Business success, marketing and the engineer

The requirements for business success have changed dramatically from those of yesteryear. Customer focus is now the most important determinant of business success and consequently marketing, the segment of management practice that deals with company-customer relationships, is a powerful force in today's society. The author argues not only that it is necessary for engineers to be well-versed in the art of management but that they have the unique ability to be so     

中德在CIM培训方面的合作

中德ＣＩＭ培训合作的目标是在上海建立起ＣＩＭ培训中心。该中心致力于ＣＩＭ技术在企业中的应用服务，并为企业培训合格的技术人员，同时也为高校在ＣＩＭ领域培养出更多的人才。     

灰色模糊CIM模型的电力项目融资风险评判构架

在分析、识别电力项目融资风险的基础上,建立了电力项目融资风险评估指标体系。针对风险因素具有数量多、出现随机性、结构层次多、评估模糊性、量化困难等特点,以及控制区间和记忆(CIM)模型对风险因素难以直接量化,结合层次分析法,提出了灰色模糊CIM模型,并应用于某电力项目融资风险的定量评估,结果表明,灰色模糊CIM模型在电力项目融资风险评估中具有很强的实用性和可操作性,为投资者在选择项目时进行科学决策提供参考。     

Patenting,profitability and marketing characteristics of the pharmaceutical industry

The paper contains an analysis of the patenting activity of pharmaceutical companies in the UK, both the global evolution of pharmaceutical patenting during the years 1951 to 1977 and the fate of the patents published between 1951 and 1961. Further is studied: how much companies vary in their patenting policy and whether this is correlated with their profitability, as well as the amount of licensing going on between pharmaceutical companies.     

如何规范标注玩具产品标识

一、玩具产品标识标注必须符合国家法律、法规和规定的要求玩具主要分为 :机动玩具、电子玩具、布绒玩具、娃娃玩具、充气玩具、智力玩具和童车。其质量要求必须具有安全性、适用性和耐用性。然而 ,现在有些生产企业为了迎合市场的需求 ,其产品标识多采用“外文”进行标注 ,由于绝大部分消费者不能通过“外文”标识了解产品 ,便误认为是进口产品而受欺骗。为保护消费者获得商品的信息 ,产品标识应当清晰、牢固、易于识别 ,标注规范性中文 ,其汉字、数字大小不得小于 1 8毫米 ,以便消费者阅读了解商品的特性 ,进行选购。玩具及包装上的认证标…     

Design of collaboration framework for distributed CIM data activities

Together with the development of computer network technology, the automatic collaboration of CIM data activities is becoming an important research issue. Two models are proposed for the research issue: a data activity flow network model called DAF-Net for coordinating interdependent data activities and an agent-based integration model of information systems called AIMIS for integrating distributed and heterogeneous information systems on demand. Additionally, this paper addresses the key design factors of the DAF-Net and also the AIMIS: the structural type of the DAF-Net and the agent interaction protocol of the AIMIS. Statistical methods and PVM (Parallel Virtual Machine) software are employed for the design of the DAF-Net and the AIMIS.     

Relating TQM,marketing and business performance: An exploratory study

Total Quality Management (TQM) is perhaps the leading management approach that companies employ to improve their product and service quality with the aim of improving typical measures of business performance (e.g. increased profits, increased market share, reduced costs). However, consumer perception of quality not only results from an evaluation of the intrinsic quality attributes of the product (e.g. performance, reliability, durability) but is also affected by the marketing mix (e.g. price, advertising, warranties) adopted by the company selling the product. This paper offers a first attempt at cross-functional fertilization by examining the relationships between TQM, some marketing mix variables and measures of company performance by exploring the diverse multidisciplinary literature and developing an explanatory framework, which is tested using non-parametric correlation and refined through an empirical study of Spanish manufacturing companies. The results show that the most important TQM dimensions are the system of employee relations and the use of quality management-related design tools. The results also indicate the existence of a relationship amongst price, advertising and warranties, but that these marketing variables were not related to TQM and that further research is required to include a wider definition of marketing strategy.     

