Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Processing of unattended emotional visual scenes.

Prime pictures of emotional scenes appeared in parafoveal vision, followed by probe pictures either congruent or incongruent in affective valence. Participants responded whether the probe was pleasant or unpleasant (or whether it portrayed people or animals). Shorter latencies for congruent than for incongruent prime-probe pairs revealed affective priming. This occurred even when visual attention was focused on a concurrent verbal task and when foveal gaze-contingent masking prevented overt attention to the primes but only if these had been preexposed and appeared in the left visual field. The preexposure and laterality patterns were different for affective priming and semantic category priming. Affective priming was independent of the nature of the task (i.e., affective or category judgment), whereas semantic priming was not. The authors conclude that affective processing occurs without overt attention--although it is dependent on resources available for covert attention--and that prior experience of the stimulus is required and right-hemisphere dominance is involved. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

On the (un)conditionality of automatic attitude activation: The valence proportion effect.

Affective priming studies have shown that participants are faster to pronounce affectively polarized target words that are preceded by affectively congruent prime words than affectively polarized target words that are preceded by affectively incongruent prime words. We examined whether affective priming of naming responses depends on the valence proportion (i.e., the proportion of stimuli that are affectively polarized). In one group of participants, experimental trials were embedded in a context of filler trials that consisted of affectively polarized stimulus materials (i.e., high valence proportion condition). In a second group, the same set of experimental trials was embedded in a context of filler trials consisting of neutral stimuli (i.e., low valence proportion condition). Results showed that affective priming of naming responses was significantly stronger in the high valence proportion condition than in the low valence proportion condition. We conclude that (a) subtle aspects of the procedure can influence affective priming of naming responses, (b) finding affective priming of naming responses does not allow for the conclusion that affective stimulus processing is unconditional, and (c) affective stimulus processing depends on selective attention for affective stimulus information. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

étude du lien entre l'évaluation de la valence et les réponses verbales dans une tache de décision lexicale: Les réponses oui et non sont-elles des réponses affectives?

Evaluation of the positive or negative valence of a stimulus is an activity that is part of any emotional experience that has been mostly studied using the affective priming paradigm. In this study, we use the hypothesis that when a word leads to a positive valence evaluation, this favours a positive verbal response and inversely, a negative valence word favours a negative response. We are testing this hypothesis outside the affective priming paradigm to study to what extent evaluating a word, even when it is not primed, activates both motivational systems and consequently, positive verbal responses for approach and negative responses for avoidance. To validate this hypothesis, we are re-using both versions of the lexical decision task proposed by Wentura (2000). Results show an interaction between the type of response and word valence. It is temporally more onerous to give a no response to positive words than to negative words. This result confirms that there is a direct relation between the evaluation of a valence stimulus and the response to this stimulus, a relation that had up to now been essentially observed with motor behaviours, and more rarely with verbal responses. We propose integrating the existence of this link between evaluation and verbal response (yes and no) in interpreting the effects of affective priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Theories of priming: II. Types of primes.

In 4 lexical-decision experiments, words were primed by associatively related words, unrelated words, neutral primes, or nonwords. The associative relations between the critical targets and the targets on preceding trials were also manipulated. The speed and the accuracy of responses were virtually identical in the unrelated-word, neutral, and nonword prime conditions. Between-trials semantic priming was the same size in all of these conditions. These results cause problems for non-spreading-activation (e.g., compound-cue) models of associative priming. These models predict either that neutral and nonword primes should facilitate or inhibit lexical decisions on the targets (with the direction of the effect dependent on specific assumptions) or that more between-trials priming should occur in these conditions relative to the unrelated-word prime condition. In contrast, the results are easily explained by spreading-activation models. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Nicotine primes attention to competing affective stimuli in the context of salient alternatives.

