An experimental investigation of subliminal perception.

Does subliminal perception really work? 2 groups of Ss enrolled in a sales and advertising class at Purdue University were used as a control group and an experimental group. A film and a questionnaire were used. The chi square technique was used in comparing the experimental and control group data. "If subliminal perception occurred, it did not affect questionnaire responses… . The burden of proof is placed on those who insist that subliminal perception is capable of influencing behavior." (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A test of subliminal symbiotic activation as a means of alleviating depression.

Thirty-six depressive subjects were randomly assigned to one of three treatment groups. Group 1 subjects received 60 subliminal presentations of a slide of two figures and the words MOMMY AND I ARE ONE for male subjects and DADDY AND I ARE ONE for female subjects. Group 2 subjects received 60 subliminal slide presentations of a single figure with the words PEOPLE ARE WALKING. Group 3 subjects did not receive a slide. A pretest and posttest Beck Depression Inventory was administered to assess depression increase or decrease. The "subliminal" therapy was carried out over four different sessions. The data show that Group 1 subjects significantly reduced depression scores from pretest to posttest, whereas the subjects in Groups 2 and 3 did not reduce depression scores. Discussion is centered on comparisons of the data with past findings. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The restricting effects of awareness: A paradox and explanation.

Ss were shown tachistoscopically-presented word stimuli to test the distinction between the perceptual processes of registration (what could be called physiological or sensory threshold) and awareness (or the cognitive threshold). The presentation consisted of a stimulus word followed by series of words associated to the stimulus word either in terms of meaning or structural resemblance. Recall of words presented subliminally or supraliminally was facilitated with degree of awareness of actual stimulus word; with greater awareness of the word, associational recall was for words that structurally resembled S word; without awareness, recall was determined by associative meaning. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A clinical-experimental approach to the study of subliminal stimulation: The effects of a drive-related stimulus upon Rorschach responses.

This was an investigation of the effects of a drive-related subliminal stimulus on subsequent Rorschach images. 60 male Ss were seen for an experimental and control session in a balanced design. Ss were divided into 5 groups on the basis of their recogniton thresholds for the drive-related stimulus and a neutral stimulus. For each group, different predictions were made as to how the subliminally presented drive stimulus would affect subsequent Rorschach performance. The results indicated: for the total group, there was a clearcut subliminal effect; the nature of this effect varied considerably among Ss with regard to the relative influence of drive-expressive and defensive reactions; the different ways Ss responded to the subliminal activation were systematically related to their threshold behavior. (23 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Caveat medicus--let the subliminal healer beware: Two experiments suggesting conditions when the effects of Silverman's Mommy and I Are One phrase are negative.

According to L. H. Silverman (1985), subliminal activation experiments document a universal wish for symbioticlike merger. A recent meta-analysis (R. A. Hardaway, 1990) was consistent with this proposition in revealing more adaptive behavior (Cohen's d?=?.41) after stimulation with Mommy and I Are One (MIO; L. H. Silverman, F. M. Lachman, & R. H. Milich, 1982) than after neutral control phrases. However, indications are that positive effects are not universal. On the basis of mood being a possible mediator of MIO effects, the authors conducted an experiment in which 10 women given a high "dose" of MIO were compared with 10 others given a neutral control stimulus. Effects on mood were gauged with a word selection task. In a second experiment with new participants, mood was assessed by means of early childhood memories. These experiments produced negative effects (Cohen's ds?=?–.40 and –.48) that were significantly different from the previous positive estimate (.41). Defense activity may explain why negative outcomes are not identified when crude or delayed outcome measures are used. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attentional sensitization of unconscious cognition: Task sets modulate subsequent masked semantic priming.

According to classical theories, automatic processes are autonomous and independent of higher level cognitive influence. In contrast, the authors propose that automatic processing depends on attentional sensitization of task-congruent processing pathways. In 3 experiments, the authors tested this hypothesis with a modified masked semantic priming paradigm during a lexical decision task by measuring event-related potentials (ERPs): Before masked prime presentation, participants attended an induction task either to semantic or perceptual stimulus features designed to activate a semantic or perceptual task set, respectively. Semantic priming effects on the N400 ERP component, an electrophysiological index of semantic processing, were obtained when a semantic task set was induced immediately before subliminal prime presentation, whereas a previously induced perceptual task set attenuated N400 priming. Across experiments, comparable results were obtained regardless of the difficulty level and the verbal or nonverbal nature of the induction tasks. In line with the proposed attentional sensitization model, unconscious semantic processing is enhanced by a semantic and attenuated by a perceptual task set. Hence, automatic processing of unconscious stimuli is susceptible to top-down control for optimizing goal-related information processing. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The effects of stereotype activation on behavior: A review of possible mechanisms.

