服装企业O2O零售决策模型构建与实证分析

针对服装企业O2O双渠道模式,建立相关的零售决策模型,探析了服装企业O2O零售运营能力与企业盈利水平的关系。通过文献研究及深度访谈梳理服装企业O2O零售决策指标及权重,再构建基于系统动力学的O2O双渠道零售决策模型:定义了65个系统变量,设置模型的假设条件,应用Vensim软件绘制模型存量-流量图,建立相关关系,对模型进行确认和验证。模型仿真数据表明,实证企业O2O零售运营能力与企业盈利水平正向相关。最后,为提高实证企业的利润,提出了提高零售渠道整合和线上、门店零售能力的若干方案。     

O2O模式下服装消费体验研究

O2O商业模式是近年来兴起的电子商务的一种商业模式,该商业模式最早起源于国外,后来席卷中国,发展十分迅速,得到了众多商家的支持。O2O模式的关键在于整合线上线下的资源,针对的是新的消费群体和消费需求。服装企业作为一种服务型行业,已经开始尝试O2O模式。而当今O2O模式的创新与发展应该回归本质——提供更好的消费体验。本文从服装O2O电子商务模式出发,引出服装O2O模式下消费体验的重要性,再根据服装购买过程将服装体验进行分解与归纳,通过问卷的调查的方式分析与处理数据得出一定的结论,最后对向国内想尝试O2O模式的服装企业提出建议与指导。     

O2O服装零售物流配送关键影响因素提取研究

物流配送是O2O模式的关键环节,如何有效地解决配送问题对O2O服装零售的发展有着重要的意义。针对O2O服装零售的特点及物流配送的特性,运用文献分析、德尔菲法、层次分析法对O2O服装零售物流配送的影响因素进行分析,确定各因素对服装行业物流配送的影响权重。结果显示,物流人才情况、路径选择、信息化进程、配送工具选择、订单配送分配、物流服务态度是影响O2O服装零售的6个主要因素。研究结果可为改进服装企业O2O模式下物流配送水平提供借鉴。     

基于O2O模式的皮革服装企业营销策略研究

互联网的出现带动了电子商务的飞速发展。皮革服装企业在面临新机遇的同时也面临着重大的挑战。O2O模式作为线上与线下营销的融合途径，为皮革服装企业营销提供了新的思路。本文主要分析目前O2O模式在皮革服装企业营销中的现状及问题，针对性地提出未来O2O模式营销的优化建议，旨在推动皮革服装企业在互联网背景下更好地发展。     

服装企业O2O模式问题探析

在电子商务高速发展的今天,服装产品的销售逐渐从传统的渠道销售中分离出一个强大的分支,O2O模式也应运而生。但是,在如火如荼的发展中,传统销售模式与新的销售模式的矛盾与问题也逐渐凸显出来。本文主要通过对服装企业O2O模式的分析,找出现存的问题,进而提出相关解决方案,旨在对今后服装企业O2O模式的运行提供一定的参考。     

网络环境下服装零售模式及策略研究

从消费者网络购物的现状入手,分析了服装传统零售和服装电子销售两种不同模式的特点,研究了影响服装电子零售的因素,并提出了服装电子零售的策略相关建议,为服装类电子商务企业制定相应的营销策略提供了理论借鉴。     

服装零售管理系统（ARMS）的开发与应用

信息时代的到来标志着服装产业计算机化管理的必然趋势 ,服装 CAD、CAM、FMS、CAPP、EDI、CIMS、MPS等软件在服装生产领域已经或正在发挥着很大的作用 ,而专门用于服装营销或服装零售的服装零售管理系统 ARMS(ApparelRetailing Management System)还有待进一步开发。本文以国内某大型服装连锁零售企业为参照模型 ,总结服装零售的经营模式和信息化管理需求 ,较详细地介绍了服装零售管理系统的系统框架和研发方案 ,为服装零售企业从事电子商务、实现网络化营销提供思路。1　服装零售业的特点和零售商面临的主要问题　　服装零售…     

传统零售企业:O2O是洪水猛兽还是可乘之机?

