Differences in intrapersonal and interactional empowerment between lurkers and posters in health-related online support communities

Participation in health-related online support communities plays an important role in the psychological empowerment of people who are faced with health problems. Research has suggested that important differences exist in terms of psychological empowerment depending on the form and intensity of participation in such domains by showing that users who contribute to health-related online support communities by posting messages (posters) generally experience greater benefits in terms of intrapersonal empowerment, compared to participants who only read messages (lurkers). However, as yet, very little is known about how the often-neglected interactional aspect of psychological empowerment is associated with participation in these online domains. Thus, the aim of this study was to explore how different forms and intensity of participation in health-related online support communities are associated with both dimensions of psychological empowerment. Drawing on a nonprobability sample of 616 participants in two health-related online support communities, the analysis of the data, obtained with an online questionnaire, revealed that posters scored significantly higher in degree of interactional empowerment than lurkers, whereas no difference was observed in terms of intrapersonal empowerment. In addition, high posting frequency was significantly associated with a high level of interactional empowerment but not intrapersonal empowerment. The study suggests that to better understand the empowering potential of participation for users of health-related online support communities, it is important to distinguish not only between various forms of participation but also between different aspects of psychological empowerment.     

Knowledge Sharing in Virtual Communities: A Study of Citizenship Behavior and Its Social-Relational Antecedents

A virtual community is a type of online structure that enables Internet users to communicate and collaborate. Users' knowledge contributions are critical to the viability and sustainability of virtual communities. This article studies virtual community members' knowledge sharing from the perspective of citizenship behavior defined as members' spontaneous contribution to the community without expectation of return or reciprocation. The social-relational antecedents of citizenship behavior are explored through an examination of how members' general attitude and desire for relationship building and maintaining, including attachment motivation, social support orientation, and disposition to trust influence their trusting beliefs and citizenship knowledge-sharing behavior. Hypotheses are developed and tested with survey data from Chinese and American users of virtual communities. In general, the results of data analyses support our research model. This article contributes empirically to virtual community research and has practical implications for virtual community development.     

Precursors of trust in virtual health communities: A hierarchical investigation

Lack of trust can have a negative influence on consumers’ willingness to share and adopt information in virtual health communities. However, not much is known about factors that influence the development of trust in such communities. This paper examined precursors of trust in virtual health communities. Data were collected from 361 users of virtual health community sites in South Africa. Structural equation modelling using version 23 of AMOS was used to analyse the data. The findings show that information usefulness, community responsiveness and shared vision have significant influence on consumers’ overall trust in health-related virtual communities. The findings, however, show differences in the extent to which precursor variables influence different dimensions of overall trust. The study provides insights that can help managers of such sites to effectively foster the development of trust in their communities.     

Expressing the “True Self” on Facebook

The present research examined correlates of “true self” expression to offline friends on Facebook. The “true self” (McKenna et al., 2002) consists of qualities an individual currently possesses but does not normally express to others. In Study 1, 184 undergraduates completed an online survey assessing “true self” expression to their friends online and reported the frequency of various Facebook activities. True self expression was positively correlated with using Facebook for communicating with others, general self-disclosure, emotional disclosure, attention-seeking, and acceptance-seeking, but was unrelated to seeking connection with and expressing caring for others. In Study 2, 41 undergraduates completed the “true self” measure and their Facebook profiles were saved and coded. True self expression was positively correlated with frequency of posting on others’ walls, but not posting on one’s own wall or receiving posts from others. Finally, true self expression was positively associated with the level of personal disclosure of participants’ wall posts. These results suggest that those who feel able to express their “true self” online are more active on Facebook, have more self-oriented motivations for posting, and post more personally revealing and emotional content.     

The low status advantage: the effect of status structure on participation in an online community

Despite the proliferation of online communities that dominantly feature its high status and most accomplished users, no research has addressed conditions under which consumers may prefer a community of low status or more inexperienced members. This study investigates the effect of status structure (i.e., the proportion of high status to low status members) and consumption motivations (i.e., utilitarian vs. hedonic) on consumers’ willingness to participate in an online community. We find that a high status-dominant structure motivates participation when the community or product motive is utilitarian. By contrast, a low status-dominant structure motivates participation to a greater degree when the motive is hedonic. A need for legitimacy underlies increased participation intentions when the status structure is high status-dominant, and a need for connectedness plays a mediating role when the status structure is low status-dominant. The findings provide important implications for marketers in regard to the ways in which status is messaged in online communities.     