Considerable recent research has examined the effects that activated stereotypes have on behavior. Research on both self-stereotype activation and other-stereotype activation has tended to show that people behave in ways consistent with the stereotype (e.g., walking more slowly if the elderly stereotype is activated). Interestingly, however, the dominant account for the behavioral effects of self-stereotype activation involves a hot motivational factor (i.e., stereotype threat), whereas the dominant account for the behavioral effects of other-sterotype activation focuses on a rather cold cognitive explanation (i.e., ideomotor processes). The current review compares and contrasts the behavioral research on self- and other-stereotype activation and concludes that both motivational and cognitive explanations might account for effects in each domain. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Regional brain activation with advertising images.

Preferences for purchasing goods and services may be shaped by many factors, including advertisements presenting logical, persuasive information or those using images or text that may modify behavior without requiring conscious recognition of a message. We tested the hypothesis that these two types of messages (logical persuasion [LP] vs. nonrational influence [NI]) might affect brain function differently in a pilot project, using stimuli drawn from real-world print advertisements and quantitative electroencephalography as a noninvasive measure of regional brain activity. Twenty-four healthy subjects, 11 women and 13 men, viewed images while brain electrical activity was recorded. We used the low-resolution brain electromagnetic tomography method to quantify current intensity in brain regions implicated in decision-making and emotional processing. Data were analyzed using a block design to compare brain activity during LP and NI stimuli periods. LP images were associated with consistently and significantly higher activity levels in orbitofrontal, anterior cingulate, amygdala, and hippocampus regions than were NI images. These findings suggest that advertising images can evoke different levels of regional brain activity related to the use of LP and NI elements. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

The sensory nature of episodic memory: Sensory priming effects due to memory trace activation.

The aim of this study was to provide evidence that memory and perceptual processing are underpinned by the same mechanisms. Specifically, the authors conducted 3 experiments that emphasized the sensory aspect of memory traces. They examined their predictions with a short-term priming paradigm based on 2 distinct phases: a learning phase consisting of the association between a geometrical shape and a white noise and a priming phase examining the priming effect of the geometrical shape, seen in the learning phase, on the processing of target tones. In the 3 experiments, the authors found that only the prime associated with the sound in the learning phase had an effect on the target processing. The perceptual nature of the auditory component reactivated by the prime was shown in Experiments 1 and 2 via manipulation of the white noise duration in the learning phase and the stimulus onset asynchrony in the priming phase. Moreover, Experiment 3 highlighted the importance of the simultaneous association of sensory components in the learning phase, which makes it possible to integrate these components in a memory trace. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Examining the locus of age effects on complex span tasks.

To investigate the locus of age effects on complex span tasks, the authors evaluated the contributions of working memory functions and processing speed. Age differences were found in measures of storage capacity, language processing speed, and lower level speed. Statistically controlling for each of these in hierarchical regressions substantially reduced, but did not eliminate, the complex span age effect. Accounting for lower level speed and storage, however, removed essentially the entire age effect, suggesting that both functions play important and independent roles. Additional evidence for the role of storage capacity was the absence of complex span age differences with span size calibrated to individual word span performance. Explanations for age differences based on inhibition and concurrent task performance were not supported. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Enantiomorphy through the looking glass: Literacy effects on mirror-image discrimination.

To examine whether enantiomorphy (i.e., the ability to discriminate lateral mirror images) is influenced by the acquisition of a written system that incorporates mirrored letters (e.g., b and d), unschooled illiterate adults were compared with people reading the Latin alphabet, namely, both schooled literate adults and unschooled adults alphabetized in adulthood. In various sorting and same–different comparison tasks with nonlinguistic materials, illiterate participants displayed some sensitivity to enantiomorphic contrasts but performed far worse than all the other participant groups when the task required paying attention to such contrasts. The difficulties of illiterate participants were more severe with enantiomorphs than with rotations in the plane or shape contrasts. Learning a written system that incorporates enantiomorphic letters thus pushes the beginning reader to break the mirror invariance characteristic of the visual system, and this process generalizes beyond the realm of symbolic characters. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Lorazepam and scopolamine: A single-dose comparison of effects on human memory and attentional processes.