<正>传统零售企业作为O2O两端(线上、线下)中的一端,听起来在这个模式中应该是占有一半的比重,守土尽责,坐享其利,实际上,要考虑到前提可能是这样的:没有O2O之前,这块领地大部分都是线下传统零售企业的。是电商和传统零售企业共同把蛋糕做大还是电商蚕食传统零售企业份额,这是一个问题。O2O是网络电子商务对传统企业的又一次冲击。之前的B2C、C2C已经让传统零售企业心头一震了,去年的《中国网络购物市场研究报告》就显示,网购市场持续快速增长、持续渗透,消费者行为也不断被改变。网购业态打破的不仅     

设计师品牌买手店O2O营销模式

为推进买手行业线上线下（O2O）业务的开展,结合服装O2O 渠道应用现状,探索服务于设计师品牌买手店的品牌陈列室（Showroom）平台模式。依据企业实践和案头资料梳理,分析设计师品牌买手店O2O经营环境,构建Showroom服务平台基本架构;通过企业访谈和问卷调查,明晰设计师品牌买手店应用O2O的意向及拓展路径;根据参与实践的Ｄ 企业项目,提出服务平台线上渠道、线下渠道互通的运营框架和由订单佣金、零售获利、广告收益、咨询服务收费等构成的盈利模式。同时,针对D企业与Z企业联合经营事例,解析设计师品牌集合店策划方案,为创新型Showroom服务平台模式提供发展新思路。     

新常态下传统零售企业向互联网+转型SWOT分析

在经济新常态下,中国的传统零售企业发展进入困境,越来越多的传统零售企业开始了对O2O模式转型的探索。通过运用SWOT分析法对我国传统零售业向O2O模式转型进行了分析,并结合O2O模式自身特点,为传统零售企业运用O2O模式,实现线上线下融合的转型,提出可以长足发展的意见。     

Reliable identification of grapevine rootstock varieties using RAPD PCR on woody samples

Since grapevine ( Vitis spp .) rootstock material is being traded increasingly as disbudded woody material a lack of distinctive morphological features on such material necessitates an alternative and reliable means of identification. Methods described here were developed for rapid and efficient extraction of DNA from woody samples rich in phenolic compounds and polysaccharides, and for subsequent identification of varieties by RAPD PCR. Using these methods, and with the application of only one selected RAPD primer, we were able to differentiate sixteen rootstock varieties, including the seven varieties most commonly used in Germany. Problems commonly encountered with reproducibility of RAPD patterns were avoided by choosing primers with a dinucleotide sequence and a high G/C content that allowed a rather high annealing temperature of 45°C. Methods described here should also be useful for other horticultural crops, especially those with woody tissues rich in phenolic compounds and polysaccharides.     

An internet compendium of analytical methods and spectroscopic information for monomers and additives used in food packaging plastics

An internet website (http://cpf.jrc.it/smt/) has been produced as a means of dissemination of methods of analysis and supporting spectroscopic information on monomers and additives used for food contact materials (principally packaging). The site which is aimed primarily at assisting food control laboratories in the European Union contains analytical information on monomers, starting substances and additives used in the manufacture of plastics materials. A searchable index is provided giving PM and CAS numbers for each of 255 substances. For each substance a data sheet gives regulatory information, chemical structures, physico-chemical information and background information on the use of the substance in particular plastics, and the food packaging applications. For monomers and starting substances (155 compounds) the infra-red and mass spectra are provided, and for additives (100 compounds); additionally proton NMR are available for about 50% of the entries. Where analytical methods have been developed for determining these substances as residual amounts in plastics or as trace amounts in food simulants these methods are also on the website. All information is provided in portable document file (PDF) format which means that high quality copies can be readily printed, using freely available Adobe Acrobat Reader software. The website will in future be maintained and up-dated by the European Commission's Joint Research Centre (JRC) as new substances are authorized for use by the European Commission (DG-ENTR formerly DGIII). Where analytical laboratories (food control or other) require reference substances these can be obtained free-ofcharge from a reference collection housed at the JRC and maintained in conjunction with this website compendium.     

Aroma characterization of various apricot varieties using headspace–solid phase microextraction combined with gas chromatography–mass spectrometry and gas chromatography–olfactometry

The characterization of the aromatic profile of several apricot cultivars with molecular tracers in order to obtain objective data concerning the aromatic quality of this fruit was undertaken using headspace–solid phase microextraction (HS–SPME). Six apricot cultivars were selected according to their organoleptic characteristics: Iranien, Orangered, Goldrich, Hargrand, Rouge du Roussillon and A4025. The aromatic intensity of these varieties measured by HS–SPME–Olfactometry were defined and classified according to the presence and the intensity of grassy, fruity and apricot like notes. In the six varieties, 23 common volatile compounds were identified by HS–SPME–GC–MS. Finally, 10 compounds, ethyl acetate, hexyl acetate, limonene, β-cyclocitral, γ-decalactone, 6-methyl-5-hepten-2-one, linalool, β-ionone, menthone and (E)-hexen-2-al were recognized by HS–SPME–GC–O as responsible of the aromatic notes involved in apricot aroma and considered as molecular tracers of apricot aromatic quality which could be utilized to discriminate apricot varieties.     

