Good things come in small packages: is there a common set of motivators for energy behaviour?

Household energy consumption can be curbed by individuals’ energy saving, yet despite many efforts, our energy consumption is not lowering. This study investigated the role of a common set of behavioural determinants for households’ intention to perform four energy-related behaviours: investing in PV cells, turning off apparatus on standby mode, showering less, and replacing old home appliances with new energy-efficient ones. Behavioural determinants—energy awareness, general energy knowledge, attitudes, subjective norms, perceived behavioural control, and moral norms—were assessed in a survey (N?=?83) among Swedish residents. Energy awareness was moderately correlated with energy knowledge, but not with respondents’ intentions to perform the behaviours, except for replacing home appliances. Moral norms were judged by respondents as important motivators and were a strong predictor to behavioural intentions to perform all four behaviours. Attitudes likewise were assessed as important motivators and were important predictors to all behavioural intentions except investing in PV cells, which was instead predicted by perceived behavioural control. Respondents’ assessment of beliefs underlying attitudes also differed for investing in PV cells; namely, beliefs about economic benefits were lower. Moreover, respondents felt less morally responsible for investing in PV cells. Concluding, we found no evidence that intentions to engage in four energy-saving behaviours are mediated by general energy knowledge or energy awareness. Determinants to each behaviour differed, where—surprisingly—investment in PV cells stood out as less motivated both by economic incentives and moral concerns, although moral norms were shared motivators across all four behaviours. We discuss different possible interpretations of these findings.     

Determinant changes of consumer preference for NEVs in China: A comparison between 2012 and 2017

The Chinese government has enacted various incentives to promote the use of new energy vehicles (NEVs), mainly battery-electric vehicles, plug-in hybrid electric vehicles, and fuel cell vehicles. In this study, we analyze whether consumer preferences for NEVs changed between 2012 and 2017 and explored explanatory factors through questionnaire surveys conducted in the two years. The comparative results revealed four main findings. First, consumer acceptance of NEVs increased substantially between 2012 and 2017. Second, factors such as economic benefits, performance attributes, environmental awareness, and government policies were important in determining consumer acceptance of NEVs in both 2017 and 2012. New factors, including infrastructure construction and social influence, were shown to have had significant impacts on NEV acceptance by potential purchasers in 2017. Third, government policies had the most significant direct impact on NEV acceptance in 2017. Fourth, the indirect effects of government policies on consumer acceptance of NEVs are not strong but statistically significant, via government-promoted environmental awareness functioning as a mediating mechanism.     

Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium

Consumer consciousness concerning the environment has increased and become a major factor in purchasing behaviour. Consumer research to understand and influence the adoption of green technologies and products is therefore important. This paper investigates the beliefs of Belgian consumers concerning the use of biofuels and identifies four consumer segments based on the perceived importance of different fuel characteristics. To convince the performance-oriented consumers to use biofuels, information about these fuels has to stress their quality and performance standards. The society-oriented cluster attaches great importance to environmental friendliness, odour, production origin, the opportunity to decrease energy dependency and job creation. To persuade the environment-oriented consumers low odour, beneficial environmental influence and quality assurance of biofuels have to be emphasized. The convenience-oriented consumers will be the most difficult to persuade to use biofuels. They need to be convinced that every vehicle can drive with biofuel blends without the need for engine modifications. Concerns relating to the price and perceived low availability of biofuels at fuel stations are major obstacles for all consumers involved in this study.     

Public attitudes to climate change and carbon mitigation—Implications for energy-associated behaviours

This work explores public opinions regarding climate change and mitigation options and examines how psychological factors, such as attitudes, norms, and willingness to pay, determine self-reported energy-efficient behaviour. The aim is to create knowledge for the design and implementation of policy measures. The results of an opinion poll conducted in 2005 and 2010 are compared. The number of respondents favouring new technologies as a way to reduce emissions was substantially lower in 2010 than in 2005, whereas there was an increase in the number of people who acknowledged that lifestyle changes are necessary to counteract climate changes. This indicates an increased awareness among the public of the need for lifestyle changes, which could facilitate implementation of policies promoting environmental behaviour. Renewable energy and energy saving measures were ranked as the top two measures for mitigating climate change in both polls. In determining which energy behaviours of the public are determined by psychological factors, an analysis of the 2010 survey revealed that respondents with pro-environmental attitudes towards global warming favour significantly increased use of renewable energy technologies and greater engagement in energy-efficient behaviours.     

