Consumer Acceptability and Sensory Profile of Cooked Broccoli with Mustard Seeds Added to Improve Chemoprotective Properties

Broccoli, a rich source of glucosinolates, is a commonly consumed vegetable of the Brassica family. Hydrolysis products of glucosinolates, isothiocyanates, have been associated with health benefits and contribute to the flavor of Brassica. However, boiling broccoli causes the myrosinase enzyme needed for hydrolysis to denature. In order to ensure hydrolysis, broccoli must either be mildly cooked or active sources of myrosinase, such as mustard seed powder, can be added postcooking. In this study, samples of broccoli were prepared in 6 different ways; standard boiling, standard boiling followed by the addition of mustard seeds, sous vide cooking at low temperature (70 °C) and sous vide cooking at higher temperature (100 °C) and sous vide cooking at higher temperature followed by the addition of mustard seeds at 2 different concentrations. The majority of consumers disliked the mildly cooked broccoli samples (70 °C, 12 min, sous vide) which had a hard and stringy texture. The highest mean consumer liking was for standard boiled samples (100 °C, 7 min). Addition of 1% mustard seed powder developed sensory attributes, such as pungency, burning sensation, mustard odor, and flavor. One cluster of consumers (32%) found mustard seeds to be a good complement to cooked broccoli; however, the majority disliked the mustard‐derived sensory attributes. Where the mustard seeds were partially processed, doubling the addition to 2% led to only the same level of mustard and pungent flavors as 1% unprocessed seeds, and mean consumer liking remained unaltered. This suggests that optimization of the addition level of partially processed mustard seeds may be a route to enhance bioactivity of cooked broccoli without compromising consumer acceptability.     

Females' attitude and preference for beer: a conjoint analysis study

In order to sustain the fast‐expanding beer industry, companies need to attract new female consumers. The main objective of this study was to identify the extrinsic and intrinsic attributes that drive female consumers' purchase of beer. A literature review and focus group (n = 6) were conducted, and six attributes were identified as purchase drivers of beer. These attributes included flavour, appearance (colour), packaging, brand, production methods and beer style. These attributes were used to design a choice‐based conjoint analysis survey. The survey was administered to 277 females (aged 35.09 ± 15.2) residing in Nova Scotia (Canada). The results indicated that sweetness has a positive effect on liking. Bitterness has a strong negative effect on liking of beer. Black colour, stouts and macro‐brewed beers also had negative effects on liking of beer products. The consumer clusters showed that generally all of the consumer groups liked sweet beers with low bitterness.     

Effects of Enrichment with Polyunsaturated Fatty Acids (Omega‐3 and Conjugated Linoleic Acid) on Consumer Liking of Beef Aged for 7 or 21 d Evaluated at Different Locations

The effect of different animal diets supplemented with linseed (source of omega‐3 fatty acids: n‐3) and/or conjugated linoleic acid (CON: control, LIN: 10% linseed, CLA: 2% conjugated linoleic acid, LINCLA: 10% linseed plus 2% CLA) on consumer liking of beef aged for 7 or 21 d was assessed in 3 Spanish cities. Overall, tenderness, juiciness, and flavor liking of beef were evaluated by consumers (n = 720) using 9‐point scales. Hedonic scores assigned by consumers did not differ (P > 0.05) for beef from animals fed the different diets and aged for 7 or 21 d. Consumer scores showed an increasing trend in beef liking with aging time. Consumers from Pamplona assigned lower (P < 0.05) hedonic scores for beef liking than consumers from Barcelona and Zaragoza. Linseed and/or CLA can be fed to improve the fatty acid profile in beef with minimal impact on consumer liking. Consumer ratings seem to depend on regional tastes and preferences.     

Preference Mapping of Fresh Tomatoes Across 3 Stages of Consumption

Tomatoes (Solanum lycoperiscum) are a popular produce choice and provide many bioactive compounds. Consumer choice of tomatoes is influenced by flavor and visual appearance and external texture cues including hand firmness and sliceability. The objective of this study was to determine drivers of liking for fresh tomatoes across 3 stages of consumption. Seven tomato cultivars were ripened to a 6 on the USDA color chart. Trained panelists documented appearance, flavor, and texture attributes of tomatoes in triplicate. Tomato consumers (n = 177) were provided with knives and cutting boards and evaluated tomatoes across 3 stages: appearance (stage 1), slicing (stage 2), and consumption (stage 3). Consumers evaluated overall liking at each stage. Analysis of variance and external preference mapping were conducted. Overall liking was highest during the appearance portion of the test and lowest during the consumption portion (P < 0.05). Drivers of liking at stage 1 were color intensity, even outside color, and overall aroma. Drivers of liking at stage 2 were wetness/juiciness and overall aroma. Wetness/juiciness, seed presence, ripe flavor, and sweet and umami tastes were drivers of liking for tomatoes at consumption (stage 3). Four separate clusters of tomato consumers were identified. Cluster 1 preferred tomatoes with even color, higher color intensity, and flavor intensity. Cluster 2 preferred firm tomatoes. Cluster 3 preferred tomatoes that were soft and at peak ripeness; this cluster also had the highest liking scores for all tomatoes. Cluster 4 consumers generally consumed tomatoes in sandwiches rather than as‐is and preferred tomatoes with even and intense color. Tomato growers can utilize these results to target cultivars that are well liked by consumers.     

