低碳时尚品牌塑造研究

目的研究促使社会公众主动、持续消费低碳产品的商业模式。方法以瑞士低碳时尚品牌FREITAG 20年的可持续发展过程为例,探讨社会利益、社会影响、商业策略和价值融合对低碳经济的影响,从可持续生活方式、系统化设计生产以及产品的品牌化与时尚化开发战略等多方面进行分析。结论低碳产品的品牌化与时尚化是推行低碳经济的可持续发展之路,文化创意对发展具有地区特色的低碳经济模式具有重要意义。     

“三峡库区”发展低碳经济的战略思考

三峡库区的移民安稳致富、生态环境建设和社会经济的协调发展是三峡建设工程完成后急需关注的重大现实问题。目前库区人地、就业和生态矛盾突出,要保护生态环境必须走低碳发展之路。建议首先大力发展低碳旅游产业:有效规划库区旅游资源,培育低碳旅游产业群,打造库区低碳交通走廊,营销库区特色产业;其次适宜发展低碳种植业:适宜发展经济作物,挖掘碳汇种植潜力,搭建国内碳交易市场;最后构建库区农村低碳生活消费体系,把三峡库区建成我国低碳经济发展的示范区。     

低碳产品认证的意义

所谓低碳产品认证,是以产品为链条,吸引整个社会在生产和消费环节参与到应对气候变化活动中,通过向产品授予低碳标志,从而向社会推进一个以顾客为导向的低碳产品采购和消费模式。以公众的消费选择引导和鼓励企业开发低碳产品技术,向低碳生产模式转变,最终达到减少全球温室气体的效果。     

减排二氧化碳发展低碳经济首先要重视节约使用化石能源

分析了能源消费和经济发展的规律,可再生能源的特点、大量开发利用存在的技术瓶颈和减排二氧化碳的效果,认为我国能源消费总量正处在持续增长期,未来40年内可再生能源不可能成为我国的主要能源,化石能源仍将是我国能源的主体,提出减排二氧化碳、发展低碳经济,要首先重视节约使用化石能源。归纳了我国化石能源开发利用取得的成就和存在的问题,提出了节约使用化石能源的对策,一是确定比较合理的GDP增长速度,建立化石能源消费总量控制指标体系;二是建立化石能源加工利用过程全寿命周期能效及二氧化碳排放的评价方法,通过不断优化提高化石能源利用效率;三是从我国化石能源资源状况出发,研究建立符合国情的低碳现代化生活消费模式;四是充分利用财政税收政策和行政手段鼓励和强制节能;五是加强节约使用化石能源的技术、材料、产品的研究开发和推广应用;六是加大资金投入,实现化石能源的优化利用和节约使用。     

低碳消费研究

全球气候变暖严重影响了人类环境和自然生态,在环境资源日益稀缺的今天,“低碳”已成为当今世界应对经济发展与生态环境保护的共同声音。论文从低碳消费含义入手,分析了低碳消费的必要性,并对如何实现低碳消费提出了相应的对策。     

基于低碳设计理念的产品再设计

分析了产品再设计是低碳生活的一种手段,通过再设计在原有产品或废弃产品的基础上进行创新,使其具有新的使用价值。并论述了低碳设计是当今时代发展浪潮中的重要热点,在节约能源、减少废料产生、延长产品使用寿命等方面提出了更高的要求。进而提出了基于低碳设计理念的产品再设计主要是准确把握低碳理念的内涵,通过再设计的手段实现延长产品使用寿命和材料的可循环利用,以实现人类回归自然,享受低碳生活。     

大学生低碳生活状况调查研究——以下沙高教园区大学生为例

本文采用了2010年春季对杭州下沙高校大学生较大规模问卷调查所得的数据,运用了交叉分析、逻辑回归等方法,试图较全面地了解大学生对“低碳生活”的认知程度、接受态度、低碳意愿率和日常“低碳”行为,并通过对已有“低碳产品”的使用状况和对未来“低碳产品”的期望度等的分析,来探究“低碳产品”的发展前景,并为“低碳生活”在大学生当中的普及提供可操作性的意见与建议。     

服务业中的成组技术

不仅传统的服务业在快速发展,而且制造业本身也在向服务业拓展．服务业提供的是“无形”的、变化多端的、个性化很强的服务．本文基于成组技术的思想,对服务业中的成组技术进行了分析,包括：①面向服务分工的成组技术．这是一种模块化、专业化的服务分工,在服务分工中需要将相似的服务内容归类在一起;②面向服务内容的成组技术．为了提高服务的效率,对服务通过成组化、标准化、规范化流程形成一种可以复制、配置、重用的能力,其要点是将组成服务的各种流程、动作、角色等要素进行分离,然后成组化、模块化和标准化,在此基础上根据用户的需要配置成多样化和个性化的服务．服务业中的成组技术有其自己的特点．     

