A mixed method approach to examining Facebook use and its relationship to self-esteem

The current study examined the relationship between self-esteem and Facebook use in sample of college-age participants (N = 201). Online methods were used to collect data. Consistent with the social compensation hypothesis, results indicate that self-esteem level was related to engaging in different on-line behaviors. For example, lower self-esteem was associated with feelings of connectedness to Facebook, more frequently untagging oneself in photos, and accepting friend requests from individuals that one does not know well. Qualitative analyses indicated that individuals with higher self-esteem were more likely to report that a positive aspect of Facebook was the ability to share pictures, thoughts, and ideas, and to report that other posts could become annoying or bothersome.     

Profiling good Samaritans in online knowledge forums: Effects of affiliative tendency,self-esteem,and public individuation on knowledge sharing

Two studies investigated what motivates knowledge sharing in online knowledge forums. Based on the uses and gratifications model, we hypothesized that individuals would respond to information requests broadcast by unknown others to fulfill their needs for social interaction (affiliative tendency), to maintain a positive self-image (self-esteem), or to proclaim one’s uniqueness (public individuation). Consistent with the hypotheses, a web-based survey with current users of a public knowledge sharing site found that those with stronger affiliative tendency, higher self-esteem, or stronger public individuation were more likely to contribute to the open information repository (Study 1). However, a 2 (social presence: low vs. high) × 2 (recognition rewards: absent vs. present) between-subjects design experiment also showed that these psychological traits significantly enhanced individuals’ intention to share knowledge on a public web site, only when other users’ presence was rendered salient and individual contributions were visibly acknowledged (Study 2).     

The relationships among the Big Five Personality factors,self-esteem,narcissism, and sensation-seeking to Chinese University students’ uses of social networking sites (SNSs)

It has been suggested that personality factors are related to an individuals’ use of social networking sites (SNSs). The present research explores the relationships between the Big Five Personality factors, narcissism, self-esteem, and sensation seeking and individuals’ use of specific features of SNS. Self-reports were collected from 265 SNS users from a university in China. Regression analyses revealed that personality factors play an important role in how SNS are used. Specifically, extraverts are more likely to use the communicative function of SNS including status update, comment, and adding more friends. Neurotic are more likely to use the feature of status update as a way of self-expression. Agreeable individuals tend to make more comments on others’ profiles. Individuals with high self-esteem are more likely to comment on others’ profiles. Users scoring high on openness and sensation seeking are more likely to play online games on SNS. Narcissistic users are more likely to upload their attractive photos on SNS and tend to use update status more frequently for self-presentation. Gender also played an important role in predicting types of SNS use. Males reported more SNS friends and were more likely to play online games than were females, who were more likely to upload self-photos and update their status.     

Why do adolescents untag photos on Facebook?

Facebook users practice different strategies for managing their online self-presentation. Among the different available techniques, untagging is the most popular and frequently utilized. However, literature on the subject has not examined the untagging practices among adolescent Facebook users. In addition to this, there is no current knowledge of the differences between adolescent Facebook users who do and do not untag photos. The present study addresses this gap through a cross-sectional survey that involved 380 adolescent Facebook users (aged 12–18 years). The current study examines these differences in terms of adolescents' demographic attributes, digital imaging accessibility, online regret experience and management of digital photos. The study findings suggest that older males, extroverts, and those who perceive online information to be public, have more experience of taking and sharing photos, spend more time taking photos, practice strict protection of photos, demonstrate a negative perception of cloud storage, and rarely keep backups, are likely to untag photos. In addition to this, sociability and time lapse, in terms of realizing regretful experiences, significantly predicted the tendency among adolescents to untag photos. The study concludes by identifying various theoretical and practical implications of these findings.     