CIM中最新脱脂工艺的进展

陶瓷注射成型是一种近净尺寸可塑成型方法 ,可高效率成型形状复杂的陶瓷部件。脱脂是陶瓷注射成型中最复杂、最重要的环节 ,本文介绍了陶瓷注射成型最新脱脂工艺进展 ,详细介绍了催化脱脂和水基萃取脱脂的脱脂原理 ,并对各种脱脂工艺的优缺点进行了比较。     

CS战略与油墨营销

针对CS战略对油墨营销影响进行论述,首先从我国油墨工业所面临的困境出发,提出当前油墨厂商采纳CS战略的必要性与重要性,并进一步论述了企业实施CS战略的意义,最后,文章对企业实施CS战略的措施提出建议.     

Radon programmes and health marketing

Being aware of negative health effects of radon exposure, many countries aim for the reduction of the radon exposure of their population. The Czech radon programme was commenced >20 y ago. Since then experts have gathered a lot of knowledge, necessary legislation has been enacted, tens of thousands of inhabitants have been offered free measurement and subsidy for the mitigation. Despite the effort, the effectiveness of the radon programme seems to be poor. Newly built houses still exhibit elevated radon concentrations and the number of houses mitigated is very low. Is it possible to enhance the effectivity of radon programme while keeping it on a voluntary basis? One possible way is to employ health marketing that draws together traditional marketing theories and science-based strategies to prevention. The potential of using marketing principles in communication and delivery of radon information will be discussed.     

Architecture of a dynamic production controller in CIM enterprise environments

This paper deals with a production control problem for the testing and rework cell in a dynamic and stochastic computer integrated manufacturing (CIM) system. A dynamic controller is designed to handle three different production control decisions; dispatching, pre-emption, and dispatching within pre-emption. The model of this system also helps users deal with a large number of input features in real situations. This paper describes a technical architecture of dynamic production control and design issues of a dynamic production controller. It explains the overall development processes of the system and functional diagrams in order to give readers a design guideline for the dynamic production controller.     

Development of a parallel processing multi-agent architecture for a virtual CIM system

Global manufacturing enterprises tend to rely on fully integrated manufacturing systems to satisfy constantly changing market requirements. In addition, small to medium enterprises are in a dilemma when competing with large organizations. Virtual computer-integrated manufacturing (VCIM) is a realistic concept that can provide the integration requirements for the globally distributed manufacturing resources and it has the potential to satisfy the market requirements of small to medium enterprises. The vision of the VCIM is to improve the efficiency and effectiveness of manufacturing enterprises by seamlessly integrating globally distributed manufacturing resources as much as possible. Meanwhile, intelligent agent technology provides a better means to implement distributed components as integrated application systems. The paper provides a parallel processing multi-agent architecture to support a global integrated manufacturing system in the form of the VCIM. In this architecture, a three-layered structure is proposed to accommodate all the agents no matter where they are located. Multiple Facilitator agents are proposed with similar functionalities to smooth the information flow across the integrated system in a parallel connection manner. In addition, a multi-agent VCIM model that describes the agent identification approaches for VCIM, Java environment implementation approaches and a simulation system to demonstrate the parallel processing multi-agent architecture are also discussed.     

Joint decision making for production and marketing

The prosperity of a firm depends highly on the functional integration of its various departments, and in particular the cooperation between the production and the marketing departments appears to have a large impact on the well-being of a firm. The aim of this study is to model an aggregate production planning problem that considers the production and marketing functions in a simultaneous manner. The developed multi-period, multi-product model with the objective of profit maximization reflects the characteristics of both departments. Demand for each product in each period is generated through the use of demand functions. The advertising efficiency and price of the products are determined within the model. The cash outflow for advertising expenditures is approximated by a quadratic cost function, and the production cost exhibits economies of scale. Also, stockouts are taken into consideration in the form of backlogging. A solution methodology consisting of two phases is developed, and cases displaying some important characteristics are generated and solved in order to test the performance of the proposed model. This methodology incorporates linear mixed integer programming which is embedded in two different search techniques, along with a dynamic programming-based heuristic procedure.