Uploaders' definition of the networked public on YouTube and their feedback preferences: a multi-method approach

Since its launch in 2005, video-sharing service YouTube has become one of the most popular Web 2.0 platforms with a daily increment of over 150,000 videos. Still, despite the large research body on the platform, it remains unclear for whom ordinary YouTube users upload their videos. A first qualitative study indicates that uploaders distinguish three types within YouTube's networked public. First, videos are uploaded for a select group of people with whom the uploader shares an offline bond (offline-identified public). Second, uploaders define part of their potential viewers as people with whom they are unfamiliar, but with whom they share a similar interest, opinion or practice (online-identified public). Third, uploaders also take into account the YouTube platform as a whole (online-unidentified public). A second, quantitative study of 450 recent uploaders validates these findings and tests the proposed associations with the importance that is attributed to receiving different types of feedback. As hypothesised, the expectancy of an offline-identified public positively predicts both offline and online off-platform feedback, while expecting an online-identified public positively predicts both on- and off-platform online feedback. However, the expectancy of an online-unidentified public yields a negative prediction for on-platform feedback.     

Workload generation for YouTube

This paper introduces a workload characterization study of the most popular short video sharing service of Web 2.0, YouTube. Based on a vast amount of data gathered in a five-month period, we analyzed characteristics of around 250,000 YouTube popular and regular videos. In particular, we collected lists of related videos for each video clip recursively and analyzed their statistical behavior. Understanding YouTube traffic and similar Web 2.0 video sharing sites is crucial to develop synthetic workload generators. Workload simulators are required for evaluating the methods addressing the problems of high bandwidth usage and scalability of Web 2.0 sites such as YouTube. The distribution models, in particular Zipf-like behavior of YouTube popular video files suggests proxy caching of YouTube popular videos can reduce network traffic and increase scalability of YouTube Web site. YouTube workload characteristics provided in this work enabled us to develop a workload generator to evaluate the effectiveness of this approach.     

Catching a viral video

The sharing and re-sharing of videos on social sites, blogs e-mail, and other means has given rise to the phenomenon of viral videos—videos that become popular through internet sharing. In this paper we seek to better understand viral videos on YouTube by analyzing sharing and its relationship to video popularity using millions of YouTube videos. The socialness of a video is quantified by classifying the referrer sources for video views as social (e.g. an emailed link, Facebook referral) or non-social (e.g. a link from related videos). We find that viewership patterns of highly social videos are very different from less social videos. For example, the highly social videos rise to, and fall from, their peak popularity more quickly than less social videos. We also find that not all highly social videos become popular, and not all popular videos are highly social. By using our insights on viral videos we are able develop a method for ranking blogs and websites on their ability to spread viral videos.     

Boosting web video categorization with contextual information from social web

Web video categorization is a fundamental task for web video search. In this paper, we explore web video categorization from a new perspective, by integrating the model-based and data-driven approaches to boost the performance. The boosting comes from two aspects: one is the performance improvement for text classifiers through query expansion from related videos and user videos. The model-based classifiers are built based on the text features extracted from title and tags. Related videos and user videos act as external resources for compensating the shortcoming of the limited and noisy text features. Query expansion is adopted to reinforce the classification performance of text features through related videos and user videos. The other improvement is derived from the integration of model-based classification and data-driven majority voting from related videos and user videos. From the data-driven viewpoint, related videos and user videos are treated as sources for majority voting from the perspective of video relevance and user interest, respectively. Semantic meaning from text, video relevance from related videos, and user interest induced from user videos, are combined to robustly determine the video category. Their combination from semantics, relevance and interest further improves the performance of web video categorization. Experiments on YouTube videos demonstrate the significant improvement of the proposed approach compared to the traditional text based classifiers.     