面向碳中和和碳达峰的时尚品牌价值影响因素模型构建研究

目的 研究双碳背景下时尚品牌品牌价值的影响因素,研究重点聚焦在低碳营销、低碳品牌形象与消费者购买意愿之间的关系。方法 首先,梳理出双碳背景下时尚品牌纺织服装产品碳足迹在原材料采购、生产制造和产品销售三个环节所面临的挑战,并分析其成因;其次,根据成因与品牌低碳营销、低碳品牌形象和消费者购买意愿的关系,构建了双碳背景下时尚品牌价值影响因素模型,提出研究假设;最后,运用因子分析、相关性分析和回归分析来验证变量之间的关系,并测试中介效应。结果 品牌低碳营销对低碳品牌形象产生正向影响,同时品牌低碳营销和低碳品牌形象均对品牌价值产生正向影响。消费者购买意愿在品牌低碳营销和低碳品牌形象影响品牌价值中起到部分中介作用。结论 影响时尚品牌价值的主要因素包括品牌的低碳营销策略和低碳品牌形象建设。为实现可持续发展目标,时尚品牌需要在原材料采购、生产制造和产品销售等环节采取低碳措施,积极推行低碳营销策略,塑造具有低碳特色的品牌形象,从而提高品牌价值。本研究对象是时尚品牌中的纺织服装产品,但研究结果也可以在一定程度上适用于奢侈品牌、生活方式品牌及其领域产品。     

基于碳足迹分布的机电产品创新设计方法简

 随着以低碳经济为核心的产业革命逐渐出现,产品的低碳设计与制造已成为企业提升竞争力的重要因素之一．从机电产品碳足迹分布出发,提出了一种基于碳足迹分布的机电产品低碳创新设计方法．通过建立机电产品结构属性分层模型,以材料利用率、回收率和拆卸等级作为机电产品的碳排放属性,采用层次分析法探索碳排放分布的规律．根据得到的碳排放分布情况确定产品低碳设计要素,根据创造性模板法对低碳设计要素进行改进,实现对机电产品的低碳创新设计．最后以磨咖啡机为例证明了方法的实用性和可行性．     

Practice and understanding of developing new technologies and equipment for green and low-carbon production of oilfields

The core of China’s low-carbon development includes optimization of industrial structure, clean energy technologies, emission reduction technologies, and innovation of relevant systems and institutions. China National Petroleum Corporation (CNPC) has always been a proactive participant in developing low-carbon economy, shouldering the responsibilities of safeguarding oil and gas supply, conserving energy, and reducing emission. Therefore, CNPC fulfills those responsibilities as a substantial part of its overall strategy. Guided by low carbon and driven by innovation, petroleum corporations have taken constant innovation of low-carbon technologies, especially the development of green and low-carbon petroleum engineering technologies and equipment, as major measures for energy conservation and emission reduction. Large-scale development mode of unconventional resource anhydrous fracturing should be innovated. And supercritical CO₂ should be used to replace water for fracturing operation, in order to achieve multiple objectives of CO₂ burying, conserve water resource, improve single well production and ultimate recovery, realizing reduced emission and efficient utilization of CO₂ resources. Artificial lifting energy-saving and efficiency-increasing technologies and injection-production technology in the same well should also be innovated. Energy consumption of high water-cut wells is reduced to support the new low-carbon operation mode of high water-cut oilfields and realize energy saving and efficiency improvement during oil production by developing the operation efficiency of the lifting system and reducing the ineffective lifting of formation water. These technologies have been widely recognized by local and international experts and have greatly enhanced CNPC’s international influence. This study expounds the key technologies and equipment with regard to the development of green and low-carbon petroleum engineering and provide relevant suggestions.     

河北省低碳经济发展水平综合评价及其时空差异分析

为应对全球气候变暖以及资源枯竭、环境恶化的挑战,发展低碳经济已成为中国应对全球气候变化以及保持经济可持续发展的必然选择。将低碳经济研究从理论阶段向实际应用阶段转移的重要步骤是对低碳经济发展水平进行评价及对其时空差异变化进行研究。论文采用一套河北省低碳经济指标体系对该省的低碳经济发展状况进行综合评价,并运用时空分析法对评价结果进行分析,以验证评价结果是否与实际低碳经济发展状况相符。本研究有助于促进城市经济结构调整,完善低碳经济技术支撑体系,为我国低碳经济提供科学依据和决策参考。     

基于SD及三方博弈的低碳供应链消费市场活力激发研究

针对激发绿色低碳供应链产品消费市场活力问题,以绿色家电产品为例,构建包含政府、家电企业及消费者三方的演化博弈模型,分析策略稳定性。采用系统动力学方法,结合家电行业实际数据模拟策略变化情况,并验证稳定演化路径,分析具体影响因素。研究结果表明,政府策略受家电企业影响,家电企业策略受消费者影响,消费者策略受二者共同影响;家电企业低碳成本小于收益,低碳价格差小于低碳消费环境保护效用时,三方主体有唯一演化稳定策略(0,1,1),即政府无需监管,家电企业积极提供绿色家电,消费者主动选择低碳消费;绿色低碳产品价差率应低于消费者27.3%的低碳溢价支付比率,低绿色偏好者环境保护效用需合力提高。     