Preference Mapping of Lemon Lime Carbonated Beverages with Regular and Diet Beverage Consumers

The drivers of liking of lemon‐lime carbonated beverages were investigated with regular and diet beverage consumers. Ten beverages were selected from a category survey of commercial beverages using a D‐optimal procedure. Beverages were subjected to consumer testing (n = 101 regular beverage consumers, n = 100 diet beverage consumers). Segmentation of consumers was performed on overall liking scores followed by external preference mapping of selected samples. Diet beverage consumers liked 2 diet beverages more than regular beverage consumers. There were no differences in the overall liking scores between diet and regular beverage consumers for other products except for a sparkling beverage sweetened with juice which was more liked by regular beverage consumers. Three subtle but distinct consumer preference clusters were identified. Two segments had evenly distributed diet and regular beverage consumers but one segment had a greater percentage of regular beverage consumers (P < 0.05). The 3 preference segments were named: cluster 1 (C1) sweet taste and carbonation mouthfeel lovers, cluster 2 (C2) carbonation mouthfeel lovers, sweet and bitter taste acceptors, and cluster 3 (C3) bitter taste avoiders, mouthfeel and sweet taste lovers. User status (diet or regular beverage consumers) did not have a large impact on carbonated beverage liking. Instead, mouthfeel attributes were major drivers of liking when these beverages were tested in a blind tasting. Practical Application : Preference mapping of lemon‐lime carbonated beverage with diet and regular beverage consumers allowed the determination of drivers of liking of both populations. The understanding of how mouthfeel attributes, aromatics, and basic tastes impact liking or disliking of products was achieved. Preference drivers established in this study provide product developers of carbonated lemon‐lime beverages with additional information to develop beverages that may be suitable for different groups of consumers.     

Consumer Attitudes and Preferences for Fresh Market Tomatoes

This study established attractive attributes and consumer desires for fresh tomatoes. Three focus groups (n = 28 participants) were conducted to explore how consumers perceived tomatoes, including how they purchased and consumed them. Subsequently, an Adaptive Choice Based Conjoint (ACBC) survey was conducted to understand consumer preferences toward traditional tomatoes. The ACBC survey with Kano questions (n = 1037 consumers in Raleigh, NC) explored the importance of color, firmness, size, skin, texture, interior, seed presence, flavor, and health benefits. The most important tomato attribute was color, then juice when sliced, followed by size, followed by seed presence, which was at parity with firmness. An attractive tomato was red, firm, medium/small sized, crisp, meaty, juicy, flavorful, and with few seeds. Deviations from these features resulted in a tomato that was rejected by consumers. Segmentations of consumers were determined by patterns in utility scores. External attributes were the main drivers of tomato liking, but different groups of tomato consumers exist with distinct preferences for juiciness, firmness, flavor, and health benefits.     

An itinerant sensory approach to investigate consumers' perception and acceptability at a food exhibition

In a food exhibition where several producers of the same product category are present at the same time, consumers usually have the opportunity to taste several free samples of the same product type, thus they can experience and compare the sensory characteristics of each and evaluate their liking for each sample tasted. This study assessed the potential of an itinerant sensory data collection in understanding the consumers' perception and acceptance of cheese during a multiple tasting experience at a food exhibition. Subjects tasted seven samples of Parmigiano Reggiano cheese aged for different times (24 and 36 months) at seven producer stands and recorded their evaluations using tablets, on which an application specifically developed for this study was installed. This evaluation situation was defined as “pseudo-natural,” in opposition to the “natural” and the “naturalistic” settings. The itinerant sensory session comprised a liking test, a rate-all-that-apply (RATA) test using a just about right (JAR) scale, a food pairing test, and a questionnaire. Consumers significantly (p < 0.05) discriminated the cheeses as a function of the aging time, describing with different attributes the 24 months (sweetness, fresh fruit, grass, yogurt, butter flavors, elasticity, and humidity) and the 36 months (saltiness, bitterness, sourness, spicy, aromatic herbs, cheese rind flavors, crumbliness, granularity, hardness, and hotness) aged products. The combined application of regression models, Penalty-Lift analysis, and decision tree models in investigating the relationships between liking and the RATA data, provided results revealing that the attributes elasticity, sweetness, humidity, fresh fruit, and butter were the main drivers of liking. Whereas, the attributes sourness, bitterness, and hardness were the main drivers of dislike. Therefore, even though no significant differences in terms of liking were observed among the tested cheeses, consumers preferred the attributes more frequently perceived in the least aged products. In conclusion, the presented itinerant sensory approach had provided meaningful information to understand the consumers' cheese perception and acceptability. In the future, it could advantageously be applied for studying food perception in other situations in which subjects naturally choose or consume several products while freely moving from one to another (e.g. self-service restaurant).     