Real-Time Near-Duplicate Elimination for Web Video Search With Content and Context

With the exponential growth of social media, there exist huge numbers of near-duplicate web videos, ranging from simple formatting to complex mixture of different editing effects. In addition to the abundant video content, the social Web provides rich sets of context information associated with web videos, such as thumbnail image, time duration and so on. At the same time, the popularity of Web 2.0 demands for timely response to user queries. To balance the speed and accuracy aspects, in this paper, we combine the contextual information from time duration, number of views, and thumbnail images with the content analysis derived from color and local points to achieve real-time near-duplicate elimination. The results of 24 popular queries retrieved from YouTube show that the proposed approach integrating content and context can reach real-time novelty re-ranking of web videos with extremely high efficiency, where the majority of duplicates can be rapidly detected and removed from the top rankings. The speedup of the proposed approach can reach 164 times faster than the effective hierarchical method proposed in , with just a slight loss of performance.     

Publicly Private and Privately Public: Social Networking on YouTube

YouTube is a public video-sharing website where people can experience varying degrees of engagement with videos, ranging from casual viewing to sharing videos in order to maintain social relationships. Based on a one-year ethnographic project, this article analyzes how YouTube participants developed and maintained social networks by manipulating physical and interpretive access to their videos. The analysis reveals how circulating and sharing videos reflects different social relationships among youth. It also identifies varying degrees of "publicness" in video sharing. Some participants exhibited "publicly private" behavior, in which video makers' identities were revealed, but content was relatively private because it was not widely accessed. In contrast, "privately public" behavior involved sharing widely accessible content with many viewers, while limiting access to detailed information about video producers' identities.     

Your comments matter: incorporating viewers’ comments for ranking online video content using bibliometrics

ABSTRACT

The quality of user-generated content over World Wide Web media is a matter of serious concern for both creators and users. To measure the quality of content, webometric techniques are commonly used. In recent times, bibliometric techniques have been introduced to good effect for evaluation of the quality of user-generated content, which were originally used for scholarly data. However, the application of bibliometric techniques to evaluate the quality of YouTube content is limited to h-index and g-index considering only views. This paper advocates for and demonstrates the adaptation of existing Bibliometric indices including h-index, g-index and M-index exploiting both views and comments and proposes three indices h_vc, g_vc and m_vc for YouTube video channel ranking. The empirical results prove that the proposed indices using views along with the comments outperform the existing approaches on a real-world dataset of YouTube.     

Analysis of collective action propagation with multiple recurrences

Collective action propagation, which can be as large as billions of people adopting Facebook or as small as a few researchers citing a paper, exists in various real-life scenarios. Here, we perform a large-scale investigation of collective action propagation with “recurrence” phenomena. We consider actions that propagate in a social network with multiple communities and find the growth in the propagation breadth of collective action can be explained by a simple mathematical model with an analytical solution. We use datasets on the growth of total views of TED and YouTube videos, the prize pool of Dota 2 tournaments, and a total gross of movies to investigate collective action propagation with recurrence phenomena. Experimental results reveal that our model can capture universal features of collective action propagation, validating the idea that collective action propagation with recurrence results from an action being transmitted from communities to communities.

     

Documenting and sharing software knowledge using screencasts

Screencasts are used to capture a developer’s screen while they narrate how a piece of software works or how the software can be extended. They have recently become a popular alternative to traditional text-based documentation. This paper describes our investigation into how developers produce and share developer-focused screencasts. In this study, we identified and analyzed a set of development screencasts from YouTube to explore what kinds of software knowledge are shared in video walkthroughs of code and what techniques are used for sharing software knowledge. We also interviewed YouTube screencast producers to understand their motivations for creating screencasts as well as to discover the challenges they face while producing code-focused videos. Finally, we compared YouTube screencasts to videos hosted on the professional RailsCasts website to better understand the differences and practices of this more curated ecosystem with the YouTube platform. Our three-phase study showed that video is a useful medium for communicating program knowledge between developers and that developers build their online persona and reputation by sharing videos through social channels. These findings led to a number of best practices for future screencast creators.     

