广告中女性形象设计的新模式解析

对于广告中女性形象的设计提出了3种模式:传统一致性模式、男性化模式以及双性化模式.传统一致性模式主要反应传统的女性社会角色,新兴起的男性化模式则着力渲染独立、自信的现代女性形象,而双性化模式在男性化模式基础上不仅塑造女性工作中独立、自信的进取精神,还重点刻画女性在生活中的温柔、细腻、精致的休闲风格.并且在文中还进一步指出了这2种新模式出现的原因以及对社会观念转变和个体人格塑造的意义.     

Gender stereotype conformity and age as determinants of preschoolers’ injury-risk behaviors

Unintentional injuries continue to be a serious public-health problem for children and are higher for boys than for girls, from infancy through adulthood. Literature on differential socialization concerning risky behaviors and gender stereotypes suggests that sex differences in unintentional injuries could be explained by children's differential feedback to social pressure, leading to behaviors which conform to masculine and feminine stereotypes. We made the prediction that boys’ and girls’ conformity with masculine stereotypes influences injury-risk behaviors among preschoolers. Masculinity score, femininity score, and injury-risk behaviors of 170 3-6-year old children (89 boys and 81 girls) were measured indirectly on two scales filled out by their parents. Results show that boys’ and girls’ injury-risk behaviors are predicted by masculine stereotype conformity and that girls’ masculine behaviors decline with increasing age. These results underline the impact of gender-roles - and of the differential socialization associated with those roles - on sex differences in children's risky behaviors as early as the preschool period.     

The impact of Stereotype Threat on the simulated driving performance of older drivers

Older drivers are perceived as being dangerous and overly cautious by other drivers. We tested the hypothesis that this negative stereotype has a direct influence on the performance of older drivers. Based on the Stereotype Threat literature, we predicted that older driving performance would be altered after exposure to a Stereotype Threat. Sixty-one older drivers aged 65 and above completed a simulated driving assessment course. Prior to testing, half of the participants were told that the objective of the study was to investigate why older adults aged 65 and above were more implicated in on-road accidents (Stereotype Threat condition) and half were showed a neutral statement. Results confirmed that exposure to the threat significantly altered driving performance. Older adults in the Stereotype Threat condition made more driving mistakes than those in the control group. Interestingly, under a Stereotype Threat condition, older adults tended to commit more speeding infractions. We also observed that domain identification (whether driving is deemed important or not) moderated the impact of the threat. Taken together, these results support recent older drivers’ performance models suggesting that the interaction between individual and social factors need to be considered when examining older drivers’ performance.     

The effects of positive emotion priming on self-reported reckless driving

Five studies examined the effects of positive emotion priming on the willingness to drive recklessly. In all five, young drivers were exposed to one of the following primes of positive affect: a positive mood story; happy memories; an exciting film; a relaxing film; or thoughts on the meaning in life. Following the prime, the participants were asked to report on their willingness to drive recklessly. The responses were compared to those of groups exposed either to neutral affect, another kind of positive affect, or negative affect priming. In two of the studies, participants were also asked to report on their driving styles (risky, anxious, angry, or careful) as a second dependent variable. Positive affect, especially in the form of arousal, was found to be related to higher willingness to drive recklessly. Although men tended to report higher intentions to drive recklessly, men and women did not react differently to the emotional induction. Most interestingly, positive emotions of a relaxing nature, as well as thinking about the meaning in life, lowered the willingness to engage in risky driving. The discussion emphasizes the importance of looking for new ways to use positive emotions effectively in road safety interventions, and considers the practical implications of the studies.     

