A study of colour emotion and colour preference. Part III: Colour preference modeling

In this study three colour preference models for single colours were developed. The first model was developed on the basis of the colour emotions, clean–dirty, tense–relaxed, and heavy–light. In this model colour preference was found affected most by the emotional feeling “clean.” The second model was developed on the basis of the three colour‐emotion factors identified in Part I, colour activity, colour weight, and colour heat. By combining this model with the colour‐science‐based formulae of these three factors, which have been developed in Part I, one can predict colour preference of a test colour from its colour‐appearance attributes. The third colour preference model was directly developed from colour‐appearance attributes. In this model colour preference is determined by the colour difference between a test colour and the reference colour (L*, a*, b*) = (50, ?8, 30). The above approaches to modeling single‐colour preference were also adopted in modeling colour preference for colour combinations. The results show that it was difficult to predict colour‐combination preference by colour emotions only. This study also clarifies the relationship between colour preference and colour harmony. The results show that although colour preference is strongly correlated with colour harmony, there are still colours of which the two scales disagree with each other. © 2004 Wiley Periodicals, Inc. Col Res Appl, 29, 381–389, 2004; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20047     

A computer‐assisted colour selection system based on aesthetic measure for colour harmony and fuzzy logic theory

An aesthetic measure based approach for constructing a colour design/selection system is proposed in this article. In this model, an image data base for the relationships between the psychological preference of customers and clothing colour tones is built using the membership functions of a fuzzy set, and an aesthetic measure calculation method based on colour harmony is also proposed. In addition, a skin colour detection theory is proposed to construct a skin colour detection program to detect the skin colour of a customer, which is then taken as the major colour in matching the skin, polo shirt, and(or) pant colours to select the best colour combination. Integrating the skin colour detection theory, colour harmony theory, aesthetic measure method, and fuzzy set theory, a program is constructed to build an aesthetic measure based colour design/selection system. With the aid of this system, one can get proper cloth colours to match his/her skin colour and image requirement by starting with inputting one's colour photo, catching image with a camera, or inputting R, G, B values of his/her skin. The theoretical results for the ranks of clothing colours proposed by the system are examined with the experimental results and the result shows they are very close, suggesting that the proposed colour selection system is acceptable. Although the selection of clothing colours is taken as an example to specify the methodology, it can also be used to develop a system for other products. © 2008 Wiley Periodicals, Inc. Col Res Appl, 33, 411–423, 2008     

Lightness and hue contrast effects in surface (fabric) colours

Simultaneous contrast effects on lightness and hue in surface colours were investigated. Test colours, surrounded by induction colours, were matched by colours surrounded by neutral gray. The matching colours were selected from a series of samples that varied in either lightness or hue respectively. The lightness experiments were carried out by a panel of 20 observers on 135 test/induction colour combinations. The hue experiments were conducted on 51 test/induction colour combinations by a panel of eight observers. The lightness of the test colour was found to decrease linearly with the lightness of the induction colour, regardless of the hue of the induction colour. The magnitude of the lightness contrast effect in fabric colours was found to be about one‐quarter of that found in CRT display colours in a previous study. The hue contrast effect found in this study followed the opponent‐colour theory. Two distinctly different regions could be identified when the hue difference was plotted against hue‐angle difference between the induction colour and the test colour. The slope of the line in the region where the hue of the induction colour is close to the test colour was much larger than the slope in the other region, indicating that the hue contrast effect was more obvious when the induction colour was close to the test colour. © 2006 Wiley Periodicals, Inc. Col Res Appl, 32, 55–64, 2007; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20285     

