欠发达地区旅游网络营销策略分析——以生态第一县庆元为例

本文分析了旅游网络营销的必然性,针对目前欠发达地区旅游网络营销中存在的问题进行分析,提出旅游网络营销品牌塑造、平台构建、利用搜索引擎营销、旅游目的地品牌软营销的旅游网络营销策略。     

网络营销动态定价策略

价格是市场营销组合各要素中十分敏感而又难以控制的因素，它直接关系着市场对产品的接受程度．影响着市场需求和企业利润的多少，涉及到生产者、销售者、消费者等各个方面的利益。因此，定价策略成为企业营销组合策略中最重要的组成部分。网络营销由于其自有的特点．其定价策略也与传统渠道的定价策略表现出一定的差异，因此有必要对网络营销中的定价策略进行研究。本文分析了网络营销中最有争议的一种定价策略——动态定价策略．包括其经济价值和实施策略。     

对网络营销的一些探讨

网络营销是一种新的营销途径,具有许多传统营销途径所不具备的优点同时可以实现营销的基本职能,是未来营销活动的必然趋势。本文首先对网络营销的概念和意义进行了简单介绍,进一步分析了网络营销的优点,既而深入分析了当前网络营销存在的问题,并在此基础上对企业如何利用好网络营销展开讨论。     

浅析我国体育用品制造企业的网络营销策略

随着网络技术和电子商务的发展,越来越多的体育用品制造企业在营销过程中逐渐突破传统的营销方式,将网络营销作为企业整合营销资源、进行市场推广和品牌树立的重要手段。本文首先对我国体育用品制造企业的发展现状和网络营销基本理论进行了梳理,然后对体育用品制造企业开展网络营销的现状进行了剖析,最后对我国体育用品制造企业开展网络营销的策略进行了总结。     

生产性服务企业营销策略研究

本文对生产性服务企业相关概念进行了界定,分析了生产性服务企业营销模式的选择问题,同时对网络营销可行性及过程进行了研究,并指出了网络营销的几种常见模式。     

后发企业颠覆性市场营销策略研究

论文对后发企业目标市场和颠覆性营销策略选择进行了分析,指出网络营销是后发企业实现跨越式发展的重要推力。最后针对亚马逊公司展开案例分析。     

试论传统企业网络营销

将互联网和新观念、新科技引入到企业的经营活动中来,是许多传统企业的现实需求。网络营销与传统营销的目的都是为了销售、宣传商品及服务、加强和消费者的沟通与交流等。虽然网络营销不是简单的营销网络化,但是其仍然没有脱离传统营销理论。近年来,随着全球经济化的发展,网络营销对传统销售业的观念和行为方式产生巨大的影响和冲击。本文通过分析传统企业现今进行网络营销的做法,提出其进行网络营销存在的困惑,并寻求解决的方法：企业要进行长期推广策略;针对传统企业易走进的几个误区,给出相应对策;建立合适的电商文化,建立电商运营团队。     

基于网络消费心理分析的网络灯具营销策略

随着互联网络技术的飞速发展,网上购物已经成为当今时代的必然趋势。如何正确分析网络消费者的消费心理,是企业进行网络营销的首要任务。本文通过对网络消费者消费心理的分析,并指出灯具企业网络营销中存在的问题,提出了相应的营销策略来满足网络消费者的需要,最终实现灯具企业的营销目标。     

电子商务环境下传统品牌企业网络营销策略分析

电子商务的迅速发展使得网络营销成为传统企业发展的一个新的增长点,本文着重分析了网络购物市场规模的发展、网络营销的优势和传统品牌企业发展网络营销的优势与不足。为了更有效的帮助企业开展网络营销,本文提出了传统品牌企业开展网络营销的相关策略,包括建立独立的网络营销体系、利用并参与社会化网络营销、处理好线上营销渠道和线下营销渠道的平衡、建立良好的物流配送信息平台以及做好客户关系管理。     

网络营销的道德困境初探

随着互联网技术的发展深入及世界经济一体化的进一步加强,网络营销已经成为最具发展潜力的领域。然而与传统的营销相比,网络营销有其自身的特点。在网络营销的过程中,也出现了诸多道德问题。文章主要研究网络营销中涉及的道德问题,分析产生的原因,提出解决策略,为网络营销的深入发展做铺垫。     

Resolution Enhancement Technology:Integrated Process Solutions using OPC

DUV lithography, using the 248 nm wavelength, is a viable manufacturing option for devices with features at 130 nm and less. Given the low kl value of the lithography, integrated process development is a necessary method for achieving acceptable process latitude. The application of assist features for rule based OPC requires the simultaneous optimization of the mask, illumination optics and the resist.Described in this paper are the details involved in optimizing each of these aspects for line and space imaging.A reference pitch is first chosen to determine how the optics will be set. The ideal sigma setting is determined by a simple geometrically derived expression. The inner and outer machine settings are determined, in turn,with the simulation of a figure of merit. The maximum value of the response surface of this FOM occurs at the optimal sigma settings. Experimental confirmation of this is shown in the paper.Assist features are used to modify the aerial image of the more isolated images on the mask. The effect that the diffraction of the scattering bars (SBs) has on the image intensity distribution is explained. Rules for determining the size and placement of SBs are also given.Resist is optimized for use with off-axis illumination and assist features. A general explanation of the material' s effect is discussed along with the affect on the through-pitch bias. The paper culminates with the showing of the lithographic results from the fully optimized system.     

