Internal and external influences on social networking site usage in Thailand

The purpose of the study is to investigate internal and external factors influencing the use of social networking sites (SNSs) in Thailand. Overall (N = 451) participated in this study. Survey research was employed to examine the interrelationships and differences among a set of variables. The results showed that both internal and external factors affecting the use of SNSs and SNS motivation. External factors, particularly media and significant others were more influential than internal factors to predicting time spent on SNSs. People who were influenced by media and significant others would be more likely to spend more time using SNSs and Facebook. SNS motivation led to different SNS use. In particular, those who were motivated to use SNS for relaxation would spend more time using Facebook. In addition, the findings indicated that females would spend more time using YouTube, Twitter, and Hi5 than males. Moreover, females tended more to use SNSs to maintain their friendship than did males.     

SOS on SNS: Adolescent distress on social network sites

Psychological distress and experiences of peer victimization and social rejection are common among adolescents. Nevertheless, the growing popularity of online Social Network Sites (SNS) among adolescents offers an unprecedented opportunity for early detection of adolescents' distress. This study examined the scope of, and the individual differences that may be associated with, distress sharing on SNS. A total of 413 adolescents (mean age = 15.42, 53.8% girls) completed three questionnaires assessing (a) social media usage, (b) distress sharing on SNS, and (c) feelings of social rejection. More than 15% of the sample shared personal distress and searched for help on SNS. Distress sharing did not differ between genders. Social rejection predicted distress sharing on SNS. Notably, social rejection and distress sharing were only associated among individuals with high social media use scores. Implications are discussed for early identification of adolescents' distress.     

Branding with social media: User gratifications,usage patterns,and brand message content strategies

The emergence of social media provides a new platform for developing brand–consumer relationships. The aim of the current study is to examine the differences in Chinese users’ gratifications of different social media and the impact of brand content strategies on the quality of brand–consumer communication via social media. In the first study, 209 SNS and 161 microblog users were surveyed. Five dimensions of social media gratifications emerged from the factor analysis. Significant differences in the strengths of gratifications were found between SNS and microblog users. Usage patterns of SNS and microblog are analyzed and compared. In the second study, we examined the impact of users’ gratification and the type of social media on the effectiveness of different brand content strategies through a two-week experiment involving 60 SNS users and 61 microblog users. Implications for developing branding strategies on different social media platforms are discussed.     

Obstacles to social networking website use among older adults

Social networking websites (SNSs) have become popular among younger adults, but internet-using older adults have not adopted this communication medium nearly as quickly ( and ). This study seeks to understand what factors encourage or discourage older adults from using SNS, like Facebook, to help understand what may be done to ensure both generations have communication media over which they enjoy and feel comfortable communicating. Using the Technology Acceptance Model (TAM;  and ) as a framework, 124 internet-using older adults aged 60–90, completed attitudinal measures of perceived usefulness of SNS, perceived ease of use of websites, social pressures to use SNS, and trust in SNS, as well as behavioral measures of current internet use, SNS use, and intention to use SNS in the future. Regression analyses revealed significant predictors of SNS include perceived usefulness, trust in SNS, and frequency of internet use. Unexpectedly, factors of ease of use and social pressures were not significant predictors. Implications for the TAM and for individuals with an interest in getting older adults to use SNS are discussed.     

Who interacts on the Web?: The intersection of users’ personality and social media use

In the increasingly user-generated Web, users’ personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests factors such as extraversion, emotional stability and openness to experience are related to uses of social applications on the Internet. Using a national sample of US adults, this study investigated the relationship between these three dimensions of the Big-Five model and social media use (defined as use of social networking sites and instant messages). It also examined whether gender and age played a role in that dynamic. Results revealed that while extraversion and openness to experiences were positively related to social media use, emotional stability was a negative predictor, controlling for socio-demographics and life satisfaction. These findings differed by gender and age. While extraverted men and women were both likely to be more frequent users of social media tools, only the men with greater degrees of emotional instability were more regular users. The relationship between extraversion and social media use was particularly important among the young adult cohort. Conversely, being open to new experiences emerged as an important personality predictor of social media use for the more mature segment of the sample.     

