包装形态设计的借物喻情

目的研究商品包装形态设计的借物喻情在商品营销中的重要作用与价值。方法以当今商品营销与人们的消费需求特征为基础,来分析商品包装形态设计应注重与消费者的情感沟通。结论只有强化对商品包装造型设计的情感和情趣化开发,并充分调动与消费者的情感共鸣,才会更加有益于提高商品包装设计水平并促进商品销售。     

绿色理念在包装设计中的体现探讨

从环境问题的角度入手,对包装设计的发展与现状进行了探索与研究。论述了绿色设计的概念,提出了在产品包装中引入绿色设计理念,并从包装结构、造型、材料、生命周期和产品营销5 个方面,分析了现代社会对于绿色包装设计的具体要求,从而引导人们深入了解绿色包装设计的新内涵,为树立新的包装设计价值理念提供了可能性。     

基于徽派建筑造型的文房四宝包装结构设计

将徽文化中的徽派建筑造型应用于文房四宝的包装造型和结构设计中。借鉴徽派建筑的三合式院落结构,将整个包装盒设计为3个房屋及1个天井的结构布局形式,分开放置具有不同外形的笔墨纸砚,4个独立的包装结构相互之间又具有较好的联系性,共同构成一个完整的包装。同时,独立包装内部设计了内衬结构,能够起到较好的固定和缓冲作用,增加了包装的稳定性能。外包装纸袋选用铜版纸为原料,在宽度方向的2个面板顶端设计了台阶造型,构成类似"马头墙"的结构造型。整体包装及独立包装设计具有较好的产品分隔性,能满足包装的基本功能,且体现出浓厚的徽文化特色。     

家具包装的视觉传达设计

家具包装视觉传达设计是提升家具产品形象和企业形象、促进产品销售的重要手段。家具包装设计的视觉要素主要包括商标、造型、色彩、图形、文字等,家具包装设计者应综合利用这5个视觉要素,设计出符合消费者视觉审美需求和视觉消费需求的包装产品。某公司橱柜项目组"厨房板式家具包装设计"即在充分挖掘产品"环保"这一核心价值定位的基础上,以商标要素为核心,并结合图形要素、色彩要素、文字要素,突出产品"零甲醛排放"的环保特性,设计了一组家具包装方案。     

包装设计创意与消费心理需求之融合

当今市场经济迅速地发展,商品包装设计更加显得重要,它不仅仅满足功能的需求,更重要的是满足了消费者心理需求,这样才能促进销售。本文从包装设计创意赋予产品市场销售的生命及价值进行阐述。并以上海冠生原食品有限公司"大白兔"奶糖、喜庆奶糖包装设计创意为案例进行深刻地论述,包装造型的创新使之产生新的感觉,吸引消费者的眼球,促进购买动力。在文章中以环保节能为理念,选用"花生牛轧糖"包装创意,阐述包装重复利用的价值。另外,还以"牛奶瓶"立袋造型为糖果包装具有天然怀旧感,从而得出包装设计创意必须以人为本,充分了解和把握消费者的心理需求,才能真正实现包装设计的准确定位。     

《净膳堂中草药》品牌、包装设计

正设计说明:《净膳堂中草药》包装设计,是一套从品牌到产品物料及产品包装的系统性形象设计,标志以常盛中药的碗及中草叶片一气呵成构成,简洁明了。包装结构以客家"花灯"等为主要元素进行系列开发,并就地取材选择纸与竹编为主要材料,体现出地域性的特征,造型灵活多变,生动有     

梅州金柚产品品牌包装整合设计研究

目的将整合设计的基本理论、优势、方法等导入金柚品牌包装设计中,有助于拓展产品服务系统的设计内涵,延伸设计对象和领域,转变创新开发思路,最终获得最优化的整体解决方案。方法以理论结合实践方法为主要研究手段,通过实地调研,找出国内金柚产品包装存在的问题及面临的挑战;阐述包装整合设计在经济社会和生态可持续发展等层面的独特优势及潜在的价值。结论提出遵循协作性、系统性、创新性和可持续性发展的设计原则,把握品牌包装的"方向感"和"策略",塑造出符合市场需求的优质包装产品,同时为梅州金柚产品升级换代,提供一个切实可行的水果销售包装创新范本和应用参考蓝图。     

体验营销模式下的交互式销售包装设计

体验营销是以体验为导向的新型产品营销模式,基于此模式下的交互式销售包装设计遵循体验营销的原则和理念.总结了交互式销售包装设计的概念、特点,并着重分析了产品营销各环节中销售包装的交互设计,以探索符合客户体验时代的包装设计理念.     

CAM技术在包装产品中的应用

应用JDpaint软件及CAM技术,将虚拟现实技术、三维造型技术、参数设计技术等新概念[1]、新方法引入到包装产品的开发设计中,可使包装产品的实体造型设计实现周期短、质量高的设计要求。通过实例介绍了CAM技术在包装产品制造中的加工应用。     

浅谈立体构成形式美的造型方法及应用——以包装设计的立体形式为例

将立体构成形式美法则合理地运用在解决包装的造型结构中,是一种科学的设计手段。造型的均衡与稳定、对比与微差、韵律与节奏及比例与尺度等美学法则的应用,是取得包装设计中造型美的基本表现手法。同时,包装设计中立体构成形式美的营造并不是孤立的,它必须满足消费者的需求和反映商品品牌、企业等不同的文化内涵以及商品的营销,同时,也要和包装设计中其他设计要素和谐统一。     

Insertion of triangulated surfaces into a meccano tetrahedral discretization by means of mesh refinement and optimization procedures