Tests of potential functional barriers for laminated multilayer food packages. Part I: Low molecular weight permeants

The advent of the functional barrier concept in food packaging has brought with it a requirement for fast tests of permeation through potential barrier materials. In such tests it would be convenient for both foodstuffs and materials below the functional barrier (sub-barrier materials) to be represented by standard simulants. By means of inverse gas chromatography, liquid paraffin spiked with appropriate permeants was considered as a potential simulant of sub-barrier materials based on polypropylene (PP) or similar polyolefins. Experiments were performed to characterize the kinetics of the permeation of low molecular weight model permeants (octene, toluene and isopropanol) from liquid paraffin, through a surrogate potential functional barrier (25 μm-thick oriented PP) into the food simulants olive oil and 3% (w/v) acetic acid. These permeation results were interpreted in terms of three permeation kinetic models regarding the solubility of a particular model permeant in the post-barrier medium (i.e. the food simulant). The results obtained justify the development and evaluation of liquid sub-barrier simulants that would allow flexible yet rigorous testing of new laminated multilayer packaging materials.     

Chlorohydrins of bisphenol A diglycidyl ether (BADGE) and of bisphenol F diglycidyl ether (BFDGE) in canned foods and ready-to-drink coffees from the Japanese market

BADGE.2HCl and BFDGE.2HCl were determined in 28 samples of ready-to-drink canned coffee and 18 samples of canned vegetables (10 corn, 5 tomatoes and 3 others), all from the Japanese market. HPLC was used as the principal analytical method and GCMS for confirmation of relevant LC fractions. BADGE.2HCl was found to be present in one canned coffee and five samples of corn, BFDGE.2HCl in four samples of canned tomatoes and in one canned corn. No sample was found which exceeded the 1mg/kg limit of the EU for the BADGE chlorohydrins. However the highest concentration was found for the sum of BFDGE.2HCl and BFDGE.HCl.H₂O at a level of 1.5mg/kg. A Beilstein test confirmed that all cans containing foods contaminated with BADGE.2HCl or BFDGE.2HCl had at lest one part coated with a PVC organosol.     

European priorities for research to support legislation in the area of food contact materials and articles

A strong science base is required to underpin the planning and decision-making process involved in determining future European community legislation on materials and articles in contact with food. Significant progress has been made in the past 5 years in European funded work in this area, with many developments contributing to a much better understanding of the migration process, and better and simpler approaches to food control. In this paper this progress is reviewed against previously identified work-areas (identified in 1994) and conclusions are reached about future requirements for R&D to support legislation on food contact materials and articles over the next 5 or so years.     

Analysis of benzo[a]pyrene in spiked fatty foods by second derivative synchronous spectrofluorimetry after microwave-assisted treatment of samples

A simple, rapid and inexpensive method has been developed for the determination of benzo[a     

The development of reference materials for paralytic shellfish poisoning toxins in lyophilized mussel. II: Certification study

This paper describes the second part of a project undertaken to develop certified mussel reference materials for paralytic shellfish poisoning toxins. In the first part two interlaboratory studies were undertaken to investigate the performance of the analytical methodology for several PSP toxins, in particular saxitoxin and decarbamoyl-saxitoxin in lyophilized mussels, and to set criteria for the acceptance of results to be applied during the certification exercise. Fifteen laboratories participated in this certification study and were asked to measure saxitoxin and decarbamoyl-saxitoxin in rehydrated lyophilized mussel material and in a saxitoxin-enriched mussel material. The participants were allowed to use a method of their choice but with an extraction procedure to be strictly followed. The study included extra experiments to verify the detection limits for both saxitoxin and decarbamoyl-saxitoxin. Most participants (13 of 15) were able to meet all the criteria set for the certification study. Results for saxitoxin.2HCl yielded a certified mass fraction of <0.07 mg/kg in the rehydrated lyophilized mussels. Results obtained for decarbamoyl-saxitoxin.2HCl yielded a certified mass fraction of 1.59+/-0.20 mg/kg. The results for saxitoxin.2HCl in enriched blank mussel yielded a certified mass fraction of 0.48 +/- 0.06 mg/kg. These certified reference materials for paralytic shellfish poisoning toxins in lyophilized mussel material are the first available for laboratories to test their method for accuracy and performance.     

Announcing a new international peer-reviewed journal:Food Science and Human Wellness now accepting manuscript submission in English

<正>We are pleased to announce the launch of a new international peer-reviewed journal-Food Science and Human Wellness,ISSN 2213-4530,which is an open access journal,produced and hosted by Elsevier B.V.on behalf of Beijing Academy of Food Sciences.Food Science and Human Wellness is an international peer-reviewed English journal that provides a forum for the dissemination of the