Mobile social commerce: The booster for brand loyalty?

In view of the deficiencies in current literature, this study seeks to examine if mobile social commerce continuance usage influences brand loyalty among customers, and assessed the inhibitor role of privacy concern in mobile social commerce usage intention. Privacy concern was measured by using concern for social media information privacy (CFSMIP). Therefore, this study proposes and empirically validated a model that combines CFSMIP, brand loyalty, and Expectation Confirmation Model, in the Asian context. The results suggested that users' CFSMIP does not inhibit them from the continuous usage of mobile social commerce, and influences their perceived usefulness on mobile social commerce positively. Moreover, all the paths in the baseline model of Expectation Confirmation Model have been reconfirmed in this study. Besides, users' continuance usage and satisfaction on mobile social commerce are proven to be boosters for brand loyalty. Relevant managerial implications are then discussed.     

What causes users to switch from a local to a global social network site? The cultural,social, economic,and motivational factors of Facebook’s globalization

This study investigates what causes local users to switch or not to switch from a domestic to a global social network site (SNS), Facebook. In the prediction model using cultural, social, economic factors, and motives for using SNS, we found in S. Korean users that, along with entertainment motives, the expected benefit of a new global SNS was a positive predictor of transition to Facebook. The western cultural values of a global SNS and the sunk costs of using a local SNS were negative predictors of the intention to use Facebook as the main platform of online social networking. Given that global SNSs force anti-localization policies related to privacy protocols and relationship styles, the results highlight the fact that cultural values are a critical factor for resisting globalization of SNSs.     

What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences

Social commerce, as a relatively new phenomenon, has attracted little research attention. This study aims to provide initial insights into the dynamics of customer participation in social commerce. Based on the stimulus–organism–response paradigm, this study develops a model to investigate the effects of technological features (perceived interactivity, perceived personalization and perceived sociability) of social commerce on customers’ virtual experiences (social support, social presence and flow) and subsequently their participation intention. The results indicate that social commerce intention is determined by social support, social presence and flow experiences. These experiences, in turn, are influenced by perceived interactivity, personalization and sociability features.     

See now,act now: How to interact with customers to enhance social commerce engagement?

Although live social commerce apps have emerged as a marketing channel recently, live social commerce, as a relatively new phenomenon, has attracted little attention. The authors aim to explore the effect of live interactions on social commerce engagement based on the stimulus–organism–response paradigm and the moderating effect of susceptibility to informative influence. The findings show that live interactions (i.e., personalization, responsiveness, entertainment, mutuality, perceived control) positively affect perceived usefulness and negatively impact perceived risk and psychological distance, promoting social commerce engagement. The results provide theoretical insights on live interactions and social e-commerce and contribute managerial implications for practitioners.     

The nature of sellers’ cyber credit in C2C e-commerce: the perspective of social capital

With the fast evolution of e-commerce, it is getting harder for traditional credit management systems to service online businesses with diversified needs in dynamic scenarios. This paper studies the nature of cyber credit from the perspective of social capital. We propose the credit assessment model using social capital variables extracted from the reputation system of an e-commerce platform and the associated online social network. In addition, we consider the dynamic and diversified effects of online reputation on sellers’ cyber credit, and we verify the rationality of the credit assessment model through analyzing the relationship between cyber credit and social network variables. We take Alibaba C2C e-commerce market as our experimental study platform and use the social networking information from Sina’s microblogging services. We find that social capital variables can be used to effectively measure the cyber credit of online sellers in C2C businesses.     

How social is social responses to computers? The function of the degree of anthropomorphism in computer representations

Testing the assumption that more anthropomorphic (human-like) computer representations elicit more social responses from people, a between-participants experiment (N = 168) manipulated 12 computer agents to represent four levels of anthropomorphism: low, medium, high, and real human images. Social responses were assessed with users’ social judgment and homophily perception of the agents, conformity in a choice dilemma task, and competency and trustworthiness ratings of the agents. Linear polynomial trend analyses revealed significant linear trends for almost all the measures. As the agent became more anthropomorphic to being human, it received more social responses from users.     

Under what conditions will social commerce business models survive?