Personality traits and knowledge sharing in online communities

Adopting diffusion theory and the concept of social value orientation, the effects of personality traits on knowledge sharing in a virtual open content community are investigated. In addition to the main effects of personality, it was hypothesized that intrinsic motivations would moderate the effects on knowledge sharing. A sample of N = 256 active users of Wikipedia provided measures of personality, motivation, and knowledge sharing. Latent regression analyses support the notion that authorship of Wikipedia is associated with higher levels of trendsetting and a prosocial value orientation. Moreover, moderation analyses demonstrate that the effect of the latter is moderated by individual differences in motivations to write. Differences with regard to opinion leadership could not be confirmed.     

Effect of writing style on social support in online health communities: A theoretical linguistic analysis framework

In online health communities (OHCs), patients can exchange social support through text-based communication. However, research on how various linguistic characteristics of patients' communication in these communities affect their social support outcomes remains limited. This study performs linguistic profiling on OHC participants based on a large dataset and empirically evaluates how lexical, syntactic, semantic, and pragmatic features affect users' communication and social support outcomes. The results show that lexical richness in health-related vocabulary negatively correlates with receiving informational support. The readability and brevity of written texts have positive relationships with incoming social support. Writing longer sentences positively correlates with receiving informational support but negatively correlates with receiving emotional support. Expressing negative sentiment leads to higher chances of receiving both types of social support. The use of terms related to perception and body parts increases the chances of receiving emotional support. The use of terms related to perception words additionally correlates to higher chances of receiving informational support. To receive social supports, being logical in expressions is also critical. Furthermore, the relationships between shared health language and social support are determined by the word category and social support type.     

User perceptions of e-quality of and affinity with virtual communities: The effect of individual differences

Following the information systems (IS) success model, this study explores the effect of individual differences on users’ perceptions of virtual communities in terms of e-quality (namely, information quality, system quality and service quality) of and affinity with virtual communities given individual differences are crucial in determining how individuals think and respond to the environment. This study examines the effect of individual differences on virtual community success dimensions from both physical and psychological perspectives, which we think presents a new view for virtual community research and practice alike. Data collected from users of virtual communities were used for data analysis. First, the cluster analysis was applied and five personality trait clusters were identified in terms of extraversion, agreeableness, openness to new experience, conscientiousness and neuroticism. Then, the independent sample t test and one-way analysis of variance (ANOVA) were employed. The effect of individual differences in terms of gender, age, position, experience with virtual communities as well as the five personality trait clusters on users’ perceptions of e-quality of and affinity with virtual communities was explored and discussed.     

VIRTUAL COMMUNITIES AND THEIR NETWORK SUPPORT: A CYBERNETIC ANALYSIS

The Internet supports many virtual communities, and it is arguable that its support for communities is its greatest success. All virtual communities depend on their network for communication and any shortcomings in the network, especially shortcomings relative to the natural communication that takes place in real-world communities, will affect the community supported by the network. An analysis of the relationship between the supporting network and the supported community is presented. The analysis is cybernetic in that it is expressed in terms of cybernetic concepts, including self-organization, requisite variety, and social systems as collections of thinking participants. The results of the analysis show how network behavior affects the community and its culture in general, as well as in some specific ways.     

Virtual Communities for Innovation: Influence Factors and Impact on Company Innovation

An extensive body of literature indicates the growing influence of virtual communities not only on social interaction, spending free time and working, but also on the interaction of companies with their customers to exchange information on products and to develop innovative ideas. However, engaging in virtual communities poses certain challenges to companies which more often than not results in failure to establish a successful collaboration with customers. This leads to the following questions: What are virtual communities and how can companies establish successful interaction? Why and how can interaction with a community lead to an improvement of the innovation process? This article develops a comprehensive concept of the collaboration between companies and virtual communities called community–company interaction quality (CCIQ). Based on insights from academic literature, this paper reviews factors influencing the quality of community–company interaction, suggesting an integrative framework. After developing a working definition for virtual communities in innovation, a summary of findings regarding interaction quality in context of human–technology interaction and behaviour related to innovation is proposed.     