“Baby on board”: Reducing risk taking in adult drivers in a simulated driving game

Two studies examined the effects of different socio-affective factors on risk driving behaviour. In Experiment 1, 87 adult drivers we asked to play a computer-based driving game after being exposed to a series of images that depicted infants, police or neutral information (control condition). In Experiment 2 we tested a further 60 adult drivers. We found a significant effect of our manipulation on driving behaviour, with performance being significantly less risky in the infant condition than in the police and control conditions. In addition, this advantage was not simply due to variations in emotions typically associated with infant pictures. The results of this study highlight the importance of studying the role of socio-affective context when investigating factors that influence driving behaviour.     

Geschlechternormen und Expertise

This article focuses on notions of gender in psychiatrists’ expert opinions written for lawsuits during the German Empire, 1871–1914. Four different narratives concerning gender can be identified in these testimonies. On the one hand, the reports describe women and men who did not conform to the gender stereotypes of the time. The psychiatrists found the non-conformist defendants to be of unsound mind. On the other hand, women and men who did conform to the gender stereotypes were also described. In those cases, however, “feminine” women were certified insane, whereas “masculine” men were accused of simulating a mental disease in order to avoid punishment. These findings strengthen basic assumptions of Feminist Epistemology by showing that first, psychiatric ideas of accountability were closely linked to the norm of “masculine” men and second, a double standard was used in assessing the soundness of minds of women and men respectively.     

Predictors of driving after alcohol and drug use among adolescents in Valencia (Spain)

Background

Driving under the influence of alcohol and drugs has been identified as a risk factor for road traffic crashes. We have assessed the prevalence and predictor factors for driving after alcohol and drug use by adolescents.

Methods

A cross-sectional survey involving 11,239 students aged 14–18 years from 252 private and public schools in the Valencia region of Spain was conducted. The prevalence and predictors of driving after alcohol use, alcohol and drug use, or drug use during the previous 6 months were measured.

Results

Of the students who reported driving (20%), 45.1% indicated driving after alcohol and drug use. The consumption of various drugs was higher among students who drove a vehicle compared with those who did not. The likelihood of driving after consuming alcohol, or alcohol and drugs, increased in line with the number of standard drink units per week, reports of any lifetime alcohol- or drug-related problems, and poor family relationship. In addition, masculine gender and early alcohol use increased the likelihood of driving after consuming alcohol.

Conclusions

Driving after alcohol and drug use is quite prevalent among adolescents in the Valencia region of Spain. There is a need for implementation of targeted policies for adolescents. This should focus on education and information on alcohol/drug use and driving.     

Does a threat appeal moderate reckless driving? A terror management theory perspective

A series of two studies examined the effects of threat appeals on reckless driving from a terror management theory perspective. In both studies, all the participants (N = 109) reported on the relevance of driving to their self-esteem, and, then, half of them were exposed to a road trauma film and the remaining to a neutral film. In Study 1, the dependent variable was the self-report of intentions to drive recklessly in hypothetical scenarios. In Study 2, the dependent variable was actual behavior (driving speed) in a driving simulator. Findings indicated that a road trauma film led to less reported intentions of reckless driving, but to higher driving speed than a neutral film. These effects were only found among participants who perceived driving as relevant to their self-esteem. The discussion emphasized the self-enhancing mechanisms proposed by the terror management theory.     

The influence of image valence on visual attention and perception of risk in drivers

Currently there is little research into the relationship between emotion and driving in the context of advertising and distraction. Research that has looked into this also has methodological limitations that could be affecting the results rather than emotional processing (Trick et al., 2012). The current study investigated the relationship between image valence and risk perception, eye movements and physiological reactions. Participants watched hazard perception clips which had emotional images from the international affective picture system overlaid onto them. They rated how hazardous or safe they felt, whilst eye movements, galvanic skin response and heart rate were recorded. Results suggested that participants were more aware of potential hazards when a neutral image had been shown, in comparison to positive and negative valenced images; that is, participants showed higher subjective ratings of risk, larger physiological responses and marginally longer fixation durations when viewing a hazard after a neutral image, but this effect was attenuated after emotional images. It appears that emotional images reduce sensitivity to potential hazards, and we suggest that future studies could apply these findings to higher fidelity paradigms such as driving simulators.     

