theory. Individual differences were also underlined between groups as the self-reported eating style and the level of familiarity with dairy products. Finally, our results confirm the importance of a dynamic evaluation to understand sensory complexity. Indeed, our findings show the influence of the number of sensations and their temporal evolution on sensory complexity. For the first time, we underline the potential effect of texture and flavor sensations on perceived complexity.     

Do consumers value food products containing upcycled ingredients? The effect of nutritional and environmental information

This study was the first to use a ranking experiment to estimate the effect of nutritional and environmental information on UK consumers’ willingness to pay (WTP) for biscuits containing an upcycled ingredient, namely, defatted sunflower cake flour. Informing consumers about the nutritional and/or environmental benefits of the upcycled ingredient resulted in a significant increase in their WTP for this new food. Moreover, we found that nutritional and/or environmental information similarly affected individual WTP distributions for the upcycled ingredient towards more positive values. Our findings have important implications for product development and marketing strategies of upcycled food businesses.     

The role of production method information on sensory perception of smoked salmon—A mixed-method study from Denmark

Product information is capable of steering the consumers’ expectation formation process. Therefore, this paper aims to investigate whether information on production method influence consumers’ preference and liking of smoked salmon. A consumer test was conducted among 92 consumers to determine liking of the smoked salmon on a 7-point hedonic scale before (blind) and after (informed) receiving information about production method (organic, conventional and wild-caught). Further, two explanatory focus group discussions (n = 5 in each group) were conducted to determine consumers’ belief on production method.A linear mixed-effects model analysis indicated that the consumer overall liking of wild-caught smoked salmon significantly increased after production method information was provided, while regarding organic and conventional smoked salmon no significant difference was noted. Post hoc test indicated that organic smoked salmon was significantly more liked than wild-caught smoked salmon (mean difference ± standard error: 0.652 ± 0.19, p < 0.01) in blind condition, however, between organic and conventional smoked salmon no significant difference was noted (-0.032 ± 0.19, p = 0.983). Further, in informed condition, organic smoked salmon was significantly more liked than conventional smoked salmon (0.50 ± 0.19, p < 0.05), however, between organic and wild-caught smoked salmon no significant difference was noted (0.228 ± 0.19, p = 0.452). Relative importance analysis results suggest that liking of taste was the most important contributor (26.84%) to smoked salmon overall liking (p < 0.05, R² = 74.17%). Focus group discussion revealed that consumer beliefs related to food safety, animal welfare and sustainability as well as purchasing habits seem to influence smoked salmon preferences.Thus, organic aquaculture sector should focus on promoting consumer beliefs by providing reliable information based on scientific evidences that helps differentiates their products with that of conventional and wild-caught smoked salmon. Future studies might investigate other fish species to better understand the role of product method information on consumer preference and liking of fish.     

The effect of glycation on foam and structural properties of β-lactoglobulin

The goal of the present work was to evaluate whether the Maillard reaction, with glucose and lactose as substrates, improves the foaming properties of β-lactoglobulin. Lactose led to the lowest degree of modification without significant differences by reaction time and by protein:sugar molar ratio. However, in the case of glucose, the degree of glycation increases with reaction time and molar ratio. The results obtained by UV fluorescence, surface hydrophobicity and differential scanning calorimetry clearly showed differences in the degree of folding of β-lactoglobulin upon modification with different sugars or thermal treatment, with changes in the foaming capacity of β-lactoglobulin. All the modified samples exhibited a significant increase (α ? 0.05) in draining stability (Kg) as compared to the non-thermally treated sample. In addition, foams formed by lactose-glycated samples were more stable than those formed by glucose-glycated ones. A significant increase (α ? 0.05) of foam stability with reaction time was also detected, particularly in glucose-glycated samples.     