Despite the importance of the subject, the effects of nicotine on the interplay between affect and attentional bias are not clear. This interplay was assessed with a novel design of the Primed Attentional Competition Task (PACT). It included a 200-ms duration emotional priming picture (negative, positive, or neutral) followed by a dual-target picture of two emotional faces side-by-side. A second task included an emotional priming picture followed by a single emotional target picture in a classic affective priming (CAP) task, assessing reaction time to identify the valence. Smokers completed the tasks in a double-blind repeated measures design wearing a nicotine patch on one day and a placebo patch on the other day. Consistent with hypotheses, nicotine enhanced the effectiveness of positive primes to bias first gaze-fixations (FGFs) toward neutral pictures relative to negative pictures and attenuated the effectiveness of negative primes on FGFs toward negative pictures, but did not bias performance in the CAP task where competing target stimuli were not present. These effects of nicotine on affective priming and attentional bias toward competing reinforcers may contribute to smoking motivation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The affective regulation of cognitive priming.

Semantic and affective priming are classic effects observed in cognitive and social psychology, respectively. The authors discovered that affect regulates such priming effects. In Experiment 1, positive and negative moods were induced before one of three priming tasks; evaluation, categorization, or lexical decision. As predicted, positive affect led to both affective priming (evaluation task) and semantic priming (category and lexical decision tasks). However, negative affect inhibited such effects. In Experiment 2, participants in their natural affective state completed the same priming tasks as in Experiment 1. As expected, affective priming (evaluation task) and category priming (categorization and lexical decision tasks) were observed in such resting affective states. Hence, the authors conclude that negative affect inhibits semantic and affective priming. These results support recent theoretical models, which suggest that positive affect promotes associations among strong and weak concepts, and that negative affect impairs such associations (Clore & Storbeck, 2006; Kuhl, 2000). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mechanisms of unconscious priming: I. Response competition, not spreading activation.

Four experiments were conducted to replicate and expand upon A. G. Greenwald, S. C. Draine, and R. L. Abram's (1996) demonstration that unconsciously perceived priming words can influence judgments of other words. The present experiments manipulated 2 types of relationships between priming and target stimuli: (a) whether priming and target stimuli possess a preexisting semantic relationship (an affective relationship in Experiments 1, 2, and 4; an associative relationship in Experiment 3; and an animacy relationship in Experiment 4) and (b) whether the primes and targets produce the same response. Large priming effects were found only when the primes and targets possessed response compatibility. No residual effects for affective, animacy, or semantic relatedness were observed. Although these results strongly support the conclusion that word meaning can be unconsciously activated, they do not support the claim that the unconscious perception effects obtained in Greenwald et al.'s (1996) paradigm are caused by automatic spreading activation of word meaning. Instead, the results reported here are consistent with a claim that unconsciously perceived words automatically trigger response tendencies that facilitate or interfere with target responding. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Affective incoherence: When affective concepts and embodied reactions clash.

In five studies, the authors examined the effects on cognitive performance of coherence and incoherence between conceptual and experiential sources of affective information. The studies crossed the priming of happy and sad concepts with affective experiences. In different experiments, these included approach or avoidance actions, happy or sad feelings, and happy or sad expressive behaviors. In all studies, coherence between affective concepts and affective experiences led to better recall of a story than did affective incoherence. The authors suggest that the experience of such experiential affective cues serves as evidence of the appropriateness of affective concepts that come to mind. The results suggest that affective coherence has epistemic benefits and that incoherence is costly in terms of cognitive performance. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

No effect of inversion on attentional and affective processing of facial expressions.

The decrease in recognition performance after face inversion has been taken to suggest that faces are processed holistically. Three experiments, 1 with schematic and 2 with photographic faces, were conducted to assess whether face inversion also affected visual search for and implicit evaluation of facial expressions of emotion. The 3 visual search experiments yielded the same differences in detection speed between different facial expressions of emotion for upright and inverted faces. Threat superiority effects, faster detection of angry than of happy faces among neutral background faces, were evident in 2 experiments. Face inversion did not affect explicit or implicit evaluation of face stimuli as assessed with verbal ratings and affective priming. Happy faces were evaluated as more positive than angry, sad, or fearful/scheming ones regardless of orientation. Taken together these results seem to suggest that the processing of facial expressions of emotion is not impaired if holistic processing is disrupted. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Encouraging the perceptual underdog: Positive affective priming of nonpreferred local–global processes.