Driving experience moderates the effect of implicit versus explicit threat priming on hazard perception test

Due to the controversial evidence regarding the efficacy of threat campaigns on driving behavior, we addressed the effects of explicit vs. implicit threats. As in other areas of advertisements, we hypothesized that an implicit threat would be more effective, i.e., generate more anxiety than an explicit threat. Furthermore, we hypothesized that such effects would be moderated by driving experience: more experienced drivers when threatened will rely on driving skills and perform in a less cautious manner vs. less experienced drivers who have not yet acquired these skills, and therefore will tend to calm their fear by exercising more caution. Driving behavior in this experimental design was addressed by the Hazard Perception (HP) task. Results were as expected. Anxiety was higher under implicit vs. explicit threat. HP scores however were overall the same for both groups. Implicit priming generated less-cautious behavior in high-experienced drivers while generating more caution for less-experienced drivers. Demonstrating in a single experiment all three driving patterns following threat, namely, no change in driving behavior (whole sample), more cautious driving behavior (less-experience) and less cautious behavior (more-experience), potentially comprises an important step in resolving the aforementioned disparity concerning effects of threat campaigns on driving behavior.     

Texting while driving: Is speech-based text entry less risky than handheld text entry?

Research indicates that using a cell phone to talk or text while maneuvering a vehicle impairs driving performance. However, few published studies directly compare the distracting effects of texting using a hands-free (i.e., speech-based interface) versus handheld cell phone, which is an important issue for legislation, automotive interface design and driving safety training. This study compared the effect of speech-based versus handheld text entries on simulated driving performance by asking participants to perform a car following task while controlling the duration of a secondary text-entry task. Results showed that both speech-based and handheld text entries impaired driving performance relative to the drive-only condition by causing more variation in speed and lane position. Handheld text entry also increased the brake response time and increased variation in headway distance. Text entry using a speech-based cell phone was less detrimental to driving performance than handheld text entry. Nevertheless, the speech-based text entry task still significantly impaired driving compared to the drive-only condition. These results suggest that speech-based text entry disrupts driving, but reduces the level of performance interference compared to text entry with a handheld device. In addition, the difference in the distraction effect caused by speech-based and handheld text entry is not simply due to the difference in task duration.     

Health literacy of older drivers and the importance of health experience for self-regulation of driving behaviour

This study provides much needed information on the education level of older drivers regarding the impact of health conditions and medications on personal driving safety, where they source this information, and how this knowledge influences self-regulation of driving. Random and convenience sampling secured 322 Australian drivers (63.9% males) aged 65 years and over (M = 77.35 years, SD = 7.35) who completed a telephone interview. The majority of respondents (86%) had good knowledge about health conditions (health knowledge) and driving safety, however more than 50% was classified as having poor knowledge on the effects of certain medications (medication knowledge) and driving safety. Poorer health knowledge was associated with a reduced likelihood of driving over 100 km in adjusted models. Being older and having more than one medical condition was found to increase the likelihood of self-regulation of driving. Results indicate that health knowledge was less important for predicting driving behaviour than health experience. Of great interest was that up to 85.7% of respondents reported not receiving advice about the potential impact of their medical condition and driving from their doctor. The findings indicate a need for improved dissemination of evidence-based health information and education for older drivers and their doctors.     