Determinants of successful virtual communities: Contributions from system characteristics and social factors

Although there is growing interest in virtual communities, few studies have examined them from an integrated viewpoint including technical and social perspectives. By expanding on DeLone and McLean’s IS success model, the author constructed a model of the impact of system characteristics (e.g., information and system quality) and social factors (e.g., trust and social usefulness) in implementing successful virtual communities. Data collected from 198 community members provided support for the model. Results showed that both member satisfaction and a sense of belonging were determinants of member loyalty in the community. Additionally, information and system quality were found to affect member satisfaction, while trust influenced the members’ sense of belonging to the community. Finally, the findings provided understanding of the factors that measured virtual community success. Implications of my study are discussed.     

Antecedents and Consequences of Interaction Quality in Virtual End‐User Communities

Research has identified virtual communities as a valuable source of innovation. This study aims to provide an understanding of what makes some end‐user communities more successful in creating innovations than others. Specifically, we explore how the attractiveness of innovations is influenced by the quality of interaction between the community members. Additionally, we consider trust in benevolent behaviour and competition for reputation, as well as their interaction effect, as being possible antecedents of interaction quality. Drawing on data collected through a web‐based survey, this study explores the innovation activities of 127 virtual end‐user communities within the fields of sports, car and motorbike tuning and model building. The findings confirm that interaction quality is positively related to the innovativeness of virtual communities. As regards the antecedents of interaction quality, the analysis indicates that trust is a key prerequisite to co‐operative behaviour among the members of virtual communities. The level of competition, however, only affects interaction quality if a high level of trust is present among members. The results highlight the need to create an environment that facilitates interaction among the members of innovation communities. Furthermore, community managers should ensure that a minimum level of trust is established within the community before stimulating competition.     

Network Communities: Something Old, Something New, Something Borrowed ...

Collaboration has long been of considerable interest to both designers and researchers in the CHI and CSCW communities. This paper contributes to this discussion by proposing the concept of network communities as a new genre of collaboration for this discussion. Network communities are robust and persistent communities based on a sense of locality that spans both the virtual and physical worlds of their users. They are a technosocial construct that requires understanding of both the technology and the sociality embodying them. We consider several familiar systems as well as historical antecedents to describe the affordances these systems offer their community of users. Based on our own experience as designers, users and researchers of a variety of network communities, we extend this initial design space along three dimensions: the boundary negotiations between real and virtual worlds, support for social rhythms and the emergence and development of community. Finally we offer implications for designers, researchers and community members based on our findings.     

Agent-Based Modeling to Inform Online Community Design: Impact of Topical Breadth,Message Volume,and Discussion Moderation on Member Commitment and Contribution

The design of complex social systems, such as online communities, requires the consideration of many parameters, a practice at odds with social science research that focuses on the effects of a small set of variables. In this article, we show how synthesizing insights from multiple, narrowly focused social science theories in an agent-based model helps us understand factors that lead to the success of online communities. The agent-based model combines insights from theories related to collective effort, information overload, social identity, and interpersonal attraction to predict motivations for online community participation. We conducted virtual experiments to develop hypotheses around three design decisions about how to orchestrate an online community—topical breadth, message volume, and discussion moderation—and the trade-offs involved in making these decisions. The simulation experiments suggest that broad topics and high message volume can lead to higher member commitment. Personalized moderation outperforms other types of moderation in increasing members' commitment and contribution, especially in topically broad communities and those with high message volume. In comparison, community-level moderation increases commitment but not contribution, and only in topically narrow communities. These simulation results suggest a critical trade-off between informational and relational benefits. This research illustrates that there are many interactions among the design decisions that are important to consider; the particulars of the community's goals often determine the effectiveness of some decisions. It also demonstrates the value of agent-based modeling in synthesizing simple social science theories to describe and prescribe behaviors in a complex system, generating novel insights that inform the design of online communities.     