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words

Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intimacy and should have no effect on loneliness. This study (N = 253) uses a mixed-design survey to test this possibility. Quantitative results suggest that loneliness may decrease, while happiness and satisfaction with life may increase, as a function of image-based social media use. In contrast, text-based media use appears ineffectual. Qualitative results suggest that the observed effects may be due to the enhanced intimacy offered by image-based (versus text-based) social media use.     

Social media use,community participation and psychological well-being among individuals with serious mental illnesses

BackgroundLittle research exists on social media (e.g., Facebook, Twitter, etc.) use among individuals with serious mental illnesses (SMI). One particular question of interest is the extent to which online social media use is associated with these individuals' community participation, civic engagement and psychosocial outcomes.MethodsTwo-hundred and thirty-two individuals with SMI receiving services at 18 mental health organizations throughout the continental U.S. completed questionnaires on their community participation, civic engagement, quality of life, loneliness, and psychiatric symptoms. They were also asked which social media sites they used; the duration, frequency and importance of, and reasons for, social media use; and the number of contacts they had on social media.ResultsApproximately a third of the sample reported having at least one social media account. Greater frequency, intensity and longevity of social media were associated with higher levels of community participation, and greater intensity of social media use was positively associated with civic engagement. For instance, those who used social media at least 30 min a day had 16.4 more days of participation and voting rates that were higher by 17.4%. Social media use was not found to be significantly associated with loneliness, psychiatric symptoms or quality of life.Discussion and implicationsGreater social media use appears to be associated with greater community engagement without negative repercussions on loneliness, symptoms, or quality of life. Interventions that support social media use among individuals with SMI could have important community integration benefits.     

Media Niche of Electronic Communication Channels in Friendship: A Meta‐Analysis

The current landscape of communication technologies is characterized by a wide variety of choices. As each medium provides different affordances, each may occupy a different niche and be used in different relationships. Drawing on the theory of the niche, we did a meta‐analysis involving 27 effect sizes from 22 independent samples to test the correlation between media selection/use and friendship closeness. Results showed that the 5 communication channels filled 2 different friendship closeness niches. Mobile phone calls and texting had stronger positive correlations with friendship closeness than instant messaging, social network sites, and online gaming. Culture, but not gender, moderated some of these correlations: Friendship closeness had a stronger positive association with SNS use and online gaming in collectivist cultures.     

Loneliness and social uses of the Internet

Loneliness has been associated with increased Internet use. Lonely individuals may be drawn online because of the increased potential for companionship, the changed social interaction patterns online, and as a way to modulate negative moods associated with loneliness. Online, social presence and intimacy levels can be controlled; users can remain invisible as they observe others’ interactions, and can control the amount and timing of their interactions. Anonymity and lack of face-to-face communication online may decrease self-consciousness and social anxiety, which could facilitate pro-social behavior and enhance online friendship formation. Support for this model was found in a survey of 277 undergraduate Internet users that was used to assess differences between lonely and not-lonely individuals in patterns of Internet use. Loneliness was assessed on the UCLA Loneliness Scale; students in the highest 20% (Lonely) were compared with all other students (Non-lonely). Lonely individuals used the Internet and e-mail more and were more likely to use the Internet for emotional support than others. Social behavior of lonely individuals consistently was enhanced online, and lonely individuals were more likely to report making online friends and heightened satisfaction with their online friends. The lonely were more likely to use the Internet to modulate negative moods, and to report that their Internet use was causing disturbances in their daily functioning.     

Mirror or Megaphone?: How relationships between narcissism and social networking site use differ on Facebook and Twitter

As research on the connection between narcissism and social networking site (SNS) use grows, definitions of SNS and measurements of their use continue to vary, leading to conflicting results. To improve understanding of the relationship between narcissism and SNS use, as well as the implications of differences in definition and measurement, we examine two ways of measuring Facebook and Twitter use by testing the hypothesis that SNS use is positively associated with narcissism. We also explore the relation between these types of SNS use and different components of narcissism within college students and general adult samples. Our findings suggest that for college students, posting on Twitter is associated with the Superiority component of narcissistic personality while Facebook posting is associated with the Exhibitionism component. Conversely, adults high in Superiority post on Facebook more rather than Twitter. For adults, Facebook and Twitter are both used more by those focused on their own appearances but not as a means of showing off, as is the case with college students. Given these differences, it is essential for future studies of SNS use and personality traits to distinguish between different types of SNS, different populations, and different types of use.     