Young drivers' optimism bias for accident risk and driving skill: Accountability and insight experience manipulations

This study aimed to determine whether two brief, low cost interventions would reduce young drivers’ optimism bias for their driving skills and accident risk perceptions. This tendency for such drivers to perceive themselves as more skilful and less prone to driving accidents than their peers may lead to less engagement in precautionary driving behaviours and a greater engagement in more dangerous driving behaviour. 243 young drivers (aged 17–25 years) were randomly allocated to one of three groups: accountability, insight or control. All participants provided both overall and specific situation ratings of their driving skills and accident risk relative to a typical young driver. Prior to completing the questionnaire, those in the accountability condition were first advised that their driving skills and accident risk would be later assessed via a driving simulator. Those in the insight condition first underwent a difficult computer-based hazard perception task designed to provide participants with insight into their potential limitations when responding to hazards in difficult and unpredictable driving situations. Participants in the control condition completed only the questionnaire. Results showed that the accountability manipulation was effective in reducing optimism bias in terms of participants’ comparative ratings of their accident risk in specific situations, though only for less experienced drivers. In contrast, among more experienced males, participants in the insight condition showed greater optimism bias for overall accident risk than their counterparts in the accountability or control groups. There were no effects of the manipulations on drivers’ skills ratings. The differential effects of the two types of manipulations on optimism bias relating to one's accident risk in different subgroups of the young driver sample highlight the importance of targeting interventions for different levels of experience. Accountability interventions may be beneficial for less experienced young drivers but the results suggest exercising caution with the use of insight type interventions, particularly hazard perception style tasks, for more experienced young drivers typically still in the provisional stage of graduated licensing systems.     

The emotional side of cognitive distraction: Implications for road safety

Driver distraction is estimated to be one of the leading causes of motor vehicle accidents. However, little is known about the role of emotional distraction on driving, despite evidence that attention is highly biased toward emotion. In the present study, we used a dual-task paradigm to examine the potential for driver distraction from emotional information presented on roadside billboards. This purpose was achieved using a driving simulator and three different types of emotional information: neutral words, negative emotional words, and positive emotional words. Participants also responded to target words while driving and completed a surprise free recall task of all the words at the end of the study. The findings suggest that driving performance is differentially affected by the valence (negative versus positive) of the emotional content. Drivers had lower mean speeds when there were emotional words compared to neutral words, and this slowing effect lasted longer when there were positive words. This may be due to distraction effects on driving behavior, which are greater for positive arousing stimuli. Moreover, when required to process non-emotional target stimuli, drivers had faster mean speeds in conditions where the targets were interspersed with emotional words compared to neutral words, and again, these effects lasted longer when there were positive words. On the other hand, negative information led to better memory recall. These unique effects may be due to separate processes in the human attention system, particularly related to arousal mechanisms and their interaction with emotion. We conclude that distraction that is emotion-based can modulate attention and decision-making abilities and have adverse impacts on driving behavior for several reasons.     

扭轮摩擦传动机构动力学分析

 从四种工作状况出发对扭轮摩擦传动机构进行了动力学分析，讨论了扭轮平移加速度和驱动力矩及扭轮
承受载荷的关系、扭轮纯滚动的动力学条件以及驱动力合力和扭轮轴线的夹角．通过分析表明，载荷对扭轮平移加
速度和传动轴圆周切向驱动力的影响很小．     

Experimental examination of the effects of televised motor vehicle commercials on risk-positive attitudes,emotions and risky driving inclinations

Purpose

This study examined the short-term effects of risky driving motor vehicle television commercials on risk-positive attitudes, emotions and risky driving inclinations in video-simulated critical road traffic situations among males and females, within an experimental design.

Method

Participants were randomly assigned to one of three televised commercial advertising conditions embedded in a television show: a risky driving motor vehicle commercial condition, a non-risky driving motor vehicle commercial condition and a control non-motor vehicle commercial condition. Participants subsequently completed the Implicit Attitude Test (IAT) to measure risk-positive attitudes, Driver Thrill Seeking Scale (DTSS) to measure risk-positive emotions and the Vienna Risk-Taking Test – Traffic (WRBTV) to measure risky driving inclinations.

Results

ANOVA analyses indicated that type of commercial participants watched did not affect their performance on the IAT, DTSS or WRBTV. However, a main effect of heightened risk-positive emotions and risky driving inclinations was found for males.