This study provides a model that captures the essential features of the social commerce business. The model focuses on the relationship between key decision issues, such as marketing expenditures and the revenue streams that are created. As more social commerce businesses enter the marketplace, they are faced with fierce competition, which may lead to sharp increases in marketing and advertising expenditures. This type of competition may lead the industry away from its optimal development path, and at worst, toward a disruption of the entire industry. Another goal of this study is to examine the possibility that the tragedy of commons may occur in the industry. The basic analysis presents Nash equilibrium results with homogeneous and heterogeneous players. The analysis further specifies the conditions that the tragedy of commons can occur. I discuss the strategic implications and policy directions that may be able to overcome the shortcomings of current business model, and help the industry to achieve more sustainable development.     

Skewing users’ rational risk considerations in social commerce: An empirical examination of the role of social identification

Social commerce has emerged as a new platform that enables users to conduct shopping assisted by inputs from other members and to publicly comment on transactions or products. It therefore adds a social aspect to traditional online commerce environments. Nevertheless, the role of the social facet embedded in such transactions in influencing user behaviors is not fully understood. In this study, we rely on theories of risk deterrence in decision-making and the “risky/choice shift” logic to suggest that the social identification of users regarding their community members skews the way they consider risks in decision-making on these sites. Using data from 175 users of etsy.com, we show that perceived commerce risk reduces intentions to buy from the website and that perceived participation risk curtails intentions to post comments on social commerce forums. The findings further show that the influence of these risk assessments is reduced when the degree of social identification with the website community increases; these risk considerations become negligible in decision-making processes when ’social identification is one standard deviation above the mean. Hence, users’ social identification with the social commerce website community skews their rational decision-making.     

How do interruptions affect user contributions on social commerce?

Social commerce is an extension of e‐commerce, in which social media is leveraged to promote user contributions. Our study asks how interruptions in relation to interface design influence two types of user contributions: creating shared content and appreciating others' content. We use two interface designs, pagination and infinite scrolling, to manipulate the extent of interruptions to social commerce users. On the basis of the capacity theory of attention, we develop five hypotheses. We empirically test our model using a lab experiment and a field study to show that interruptions reduce users' content appreciation but increase their content creation and that user characteristics moderate these effects. The theoretical and practical contributions of our study are discussed.     

Should firms invest in social commerce? An integrative perspective

Integrating resource-based view and opportunity–motivation–ability framework, we theorize that social commerce represents firms’ opportunity to access valuable social media resources and gain a competitive advantage. We further argue that product uncertainty and firm reputation indicate firms’ motivation and ability, respectively, to use the social media resources, affecting the extent to which the competitive advantage can be realized. An event study of 275 social commerce initiatives announced between 2006 and 2011 supports our arguments, showing that social commerce increases firms’ stock returns, but such increases are more significant for firms selling products with high uncertainty and having high reputation.     

Do customization programs of e-commerce companies lead to better relationship with consumers?

The purpose of this study is to propose a model that explains the consumers’ perception of customization in e-commerce. This study suggests two determinants of consumer attitude toward the e-commerce website with customization options: perceived participation and perceived company responsiveness. Consumer attitude was posited to influence consumers’ intention to consider a long-term relationship with an e-commerce company. In this model, two consumer characteristics—consumer expertise and preference stability—were considered as moderators of the relations between consumers’ perception of participation and company’s responsiveness and consumer attitude toward the customization program. The model was tested by structural equation modeling (SEM) using AMOS 14.0, and the posited relations were confirmed. The moderating effect of preference stability was found significant. The perceived participation level of those with a more stable preference influenced their attitude toward the customization experience, while the company’s responsiveness was influential only for those with a less stable preference.     

The threats of social networking: Old wine in new bottles?

Despite the many potential benefits to its users, social networking appears to provide a rich setting for criminal activities and other misdeeds. In this paper we consider whether the risks of social networking are unique and novel to this context. Having considered the nature and range of applications to which social networks may be applied, we conclude that there are no exploits or fundamental threats inherent to the social networking setting. Rather, the risks and associated threats treat this communicative and social context as an enabler for existing, long established and well-recognised exploits and activities.     

The Politics of Hostage Rescue: Is Violence a Route to Political Success?