Your post is embarrassing me: Face threats,identity, and the audience on Facebook

While Facebook is a popular venue for sharing information about ourselves, it also allows others to share information about us, which can lead to embarrassment. This study investigates the effects of shared face-threatening information on emotional and nonverbal indicators of embarrassment using an experiment (N = 120) in which pairs of friends posted about each other on Facebook. Results show that face-threatening information shared by others produces a powerful emotional and nonverbal embarrassment response. However, it is not the content of the face-threatening post that produces this effect. Rather, the level of embarrassment depends primarily on whether that information violates the individual's identity and if they perceive that unknown members of their audience can see it. In response, individuals were most likely to joke about the post, although those who were most embarrassed were more likely to delete it. These results inform our understanding of how the process of embarrassment works online. The emotional embarrassment response is similar to offline, but is affected by the features of these sites, such as a large, invisible audience, and the need for ideal self-presentation. This finding has important implications for treating online social networks and their effects to be as “real” as those offline.     

Students’ self-presentation on Facebook: An examination of personality and self-construal factors

The present research seeks to extend existing theory on self-disclosure to the online arena in higher educational institutions and contribute to the knowledge base and understanding about the use of a popular social networking site (SNS), Facebook, by college students. We conducted a non-experimental study to investigate how university students (N = 463) use Facebook, and examined the roles that personality and culture play in disclosure of information in online SNS-based environments. Results showed that individuals do disclose differently online vs. in-person, and that both culture and personality matter. Specifically, it was found that collectivistic individuals low on extraversion and interacting in an online environment disclosed the least honest and the most audience-relevant information, as compared to others. Exploratory analyses also indicate that students use sites such as Facebook primarily to maintain existing personal relationships and selectively used privacy settings to control their self-presentation on SNSs. The findings of this study offer insight into understanding college students’ self-disclosure on SNS, add to the literature on personality and self-disclosure, and shape future directions for research and practice on online self-presentation.     

Young people’s digital lives: The impact of interpersonal relationships and digital media use on adolescents’ sense of identity

The current study investigates the joint effects of interpersonal relationships and digital media use on adolescents’ sense of identity. Questionnaires were administered to a sample of 2079 students (57% female) between the ages of 11 and 19 years (M = 15.4 years) attending one of seven secondary schools in Bermuda. Using structural equation modeling, the author found that mothers and friends play an important role in adolescents’ lives, with both relationships contributing in positive ways to respondents’ self-concept clarity. Further, the results showed that mother relationship quality affected adolescents’ self-concept clarity both directly and indirectly, through the positive impact it had on friendship quality. Friends also played a mediating role in relation to aspects of adolescents’ digital media use. Specifically, the negative association detected between online identity expression/exploration and self-concept clarity was mediated partially by low friendship quality. Going online to communicate with one’s friends appeared to play a more positive role in adolescents’ sense of identity. The results showed that online peer communication affected self-concept clarity indirectly through its positive impact on friendship quality.     

Accomplishing authenticity in a labor-exposing space

The present work, through an ethnographic study of MySpace (N = 96), examines the ways in which authenticity is accomplished within a labor-exposing space. To maintain authenticity, actors must make invisible the extensive labor of self-presentation. Certain online spaces, such as social network sites and personal interactive homepages, can be thought of as labor-exposing spaces, in that they give actors clear and explicit control over self-representations, making impressions of spontaneity difficult to accomplish ( ,  and ). I discuss and delineate several strategies used by participants to maintain authenticity on MySpace. I conclude that while the priorities of identity processes remain stable over time, the ways in which we accomplish identity are culturally, historically and materially contingent.     

Who does what on Facebook? Age,sex, and relationship status as predictors of Facebook use

Previous studies have focused on why people use Facebook and on the effects of “Facebooking” on well being. This study focused more on how people use Facebook. An international sample of 1,026 Facebook users (284 males, 735 females; mean age = 30.24) completed an online survey about their Facebook activity. Females, younger people, and those not currently in a committed relationship were the most active Facebook users, and there were many age-, sex-, and relationship-related main effects. Females spent more time on Facebook, had more Facebook friends, and were more likely to use profile pictures for impression management; women and older people engaged in more online family activity. Relationship status had an impact on the Facebook activity of males, but little effect on the activity of females. The results are interpreted within a framework generated by an evolutionary perspective and previous research on the psychology of gossip.     

