Prime-Time Television: Assessing Violence During the Most Popular Viewing Hours

This Study was designed to assess the prevalence and context of violence in prime-time television programming using a random, representative sample of 23 broadcast, independent, and cable channels. Results showed that, regardless of the times of day, viewers are likely to encounter violence in roughly 2 out of 3 programs when they view television. Using social cognitive theory to frame our analysis, we also identified specific channel types and genres that feature potentially harmful depictions of violence during prime time. Specifically, broadcast network and basic cable are the most problematic channel types, and reality television is the most problematic genre. Results are summarized highlight the day parts, channels, and genres that are most likely to contribute to negative effects from prime-time viewing.     

Motivational Processing and Choice Behavior During Television Viewing: An Integrative Dynamic Approach

This study was designed to further our understanding of the central role of motivational activation in mediated information processing and media choice. To do this, a dynamic model was developed to formalize the dynamic effects of three basic motivational input variables (arousing content, positivity, and negativity) on four physiological output measures (heart rate, skin conductance level, corrugator activity, and zygomatic activity) and a behavioral choice measure of television channel selection. The input and output variables were selected based on extensive theoretical and empirical research that has explicated static relationships among these variables. In general, the findings of the dynamic modeling approach were consistent with the previous literature using traditional static statistical methods. However, this study also theoretically extended the previous work.     

Color Television and Viewing Conditions

This paper outlines the advantages and necessity of controlling viewing conditions for the critical review of color film and picture on color TV monitors. Practices and standards of the Canadian Broadcasting Corporation for the review of color film by direct projection are given. These are different in several significant respects from formerly used practices and are designed to give subjective response similar to that gotten when the film is viewed on a TV monitor. Viewing conditions for TV monitor pictures are also specified.     

电视法治节目与融媒体相结合提升节目引导力路径探究

随着新媒体时代的到来,新媒体的融合发展以建设得到了国家以及社会各行各业的认可和关注。在此新时代背景下,融媒体也在不断发展,体现了信息互通共享的当代格局。我们要积极运用新时代背景下的新媒体,推动促进媒体的融合,并朝着更深、更高的层面去发展。文章先对融媒体概念做了阐释,进一步指出了当前电视法治节目发展中存在的问题,最后归纳总结出了电视法治节目与融媒体相结合的具体策略。谨以此文,希望能带给广大新闻工作者参考和帮助。     

Children's Literate Television Viewing: Surprises and Possible Explanations

The limits of mental channel capacity and the depth of information processing may partially explain the discrepancy between what is watched and what is remembered.     

Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials

The authors analyzed commercials ( N = 496) shown on 3 Chinese TV stations in the summer of 2000 to uncover the dominant value themes and identified 13 value themes as applicable in the current sample. This study found that the most dominant value themes in the Chinese commercials were product quality/effectiveness, family, modernity, beauty/youth, and pleasure indicating the prevalence of utilitarian values and the coexistence of both traditional and modern values in the world of Chinese advertising. Value themes identified in this study are compared with previous conceptualizations and discussed in the context of globalization and Chinese cultural change.     

Television and the Children of Ethnic Minorities

"The issues that are raised by ethnic status are not exclusive to ethnicity but represent circumstances much wider in occurrence that appear more often among ethnic minorities."     

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