Two experiments examined affective priming of global and local perception. Participants attempted to detect a target that might be present as either a global or a local shape. Verbal primes were used in 1 experiment, and pictorial primes were used in the other. In both experiments, positive primes led to improved performance on the nonpreferred dimension. For participants exhibiting global precedence, detection of local targets was significantly improved, whereas for participants exhibiting local precedence, detection of global targets was significantly improved. The results provide support for an interpretation of the effects of positive affective priming in terms of increased perceptual flexibility. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Affective valence of words, explicit and implicit memory in clinical depression

Explicit and implicit memory for affectively valenced words (positive, negative or neutral) were investigated in 30 patients suffering from a major depressive episode (DSM-III-R criteria) and 30 normal control subjects. Explicit memory was assessed with a free-recall and a recognition task and implicit memory with a word-stem completion task. Depressed and control subjects recalled more emotional, i.e., positive and negative, words than neutral ones. They recognized less negative than neutral words. In contrast, to recall and recognition performance, word-completion performance was not sensitive to the affective valence of words: depressed and control subjects exhibited equivalent priming of positive, negative and neutral words. These results indicate that, in depressed and normal subjects, the affective valence of words influences memory when conscious, intentional recollection is required but is devoid of effect when such a recollection is not required.     

Hemispheric perception of emotional valence from facial expressions.

The authors previously reported that normal subjects are better at discriminating happy from neutral faces when the happy face is located to the viewer's right of the neutral face; conversely, discrimination of sad from neutral faces is better when the sad face is shown to the left, supporting a role for the left hemisphere in processing positive valence and for the right hemisphere in processing negative valence. Here, the authors extend this same task to subjects with unilateral cerebral damage (31 right, 28 left). Subjects with right damage performed worse when discriminating sad faces shown on the left, consistent with the prior findings. However, subjects with either left or right damage actually performed superior to normal controls when discriminating happy faces shown on the left. The authors suggest that perception of negative valence relies preferentially on the right hemisphere, whereas perception of positive valence relies on both left and right hemispheres. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Affective priming of naming responses does not depend on stimulus repetition.

The finding that naming responses can be affectively primed suggests (a) that stimulus evaluation does not depend on participants having an explicit evaluative processing goal, and (b) that the perception of an affectively polarized stimulus can result in the preactivation of memory representations of affectively related stimuli. However, in all published studies that demonstrated significant affective priming of naming responses, both the primes and the targets were repeatedly presented. Hence, one cannot rule out the possibility that stimulus repetition is a prerequisite for obtaining affective priming of naming responses. We examined (a) whether affective priming of naming responses can be obtained in the absence of stimulus repetition, and (b) whether affective priming in the naming task is affected by the number of stimulus presentations. Results show that affective priming of naming responses does not depend on stimulus repetition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A fair test of the spreading activation hypothesis: a study of affective congruency effects in the Stroop test

It is argued that the Stroop color-naming task is especially suited to investigate affective priming effects in the sense of an automatic spreading of activation to other concepts of the same valence, because (a) the Stroop task is not prone to an explanation of affective congruency effects on the basis of reaction priming or reaction interference, and (b) it is possible to detect specific (fast and efficient stimulus processing due to heightened accessibility) as well as nonspecific (cognitive interference, triggering of global action tendencies) effects of an activation of valenced concepts in the Stroop task. Two experiments were conducted to investigate associative and affective priming effects with the Stroop task. In a first experiment (N = 36, SOA = 300 ms) a standard priming procedure was chosen; the primes were presented without any processing instructions. In a second experiment (N = 48, SOA = 500ms) the primes had to be reproduced after naming the color of the target. In both experiments significant association effects were found for the associative material. For the valenced material no affective congruency effects were found in either experiment. The present results are not compatible with the hypothesis of an automatic affective spreading of activation that was given as an explanation of affective congruency effects in previous studies using different tasks.     

"Semantic priming from letter-searched primes occurs for low- but not high-frequency targets: Automatic semantic access may not be a myth": Correction to Tse and Neely (2007).