The embodiment of sexualized virtual selves: The Proteus effect and experiences of self-objectification via avatars

Research has indicated that many video games and virtual worlds are populated by unrealistic, hypersexualized representations of women, but the effects of embodying these representations remains understudied. The Proteus effect proposed by Yee and Bailenson (2007) suggests that embodiment may lead to shifts in self-perception both online and offline based on the avatar’s features or behaviors. A 2 × 2 experiment, the first of its kind, examined how self-perception and attitudes changed after women (N = 86) entered a fully immersive virtual environment and embodied sexualized or nonsexualized avatars which featured either the participant’s face or the face of an unknown other. Findings supported the Proteus effect. Participants who wore sexualized avatars internalized the avatar’s appearance and self-objectified, reporting more body-related thoughts than those wearing nonsexualized avatars. Participants who saw their own faces, particularly on sexualized avatars, expressed more rape myth acceptance than those in other conditions. Implications for both online and offline consequences of using sexualized avatars are discussed.     

Social interaction in online support groups: Preference for online social interaction over offline social interaction

The purpose of the current study was to identify potential factors leading to preference for social interaction in online support groups (OSGs) over offline interaction. By identifying such factors, the current study advances understanding of the way patients use the Internet as a supportive resource and integrate support from offline and online relationships. An online survey was conducted with current users of health-related OSGs (N = 158). Findings show that those who were dissatisfied with the support they received from their current offline contacts were more likely to prefer social interaction in OSGs. Such a preference was prominent among those who built deeper social relationships in OSGs. Results suggest that some people develop a preference for social interaction in OSGs over offline interaction and use computer-mediated relationships as a possible alternative to offline support networks. Healthcare professionals and users as well as designers of OSGs must acknowledge the limits of online support and caution against the possibility of developing excessive reliance on online support resources.     

Strategic self-presentation on Facebook: Personal motives and audience response to online behavior

People have always been concerned with their social image and engaged in strategic self-presentation (Goffman, 1959), but the growth of social networking sites (SNS) has had a major influence on such social endeavors. When people choose how to present themselves online, they use strategies and make choices that influence the liking and respect they receive from others. We examine a model that links: (a) motives for self-presentation, (b) actual online behavior on Facebook, and (c) feedback: social network members' responses (“likes,” comments). One hundred and fifty-six undergraduates (37 males, 119 females, mean age = 24.5) reported on their last three Facebook status updates (468 status updates overall). Based on structural equation modeling, we found that performance goals predict increased levels of self-enhancement on Facebook and increased levels of social feedback – “likes” and comments by others. Mastery goals do not predict increased levels of self-derogation (posting negative contents about self), but those who do choose to derogate also receive increased numbers of “likes” and comments from their network friends.     

Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games

Massive Multiplayer Online Role-Playing Games (MMORPGs), which allow simultaneous participation of several gamers, have attracted a great deal of attention recently. Since MMORPGs can be categorized as a type of online community, the behavior of MMORPGs users needs to be considered as the general behavior in online communities. However, previous studies of online communities did not pay enough attention to MMORPGs, in which users can express themselves by interacting actively through games and game avatars. Understanding the characteristics of MMORPGs as online game communities where users communicate and interact will allow games to be vitalized and users to be immersed in games in a more positive way. Hence, using self-presentation theory and social identity theory, this study examined the factors influencing self-presentation desire and the mediating role of self-presentation desire examined in terms of trust of and commitments to online game communities. The results showed that the interactivity in the spaces of MMORPGs had the biggest impacts on self-presentation desire; personal innovativeness and game design quality also was influential. The results also indicated that self-presentation desire caused trust of online games and eventually led to even stronger commitments to gamers.     

Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users’ loneliness,belonging, and well-being

The purpose of the current paper is to develop a theoretical model that identifies why people blog personal content and explains the effects of blogging in “real life.” Data from an online survey are analyzed using maximum likelihood procedures in LISREL 8.75 to test the structural model. Among 531 respondents from Cyworld, a popular social network and blogging site in South Korea, a randomly selected group of 251 users was used to develop the model. The other group of 280 users was used to confirm the usefulness of the revised model. Results (N = 251; N = 280) showed that impression management and voyeuristic surveillance are two major psychological factors that motivate individuals to post and read messages on personal blogs. Results also showed evidence for blogging’s real life consequences, measured by users’ perceived social support, loneliness, belonging, and subjective well-being.     

Conspicuous display through photo sharing in online reviews: Evidence from an online travel platform

Compared to text, photos are more conspicuous and suited for self-presentation. Although other motivations, such as helping others, partly account for photo sharing in online reviews, we emphasize a model of social status in which a conspicuous display of distant tourism products is used as a signal of an individual's status. Drawing on self-enhancement theory, we test hypotheses concerning exhibitionistic motivation in photo posting using a novel dataset of group tourism products. An instrumental variable method is used to address the endogeneity issue. We find that the distance between departure and destination, an indicator of cost and time spent, has a positive effect on the inclination to share photos. But people of higher status refrain from the conspicuous display of their photos. Moreover, the distance effect on photo sharing is mitigated by status within a website, suggesting that people assign different marginal values to the conspicuous display of tourism products at the same distance. This study contributes to the understanding of photo-sharing behavior in online reviews and can help platform managers build strategies to enhance reach and engagement.     

Contradictory deceptive behavior in online dating

Deceptive behavior is common in online dating because personal profiles can be easily manipulated. This study conducts two experiments to examine contradictory deceptive behavior in online dating. The results of Experiment 1 showed that users have lower perceptions of authenticity evaluations of daters’ self-provided photographs with strong physical attractiveness than for those with low physical attractiveness, and the authenticity perceptions of daters’ self-provided photographs have a positive relationship with the authenticity evaluation of online daters’ text-based self-presentations. Although users are suspicious of the authenticity of beautiful or handsome daters’ photographs, the results of Experiment 2 showed that people still employ higher levels of deception in self-presentations toward daters with highly attractive photographs to increase their possibilities of securing a date with those daters. The results also show that women employ higher levels of deception in self-presentation than men in online dating environments.     

Leveraging personal photos to inferring friendships in social network services

Social network services have become widely used as an important tool to share rich information; in such networks, making new friends is the most basic functionality to enable users to take advantage of their social networks. In this paper we look into personal photos as an additional source for social network analysis and analyze the potential of people tags in the photos for friend recommendations. We also propose a new compact data structure, collectively called Face Co-Occurrence Networks (FCON), which stores crucial and quantitative information about people’s appearance in photos. We discover strong associative relationships among people and recommend reliable social friends by utilizing FCON. Experimental results demonstrate the effectiveness and efficiency of our method for recommending friends in social network services.     

Self-monitoring,honesty, and cue use on Facebook: The relationship with user extraversion and conscientiousness

The present study explored the relationship between Facebook (FB) users’ self-monitoring and self-reported FB honesty and the content of users’ profiles. It was anticipated that high self-monitors would construct a more extraverted profile and honest FB users would construct a more conscientious profile. A content analysis of 53 cues on participants’ FB profiles (N = 100) was conducted. Supporting evidence was shown in a lens model analysis of FB user profiles and strangers’ (N = 35) impressions of users’ personality. User self-monitoring was uniquely associated with three FB cues: posting a profile picture at a younger age, posting more frequently, and using more shorthand in status updates. These three cues informed strangers’ estimations of user extraversion, but were unrelated to estimations of users’ conscientiousness. Honesty on FB was uniquely associated with three cues that informed strangers’ estimations of user conscientiousness: expressing positive affect and talking more about family in status updates, and having FB friends who expressed support in response to status updates. This study demonstrated that FB use and profile page construction were associated with FB users’ personality, and the construction of profiles affected strangers’ perceptions of FB users.