Over the years, law enforcement agencies have acquired extensive experience with hostage incidents, and most Western countries have officers trained in all aspects of hostage resolution. There are also articles and manuals outlining how to deal with the media coverage of hostage takings (Scanlon, 1989). However, because hostage rescue efforts can provide dramatic visuals that attract enormous audiences, the media have steadily intensified their coverage of such incidents. Today, a group of previously obscure persons can suddenly dominate the media agenda by successfully resisting an armed assault or by seizing hostages and calling themselves terrorists. After defining a hostage incident and looking at the strategy for dealing with such incidents, this article examines the implications of two fatal incidents: the stand‐off involving religious fanatics at Waco, Texas; and the Air France hijacking that started in Algiers and ended in Marseille, France. Both became number one on the Western media agenda, and both became political crises involving the head of state; one threatening a president’s credibility, the other enhancing a president’s status. Together they suggest that the escalating media coverage of such incidents raises questions not only about the effectiveness of current response strategies, but also about political leadership. This article discusses a number of strategies that have been tried or suggested. It also debates whether involvement has a positive or negative effect on political leaders. It concludes that, from the evidence available, a successful hostage rescue can yield political rewards.     

Dynamic simulation of a contact-enhanced MEMS inertial switch in Simulink?

A novel contact-enhanced design of MEMS (micro-electro-mechanical system) inertial switch was proposed and modeled in Simulink^?. The contact effect is improved by an easily realized modification on the traditional design, i.e. introducing a movable contact point between the movable electrode (proof mass) and the stationary electrode, therefore forming a dual mass-spring system. The focus of this paper is limited to a vertically driven unidirectional one for the purposes of demonstration, but this design concept and Simulink^? model is universal for various kinds of inertial micro-switches. The dynamic simulation confirmed the contact-enhancing mechanism, showing that the switch-on time can be prolonged for the dynamic shock acceleration and the bouncing effect can be reduced for the quasi-static acceleration. The threshold acceleration of the inertial switch is determined by the proof mass-spring system’s natural frequency. Since the inertial switches were fabricated by the multilayer electroplating technology, the proof mass thickness were assigned two values, 100 and 50 μm, in order to get threshold levels of 56 and 133 g respectively for the dynamic acceleration of half-sine wave with 1 ms duration. Other factors that influence the dynamic response, such as the squeeze film damping and the contact point-spring system’s natural frequency were also discussed. The fabricated devices were characterized by the drop hammer experiment, and the results were in agreement with the simulation predictions. The switch-on time was prolonged to over 50 μs from the traditional design’s 10 μs, and could reach as long as 120 μs. Finally, alternative device configurations of the contact-enhancing mechanism were presented, including a laterally driven bidirectional inertial switch and a multidirectional one.     

Social compensation or rich-get-richer? The role of social competence in college students’ use of the Internet to find a partner

Online dating continues to grow rapidly in popularity every day, yet the role of social competence in online dating behavior remains unclear. This study was designed to expand previous research and conduct a comprehensive investigation on how social competence is associated with college students’ online dating behaviors, perceptions, and attitudes. Two hypotheses were tested: The social compensation hypothesis (SCH)—socially incompetent individuals would engage in more online dating, and the rich-get-richer hypothesis (RGRH)—socially competent individuals would use online dating more than their incompetent counterparts. The results showed that incompetent individuals, despite their ability to see benefits in online dating, did not show a favorable attitude towards online dating. They indicated a more frequent use of and a stronger preference for face-to-face dating compared to online dating, which contradicted the SCH. There were weak associations between competence traits and online dating behavior. Socially competent individuals perceived less benefit and showed less interest in online dating, which disconfirmed the RGRH.     

The status of e‐commerce applications in Malaysia

Abstract

The main focus of this study is the status of e‐commerce usage in Malaysia, specifically five main business processes and activities, namely, marketing, advertising, customer support and service, order and delivery and payment. A total of twenty applications categorized under the five processes and activities were identified and analysed. From the twenty applications studied, communications via e‐mail was found to be the most widely used (70%). On the other hand, applications categorized under the payment category such as the smart card and prepaid card was used by only seven percent of the organisations. This demonstrated that Malaysian organisations were using e‐commerce applications. However the usage was limited. The results of the survey indicated that security issues seemed to be the main barrier to the implementation of e‐commerce. Organizations were reluctant to use e‐commerce as they felt that the transactions conducted electronically were open to hackers and viruses, which are beyond their control. They were also skeptical about the security measures that were implemented to safeguard on‐line payment transactions.     

The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.