The role of message-sequences in the sustainability of an online support community for older people

This article presents an investigation of an online support community for older people, analyzing a data-set of messages posted over the period of six years. We studied messages that are related to each other which we call "message-sequences". We investigated the content of message-sequences and linked our findings to the level of activity of the online support community over time. We show how certain sequences of messages within the online community are related to the level of activity thus providing valuable insight into the role of message-sequences in sustaining online support communities for older people. We conclude that the mutual exchange of personal information and receiving support after talking about personal problems are basic components for the sustainability of the online community, whereas conversations that go off the topic of the online community seem to be related to a decrease in the level of activity.     

Agent-based communities of web services: an argumentation-driven approach

The objective of this paper is to discuss how to sustain the growth of Web services through the use of communities. A community aims at gathering Web services with the same functionality independently of their origins, locations, and functioning. To make Web services more responsive to the environment in which they run and to be more flexible when managing communities, Web services are associated with software agents enhanced with argumentation capacities. This type of agents persuade and negotiate with other peers for the sake of letting their respective Web services reach their goals in an efficient way. Associating Web services with this type of agents allows them to select good communities and allow the communities to host the good Web services and to select the best ones for composite scenarios. Furthermore, this provides satisfactory solutions for three open problems: starvation (Web services refuse all the possibilities of joining communities), competition-free (Web services accept joining any community without being selective), and unfairness (always the same Web services members of a community are selected out of many others to participate in composite scenarios). In addition, the paper presents a formal and computational persuasive and negotiation protocol to manage the attraction and retainment of Web services in the communities and their identification for composite services.     

Antecedents of an experienced sense of virtual community

Sense of virtual community (SOVC) reflects the feeling that individual members have of belonging to an online social group. Yet there is a lack of investigation focusing on its individual-level antecedents. We argue that in order to enhance understanding of how SOVC develops we first need to distinguish between the individual expectations, actions, and the resulting community-related feelings. Drawing upon the uses and gratifications approach, we explore the community members’ expected benefits, their linkages with different types of community participation and consequently with the experienced SOVC. We tested the hypotheses on a sample of 395 members of a virtual community hosted by a Finnish business newspaper. The findings suggest that both forms of participation – reading and posting messages – have a positive impact on SOVC, but the expected benefits differ. Participation by reading messages is mainly driven by the expectation of cognitive benefits, while posting messages seems to be largely driven by the anticipation of both social and personal integrative benefits. Our study contributes by providing a refined SOVC conceptualization and operationalization for virtual-community research, and by opening up the individual-level actions that build up a sense of virtual community.     

How can virtual communities create value for business?

Virtual communities include everything from discussion boards to massive multiplayer online role-playing games and virtual realities such as Second Life. The business world has assumed that virtual communities can be leveraged to provide access to consumers and consumer data. The benefits of this assumption have not always been realized. The purpose of this article is to understand why some business ventures into virtual communities fail and others succeed. Why do virtual communities support certain types of business activities and not others? Which firm activities are the best candidates to benefit from being positioned in virtual communities? The theories of social contracts and trust explain how firms can successfully participate in virtual communities. The theories have implications in the context of transaction-oriented, interest-oriented, relationship-oriented, and fantasy-oriented communities. The value chain provides an instructive background to understand which firm activities are candidates for being included in virtual communities. Success in virtual communities depends on an attitude of contribution, dedication of resources, building a critical mass, and matching community and business needs. Because many social technologies are in the disillusionment stage of the hype cycle, further research in the business use of virtual communities is needed to guide business practices as we move to full adoption.     

The effect of email invitation elements on response rate in a web survey within an online community

In the research of online communities and web survey methodology little is known about how elements in email invitations to list-based web surveys can be used to obtain higher response rates. In the present work, we investigated whether making authority, plea for help, and sense of community salient in email invitations determines the response of survey participants. Drawing from both survey methodology and recent research on online communities, this study also tested a hypothesis on the relationship between activity in an online community and survey response. Using a full-factorial experiment based on a simple random sample of 2500 members from the largest online health community in Slovenia, the results support only the hypothesis that plea for help is an effective response-inducing element in email invitations. Furthermore, the results support the hypotheses that online community activity, related to the frequency of visits and number of posts to an online community, are positively associated with response in list-based web survey. Since this study also shows that combining more than one element in email invitations does not necessary improve response rates, web survey research and practice may benefit from future research on this topic.