This placebo-controlled, double-blind, double-dummy, independent groups study directly compared effects of the benzodiazepine, lorazepam (2.0 mg/70 kg orally administered), and the anticholinergic scopolamine (0.6 mg/70 kg subcutaneously administered) on memory and attentional measures hypothesized to differentiate the drugs. At the studied doses, lorazepam and scopolamine produced similar decrements in psychomotor performance, free recall, and overall sensitivity in distinguishing between studied and nonstudied items on a recognition memory test. However, the drugs differed with respect to effects on working memory, response bias, metacognition, subjective awareness, and selective attention. In addition to providing information about the cognitive psychopharmacological profiles of drugs with distinct neurochemical and pharmacological mechanisms of action, this study also informs the understanding of memory and attentional processes. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mug shot exposure prior to lineup identification: Interference, transference, and commitment effects.

The effects of viewing mug shots on subsequent identification performance are as yet unclear. Two experiments used a live staged-crime paradigm to determine if interpolated eyewitness exposure to mug shots caused interference, unconscious transference, or commitment effects influencing subsequent lineup accuracy. Experiment 1 (N =104) tested interference effects. Similar correct decision rates were obtained for the mug shot and no mug shot groups from both perpetrator-present and absent lineups. Experiment 2 (N =132) tested for commitment and transference effects. Results showed that the commitment group made significantly more incorrect identifications than either the control or the transference group, which had similar false-identification rates. Commitment effects present a serious threat to identification accuracy from lineups following mug shot searches. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The effects of electrical stimulation of the nucleus basalis on the electroencephalogram, heart rate, and respiration.

The nucleus basalis (NB) mediates cortical electroencephalograph (EEG) activation; NB stimulation also modulates cortical responses to sensory stimuli and can induce learning-related receptive field plasticity. However, little is known about the behavioral effects of NB stimulation. This study concerns the effects of NB stimulation on cardiac and respiratory behavior and quantifies its EEG effects in freely moving rats. The EEG exhibited stimulation-induced decreases in theta and alpha power and increases in gamma power. NB stimulation elicited biphasic heart rate changes and disrupted ongoing respiration patterns. Neither EEG nor behavioral effects exhibited habituation or facilitation. These results indicate that the NB may serve not only as a cortical, but also as a behavioral, activation system that is normally engaged during learning. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Adult age differences in storage-retrieval processes: A stages-of-learning analysis of developmental interactions in concreteness effects.

In standard list-learning experiments, Age × Treatment interactions have been regarded as an important source of information regarding the locus (storage/retrieval) of age-related memory deficits in adulthood. Unfortunately, these interactions may be spurious byproducts of the use of fixed-trials designs in which age and completeness of learning are confounded. In this paper, we report two experiments in which these problems were explored in the context of item concreteness effects in young and old adults' free recall. In each experiment, eighty 20-year-olds and forty-two 70-year-olds memorized a 16-item list to a stringent acquisition criterion. The manipulations were pictures versus words (Exp. 1) and concrete versus abstract nouns (Exp. 2). The data were analyzed using a recently developed two-stage model that delivers numerical estimates of the impact of these manipulations on the storage and retrieval components of recall. For Experiment 1, the results showed that: (a) for young adults, pictures were easier to store and retrieve than words; (b) for old adults, there was a pictorial superiority effect at storage but a marked pictorial inferiority effect at retrieval; and (c) although younger adults were better than older adults at storing pictures and words and at retrieving pictures, older adults were better than younger adults at retrieving words. For Experiment 2, the results showed that: (a) on average, concrete words were easier to store and retrieve than abstract words at both age levels; and (b) on average, although younger adults were better than older adults at storing concrete and abstract words and at retrieving abstract words, older adults were better than younger adults at retrieving concrete words. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

"Nature of priming effects in semantic matching": Correction to Whitlow.

