跟着市场走,盯着市场转--北京汇源饮料食品集团有限公司总裁朱新礼访谈

李:汇源在初期的创业思路和经营策划是如何设计和实施的?汇源在山东起家,北京打基础,向全国扩张,走向世界,形成中国果汁产业龙头企业,企业理念和发展战略是如何建立的,成长中主要的体验是什么?     

北京汇源集团总裁朱新礼当选十大新闻人物

l2月25日，“2004年中国农产品加工业十大新闻和十大新闻人物“评选揭晓仪式在北京人民大会堂隆重举行，北京汇潭集团总裁朱新礼当选十大新闻人物。     

朱新礼：汇源果汁的增长还不错

新浪财经讯,2011年12月2日,由《英才》杂志发起,联合新浪网、北京青年报等主流媒体,共同举办的＂2011（第十一届）中国年度管理大会＂在北京举行。中国汇源果汁集团有限公司董事长朱新礼表示：     

落实战略措施 争创中国名牌——北京汇源集团公司争创名牌之路

北京汇源饮料食品集团有限公司创立以来的12年,始终把争创中国名牌产品、争创中国名牌企业作为一个战略目标,制定和实施了一系列创牌战略措施,取得了重大成果。1993年,汇源果汁即荣获新加坡国际饮料博览会金奖,被指定为全国“两会”特供饮料。1994年,荣获全国果汁类质量综合评比第一名。2002年,汇源果汁被授予“北京市名牌产品”称号,国家商标局认定“汇源”商标为中国“驰名商标”。2003年,汇源果汁饮料首家通过“安全饮品”认证,荣获“中国消费者放心购物质量可信产品”称号。汇源集团公司被授予“全国乡镇企业创名牌重点企业”、“农业产…     

蓝猫·汇源联手打造中国卡通饮料第一品牌——访北京蓝猫淘气饮品营销有限公司CEO周岩女士

“果星期”从星期一到星期天，分别由不同的卡通形象代言及演绎。每个卡通人物的个性都与所“代言”的果汁、星期的内容、不同的心情相对应灵动有趣．形成趣味盎然的“果心情日记”。它一改原来只突出蓝猫的单一诉求，视觉上更丰富．增加孩子和家长对一系列可爱形象的了解和兴趣，引发人们更大的关注。     

包装机械:赶不上饮料发展——访中国食品和包装机械工业协会何南至秘书长

<正> 中国饮料工业的飞速发展,需要现代化包装机械的大力支持。我国包装机械业如何适应市场需求,跨越式的发展自己,以逐步改变目前国内洋品牌占主导地位的趋势?这是记者近日在京专访中国食品和包装机械工业协会何南至     

果汁乳酸菌饮料的研制

使果汁经特殊工艺处理,在低pH值和无乳条件下直接接种乳酸菌,可培养生产出具保健功能的果汁乳酸菌饮料。     

把果蔬压榨再压榨——果蔬饮料业市场分析

<正> 据AC尼尔森的统计数据,以纯净水、果汁以及茶饮料为代表的非碳酸饮料,其国际市场的增长幅度十分惊人。1995-1998年销售量的增幅为14％,1998-2000年的增幅达45％。专家预测,全球果汁饮料的消费量在未来5年时间里,将达到每年10‰以上的增幅。 点检家底看优势 “嚼得菜根香,胜似做君王”,我国是农业大国,有几千年之久的农耕文化,是当今国际社会理想的绿色基地。     

果汁和蔬菜汁的分离澄清新技术

<正> 人们对于天然食品的需求不断增加。就天然果汁的消费而言,苹果浊汁一直是需求强劲的产品。苹果浊汁的主要特点是色泽较淡,并具有较稳定的混浊度。采用带式压滤系统、加热系统和离心系统,可保持这些特性。本文将介绍压榨过滤新技术在果汁及蔬菜汁中的应用。     

Fruit and vegetable consumption: benefits and barriers.

Few people on Prince Edward Island meet the goal of consuming five or more servings of vegetables and fruit a day. The main objective of this qualitative study was to explore the perceptions of the nutritional benefits and barriers to vegetable and fruit intake among adult women in Prince Edward Island. Participants were 40 women aged 20-49, with or without children at home, who were or were not currently meeting the objective of eating five or more fruit and vegetable servings a day. In-home, one-on-one interviews were used for data collection. Thematic analysis was conducted on the transcribed interviews. Data were examined for trustworthiness in the context of credibility, transferability, and dependability. Most participants identified one or more benefits of eating fruit and vegetables; however, comments tended to be non-specific. The main barriers that participants identified were effort, lack of knowledge, sociopsychological and socioenvironmental factors, and availability. Internal influences, life events, and food rules were identified as encouraging women to include vegetables and fruit in their diets. Given the challenges of effecting meaningful dietary change, dietitians must look for broader dietary behavioural interventions that are sensitive to women's perceptions of benefits and barriers to fruit and vegetable intake.     