Discussion

Despite public and governmental concern that risky driving motor vehicle commercials may increase the likelihood that people exposed to these commercials engage in risky driving, this experimental study found no immediate effect of brief exposure to a risky driving motor vehicle commercial on risk-positive attitudes, emotions or risky driving inclinations. Subsequent research should examine the effects of cumulative exposure to risky driving motor vehicle television commercials and print advertisements.     

Drinking and driving among high-risk young Mexican-American men

Determinants of driving under the influence of alcohol (DUI) were explored among a sample of relatively young Mexican-American males with limited income and education, high levels of alcohol consumption, and regular vehicle use. Data were collected using questionnaires (N=104) and focus groups (N=27), including a focus group with wives and girlfriends (N=4). Four mechanisms that may contribute to the high rate of DUI behavior in this population were identified: (1) a subculture of permissiveness toward drinking and driving for men, (2) heavy drinking, promoted by machismo and a propensity to measure masculinity with alcohol intake, (3) inadequate knowledge of DUI statutes and inadequate understanding of the relationships between BAC, impairment, and crash risk, and (4) for undocumented drivers, lack of accountability in case of an alcohol-related incident.     

The influence of perceptual speed regulation on speed perception, choice, and control: tunnel wall characteristics and influences

The present work sought to determine if the type of visual pattern and presence of texture applied to transportation tunnel walls differentially affected driving performance. Choice of speed and speed control were measured with 32 participants who drove through a simulated transportation tunnel environment. Participants experienced three visual patterns consisting of vertical segments that decreased, increased, and remained a constant width throughout the length of the tunnel. Participants also drove a baseline control condition in which no visual pattern was present. Each of these conditions was presented either with or without a homogenous texture. When compared to the baseline condition, results indicated drivers gradually decreased speed when exposed to the decreasing width visual pattern and increased speed with the increasing width visual pattern. The presence of texture served to attenuate overall driving speed. Results suggest drivers' perception of speed and their subsequent response to such perceptions were modified by the visual pattern and texture expressed on the tunnel wall. The evident speed control opportunities afforded to the traffic engineer are discussed.     

Concurrent processing of vehicle lane keeping and speech comprehension tasks

With the growing prevalence of using in-vehicle devices and mobile devices while driving, a major concern is their impact on driving performance and safety. However, the effects of cognitive load such as conversation on driving performance are still controversial and not well understood. In this study, an experiment was conducted to investigate the concurrent performance of vehicle lane keeping and speech comprehension tasks with improved experimental control of the confounding factors identified in previous studies. The results showed that the standard deviation of lane position (SDLP) was increased when the driving speed was faster (0.30 m at 36 km/h; 0.36 m at 72 km/h). The concurrent comprehension task had no significant effect on SDLP (0.34 m on average) or the standard deviation of steering wheel angle (SDSWA; 5.20° on average). The correct rate of the comprehension task was reduced in the dual-task condition (from 93.4% to 91.3%) compared with the comprehension single-task condition. Mental workload was significantly higher in the dual-task condition compared with the single-task conditions. Implications for driving safety were discussed.     

Development of models for on-board detection of driver impairment

Two of the leading causes of automobile accidents are driver impairment due to alcohol and drowsiness. Apparently, a relatively large percentage of these accidents occur because drivers are unaware of the degree to which they are impaired. The purpose of this research was to develop models, utilizing changes in driver behavior, which could detect driver impairment due to alcohol, drowsiness, or the combination of alcohol and drowsiness, and which could be practically implemented in an automobile. A computer-controlled automobile simulator was used to simulate a nighttime highway driving scenario for six drivers who participated in each of four conditions: a control condition, an alcohol condition, a sleep-deprived condition, and a combined alcohol and sleep-deprived condition. The results indicated that a useful on-board drowsiness detection device is possible and practical for highway driving. The results also showed that on-board alcohol impairment detection may be possible at levels below the legal driving limit in most states (BAC 0.1%).