An investigation into the variability of skin colour measurements

This study aimed to investigate the variability of skin colour measurements for two kinds of extensively used instruments, telespectroradiometers (TSR) and spectrophotometers. A Konica Minolta CM700d spectrophotometer and a PhotoResearch PR650 telespectroradiometer were used to measure the forehead and the cheekbone of 11 subjects. The variability was evaluated using different measurement parameters including measurement aperture size and pressure on the facial locations for the spectrophotometer, and measurement distance for the telespectroradiometer. The mean colour difference from the mean was used to define the short‐term repeatability; the CIELAB colour difference and colour appearance changes in each perceptual CIELAB attribute between each of two instrument settings were used to evaluate the inter‐instrument agreement. The results show that, for the TSR, different measurement distances have identical repeatability but the colour shifts were significant; for the spectrophotometer, the large aperture size of the target masks gave the most repeatable results and the aperture size had more influence on the colour shifts than the measurement pressure. In addition, to investigate the effect of ethnicity and body location on measurement variability, skin colours from additional 151 subjects were measured. The differences between the measurements for different body locations were, in general, larger than the instrument repeatability and the inter‐instrument agreement.     

Analysis of experiments to determine individual colour preference

Finding an efficient way to understand individual colour preference is important to researchers and designers. This article compares three research strategies to test individual colour preference including two research experimental environments (online and laboratory) and two research methods (multiple choice for N‐alternative‐forced‐choice and multiple choice for rank‐order). Three psychophysical experiments have been carried out. Participants were presented with six colour patches (red, orange, yellow, green, blue, and purple) arranged in a random order on a computer display. In the first two experiments (Online experiment and Laboratory experiment I), participants were asked to indicate which colour square they prefer most; in the third experiment (Laboratory experiment II), participants were asked to rank their colour preferences of the six colour patches. The similarity between the results obtained from two experimental environments provides some validation for the online protocol and suggests that online experiments could be used more often. Pairwise comparisons for individual colour preference between genders and nationalities were carried out, and it was found that male and female responses were significantly different; but there was no statistical significance between Chinese and UK participants. The results from Monte Carlo simulations suggested that the rank‐order method should be preferred for individual colour preference studies involving small numbers of participants (especially less than 15 participants).     

Colour meaning and context

This study compares semantic ratings of colour samples (chips) with those of the same colours applied to a variety of objects. In total, 25 participants took part in the colour‐meaning experiment, and assessed 54 images using five semantic scales. In Experiment 1, simplified images (coloured silhouettes) were used whereas in Experiment 2 real images were used. In this article, the terms “chip meaning” and “context meaning” are used for convenience. Chip meaning refers to the associated meanings when only isolated colour chips were evaluated while context meaning refers to colour meanings evaluated when colours were applied to a variety of product categories. Analyses were performed on the data for the two experiments individually. The results of Experiment 1 show relatively few significant differences (28%) between chip meaning and context meaning. However, differences were found for a number of colours, objects, and semantic scales i.e., red and black; hand wash and medicine; and masculine‐feminine and elegant‐vulgar. The results of Experiment 2 show more significant differences (43%) between chip meaning and context meaning. In summary, the context sometimes affects the colour meaning; however, the degree to which colour meanings are invariant to context is perhaps slightly surprising. © 2016 Wiley Periodicals, Inc. Col Res Appl, 42, 450–459, 2017     

The Gamut of Real Surface Colours

A maximum gamut for real surface colours has been derived from the analysis of the colour coordinates of 4089 samples. The gamut has been derived in both the CIE 1976 L* u* v* colour space and the CIE 1976 L* a* b* colour space. The data are compared with the gamut produced by a typical dye set used in a photographic colour paper, and with the gamut of a typical television-receiver display tube. Comparison with printing inks is difficult because of the large number available, but a large set of ink colours was used in deriving the maximum real-colour gamut.     

Preference and harmony of neutral colours in 50‐year apart

Within the framework of this article the results of two experiments are compared, on the preference and harmony content of neutral colours, carried out 50‐year apart, in 1967 and 2017. The experimental conditions and sample boards, shown to the experimental subjects were identical in both occasions. Result shows that in 2017 the very light and very dark colours have been preferred over other colours, against the findings in1967. At the same time, the experimental subjects found the colour pairs, formed of colours with higher contrast, more harmonic in 2017 than 50‐year earlier in 1967.     