Political orientation,environmental values,and climate change beliefs and attitudes: An empirical cross country analysis

Based on unique data from representative computer-based surveys among more than 3400 citizens, this paper empirically examines the determinants of several climate change beliefs and attitudes in three countries which are key players in international climate policy, namely the USA, Germany (as the largest country in the European Union), and China. Our econometric analysis implies that political orientation in the USA is by far more relevant for general climate change beliefs and beliefs in anthropogenic climate change than in Germany and China. Furthermore, US and German citizens with a conservative, but not green identification significantly less often support publicly financed climate policy, while US and German respondents with a social–green identification and Chinese respondents belonging to the Communist Party have a significantly higher willingness to pay a price premium for climate-friendly products. However, our econometric analysis overall reveals that environmental values, which are measured by a New Ecological Paradigm (NEP) scale, are the major factors for climate change beliefs and attitudes in all three countries and thus play an even more dominant role than political orientation. In addition, environmental values weaken the differences in several climate change beliefs and attitudes between a right-wing and a left-wing identification. These interaction effects between political orientation and the NEP scale are especially strong in the USA, only relevant for the support of publicly financed climate policy in Germany, and negligible in China. Our estimation results suggest alternative strategies such as specific communication campaigns in order to reduce the climate change skepticism in conservative and right-wing circles in the USA and to increase the support of climate policies among such population groups.     

Adoption of green electricity policies: Investigating the role of environmental attitudes via big data-driven search-queries

Despite the rising influence of public opinion on government energy policy formulation and implementation, the roles of pro and/or anti-environmental attitudes among residents have not been empirically examined. To quantify time-varying environmental attitudes among local residents, we exploit geo-specific Google search-query data derived from Internet-based “big data” and verify through ordinary least squares regression outcomes regarding environmental behavior. For the purpose of drawing policy implications, we revisit decisions by state governments of the United States to adopt three well-known green electricity policies: renewable energy portfolio, net metering rules, and public benefit funds. As some states have not yet adopted some (or any) of these policies, unlike previous studies, we handle the issue by examining right-censored data and applying a duration-based econometric method called the accelerated failure time model. We found state residents’ environmental attitudes to have statistically significant roles, after controlling for other traditional time-varying policy adoption factors. Interestingly, the extent to which anti-environmental attitudes affect a state’s policy adoption differs across green energy policies, and knowing this can help a local government formulate better-tailored environmental policy. In particular, researchers can use our method of incorporating citizens’ environmental attitudes to discuss relevant issues in the field of energy policy.     

A comprehensive review on theoretical framework‐based electric vehicle consumer adoption research

Green vehicles, such as electric vehicles (EVs), are getting noteworthy popularity among consumers worldwide. The purpose of this paper is to establish EVs as a feasible long‐term solution for the future of technology in the vehicle industry, which can decrease the current dependency on fossil fuels and also decrease greenhouse gas (GHG) emissions. As a part of long‐term benefits, the adoption of EVs gives environmentally friendly innovation to society. Despite positive environmental implications, the total number of EVs in usage is still inadequate. One of the major causes of this insubstantial adoption of EVs is largely dependent on the perceptions of consumers regarding EVs. However, this particular research study offers an inclusive outline on the existing hurdles for consumer adoption of EVs as well as a framework of the theoretical standpoints that were developed for the adoption behaviour, in addition to considering consumer intentions in the direction of EVs. In this particular study, the researcher found that the literature regarding EV adoption tried to address only the diffusion method of EVs. Whereas this study highlights consumer innovations, which provides a wide insight on consumer emotions to overlook the major aspect in consumer EVs' adoption research. The theme of this particular literature can be implemented in order to better understand the consumers' emotions and behaviour towards the adoption of EVs. The scholars further stated that there is a possible cause for more recent developments within the technological adoption part that can assist to be a standard for upcoming developments. For the last few years, knowledge regarding the problems surrounding the adoption and diffusion of EVs has gained less attention. This study expands this line of research by focusing on making a chance for developing the theoretical frameworks in terms of adding emotions in a psychological perspective where consumer behaviour and ethics are considered. Copyright © 2016 John Wiley & Sons, Ltd.     