The roles of media capabilities of smartphone-based SNS in developing social capital

Smartphone-based social networking service (SNS) is widely used as a key social platform that promotes users to build and maintain interpersonal relationships. However, little is known about the main characteristics of smartphone-based SNS that strengthen social relationships. By combining studies of mediated-communication namely, media richness and social presence with the social capital theory, this study proposes that the advanced media capabilities of smartphone-based SNS enable users to develop bridging and bonding social capital. Moreover, the study suggests that advanced media richness increases social presence referring to the feeling of being connected with others in virtual environments. As a key outcome of social capital in the context of smartphone-based SNS use, user satisfaction is considered. The results indicate that first, media richness and social presence, which represent media capabilities of smartphone-based SNS, greatly increase bridging and bonding social capital. Second, media richness enhances social presence in the context of smartphone-based SNS use. Finally, bridging and bonding social capital are key determinants of user satisfaction with smartphone-based SNS. Discussion and implications on the results are presented.     

See you,see me: Teenagers’ self-disclosure and regret of posting on social network site

Self-disclosure is popular on social network site (SNS). However, teenagers’ self-disclosure behavior and their regret of posting, a negative emotional experience, have been seldom studied. Using data from a nationally representative survey, this study tries to investigate teenagers’ self-disclosure and regret of posting on SNS. We further examine how demographic variables, SNS use, different types of “friends”, trust, and privacy control behavior relate to self-disclosure and regret of posting. We find that though teenagers reveal moderately high level of personal information on SNS, they do not disclose all types of personal information equally. Results also show that male and older teens disclose more personal information. Frequent SNS use, large SNS network size, and having strangers in SNS friend list increase both self-disclosure and posting regret. Setting SNS profile private is related to lower level of self-disclosure. Implications for privacy design of SNS are discussed.     

Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits

Social network sites (SNS) have become an important social milieu that enables interpersonal communication by allowing users to share and create information. This study explored the associations between SNS use and personality traits, i.e., need for cognition (NFC) and information and communication technology (ICT) innovativeness. The findings showed that the SNS use had a negative association with NFC and a positive association with ICT innovativeness. Specifically, people who were more likely to engage in effortful thinking used SNS less often, and those who were high in ICT innovativeness used SNS more often. Meanwhile, those who spent more time on SNS were more likely to be multitaskers. Additionally, those who spent more time on SNS also spent more Internet time in general, more online time for study/work and more time in surfing the Web with no specific purpose. This study, which could be a first look at the link between social networking and our thinking, provides evidence for the associations between social media use and personality traits.     

The relationship between socializing on the Spanish online networking site Tuenti and teenagers’ subjective wellbeing: The roles of self-esteem and loneliness

This study addresses the influences of Spanish teenagers’ usage intensity of the Spanish online social networking site Tuenti on their psychological wellbeing. Tuenti is the social networking site that is most preferred and used by Spanish adolescents. Hypothesized relationships are analyzed by structural equation analysis in a sample of 344 Spanish adolescents aged 12–17 with an online Tuenti profile. Teenagers’ usage intensity of Tuenti was positively related to the degree of socializing on the social networking site. Furthermore, socializing on Tuenti had a significantly positive influence on teenagers’ perception of wellbeing. This relationship was not direct, however, but mediated by the intervening variables of self-esteem and loneliness. Results confirmed that Tuenti has become a suitable platform for the development, consolidation and growth of Spanish teenagers’ social relations. Contrary to some previous research pointing to a detrimental effect of SNS use on mental health and psychological wellbeing, the findings of this study are in line with those of a number of authors who suggest that SNS use may on the whole be positive for users, including most teenagers.     

Purpose of social networking use and victimisation: Are there any differences between university students and those not in HE?