The influence of health claims and nutritional composition on consumers’ yoghurt preferences

The use of health claims on foods with a poor nutritional composition could pose a risk of misleading some groups of consumers in their food choices. This study aimed to explore the influence of the use of claims on consumers’ preferences for yoghurts with a different nutritional composition and the influence of more and less familiar claims on food choices. The study was conducted on 371 consumers using conjoint methodology and further cluster analysis. Fruit yoghurt was used as a base product. We investigated the impact of the following product attributes on consumers’ preferences: presence/absence of a probiotic and fat metabolism claim; sugar content; and fat content. The results suggest that, while consumers generally consider the nutritional composition of yoghurt to be more important than the tested claims, some groups of consumers are more sensitive to the use of health-related statements. We observed the consumers’ generally positive preference for a familiar probiotic claim, and their negative preference for a non-familiar fat metabolism claim. Overall, these results indicate that some groups of consumers are more sensitive to the use of health-related communications and are therefore more exposed to the risk of being misled if the composition of the yoghurt they buy is in fact less favourable. It would be beneficial if nutrient profiles were introduced to limit the use of claims on foods.     

Smelling our appetite? The influence of food odors on congruent appetite,food preferences and intake

We are surrounded by sensory food cues, such as odors, that may trigger (un)conscious decisions and even lead to (over)eating, it is therefore crucial to better understand the effect of food odors on behavioral responses. Food odor exposure has been shown to enhance appetite for food products with similar properties: sensory-specific appetite. This suggests that based on previous encounters with foods, we have learned to detect the nutritional content of foods, through our sense of smell. We investigated the influence of aware exposure of macronutrient-related odors on various measures of eating behavior, in a cross-over intervention study. Thirty two normal-weight healthy and unrestrained Dutch females took part in five test sessions. On each test session, they were exposed to one of five conditions (active smelling of clearly noticeable odors representing food high in carbohydrates, protein, and fat, low in calories, and a no-odor condition for 3-min) and assessed on specific appetite, food preferences and intake. Odor exposure increased congruent appetite after protein-related odor exposure. Similarly, protein-related odor exposure influenced the liking for protein foods and the preference ranking for savory products. However, food intake was not affected by smelling congruent food odors. Together this indicates that exposure to (aware) food odors may mostly influence appetite, but does not impact subsequent food intake. Moreover, appetite seems to be triggered by taste qualities rather than macronutrient information of the food, as signaled by olfactory cues. Future studies should investigate the role of awareness in more detail, to fully understand how odors might be used to steer people towards healthier food choices.     

Use of culled goat meat in frankfurter production – effect on sensory quality and technological properties

Four different levels (25–100%) of culled goat meat were used in frankfurter formulation (frankfurters G25, G50, G75 and G100) instead of beef (CON). Technological properties, fatty acid profile and sensory properties were examined during the 6-week cold storage. The formulation had significant impact of fatty acids profile – n-6/n-3 ratios progressively decrease from 14.63 in CON to 6.63 in G100. Higher goat meat content led to progressively higher lightness and lower redness in frankfurters. This was also observed by consumers but not negatively perceived. Check-all-that-apply (CATA) analysis shows that more than 80% of consumers marked pleasant colour as present in goat frankfurters and CON. The similar was observed for pleasant appearance, pleasant odour, tasty, soft and juicy. Moreover, atypical taste and odour were mostly not marked as present (73.8% and 62.5%, respectively). The panellists pointed at G50 as the most preferred, while consumers most frequently marked G75.     

Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence

The packaging of a product is a key element in the communication between producers and consumers, so getting the consumer to interpret the packaging visual signs in the desired way is crucial to be successful in the marketplace. However, this is not easy as images can be ambiguous and may be interpreted in different ways. For example, depicting an icon of fire on the front of a bag of nuts may lead the consumer to interpret either that the nuts are spicy or that the nuts have been roasted. This paper addresses this problem and, using this case as an example, assesses if the interpretation of a fire icon (spicy vs roasted) can be modulated by manipulating its shape (angular vs rounded). 66 participants carried out an experiment which results show that there is a crossmodal correspondence between spiciness and pointy shapes and that this association can be used to modulate sensory expectations: in a speeded classification task, the bags of nuts depicting pointy fire icons were categorised more quickly as being spicy than as being roasted, while the opposite was true for the bags of nuts displaying rounded fire icons. In addition, the results of a mediation analysis suggest that this effect occurs indirectly through affective appraisal: the pointy fire icons were judged as being more aggressive than the rounded fire icons, which in turn raised spiciness expectations. These findings contribute to the research on crossmodal correspondences and semiotics by showing that the association between spiciness and abstract shapes can be used to modulate how people interpret an ambiguous image.