An investigation of matches of bottom fermented red beers with cheeses

This study was designed to explore the hedonic response of consumers to cheese and beer pairings by tasting in a typical social environment of consumption. Ninety-six regular beer and cheese consumers hedonically rated all fifty-six pairings of eight bottom fermented red beers and seven cheeses (Parmigiano Reggiano, Fontina, Taleggio, Smoked Provola, Mozzarella, Caprino, and Gorgonzola).Preference varied across samples (p < 0.001). One consumer out of two appreciated all of the pairings, yet pairings with Mozzarella were liked moderately. One consumer out of three appreciated pairings with Parmigiano, were neutral in their hedonic response to pairings with Fontina and disliked moderately the remaining pairings but those including mozzarella were extremely unappealing to them. One consumer out of six disliked all the pairings tested but some matches with Parmigiano were liked slightly. Liking of cheese and bottom fermented red beer pairings is biased by the type of cheese partnered with beer (Parmigiano most liked and Mozzarella least liked); by the type of beer partnered with cheese, and by the liking of the sensory properties of the beers and of the cheese tasted alone. However, consumers do not simply enjoy a combination of their most preferred beer and cheese. They identified some flavors that harmonize better than do others. Also, significant correlations between mean liking scores and sensory characteristics of the fifty-six pairings were found. Beer flavor is modified largely by prior cheese consumption. Each cheese has an effect on beer flavor and this effect is consistent over the eight different beers. In general all of the cheeses decreased the intensity of fruitiness, sweetness, perceived level of carbonation, perceived level of alcoholicity, caramel-like, licorice-like and burnt notes. Bitterness, astringency, and burnt notes were reduced by most of the cheeses but Fontina and Smoked Provola increased the perception of these attributes. For brewers to profitably exploit the potential of the science of cheese and beer pairing the choice of a suitable beer and of a suitable cheese in terms of liking and sensory properties and the identification of a proper target audience familiar to the beers paired with cheese are essential.     

Identifying Key Attributes for Protein Beverages

This study identified key attributes of protein beverages and evaluated effects of priming on liking of protein beverages. An adaptive choice‐based conjoint study was conducted along with Kano analysis to gain insight on protein beverage consumers (n = 432). Attributes evaluated included label claim, protein type, amount of protein, carbohydrates, sweeteners, and metabolic benefits. Utility scores for levels and importance scores for attributes were determined. Subsequently, two pairs of clear acidic whey protein beverages were manufactured that differed by age of protein source or the amount of whey protein per serving. Beverages were evaluated by 151 consumers on two occasions with or without priming statements. One priming statement declared “great flavor,” the other priming statement declared 20 g protein per serving. A two way analysis of variance was applied to discern the role of each priming statement. The most important attribute for protein beverages was sweetener type, followed by amount of protein, followed by type of protein followed by label claim. Beverages with whey protein, naturally sweetened, reduced sugar and ≥15 g protein per serving were most desired. Three consumer clusters were identified, differentiated by their preferences for protein type, sweetener and amount of protein. Priming statements positively impacted concept liking (P < 0.05) but had no effect on overall liking (P > 0.05). Consistent with trained panel profiles of increased cardboard flavor with higher protein content, consumers liked beverages with 10 g protein more than beverages with 20 g protein (6.8 compared with 5.7, P < 0.05). Protein beverages must have desirable flavor for wide consumer appeal.     

Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks

Emotional response is dependent on context and the individual. Increasingly consumer scientists are collecting emotional response data as it gives deeper insights over liking concerning engagement with food products. This research investigated the impact of context on consumer emotional response to tea-break snacks across different context including the use of mixed-reality. It also aimed to determine if consumers can be segmented according to their patterns of emotional response as opposed to liking. Consumers (n = 120) evaluated two tea-break snacks across three different contexts (sensory booth, evoked mixed-reality café, real life café) using a rate-all-that-apply EsSense 25 questionnaire. Cluster analysis reduced the 25 emotional terms to a more manageable nine categories of emotional response for data analysis. Using those categories, three emotion-based segments of tea-break snack consumers were identified. One emotionally disengaged, and two positively engaged but at different levels of intensity and for different attributes. For most consumers, mixed-reality evoked similar emotional responses and discrimination between the snacks as the real café suggesting it is a useful technique for evaluating ecologically valid consumer response. Responses in the sensory booths were different. This, suggests including context in consumer emotional response data collection is important. Furthermore, this research suggests that researchers should consider including context within consumer testing that involves emotional response and that mixed-reality serves as a promising approach to do this. It also highlights that average consumer emotional responses are unlikely to be representative and that segmenting consumers according to their emotional response will reveal deeper insights into product response.