在线信誉系统中的信任模型有效性分析

从理论上证明,由于信任模型存在忽视评分用户信任度的缺陷,现有在线信誉系统难以激励卖者从事持续的诚实交易。针对此问题,构建了基于评分可信度的信任模型。理论分析表明,该模型可有效弥补现有信任模型的不足。     

基于拍卖机制的网格在线信誉系统模型

在现有的网格经济模型和在线信誉系统的基础上,提出了基于拍卖机制的网格在线信誉系统模型.该模型侧重于保护资源提供者,为资源提供者提供了贡献与共享资源的动机,吸引更多更好的资源加入网格,实现资源优化分配.保证交易双方均获取最大利益,有利于网格资源的市场管理及供需均衡.并以市场为平台,构建一种新的网格信任模型,由交易事件和衰减函数共同驱动信任度的在线更新,并引入激励机制,尽可能增强信任模型的合理性和可操作性.     

在线信誉系统研究现状与展望

针对传统商务活动中交易双方无法形成初始信任的缺陷,提出一种新型的信任机制,即在线信誉系统.首先介绍了在线信誉系统的概念、分类及其应用;然后评述了在线信誉系统有效性分析、在线信誉系统设计、在线信誉系统在新领域中应用研究的现状及存在的问题;最后提出了在线信誉系统进一步的研究方向.     

P2P环境下基于信誉的信任模型研究

随着P2P(peer to peer)系统得到日益广泛的使用,其面临的服务欺骗和节点资源滥用等可信问题也越来越严重.传统的安全方案已经不能适应这种需求,基于信誉的信任模型为解决这类问题提供了一种新的思路.分析了信任与信誉的关系,给出了一种基于信誉的信任模型的基本运行框架,对当前典型的基于信誉的信任模型进行了综述与评论,并对这些模型进行了比较分析.最后讨论了当前研究存在的问题,并对未来的研究方向作了展望.     

MAS中信任和信誉系统的研究进展

信任在人类社会的合作中起着非常重要的作用,在诸多领域也受到了广泛的关注。在开放多Agent系统(MAS)的研究中,引入了信任的方法,用于解决交互伙伴的选择问题。信誉与信任密切相关,可以视信誉为信任的信息来源之一,信誉系统是用于完成信任评价的机制。MAS中信任研究应担负起发现计算实体之间信任的一般规律的重任。讨论了信任和信誉模型研究的内容、要求以及应用。在技术层面,信任表示有认知和数值两种观点,形成了集中式、分布式和混合式的体系结构,用于信任的汇总包括统计、概率、信念理论及模糊推理等方法。群体信誉、信息不准确、信息贫乏、异构模型互操作等问题有待进一步深入研究。     

基于P2P网络的信任和信誉评估模型

针对P2P应用环境,扩展主观逻辑,提出一种P2P网络的新型信任和信誉评估模型。考虑到历史遗忘效应,重新定义事实空间与观念空间之间的映射关系和映射函数。在信任的计算中引入风险机制,防止协同作弊和诋毁的安全隐患。实验结果表明,该信任模型能更精确地评估节点的信任度,可有效解决P2P网络环境中存在的安全问题。     

Web2.0时代的在线信誉系统

文章回顾了现有的在线信誉系统的现状,根据系统的输入、处理和输出,对在线信誉系统的定义和分类,探讨了在Web 2.0时代以前的在线信誉系统的弱点,通过对Amazon.com信誉系统的案例的详细研究,提出了Web 2.0对在线信誉系统设计的影响。     

自治网络中信任信誉模型的安全现状研究

随着P2P网络、Ad hoc、无线传感器网络的深入研究,信任和信誉成为保障这类自治网络安全的一个重要手段.虽然信任信誉系统在自治网络中起到了重要的作用,但其采用了间接推荐等技术,给信任信誉带来很多安全问题.介绍了信任信誉模型的相关概念,总结了目前对信任信誉模型的新攻击手段,并针对这些攻击,比较分析了在自治网络环境中具备一定防御能力的典型信任信誉模型的各自防御方法、防御效果以及性能情况.最后,在分析了现有研究存在的主要问题的基础上,展望了今后提高信任信誉模型安全性研究的主要方向.     

开放多Agent系统的一个信任信誉系统模型

信任和信誉对于开放多Agent系统的有效交互是十分重要的.FIRE模型是最近提出的适用于开放环境下问题求解的信任信誉系统模型中的一种,在该模型中没有考虑消费者的个性特征,从而使得消费者给出的评分仅直接反映了提供者的服务质量,这就减弱了该模型的实用价值.提出了扩展模型E-FIRE,引入了消费者的个性特征.其个性特征包括两个方面:消费者对服务质量的预期和消费者采取的态度.这两方面共同影响消费者对待同一服务的评分.因此,消费者的评分不再只反映提供者的服务质量,这样使得该模型更加符合实际情况.同时,在消费者为选择提供者而计算提供者的综合信任评分时,更多地依靠提供证据的消费者对提供者的直接信任,从而减少了Agent 间的通信量.实验结果表明,在交互次数较少时,E-FIRE模型的性能与FIRE模型的性能相当;随着交互次数的增多,E-FIRE模型的性能更优.     