With a View to the Side: YouTube’s Sidebar and YouTuber’s Linguistic Style as Hints for Trust-Related Evaluations

Based on a heuristic approach to information processing, thematic reference of YouTube’s sidebars and YouTuber’s linguistic style are viewed as cues that should impact viewers’ evaluation of videos. In this study, a 2 × 2 online experiment was conducted wherein these factors were varied systematically for a video about nutrition myths. 147 participants assessed the credibility of information, YouTuber’s trustworthiness, and the self-reported learning gain. Results showed that a sidebar referring to similar (vs. unrelated) videos increased participants’ perceived trustworthiness of a YouTuber who used a YouTube-typical (vs. formal) language. Moreover, participants judged the learning gain to be higher when YouTube’s sidebar referred to similar videos. However, thematic reference of sidebar and linguistic style did not impact participants’ credibility judgments. Since people seem to recognize YouTube’s sidebars when evaluating videos, YouTube’s recommendation criteria might not only mediate videos, but also influence people’s judgments of YouTubers and videos.     

Cost-effective capacity migration of Peer-to-Peer social media to clouds

Social media streaming has become one of the most popular applications over the Internet. We have witnessed the successful deployment of commercial systems with CDN (Content Delivery Network)- based engines, but they suffer from excessive costs for deploying dedicated servers. And with the further expansions on network traffic of social media streaming, a cost-effective solution remains an illusive goal. The emergence of cloud computing sets out to meet the challenge by dynamically leasing cloud servers. This paper aims to realize the capacity migration of social media systems to clouds at the reduced cost. Firstly, by lowering the capacity requested from clouds to reduce the capacity migration cost. Based on the crawled data from YouTube which is the most representative online social media, we find that with larger than 90% probability, the YouTube user’s all requested videos are within three hops of related videos. Then the three hops of related videos are regarded as a cluster and a user’s request can be partly satisfied by other users who watch videos in the same cluster to lessen the capacity requested from clouds. Therefore the capacity migration for clusters is under the P2P (Peer-to-Peer) paradigm and a cloud-assisted P2P social media system is proposed. Secondly, given the diverse capacities, cost, limited lease size of cloud servers, we formulate an optimization problem about how to lease cloud servers to minimize the leasing cost and a heuristic solution is presented. The evaluation based on the crawled data from a cluster of YouTube videos shows the efficiency of the proposed schemes.     

Online Communication and Adolescent Social Ties: Who benefits more from Internet use?*

Literature suggests 4 hypotheses to explain social outcomes of online communication among adolescents: displacement, increase, rich‐get‐richer, and social‐compensation hypotheses. The present study examines which hypothesis is supported, considering differences in social ties (time vs. quality of social relationships; parent‐child relationships; friendships; school connectedness). This study's sample was 1,312 adolescents ages 12 to 18. Displacement hypothesis predicted negative associations between time in online communication and time with parents, but time with friends was not displaced. Examination of relationships among earlier sociability, online communication, and cohesive friendships supported the rich‐get‐richer hypothesis. That is, adolescents who already had strong social relationships at earlier ages were more likely to use online communication, which in turn predicted more cohesive friendships and better connectedness to school.     

A Web video retrieval method using hierarchical structure of Web video groups

In this paper, we propose a Web video retrieval method that uses hierarchical structure of Web video groups. Existing retrieval systems require users to input suitable queries that identify the desired contents in order to accurately retrieve Web videos; however, the proposed method enables retrieval of the desired Web videos even if users cannot input the suitable queries. Specifically, we first select representative Web videos from a target video dataset by using link relationships between Web videos obtained via metadata “related videos” and heterogeneous video features. Furthermore, by using the representative Web videos, we construct a network whose nodes and edges respectively correspond to Web videos and links between these Web videos. Then Web video groups, i.e., Web video sets with similar topics are hierarchically extracted based on strongly connected components, edge betweenness and modularity. By exhibiting the obtained hierarchical structure of Web video groups, users can easily grasp the overview of many Web videos. Consequently, even if users cannot write suitable queries that identify the desired contents, it becomes feasible to accurately retrieve the desired Web videos by selecting Web video groups according to the hierarchical structure. Experimental results on actual Web videos verify the effectiveness of our method.     