Cost-effective test solutions for smart card and other integrated flash applications

From its emergence in the late 1980s as a lower cost alternative to early EEPROM technologies, flash memory has evolved to higher densities and speedsand rapidly growing acceptance in mobile applications.In the process, flash memory devices have placed increased test requirements on manufacturers. Today, as flash device test grows in importance in China, manufacturers face growing pressure for reduced cost-oftest, increased throughput and greater return on investment for test equipment. At the same time, the move to integrated flash packages for contactless smart card applications adds a significant further challenge to manufacturers seeking rapid, low-cost test.     

Theoretical analysis of the relationship between the Brillouin gain coefficient and the strain in the optical-fiber sensors

The relation between the power of the Brillouin signal and the strain is one of the bases of the distributed fiber sensors of temperature and strain. The coefficient of the Bfillouin gain can be changed by the temperature and the strain that will affect the power of the Brillouin scattering. The relation between the change of the Brillouin gain coefficient and the strain is thought to be linear by many researchers. However, it is not always linear based on the theoretical analysis and numerical simulation. Therefore, errors will be caused if the relation between the change of the Brillouin gain coefficient and the strain is regarded as to be linear approximately for measuring the temperature and the strain. For this reason, the influence of the parameters on the Brillouin gain coefficient is proposed through theoretical analysis and numerical simulation.     

An improved parallel thinning algorithm with two subiterations

The parallel thinning algorithm with two subiterations is improved in this paper. By analyzing the notions of connected components and passes, a conclusion is drawn that the number of passes and the number of eight-connected components are equal. Then the expression of the number of eight-connected components is obtained which replaces the old one in the algorithm. And a reserving condition is proposed by experiments, which alleviates the excess deletion where a diagonal line and a beeline intersect. The experimental results demonstrate that the thinned curve is almost located in the middle of the original curve connectivelv with single pixel width and the processing speed is high.     

Novel fiber-optical interferometer with miniaturized probe for in-hole measurements

Today, micro-system technology and the development of new MEMS （Micro-Electro-Mechanical Systems） are emerging rapidly. In order for this development to become a success in the long run, measurement systems have to ensure product quality. Most often, MEMS have to be tested by means of functionality or destructive tests. One reason for this is that there are no suitable systems or sensing probes available which can be used for the measurement of quasi inaccessible features like small holes or cavities. We present a measurement system that could be used for these kinds of measurements. The system combines a fiber optical, miniaturized sensing probe with low-coherence interferometry, so that absolute distance measurements with nanometer accuracy are possible.     

Study of waveguide coupling efficiency in hybrid silicon lasers

This paper presents a new method to increase the waveguide coupling efficiency in hybrid silicon lasers. We find that the propagation constant of the InGaAsP emitting layer can be equal to that of the Si resonant layer through improving the design size of the InP waveguide. The coupling power achieves 42% of the total power in the hybrid lasers when the thickness of the bonding layer is 100 nm. Our result is very close to 50% of the total power reported by Intel when the thickness of the thin bonding layer is less than 5 nm. Therefore, our invariable coupling power technique is simpler than Intel＇s.     

Teleportation of an arbitrary unknown N-qubit entangled state under the controlling of M controllers

A new quantum protocol to teleport an arbitrary unknown N-qubit entangled state from a sender to a fixed receiver under M controllers(M < N) is proposed. The quantum resources required are M non-maximally entangled Greenberger-Home-Zeilinger (GHZ) state and N-M non-maximally entangled Einstein-Podolsky-Rosen (EPR) pairs. The sender performs N generalized Bell-state measurements on the 2N particles. Controllers take M single-particle measurement along x-axis, and the receiver needs to introduce one auxiliary two-level particle to extract quantum information probabilistically with the fidelity unit if controllers cooperate with it.     

Diode-end-pumped Nd:YVO4/LBO lasers with 4.2W continuous-wave output at 457 nm

A continuous-wave (CW) 457 nm blue laser operating at the power of 4.2 W is demonstrated by using a fiber coupled laser diode module pumped Nd: YVO4 and using LBO as the intra-cavity SHG crystal With the optimization of laser cavity and crystal parameters, the laser operates at a very high efficiency. When the pumping power is about 31 W, the output at 457nm reaches 4.2 W, and the optical to optical conversion efficiency is about 13.5% accordingly. The stability of the out putpower is better than 1.2% for 8 h continuously working.     

A rigorous proof of MIMO channel capacity’s increase with antenna number

It is well known that adding more antennas at the transmitter or at the receiver may offer larger channel capacity in the multiple-input multiple-output（MIMO） communication systems. In this letter, a simple proof is presented for the fact that the channel capacity increases with an increase in the number of receiving antennas. The proof is based on the famous capacity formula of Foschini and Gans with matrix theory.     

Call for Papers

正Wireless Body-area Networks The last decade has witnessed the convergence of three giant worlds:electronics,computer science and telecommunications.The next decade should follow this convergence in most of our activities with the generalization of sensor networks.In particular with the progress in medicine,people live longer and the aging of population will push the development of wireless personal networks