Calculating the price trajectory of adoption of fuel cell vehicles

How do you model consumer behaviour for disruptive technologies? Technologies that potentially have no antecedents and that, by their very definition, change consumer behaviour patterns?This paper outlines a methodology and results employed during a study to model the consumer willingness to pay for fuel cell vehicles, a potential disruptive innovation (DI).The first part of the study provides a short overview on DI highlighting why the fuel cell family of technologies may represent an upcoming DI.From the post ante study of successful historical disruptive innovations a number of initial `rules of adoption' can be sketched. Further narrowing of the focus on economic reasons for adoption provides a framework for which the willingness to pay for the new disruptive technology, such as, here, fuel cell vehicles, can be analysed during different phases of the market.This economic framework is then applied to the potential future market of fuel cell vehicles using information from a model that was built from vehicles during the build years 1994–2002 in the subcompact, compact and luxury class. The results presented in this paper concentrate on the subcompact and compact class of vehicle and supersede the initial results previously published. Finally, there is a short discussion on different pathways that this can be taken forward and used to help in policy decisions.     

Energy cultures: A framework for understanding energy behaviours

Achieving a ‘step-change’ in energy efficiency behaviours will require enhanced knowledge of behavioural drivers, and translation of this knowledge into successful intervention programmes. The ‘Energy Cultures’ conceptual framework aims to assist in understanding the factors that influence energy consumption behaviour, and to help identify opportunities for behaviour change. Building on a history of attempts to offer multi-disciplinary integrating models of energy behaviour, we take a culture-based approach to behaviour, while drawing also from lifestyles and systems thinking. The framework provides a structure for addressing the problem of multiple interpretations of ‘behaviour’ by suggesting that it is influenced by the interactions between cognitive norms, energy practices and material culture.     

Renewable energy policy and public perceptions of renewable energy: A cultural theory approach

Public opposition to the siting of renewable energy (RE) facilities and public reluctance to invest in RE remain key obstacles to the expansion of the renewables sector in the UK and a number of other European countries. Although there is a growing body of qualitative research on factors that inform public attitudes towards RE, the majority of studies have tended to be quantitative and to view ‘the public’ and ‘public opinion’ as homogeneous wholes. This study uses a cultural theory framework and focus groups conducted in the South West UK to develop deeper understandings of how individuals’ worldviews can inform opinions and behaviour in relation to RE. These findings are used to explore ways in which government policies on RE might be tailored to engender greater public support and participation. Issues discussed include the provision of economic incentives, information on climate change and RE, linking renewables to overall energy behaviour, and landscape aesthetics.     

What determines urban households’ willingness to pay for CO2 emission reductions in Turkey: A contingent valuation survey

This paper explores Turkish urban households’ willingness to pay (WTP) for CO₂ emission reductions expected to result from improvements in power production. A face-to-face questionnaire, with a Contingent valuation (CV) module prepared using the double-bounded dichotomous choice elicitation framework, was administered to 2422 respondents representative of urban Turkey—a developing country with low but rapidly increasing greenhouse gas emissions. The determinants of WTP were identified by considering not only the impact of standard socio-economic factors but also the effects of environmental knowledge, attitudes and behaviour, the relevance of the identity of the collection agent (national versus international institutions) in terms of trust people have towards them, and the degree of perceived participation of others in the realization of the project. Our study confirms the existing literature in demonstrating that WTP figures reported by young and educated people that are active on environmental issues, and who also possess material security and environmental knowledge, are more likely to be high. However, their willingness to make contributions is hampered significantly by their belief that their fellow citizens will not contribute and the general lack of trust in institutions. Overall, this study may be taken as a call to eliminate governance-related uncertainties in climate change deals.     

Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use

Domestic sector energy use is increasing in the UK and currently accounts for 30% of total use. Policies of liberalised energy markets have allowed greater consumer choice but have not sought to reduce carbon emissions. Overall sales of energy efficiency products are rising, but UK housing stock standards are poor and do not facilitate improved efficiency and further, the sales of such products are influenced by their price, thus the higher capital costs of products such as boilers and solar systems make them initially unattractive to consumers. Previous market-based research into the adoption of energy efficiency products has often focused on single factors, for example demographics. This has limited the ability of policy makers to make informed decisions that address a broader range of factors, such as individuals’ cognitive abilities, values and attitudes, as well as external factors such as social networks, marketing, and products and services. This paper provides a wider critique of the theoretical base related to consumer behaviour, product attributes and socio-environmental theories that relate to energy use. The aim of the paper is to draw together theories relevant to energy use in order to aid policy making in the broader context and to develop the discussion around integrated theories of consumer behaviour.     

The impact of niche green developments in transforming the building sector: The case study of Lochiel Park

Energy use in residential buildings is a significant contributor to global carbon emissions. The South Australian Government responded to concern for anthropogenic greenhouse gas emissions by creating a model development of near zero energy homes in a near zero carbon impact estate. The creation of the Lochiel Park Green Village challenged a collective of industry experts and policy makers to set objectives, performance targets and regulatory guidelines outside existing institutional and professional norms. Literature suggests that the creation of niche events can help the transition away from dominant technologies, practices and beliefs, and lead to organisations embracing new tools, construction practices, technologies, standards and policies. By applying a multi-level socio-technical framework, and utilising evidence collected from a series of interviews with key government and industry leaders, this paper examines how, under the influence of landscape pressures, structural change at the regime level can come from the incubation of ideas and experiences at the niche level. The available evidence finds that the creation of the Lochiel Park Green Village has allowed many individuals and organisations to gain a more detailed and practical understanding of sustainable housing, and has given organisations the confidence to change industry practices, government policies, and regulatory standards.     

Upper Midwestern U.S. consumers and ethanol: Knowledge, beliefs and consumption

This study uses multivariate statistical methods to explore the beliefs of upper Midwestern U.S. residents about global climate change, and possible consumer responses to determine their willingness to pay more for cellulosic ethanol from multiple feedstocks. A mail survey was sent to residents of Michigan, Minnesota, and Wisconsin to determine baseline knowledge, attitudes and beliefs on several aspects of these issues, with a focus on the emerging market for cellulosic ethanol. First, survey responses were compiled and principal components analysis was used to reduce the dimensionality of the data. This resulted in seven factors and a theoretical framework to help understand consumers’ beliefs about climate change and possible energy policy responses. Second, these results were combined with insights from previous studies that were used as input for further research hypotheses and multivariate analyses. The factor scores from principal components analysis along with the some of the key control variables (i.e., gender, income, and rural/urban) served as independent variables in three revised multiple regression models of consumer’s willingness to pay (WTP) their fair share of any additional cost of cellulosic ethanol, as reported in an earlier study. Four explanatory variables were found to be significant determinants of WTP in every model: environment, energy consumption, and climate change; concerns about climate change impacts; inability to stop climate change; and gasoline prices and consumption. These results suggest strong public support and consumer WTP for cellulosic ethanol production in the region.     

Beyond economics—understanding the decision-making of German small private landlords in terms of energy efficiency investment

The German government aims to achieve virtually climate-neutral building stock by 2050 to tackle climate change. To realise this goal, comprehensive policy packages based on neoclassical economic theory are in place to foster energy efficiency investment. However, in the building sector, there is increasingly a gap between this aspiration and the reality. It is claimed that one of the main reasons for this is that the existing policy framework fails to address the specific characteristics and needs of different groups of building owners. This is a particular challenge in Germany, where 80% of all dwellings are owned privately and 37% are rented out by small private landlords (SPL). Despite the significant numbers of SPL, they often follow black box decision-making processes when considering energy renovations. In this study, the author uses an explanatory model to understand the decision-making processes of SPL, combining theoretical aspects from different research disciplines. This model was applied to a low-demand housing market in a neighbourhood in the Ruhr area. Eighteen semi-structured interviews (each lasting between 37 and 115 min) were conducted, demonstrating that in addition to economic factors, the values, beliefs, norms and routines of SPL—as well as their personal capabilities and contextual factors—play an important role in their decision-making. Based on the findings, recommendations are made for enhancing the effectiveness of existing energy efficiency policies and other supporting instruments (e.g. tenancy law and social legislation), tailored to the specific needs of SPL.     