Community detection via heterogeneous interaction analysis

The pervasiveness of Web 2.0 and social networking sites has enabled people to interact with each other easily through various social media. For instance, popular sites like Del.icio.us, Flickr, and YouTube allow users to comment on shared content (bookmarks, photos, videos), and users can tag their favorite content. Users can also connect with one another, and subscribe to or become a fan or a follower of others. These diverse activities result in a multi-dimensional network among actors, forming group structures with group members sharing similar interests or affiliations. This work systematically addresses two challenges. First, it is challenging to effectively integrate interactions over multiple dimensions to discover hidden community structures shared by heterogeneous interactions. We show that representative community detection methods for single-dimensional networks can be presented in a unified view. Based on this unified view, we present and analyze four possible integration strategies to extend community detection from single-dimensional to multi-dimensional networks. In particular, we propose a novel integration scheme based on structural features. Another challenge is the evaluation of different methods without ground truth information about community membership. We employ a novel cross-dimension network validation (CDNV) procedure to compare the performance of different methods. We use synthetic data to deepen our understanding, and real-world data to compare integration strategies as well as baseline methods in a large scale. We study further the computational time of different methods, normalization effect during integration, sensitivity to related parameters, and alternative community detection methods for integration.     

A unified framework for web video topic discovery and visualization

Together with the explosive growth of web video in sharing sites like YouTube, automatic topic discovery and visualization have become increasingly important in helping to organize and navigate such large-scale videos. Previous work dealt with the topic discovery and visualization problem separately, and did not take fully into account of the distinctive characteristics of multi-modality and sparsity in web video features. This paper tries to solve web video topic discovery problem with visualization under a single framework, and proposes a Star-structured K-partite Graph based co-clustering and ranking framework, which consists of three stages: (1) firstly, represent the web videos and their multi-model features (e.g., keyword, near-duplicate keyframe, near-duplicate aural frame, etc.) as a Star-structured K-partite Graph; (2) secondly, group videos and their features simultaneously into clusters (topics) and organize the generated clusters as a linked cluster network; (3) finally, rank each type of nodes in the linked cluster network by “popularity” and visualize them as a novel interface to let user interactively browse topics in multi-level scales. Experiments on a YouTube benchmark dataset demonstrate the flexibility and effectiveness of our proposed framework.     

Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures

The aim of this study is to explore and identify the strategies used by high‐context cultures in utilizing the Internet—a largely low‐context medium—for communication and marketing purposes. It is hypothesized that individuals in high‐context cultures are more likely to adopt the visual effects offered by the Internet to convey their messages efficiently than their low‐context counterparts. How might high‐context cultures make the most of the potentials offered by the Internet generation of today? Assuming that visual communication is a high priority in the design of high‐context Web sites, how do the visual methods used on Web sites vary according to the communication styles in different cultures? Using Hall’s high‐ and low‐context dimensions as the main parameters, an exploratory analysis of McDonald’s Web sites identified five different strategies by which visual communication is used to support high‐context communication traits.     

Sentiment analysis from Customer-generated online videos on product review using topic modeling and Multi-attention BLSTM

With the popularity of social websites and mobile applications including Instagram, YouTube, TikTok, etc., online videos shared by customers presenting their thoughts and reviews on products are posted daily in increasing numbers. Such online videos containing Voice of Customer (VOC) are precious for product designers or managers to capture customer sentiment and understand customer preference. For this purpose, we propose a novel method for analyzing customer sentiment from online videos on product review. Firstly, latent Dirichlet allocation (LDA) modeling is applied to identify the topics from the online videos after data preprocessing. Then sentiment polarity corresponding to each topic of each speaker in videos can be identified using our newly designed multi-attention bi-directional LSTM (BLSTM(MA)), which can better mine complex relationships among a speaker’s sentiments on different topics. This paper is of great practical value for company managers and researchers to better understand a large number of customer opinions on specific products. To explain the application of this method and prove its effectiveness, two cases respectively on smartphones and several published datasets are developed finally.