Effect of observer metamerism on colour matching of display and surface colours

We studied the individual variability of asymmetric metameric colour matching between computer displays and object colour stimuli in conditions typical for the surface colour industries. Using two different computational techniques, we assessed the contribution of observer metamerism to this variability. In the studied conditions of spatially separated computer display and surface colour stimuli, this contribution was found to be insignificant for all colours but neutrals. In the chromaticness plane, the range of matches made by different observers practically coincides with the range of matches made by an individual observer. Consequently, we conclude that in the task of matching spatially separated display and surface colours, the range of matches made by a group of observers cannot be determined from variations in their colour‐matching functions, and thus the paradigm of the Standard Deviate Observer is shown to be inapplicable to the studied conditions. We suggest that individual variability in these conditions is governed by mechanisms of chromatic discrimination, and can be modeled by advanced colour difference formulae with suitably adjusted parametric coefficients. © 2008 Wiley Periodicals, Inc. Col Res Appl, 33, 346–359, 2008     

A study of colour emotion and colour preference. Part II: Colour emotions for two‐colour combinations

Eleven colour‐emotion scales, warm–cool, heavy–light, modern–classical, clean–dirty, active–passive, hard–soft, harmonious–disharmonious, tense–relaxed, fresh–stale, masculine–feminine, and like–dislike, were investigated on 190 colour pairs with British and Chinese observers. Experimental results show that gender difference existed in masculine–feminine, whereas no significant cultural difference was found between British and Chinese observers. Three colour‐emotion factors were identified by the method of factor analysis and were labeled “colour activity,” “colour weight,” and “colour heat.” These factors were found similar to those extracted from the single colour emotions developed in Part I. This indicates a coherent framework of colour emotion factors for single colours and two‐colour combinations. An additivity relationship was found between single‐colour and colour‐combination emotions. This relationship predicts colour emotions for a colour pair by averaging the colour emotions of individual colours that generate the pair. However, it cannot be applied to colour preference prediction. By combining the additivity relationship with a single‐colour emotion model, such as those developed in Part I, a colour‐appearance‐based model was established for colour‐combination emotions. With this model one can predict colour emotions for a colour pair if colour‐appearance attributes of the component colours in that pair are known. © 2004 Wiley Periodicals, Inc. Col Res Appl, 29, 292–298, 2004; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20024     

Modelling of chromatic contrast for retrieval of wallpaper images

Colour remains one of the key factors in presenting an object and, consequently, has been widely applied in retrieval of images based on their visual contents. However, a colour appearance changes with the change of viewing surroundings, the phenomenon that has not been paid attention yet while performing colour‐based image retrieval. To comprehend this effect, in this article, a chromatic contrast model, CAMcc, is developed for the application of retrieval of colour intensive images, cementing the gap that most of existing colour models lack to fill by taking simultaneous colour contrast into account. Subsequently, the model is applied to the retrieval task on a collection of museum wallpapers of colour‐rich images. In comparison with current popular colour models including CIECAM02, HSI and RGB, with respect to both foreground and background colours, CAMcc appears to outperform the others with retrieved results being closer to query images. In addition, CAMcc focuses more on foreground colours, especially by maintaining the balance between both foreground and background colours, while the rest of existing models take on dominant colours that are perceived the most, usually background tones. Significantly, the contribution of the investigation lies in not only the improvement of the accuracy of colour‐based image retrieval but also the development of colour contrast model that warrants an important place in colour and computer vision theory, leading to deciphering the insight of this age‐old topic of chromatic contrast in colour science. © 2014 Wiley Periodicals, Inc. Col Res Appl, 40, 361–373, 2015     