Current literature widely reports successful uses of social media as a source of information, collaborative and learning tool for students in higher education. Although universities increasingly promote the use of Social Network Services (SNS) little is known about how students use them. Also the adverse effects of social media activity, such as cybercrime victimisation in HE, are under explored. Concerns over informal leisure use of SNS by students leading to cyber victimisation may help explain slow adoption of social media in education. This paper shows, however, that students use SNS in a similar way to those users who are not in education, with more that 60% using SNS for both socialising and gathering information. We find that students are less likely to be victims of cybercrime than non-students suggesting that SNS activity is less risky within the university lifespan. The implications of this study are significant for policy and practice for universities and educational authorities.     

The Janus face of Facebook: Positive and negative sides of social networking site use

There is an increasing awareness that social networking site (SNS) use includes a socio-psychologically positive and a negative side. However, research remains largely silent on which side dominates in driving SNS use. To address this gap and to better understand the nature of SNSs we examine the positive and negative drivers of SNS use in parallel. We draw on the uses and gratifications theory and place social enhancement and interpersonal connectivity as the socio-psychologically positive gratifications and exhibitionism and voyeurism as the adverse gratifications predicting SNS use. We further link these gratifications to two key psychological needs, namely self-presentation and the need to belong. We conceptualize our dependent variable, SNS use, as a multi-dimensional second-order construct that consists of content production, content consumption, amount of usage, and comprehensiveness of one's profile information. We use longitudinal data from Facebook users to test our research model. The results show that exhibitionism, voyeurism and interpersonal connectivity predict SNS use. Furthermore, the number of friends in the SNS decreases the effect of exhibitionism and increases the effect of social enhancement. Altogether, the role of exhibitionism and voyeurism in predicting SNS use underscores the need for increased awareness of the socio-psychologically dark side of SNSs.     

Becoming Friends in Online Brand Communities: Evidence From China

With the aid of information technology, consumers have increasingly engaged in social interaction in online brand communities. How can these strangers make friends online? Drawing on embeddedness theory and media richness theory, we examine the antecedents and intermediate mechanisms of online friendship. We theorize that online brand community interactivity aided by instant messaging technology is the main driving force of online friendship, whereas social presence and a sense of yuan (a Chinese concept describing predetermined relations) mediate online friendship development. Online friendship in turn enhances consumer online brand community commitment. We test our conceptual model with a sample of consumers from Chinese online sporting goods forums. The results support our hypotheses and inform online brand community research and practice.     

Voices that cannot be heard: Can shyness explain how we communicate on Facebook versus face-to-face?

Social networking sites have gained popularity among all populations, especially young adults. Personality traits were found to be predictive of how individuals use social media. Therefore, this study sought to examine the association between shyness and self-disclosure to a Facebook friend as well as self-disclosure to a face-to-face friend. Two studies were conducted. The first study tested how shyness and social loneliness are related to self-disclosure to a Facebook friend to whom an individual talks most often. The second, follow-up study tested how shyness is related to self-disclosure to a Facebook friend to whom a person speaks to only though Facebook, and also to a face-to-face friend to whom the participants talk only face-to-face and never through Facebook. Participants were college students from a large research university in the United States. Study 1 found a negative association between shyness and self-disclosure to a Facebook friend. Study 2 found a negative association between shyness and self-disclosure to a face-to-face friend. The theoretical implications and limitations are discussed.     

The Social Media Use Integration Scale: Toward Reliability and Validity

The growing importance of social media and research interest in the field makes it imperative to consider the measures used to assess social networking site (SNS) use. The Facebook Intensity Scale has seen prolific use since its development; however, it has been criticized by some scholars. Jenkins-Guarnieri, Wright, and Johnson (2013) suggested another scale, the Social Media Use Integration Scale (SMUIS), which was developed to be suitable for use across different SNS platforms. They advised further research to confirm its psychometric properties, testing it on a more diverse sample than US college students and on social media other than Facebook. In this study, EFAs and a CFA were conducted to examine the validity of the SMUIS on Facebook and LinkedIn in the African context. The results provide preliminary evidence of the reliability and validity of the SMUIS for diverse age ranges. Further testing of the scale on LinkedIn is recommended.