基于信誉和风险评估的动态信任模型研究

网格环境中的信任问题是网格计算发展过程中必须解决的一个重要问题。网格节点间的行为信任具有动态性和不确定性。文章综合考虑了信任度评估的动态性和风险性,提出一种新的基于信誉和风险评估的动态信任模型。该模型引入惩罚机制、风险机制和推荐节点信任度更新机制,以评估信任关系的复杂性。仿真结果表明,该模型在有效抑制恶意节点上较已有模型有一定的改进。     

How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust

Trust is generally assumed to be an important precondition for people’s adoption of electronic services. This paper provides an overview of the available research into the antecedents of trust in both commercial and non-commercial online transactions and services. A literature review was conducted covering empirical studies on people’s trust in and adoption of computer-mediated services. Results are described using a framework of three clusters of antecedents: customer/client-based, website-based, and company/organization-based antecedents. Results show that there are many possible antecedents of trust in electronic services. The majority of the research has been conducted in the context of e-commerce; only few studies are available in the domains of e-government and e-health. For many antecedents, some empirical support can be found, but the results are far from univocal. The research calls for more, and particularly more systematic, research attention for the antecedents of trust in electronic services. The review presented in this paper offers practitioners an overview of possibly relevant variables that may affect people’s trust in electronic services. It also gives a state-of-the-art overview of the empirical support for the relevance of these variables.     

基于代理竞拍网站的同步竞拍技术研究与实现

网络竞拍作为电子商务的一种交易形式,已经发展得十分成熟。人们不再局限于参与本国的网络竞拍,而是越来越多地通过网络参与各国知名竞拍网站的竞拍。由于种种原因,导致跨国度竞拍难以实现,于是出现了代理竞拍网站,而同步竞拍技术是实现代理竞拍网站的核心。提出一种解决问题的网络模型,使用HttpClient抓取竞拍网站页面的数据,保证信息的实时性、减少系统数据库的开销;通过修改优化Web应用测试工具Selenium,服务器端低开销地自动完成在目标竞拍网站出价的操作,从而实现同步竞拍。该模型具有更好的兼容性、通用性和稳定性。     

Hedaquin: A Reputation-based Health Data Quality Indicator

A number of applications based on personal health records (PHRs) are emerging in the field of health care and wellness. PHRs empower patients by giving them control over their health data. Health data for PHRs can be supplied by patients, wellness providers and health care providers. Health care providers may use the PHRs to provide medical care. Unfortunately, the quality of the health data cannot be guaranteed in all cases (e.g. consider cases where non-professionals such as patients and wellness providers supplied the data).To address this problem, we present in this paper Hedaquin, a system that provides health care professionals with an indication of the quality of health data in a PHR. This indication is based on the reputation of the supplier and on metadata provided by measurement devices. The proposed reputation system mimics the way trust in health data and their suppliers is built in the real world.Hedaquin uses the Beta reputation system as a starting point and extends it in several directions to cover specific PHR requirements. Firstly, Hedaquin supports the automatic calculation of a rating based on a repeated measurement. Secondly, certificates for the user such as diplomas are taken into account. Thirdly, Hedaquin calculates reputation for different scopes in order to discriminate among different tasks the suppliers of health data can perform. Finally, the time difference between the ratings and the calculation of the reputation influences the weight that is given to a rating.     

Bidding strategies in online single-unit auctions: Their impact and satisfaction

Online bidders use different strategies in their biddings. However, we are unsure of the bidders strategies and their effectiveness in achieving auction goals. Our study was an attempt to identify bidding strategies empirically in online single-unit auctions and evaluate their outcome in terms of cost saving, perceived bidder enjoyment, and bidder satisfaction. A research model was developed and used to examine the relationships. Both objective and subjective data of online single-unit auctions were collected from Taobao.com to validate our postulated hypotheses. We found three main bidding strategies: early, snipe, and agent-supported ratchet bidding based on their behavior patterns. These resulted in different levels of winning outcome and cost saving, but had no significant effect on perceived enjoyment. The hypotheses of the relationship between auction outcomes and bidder satisfaction of their bidding strategies were confirmed.     

网上拍卖的风险防范机制及其发展研究

网络经济的发展促使电子商务得到快速应用,而网上拍卖是电子商务中最成功的一种形式。网上拍卖有着传统拍卖所没有的一些优点。随着计算机技术和网络技术的发展,网上拍卖日益广泛与深入,同时也使得网上拍卖系统的风险问题日益突出。本文考虑的就是通过建立一些风险防范机制来降低网上拍卖的风险。     

Privacy,trust and control: Which relationships with online self-disclosure?

A number of studies have examined the relationship between privacy concerns, perceived control over information, trust and online self-disclosure, highlighting different points of view to understand this connection. This paper intends to compare these different models of explanation for self-disclosure behaviors in online social networks. Three different hypotheses are verified, using mediation and moderation analyses. The results allow underling the effect of the interaction between privacy concerns and trust on online self-disclosure, along with the absence of a direct influence of privacy concerns on disclosure itself. The results suggest practical implications for online social network providers, most of all with regard to privacy policies in online environments.