Reports an error in "Nature of priming effects in semantic matching" by J. W. Whitlow (Journal of Experimental Psychology: Learning, Memory, and Cognition, 1986[Jul], Vol 12[3], 353-360). The Appendix table was constructed incorrectly. The correct table appears in the erratum. (The following abstract of the original article appeared in record 1986-29114-001.) Studied priming effects in a semantic matching task that distinguished visually based matching processes from nominally and semantically based matching processes, using 24 undergraduates. Ss judged semantic matches for 3 types of word pairs: identical (e.g., robin-robin), same category (e.g., robin-sparrow), and different category (e.g., robin-truck). Visual matching was isolated by comparing performance between physical identity (e.g., robin-robin) and nominal identity (e.g., robin-ROBIN) pairs. Physical identity pairs, which allowed visually based matching, exhibited an interaction between priming and the typicality of category exemplars that was absent in nominal identity and same-category pairs. Priming had no effect on nominal identity pairs. For same-category pairs, which required semantically based matching, priming produced facilitation at all levels of typicality. The results bring the semantic matching paradigm into agreement with other procedures that show that priming facilitates processing for all related targets. Categories and exemplars used as stimulus materials are appended. (18 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Expectancy effects in social stereotyping: Automatic and controlled processing in the Neely paradigm.

This research attempted to extend the classic cognition study, Neely (1977), to the domain of social stereotypes. Neely demonstrated the existence of automatic and controlled processing in the same paradigm and the differing effects these processes have on accessing category information. The current research extended these findings by using social groups and stereotypes as stimuli, rather than nonsocial categories. Participants were told to expect characteristics of the Black stereotype following the prime CHINESE, characteristics of the Chinese stereotype following the prime BLACK, and characteristics of the criminal stereotype following the prime CRIMINAL. These expectancies were true most of the time. Participants then completed a lexical decision task in which SOA was manipulated (250 vs. 2,000 ms). Participants responded faster to semantically related targets (i.e., stereotypes) in the 250-ms SOA condition, regardless of their explicit expectancies. In the 2,000-ms SOA condition, participants responded faster to expected targets than to unexpected targets, regardless of whether or not the targets were semantically related to the primes. When the data from the two conditions were combined, the expectancy effect remained whereas the semantic relation effect did not. Results are discussed in terms of the automatic and controlled processing of social stimuli, and the importance of understanding expectancies in social stereotyping. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Phonological effects in visual word recognition: Investigating the impact of feedback activation.

P. M. Pexman, S. J. Lupker, and D. Jared (2001) reported longer response latencies in lexical decision tasks (LDTs) for homophones (e.g., maid) than for nonhomophones, and attributed this homophone effect to orthographic competition created by feedback activation from phonology. In the current study, two predictions of this feedback account were tested: (a) In LDT, observe homophone effects should be observed but not regularity or homograph effects because most exception words (e.g., pint) and homographs (e.g., wind) have different feedback characteristics than homophones do, and (b) in a phonological LDT ("does it sound like a word?"), regularity and homograph effects should be observed but not homophone effects. Both predictions were confirmed. These results support the claim that feedback activation from phonology plays a significant role in visual word recognition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Motivation and attention: Incongruent effects of feedback on the processing of valence.

Four experiments investigated the relation between outcome-related motivational states and processes of automatic attention allocation. Experiments 1-3 analyzed influences of feedback on evaluative decisions. Words of opposite valence to the feedback were processed faster, indicating that it is easier to allocate attention to the valence of an affectively incongruent word. Experiment 4 replicated the incongruency effect with interference effects of word valence in a grammatical-categorization task, indicating that the effect reflects automatic attentional capture. In all experiments, incongruent effects of feedback emerged only in a situation involving an attentional shift between words that differed in valence. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Division of labor between the hemispheres for complex but not simple tasks: An implemented connectionist model.

When stimuli have to be matched in a complex task (such as whether 2 letters have the same name), then performance is better when stimuli are presented across the hemispheres of the brain, whereas for simpler tasks (such as whether 2 letters have the same shape), better performance is achieved when stimuli are presented unilaterally. The authors show that this bilateral distribution advantage effect emerged spontaneously in a neural network model learning to solve simple and complex tasks with separate input layers and separate, but interconnected, resources in a hidden layer. The authors show that relating computational models to behavioral and imaging data proves fruitful for understanding hemispheric processing and generating testable hypotheses. (PsycINFO Database Record (c) 2010 APA, all rights reserved)