Factors influencing the uptake of heat pump technology by the UK domestic sector

Enhancement of energy efficiency and introduction of newer and more efficient space and water heating technologies in the UK domestic sector are essential if the UK is to achieve its ambitious target for 2050 of reducing greenhouse gas (GHG) emissions to less than 80% of 1990 levels. The UK domestic sector currently relies heavily on conventional boilers for space and water heating even though electric or gas engine driven vapour compression heat pumps can provide heating and cooling with more than double the efficiency of conventional boilers. UK government has recently introduced laws and policies that are designed to accelerate the uptake of renewable heating technologies by domestic consumers rather than relying solely on market forces. To date despite their excellent performance heat pumps are not the primary choice of the general UK domestic consumer. Factors that may influence this behaviour have been analysed and are discussed here.     

Determinants and policy implications for household electricity-saving behaviour: Evidence from Beijing,China

This research sets out to explore the possibilities for further saving in household electricity consumption through a study of the residents' willingness and behavioural characteristics in electricity saving, as applied within a Chinese context. Based on an extensive literature review, the authors argue that economic benefits, policy and social norms, and past experience may have a positive correlation with household electricity-saving behaviour, while the discomfort caused by electricity-saving activities, may exert a negative effect on it. Through a sample of 816 randomly selected residents in Beijing, the propositions are examined using logit regression analysis. The conclusions support the ideas, concerning both the positive influence of economic benefits, policy and social norms, and past experience as they affect broader electricity-saving behaviour, and the negative influence of the discomfort caused by electricity-saving activities. Finally, some inferences are drawn, and suggestions are offered for policy makers and further studies.     

The early adoption of green power by Dutch households: An empirical exploration of factors influencing the early adoption of green electricity for domestic purposes

The results of this study provide empirical insight into factors influencing the early adoption of green electricity by Dutch residential users. Earlier research revealed that early adoption is closely related to social visibility, which is lacking in the case of green power. This raises the question of which factors influence adoption in the absence of visibility. The contributions of this study are threefold. First, we used a theoretical perspective in which a cognitive approach was combined with an economic approach leading to a more comprehensive framework. Second, the empirical focus on residential users of renewable resources is relatively new. Third, the results of our analyses provide insights into factors influencing early (non-)adoption, knowledge which could be valuable to market actors and governments stimulating the adoption of sustainable consumer products. For our theoretical framework, we distinguished three sets of independent variables: factors related to (1) the technical system, (2) individuals, and (3) economic issues. Data collection took place among households just 1 month before the liberalisation of the Dutch green electricity market, creating a unique database of residential (non-)users. Our results show that the proposed extended model is more powerful than partial models. Moreover, our findings suggest that cognitive and economic intentional variables, as well as variables indicating basic knowledge and actual environmental behaviour in the past, are strong predictors of the probability of adoption. The paper closes with research-based recommendations for practitioners.     

Modelling resource consumption for laundry and dish treatment in individual households for various consumer segments

Recent research allocates up to 80% of environmental impact in energy and CO₂ terms to direct and indirect consumer activities. Various models discussed how this impact can be assigned to specific lifestyles, production and consumption systems, and psychological motives in order to be able to predict and influence these effects. In this work, another approach is followed by showing on the example of laundry and dish washing how well-known factors of the technical status, consumer practices and demographic data allow building up a model to predict the energy and water consumption for these processes. The results show a variation of a factor of 5 between a more sustainable and a more careless behaviour and allow thus to identify levers to influence it. As results can also be easily transformed into monetary values, this may allow influencing the consumer via this channel as he/she can easily understand what may need to be changed.     

政府激励消费者购买混合动力汽车的政策影响分析

本文根据消费者效用理论建立了混合动力汽车销售量函数,用以分析影响消费者购买的因素,并使用多元回归模型检验了政府出台的激励政策与混合动力汽车销售量的关系,以说明各激励政策对混合动力汽车销售量不同的影响效果。结果表明,中国目前出台的激励政策对混合动力汽车的销售量有一定影响,其中货币形式的激励政策的影响最显著。针对上述分析结果,本文对政府如何促进中国混合动力汽车市场的产业化提出政策建议。