Why higher resolution graphics cards are needed in colour vision research

The colour resolution of a 14‐bit and an 8‐bit per channel graphics card were evaluated and compared with the just noticeable difference between colours (varying only in luminance) for: (1) a standard observer (based on the CIE 1976 L*u*v* colour space) and (2) real observers in a colour discrimination task. The results of this study show that an 8‐bit per channel graphics card seems adequate for colour discrimination experiments where stimuli only vary in luminance. However, considering that the resolution of the graphics card should be equal to the Nyquist rate, an 8‐bit per channel card turns out to be inadequate. For colour discrimination experiments where stimuli only vary in chromaticity, there is an undersampling of the colour space with respect to MacAdam ellipses when using 8‐bit per channel graphics cards. The extremely fine colour resolution of a 14‐bit per channel graphics card overcomes these problems. Its use allows more accurate measurements of achromatic and chromatic discrimination thresholds and avoids experimental (spatial or luminance) artefacts, such as bandings that can occur on achromatic or chromatic gradients. © 2010 Wiley Periodicals, Inc. Col Res Appl, 2011     

A cross‐cultural comparison of colour emotion for two‐colour combinations

Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two‐colour combinations using semantic scales warm/cool, heavy/light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high‐lightness or low‐chroma values more than their male counterparts. Observers with a design background liked low‐chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high‐lightness or high‐chroma values more than young observers did. Based on the findings, a two‐level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive‐level responses and like/dislike the reflective‐level response. © 2010 Wiley Periodicals, Inc. Col Res Appl, 2012     

Colour displays for categorical images

We propose a method for identifying a set of colours for displaying 2D and 3D categorical images when the categories are unordered labels. The principle is to find maximally distinct sets of colours. We either generate colours sequentially, to maximize the dissimilarity or distance between a new colour and the set of colours already chosen, or use a simulated annealing algorithm to find a set of colours of specified size. In both cases, we use a Euclidean metric on the perceptual colour space, CIELAB, to specify distances. © 2007 Wiley Periodicals, Inc. Col Res Appl, 32, 304–309, 2007     

Colour preference for Taiwanese floral pattern fabrics

A psychophysical experiment was carried out to investigate factors affecting colour preference for Taiwanese floral pattern fabrics, as a case study of object colour preference. A total of 175 test images of Taiwanese fabrics were used as the stimuli presented on a calibrated computer display. The images were generated on the basis of 5 existing Taiwanese fabrics, each manipulated into 35 images by changing the fabric colour. The 35 colours were selected to cover the most frequently used colours for existing Taiwanese fabrics. The 175 test images were assessed by 76 Taiwanese observers in terms of 9 semantic scales, including Taiwanese style/non‐Taiwanese style, Japanese style/non‐Japanese style, splendid/plain, traditional/modern, active/passive, warm/cool, heavy/light, like/dislike and harmonious/disharmonious. The experimental results reveal two underlying factors: “Splendidness” and “Harmony.” The like/dislike response was found to highly correlate with harmonious/disharmonious, but have poor correlation with Taiwanese style/non‐Taiwanese style. The study also reveals several factors affecting colour preference for Taiwanese fabrics, including the interaction effect of colour and pattern, observer's general liking for the object, and the effect of user experience. These findings can help develop a more robust, comprehensive theory of object colour preference. © 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 43–55, 2016     

Comparison of real colour gamuts using a new reflectance database

A large set of data, comprising the spectral reflectances of real surface colours, has been accumulated. The data comprise 16 groups with different materials and include 85,879 measured spectra. From these data, CIELAB colorimetric coordinates were calculated under CIE illuminant D50 and the CIE 1931 standard colorimetric (2°) observer. Several published colour gamuts including those developed by Pointer and ISO reference colour gamut [ISO Graphic Technology Standard 12640‐3:2007] were compared using the present data set. It was found that the Pointer gamut is smaller than the new real data in most of the colour regions. The results also showed that the ISO reference colour gamut is larger than the new real accumulated data in most regions. The present finding indicates that there is a need to derive a new colour gamut based on the newly accumulated data for common applications. © 2013 Wiley Periodicals, Inc. Col Res Appl, 39, 442–451, 2014     

Colour memory for various sky,skin, and plant colours: Effect of the image context