Fruit juice sonication: Implications on food safety and physicochemical and nutritional properties

Over the last years, consumers are increasingly demanding for nutritious, healthy and fresh-like food products, with high organoleptic quality. Nowadays, emerging non-thermal technologies have raised great interest as a viable alternative to the conventional thermal methods, since they have minimal impact on sensorial and nutritional properties of fresh foods. Ultrasound (US) is one of these promising non-conventional processing technologies and it is especially suitable for preservation of fluid foods. US may be used alone or in combination with other preservation techniques, such as mild heat temperatures, high pressures and antimicrobials. Besides, data on inactivation of food microorganisms by US alone are scarce, because the effects of US are usually not severe enough for a sufficient lethal effect. Since many studies on this subject have been published in the last two decades, this review intends to analyze the main effects of US on microbiological, nutritional and physicochemical parameters of fluid foods. While some general trends can be observed, the effects of US are usually highly variable, not only according to treatment duration and intensity, but also according to the food matrix, suggesting that each matrix should be studied and evaluated separately. Generally, the impact of US on food matrices is minimal, unless longer treatment times and higher amplitudes are applied. Other parameters such as the specific resistance of the microbial strain play also a role.     

Fruit consumption determinants among young adults in Italy: A case study

Knowing fruit consumption determinants is essential to improve interventions aiming at stimulating fruit intake in young population. This paper analyses young adults attitude and behaviour towards fruit consumption. We performed a survey on Italian university students (n = 692) to explain fruit consumption behaviour and determinants based on the theory of planned behaviour (TPB). The importance of determinants was evaluated with multi-group structural equation modelling (SEM). The TPB variables (attitudes, subjective norms and perceptions of control) explain 72% of intention to consume at least 200 g/d of fruit, and 15% of fruit consumption. These figures increase, respectively, to 88% and 20% if we include habits as a mediator. In this case, intention becomes relatively less important in explaining fruit consumption. This suggests that stronger habits result in less conscious behaviour, and that interventions to increase fruit consumption should improve fruit availability and develop individuals' ability to overcome barriers. Multi-group analysis has shown that low fruit consumers' intention is influenced by attitude, supporting the effectiveness of education campaigns for this target. Intention is the main fruit consumption predictor for those doing regular physical activity, which points to possible synergies of integrated public interventions to improve health behaviours.     

Occurrence of patulin and its dietary intake through apple juice consumption by the Spanish population

A survey was conducted to determine levels and dietary intake of Patulin (PAT) from apple juices consumed in Spain. One hundred samples of apple juice were bought from distinct supermarkets. PAT was extracted by a liquid–liquid extraction technique and analysed with a micellar electrokinetic chromatography (MEKC) method. 66% of the samples contained PAT over the limit of detection of the method (0.7 μg L⁻¹). The PAT apple juice mean and median levels obtained were 19.4 and 4.8 μg L⁻¹, respectively, in a range between 0.7 and 118.7 μg L⁻¹. In 11% of the samples, PAT contamination exceeded the maximum permitted level of 50 μg L⁻¹ established by the EU regulation. In Spain, no significant variations were observed with respect to data published 15 years ago.     

Fruit consumption and adiposity status in adults: A systematic review of current evidence

The aim of this review was to update current understanding of the potential association between fruit consumption and adiposity status in adult populations. Electronic databases were searched from January 1, 1997 to the search date of August 15, 2014, retrieving 4382 abstracts that were reviewed for eligibility: randomized controlled trial (RCT) or prospective cohort (PC), published in English, assessing the effect of whole fruit or fruit juice consumption on adiposity in healthy adult populations. Quality ratings for the 11 included RCTs were either positive (n = 2), neutral (n = 8), or negative (n = 1), while the six included PCs were either positive (n = 4) or neutral (n = 2). Consumption of whole fruit was found to contribute to a reduced risk for long-term weight gain in middle-aged adults. Experimental trials suggest this beneficial effect of whole fruit is mediated by a reduction in total energy intake. Fruit juice, however, had an opposing effect, promoting weight gain over the long term. This review reinforces national food-based dietary guidelines, encouraging the consumption of whole fruits and replacing fruit juices with plain water, as part of a broader set of dietary strategies to reduce total dietary energy intake in adult populations.     

Raspberry juice consumption, oxidative stress and reduction of atherosclerosis risk factors in hypercholesterolemic golden Syrian hamsters

The effects of raspberries on early atherosclerosis in Syrian hamsters were investigated using three juices prepared from var. Cardinal, Glen Ample and Tulameen berries. The hamsters received an atherogenic diet for 12 weeks and at the same time a juice at a daily dose corresponding to the consumption of 275 ml by a 70 kg human. A control group received the same diet with water instead juice. The principal polyphenolic compounds in the juices were anthocyanins and ellagitannins, which were present at concentrations of 218-305 μg mL(-1) and 45-72 μg mL(-1), respectively. The three juices had similar but not identical effects. They all inhibited cardiac and aortic production of superoxide anion and increased hepatic glutathione peroxidase activity although only Tulameen juice brought about a significant increase in superoxide dismutase activity. Glen Ample was the only juice to significantly increase plasma paraoxonase activity. All the juices lowered plasma triglyceride level while consumption of Tulameen and Cardinal, but not Glen Ample, significantly lowered plasma total cholesterol and LDL-cholesterol. Cardinal was the sole juice to significantly increase HDL-cholesterol and likewise it also significantly reduced body weight. These findings suggest that moderate consumption of raspberry juices can help to prevent the development of early atherosclerosis, with the underlying mechanisms related to improved antioxidant status and serum lipid profiles.