Reports an error in "Semantic priming from letter-searched primes occurs for low- but not high-frequency targets: Automatic semantic access may not be a myth" by Chi-Shing Tse and James H. Neely (Journal of Experimental Psychology: Learning, Memory, and Cognition, 2007[Nov], Vol 33[6], 1143-1161). In the article, the URL for the supplemental materials was incomplete. The complete URL is http://dx.doi.org/10.1037/0278-7393.33.6.1143.supp (The following abstract of the original article appeared in record 2007-15531-012.) Letter-search (LS) within a prime often eliminates semantic priming. In 2 lexical decision experiments, the authors found that priming from LS primes occurred for low-frequency (LF) but not high-frequency (HF) targets whether the target's word frequency was manipulated between or within participants and whether the prime-target pairs were associated symmetrically or forward asymmetrically. For the LF targets, LS priming was (a) equivalent for forward asymmetric and symmetric pairs and (b) equal to silent-read (SR) priming for forward asymmetric pairs but less than SR priming for symmetric pairs. The typical finding of greater SR priming for response times for LF than for HF targets occurred for symmetric priming but not for forward asymmetric priming, which showed the interaction for errors. The authors consider their findings' implications for various accounts of how LS affects priming and explain the findings within J. H. Neely and D. E. Keefe's (1989) 3-process model as follows: (a) LS eliminates expectancy and semantic matching but does not reduce semantic activation and (b) expectancy contributes to SR priming for HF targets but not for LF targets, whereas the opposite is so for semantic matching. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The affective component of the secure base schema: Affective priming with representations of attachment security.

Using an affective priming procedure (S. T. Murphy & R. B. Zajonc, 1993), 7 studies examined the effects of the contextual activation of representations of attachment security (secure base schema) on the evaluation of neutral stimuli under either neutral or stressful contexts. In all the studies, participants also reported on their attachment style. Results indicated that the subliminal priming of secure base representations led to more positive affective reactions to neutral stimuli than did the subliminal priming of neutral or no pictures under both neutral and stressful contexts. Although the subliminal priming of positively valued, attachment-unrelated representations heightened positive evaluations under neutral contexts, it failed to elicit positive affect under stressful contexts. The results also revealed interesting effects of attachment style. The discussion focuses on the affective component of the secure base schema. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mood management across affective states: The hedonic contingency hypothesis.

Mood management in positive and negative moods is relevant to a variety of social phenomena and has been especially important in the helping literature. Theorists have predicted that sad people strategically engage in mood management activities more than happy people. However, application of learning principles across affective states led the authors to hypothesize that hedonic rewards are more contingent on scrutiny of hedonic consequences in happy than sad states. Thus, happy people should scrutinize the hedonic consequences of potential behaviors more than sad people. A selective exposure paradigm was used to test this hedonic contingency hypothesis. People in whom happy, sad, or neutral states were induced were asked to choose activities in which to engage. In 3 experiments, happy people based their choices on the affective consequences of those activities more than sad or neutral individuals. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

émotions et propagation de l'activation en mémoire sémantique.

This research questions the effects of positive and negative moods on automatic priming with associative and semantic prime-target relations. The first experiment highlights the existence of an automatic facilitation for the associative relations whatever the mood considered. On the other hand, only positive mood supports the emergence of priming in the case of semantic relations. This already observed result (H?nze & Hesse, 1993; Corson, 2002b) is generally interpreted like resulting from a direct effect of positive mood on the process of propagation of activation. However, the second and third experiments show the existence of a facilitation for the semantic relations with negative mood and a high arousal. Thus, it appears that the first proposed interpretations based on valence must be reconsidered. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Positive mood + action = negative mood + inaction: Effects of general action and inaction concepts on decisions and performance as a function of affect.

General action and inaction concepts have been shown to produce broad, goal-mediated effects on cognitive and motor activity irrespective of the type of activity. The current research tested a model in which action and inaction goals interact with the valence of incidental moods to guide behavior. Over four experiments, participants' moods were manipulated to be positive (happy), neutral, or negative (angry or sad), and then general action, inaction, and neutral concepts were primed. In Experiment 1, action primes increased intellectual performance when participants experienced a positive (happy) or neutral mood, whereas inaction primes increased performance when participants experienced a negative (angry) mood. Including a control-prime condition, Experiments 2 and 3 replicated these results measuring the number of general interest articles participants were willing to read and participants' memory for pictures of celebrities. Experiment 4 replicated the results comparing happiness with sadness and suggested that the effect of the prime's adoption was automatic. Overall, the findings supported an interactive model by which action concepts and positive affect produce the same increases in active behavior as inaction concepts and negative affect. (PsycINFO Database Record (c) 2011 APA, all rights reserved)