In this paper, we present a new method for inserting several triangulated surfaces into an existing tetrahedral mesh generated by the meccano method. The result is a conformal mesh where each inserted surface is approximated by a set of faces of the final tetrahedral mesh. First, the tetrahedral mesh is refined around the inserted surfaces to capture their geometric features. Second, each immersed surface is approximated by a set of faces from the tetrahedral mesh. Third, following a novel approach, the nodes of the approximated surfaces are mapped to the corresponding immersed surface. Fourth, we untangle and smooth the mesh by optimizing a regularized shape distortion measure for tetrahedral elements in which we move all the nodes of the mesh, restricting the movement of the edge and surface nodes along the corresponding entity they belong to. The refining process allows approximating the immersed surface for any initial meccano tetrahedral mesh. Moreover, the proposed projection method avoids computational expensive geometric projections. Finally, the applied simultaneous untangling and smoothing process delivers a high‐quality mesh and ensures that the immersed surfaces are interpolated. Several examples are presented to assess the properties of the proposed method.     

Certification Institutions Expected to Update and Transfer Information on Present Standards

Standards are the basis for production enterprises to organize production, ex-factory inspection, trade (delivery) and technical exchanges, product certification, quality arbitration and supervision.……     

Flow calorimeter for enthalpy increment measurements on condensed gases

A flow calorimeter for enthalpy increment measurements on condensed gases is presented. A better knowledge of the properties of the liquefied natural gas is needed, and therefore a liquid loop has been designed for our flow calorimeter. The fluid loop in the calorimeter is designed in order to avoid the two-phase region, since two phases would give compositional disturbances in the measurements. The avoidance of the two-phase region is made possible by increasing the pressure of the test fluid after the measurement section, then heating the fluid at super-critical pressure past the critical point. Finally, the fluid is throttled to the low-pressure gas state at the inlet condition of the compressor that circulates the fluid. To perform the pressure increase, a new cryogenic pump has been designed. To evaluate the new equipment, measurements were taken on liquid ethane over the temperature range 146–256 K at pressure between 0.9 and 5.1 MPa.     

Refrigerators Enter a New Era of Health Preservation Frestech initiates the establishment of China's first standard for household sterilization refrigerators

On November 30, 2007, the China Association for Standardization (CAS) held a press conference at Beijing Diaoyutai State Guest House. Leaders from the China Household Electric Appliance Research Institute, the China Household Electric Appliance Association, and the China Consumers' Association attended and made speeches.……     

Optimum-Simulation von Ernteprozessen

Zusammenfassung Bei der Gestaltung von Ernteprozessen — beispielsweise des Prozesses Mähdrusch, Körnertransport und -abnahme — als transportverbundene Fließarbeitsverfahren mit mindestens zwei verschiedenen Arbeitsmitteln gibt es einen großen Optimierungsspielraum. Solche Prozesse sind mehrstufige Bedienungsprozesse mit gemischter Anordnung der Bedienungseinrichtungen. Außerdem besitzen sie stark ausgeprägte räumliche Aspekte. Es wird vor allem gezeigt, welche Merkmale solcher Prozesse in Simulationsmodellen abgebildet sein müssen, welche Zielgrößen in Abhängigkeit von welchen Einflußgrößen unter Berücksichtigung welcher Prozeßbedingungen ermittelt werden sollten und wie der Bewertungsprozeß zur Ermittlung der gewünschten Informationen gestaltet werden muß.     

A study of centrifugal cast high boron high speed steel

In the present study a high‐boron high speed steel (HSS) roll material was designed. Many expensive alloy elements have been substituted by cheap boron alloy, and high‐boron high speed steel roll has been manufactured by centrifugal casting method. The microstructures, mechanical properties and wear resistance of centrifugal casting high‐boron high speed steel roll have been investigated by optical microscopy (OM), scanning electron microscopy (SEM), and X‐ray diffraction (XRD) analysis, hardness test, impact test and wear test. The results indicated that the solidification microstructures of high‐boron high speed steel roll consisted of M₂(B,C), (W,Mo)₂(B,C), M₃(B,C), M₂₃(B,C)₆ type borocarbides and martensite, a small amount of retained austenite. Borocarbides were continuously distributed over the grain boundary. After quenching from 1050 °C, local broken network appeared in partial borocarbides, and fine secondary borocarbide precipitated from the matrix. After tempering from 525 °C, the amount of precipitated borocarbide increased significantly. After heat treatment, the hardness of high‐boron high speed steel roll excelled 60 HRC, and its impact toughness excelled 8.0 J/cm². The single groove steel rolling amount of high‐boron high speed steel rolls increases by 500% than that of bainite cast iron roll, when the rolls are used in K₁ mill housing of bar mill.     

Thixotropy of Systems with Shear Thinning and Plastic Flow Behavior

The definition of the thixotropy is a decrease in viscosity with time in shear and a subsequent recovery of viscosity after the shear deformation is removed.We ...     

Brainstorming for ISO Strategy 2016-2020

正Responding to ISO’s appeal for survey for the to-be-developed ISO Strategy Plan for 2016-2020,SAC hosted a special workshop over the needs and comments of various fi elds on June 8 in Beijing.The workshop was attended by ISO President-elect and Ansteel General Manager Zhang Xiaogang,SAC Vice-Administrator Yu Xinli,and 30 experts from     

CNAS Passes APLAC's PTP Review

正The review group of Asia Pacific Laboratory Accreditation Cooperation(APLAC)carried out a 4-day peer review of the proficiency testing provider(PTP)for China National Accreditation Service for Conformity Assessment(CNAS)from July 28 to 31,2014.CNAS passed the PTP review with excellent performance.Two senior peer reviewers of APLAC made a comprehensive,rigorous and detailed review of CNAS’s PTP accreditation activities,and made the on-spot inspection of the review groups in Shanghai and Shenzhen respectively.