新型城镇化背景下街道公共设施的低碳设计研究

目的研究低碳设计减少城市公共设施带来的能源消耗。方法分析我国城镇化过快发展导致的一系列环境问题,街道公共设施作为城市家具,其低碳设计是十分必要的,从而提出街道公共设施低碳设计策略。结论在街道公共设施设计中,融入低碳理念,结合低碳能源与低碳材料,采用低碳管理模式,实现低碳节能的新型城镇化路径。     

Simultaneous carbon footprint allocation and design of trigeneration plants using fuzzy fractional programming

Trigeneration systems offer an inherently efficient, low-carbon approach to producing useful energy streams. Due to multiple products from a trigeneration system, the challenge of allocating carbon footprint to each energy stream arises, particularly if the streams are sold to different customers. A fuzzy fractional programming model is proposed to design a trigeneration system, taking such allocation into account. The model allows for solving for a configuration that gives the minimum carbon footprint for each energy stream, given a range of values for demand for each product in a trigeneration system. The final design must meet a specified energy output requirement, while satisfying fuzzy carbon footprint limits for all products. The methodology is illustrated using hypothetical but realistic case studies. Sensitivity analysis was carried out to show the effects of changing the system carbon footprint limits.     

“双碳”目标下制冷空调行业技术发展的思考

绿色低碳发展已成为全球共识。中国是全球最大的能源消费国,也是全球最大的温室气体排放国。实现碳达峰碳中和是推动中国高质量发展的内在要求,也是国家的重大战略决策。制冷空调行业作为能源消耗和温室气体排放大户,在国家节能减排事业中有着不可或缺的责任和义务。"双碳"目标对行业而言是一场革命性的挑战,将带来全产业生态链的革新和重构。技术创新是制冷空调行业实现"双碳"目标的重要途径,全行业应持续加大技术创新投入力度,以更加节能环保的技术和产品服务于经济和市场需求。为国家层面的"双碳"目标完成做出应有的贡献,也由此推动全行业早日实现由大到强的根本转变。     

Digital consumption innovation,socio-economic factors and low-carbon consumption: Empirical analysis based on China

Digital consumption innovation (DCI) provides an opportunity for the low-carbon transformation of daily consumption activities. However, the social inequality generated by the social-technical system will bring huge obstacles to the low-carbon consumption transformation. Scholars have studied the carbon emission reduction potential brought by DCI, but they have not paid attention to social inequality. The demand hierarchy of daily consumption activities reflects social inequality, providing a new perspective for the study of social inequality in low-carbon consumption. Therefore, we divided consumption activities into survival, development and luxury according to demand hierarchy, taking DCI as the core independent variable, and socio-economic factors as the control variable into the order logistics model to analyze its direct and interactive effects on low-carbon consumption, and further explore social inequality based on the above results. This study shows that DCI improves the low-carbon level of residents' survival and development consumption activities, but reduces the low-carbon level of luxury consumption activities. The driving force of low-carbon consumption is different between urban and rural areas. Urban residents are actively produced by environmental protection awareness, while rural residents are passively formed under the influence of economic conditions. Education and income are signs of social inequality. Residents with low education and high income tend to be green in survival consumption activities, but luxury consumption activities tend to be high-carbon. DCI increases social inequality, and the social inequality of urban residents conforms to the stratification hypothesis, while the social inequality of rural residents complies with the standardization hypothesis and the stratification hypothesis. The research results are conducive to increasing the positive impact of DCI and reducing social inequality, and provide a scientific and reasonable policy entry point for the transition of low-carbon consumption.     

An Empirical Study on China’s Energy Supply-and-Demand Model Considering Carbon Emission Peak Constraints in 2030

China’s energy supply-and-demand model and two related carbon emission scenarios, including a planned peak scenario and an advanced peak scenario, are designed taking into consideration China’s economic development, technological progress, policies, resources, environmental capacity, and other factors. The analysis of the defined scenarios provides the following conclusions: Primary energy and power demand will continue to grow leading up to 2030, and the growth rate of power demand will be much higher than that of primary energy demand. Moreover, low carbonization will be a basic feature of energy supply-and-demand structural changes, and non-fossil energy will replace oil as the second largest energy source. Finally, energy-related carbon emissions could peak in 2025 through the application of more efficient energy consumption patterns and more low-carbon energy supply modes. The push toward decarbonization of the power industry is essential for reducing the peak value of carbon emissions.     

产品设计中的低碳行为方式引导

目的 对产品设计中的低碳行为方式引导进行研究。方法 从低碳消费理念引导和产品使用方式引导及低碳行为方式引导入手,分别论述了产品设计中的低碳行为方式引导理念及方法,探讨设计对消费者的思想引导和行动引导的路径以及设计方法。结论 通过低碳消费理念引导消费者从满足欲望转变为满足需求,实现抑制其过度消费行为。其次通过产品低碳行为方式设计引导消费者,依次对其进行行动前引导、行动中引导和行动后引导,通过设计扭转大众的消费理念和消费行为,以一种生态的消费方式来实现低碳生活。