In memory‐matching techniques, the remembered colour might differ from the original colour even if the viewing situation is the same. Our aim was to point out whether these so‐called memory shifts are significant in the everyday situations of viewing photos depicting sky, skin, or plant, or viewing standalone uniform colour patches of sky, skin, or plant colours. In many cases, significant memory shifts have been found. Considering only one type of object (sky or skin or plant), memory shifts turned out to be systematic in the sense that they were directed toward specific intervals of hue, chroma, and lightness. This tendency was more explicit for photos than for standalone colour patches. A method to quantify prototypical colours and their tolerance bounds was suggested. © 2001 John Wiley & Sons, Inc. Col Res Appl, 26, 278–289, 2001     

Age effects on colour emotion,preference, and harmony

Two psychophysical experiments were carried out to investigate whether or not colour emotion responses would change with the advance of the viewer's age. Two forms of stimuli were used: 30 single colours (for Experiment 1) and 190 colour pairs (for Experiment 2). Four word pairs, warm/cool, heavy/light, active/passive, and like/dislike, were used to assess colour emotion and preference in Experiment 1. In Experiment 2, harmonious/disharmonious was also used in addition to the four scales for Experiment 1. A total of 72 Taiwanese observers participated, including 40 (20 young and 20 older) for Experiment 1 and 32 (16 young and 16 older) for Experiment 2. The experimental results show that for single colours, all colour samples were rated as less active, less liked, and cooler for older observers than for young observers. For colour combinations, light colour pairs were rated as less active and cooler for older observers than for young observers; achromatic colour pairs and those consisting of colours in similar chroma were rated as cooler, less liked and less harmonious for older observers than for young observers. The findings may challenge a number of existing theories, including the adaptation mechanism for retaining consistent perception of colour appearance across the lifespan, the modeling of colour emotion based on relative colour appearance values, and the additive approach to prediction of colour‐combination emotion. © 2011 Wiley Periodicals, Inc. Col Res Appl, 2011     

Testing LED lighting for colour discrimination and colour rendering

Light‐emitting diode (LED) technology offers the possibility of obtaining white light, despite narrow‐band spectra. In order to characterize the colour discrimination efficiency of various LED clusters, we designed a classification test, composed of 32 caps equally distributed along the hue circle at about 3 ΔE* _ab‐unit intervals. Forty normal colour observers were screened under four different LED test light sources adjusted for best colour rendering, and under one control incandescent light of the same colour temperature. We used commercially available red, green, blue, and/or amber LED clusters. These yielded a poor colour rendering index (CRI). They also induced a significantly higher number of erroneous arrangements than did the control light. Errors are located around greenish‐blue and purplish‐red shades, parallel to the yellow‐axis direction, whereas when the distribution of light covers the full spectrum, the LED clusters achieve satisfactory colour discrimination efficiency. With respect to the lights we tested, the colour discrimination is correlated with the CIE CRIs as well as with a CRI based on our sample colours. We stress the fact that increasing the chroma of samples by lighting does not necessarily imply an improvement of colour discrimination. © 2008 Wiley Periodicals, Inc. Col Res Appl, 34, 8–17, 2009.     

A colour harmony model for two‐colour combinations

This study investigates harmony in two‐colour combinations in order to develop a quantitative model. A total of 1431 colour pairs were used as stimuli in a psychophysical experiment for the visual assessment of harmony. These colour pairs were generated using 54 colours selected systematically from CIELAB colour space. During the experiment, observers were presented with colour pairs displayed individually against a medium gray background on a cathode ray tube monitor in a darkened room. Colour harmony was assessed for each colour pair using a 10‐category scale ranging from “extremely harmonious” to “extremely disharmonious.” The experimental results showed a general pattern of two‐colour harmony, from which a quantitative model was developed and principles for creating harmony were derived. This model was tested using an independent psychophysical data set and the results showed satisfactory performance for model prediction. The study also discusses critical issues including the definition of colour harmony, the relationship between harmony and pleasantness, and the relationship between harmony and order in colour. © 2006 Wiley Periodicals, Inc. Col Res Appl, 31, 191–204, 2006; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20208