Physiological arousal, dissonance, and attitude change: Evidence for a dissonance-arousal link and a "Don't remind me" effect.

Two experiments, with 80 undergraduates, replicated and extended research by R. T. Croyle and J. Cooper (see record 1984-11595-001) indicating that cognitive dissonance involves physiological arousal. In Exp I, Ss wrote counterattitudinal essays under conditions of high or low choice and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only and regardless of effort, Ss showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Exp II, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Exp I, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When Ss were not given an attitude change opportunity, however, arousal did decline. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting. (47 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Private and public self-attention, resistance to change, and dissonance reduction.

Three experiments with 257 undergraduates investigated the effects of self-directed attention on dissonance reduction. Ss were induced to write counterattitudinal essays. In Exp I, mirror presence during either an attitude premeasure or the counterattitudinal behavior led to reduced attitude change. Exp II explored whether the discrepancy between present and prior research was due to the manner in which self-attention was manipulated. Ss were exposed either to a mirror or to a TV camera and were asked to report both their post-behavioral attitudes and their perceptions of their counterattitudinal behavior. Consistent with the results of the 1st study, Ss in the mirror condition again showed the least amount of attitude change. They did, however, reduce dissonance by altering their perceptions of their behavior. Consistent with prior findings, Ss in the camera condition tended to reduce dissonance by changing their attitudes, but did not distort their behavior. Exp III conceptually replicated these results by selecting Ss on the basis of their chronic levels of private and public self-consciousness. (35 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mood effects on attitude judgments: Independent effects of mood before and after message elaboration.

Investigated the independent effects of induced mood on the encoding of persuasive messages and on the assessment of attitude judgments. In Exp 1, positive or negative mood was induced either before the encoding of a counterattitudinal message or before the assessment of attitude judgments. When mood was induced before message presentation, Ss in a bad mood were more persuaded by strong than by weak arguments, whereas Ss in a good mood were equally persuaded by strong and by weak arguments. When Ss encoded the message in a neutral mood, however, the advantage of strong over weak arguments was more pronounced when Ss were in a good rather than in a bad mood at the time of attitude assessment. In Exp 2, Ss exposed to a counterattitudinal message composed of either strong or weak arguments formed either a global evaluation or a detailed representation of the message. Positive, negative, or neutral mood was then induced. Ss in a good mood were most likely and Ss in a negative mood least likely to base their reported attitudes on global evaluations. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Between a rock and a hard place: Self-concept regulating and communicative properties of distancing behaviors.

Investigated 2 properties of distancing behaviors—a class of deliberate and inadvertent behaviors that insulate persons from the consequences of negative self-discrepant behavior and signal that they should not be associated with that behavior. In Phase 1, high-choice Ss in a multiple audience variation of the induced compliance paradigm who read counterattitudinal essays on affirmative action in the presence of a Black woman did not show typical dissonance-induced attitude change. Phase 2 found that this absence of attitude change was significantly related to the extent to which Ss distanced themselves from their essays before reading them. In Phase 3, distancing behaviors also served as discounting cues for naive observers and were significantly related to their ratings of Ss' attitudes. These results are discussed in terms of the self-regulatory and communicative roles of distancing behaviors in social interaction. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Arousal as a necessary condition for attitude change following induced compliance.

In a 2?×?3 design, 63 university students were induced to write counterattitudinal essays under either high- or low-choice conditions. All Ss were led to believe that a pill, which they had just taken in the context of a separate experiment, was a placebo. In reality, Ss were given a pill that contained either 30 mg of phenobarbital (tranquilizer condition), 5 mg of amphetamine (amphetamine condition), or milk powder (placebo condition). In this last condition, the results yielded the usual dissonance effect: High choice produced more attitude change in the direction of the essay than low choice. When Ss were given a tranquilizer, this effect was virtually eliminated; when Ss were given amphetamine, attitude change increased under high choice and was exhibited for the 1st time under low choice. These results are consistent with the notion that attitude change is in the service of reducing arousal and with the idea that arousal from other sources can be misattributed to attitude-discrepant behavior. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance arousal: Physiological evidence.

Two studies examined whether cognitive dissonance is accompanied by physiological arousal. In Exp I, a standard induced-compliance paradigm was replicated and found to produce the expected pattern of attitude change in 30 male undergraduates. In Exp II, physiological recordings were obtained from 30 additional male undergraduates within the same paradigm. Ss who wrote counterattitudinal essays under high-choice conditions displayed significantly more nonspecific skin conductance responses than other Ss, but they did not change their attitudes. Results support dissonance as an arousal process. Results also indicate that the Ss misattributed their arousal to the physiological recording device. Findings are discussed in terms of dissonance theory, misattribution phenomena, and social psychophysiological research methods. (38 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Misattribution of dissonance and behaviour-consistent attitude change.

Examined the prediction that people who have misattributed dissonance arousal to an external source may come to question the appropriateness of this attribution and may then be motivated to alter their attitudes. This was tested by having an experimenter discredit the plausibility of an external source after misattribution had presumably occurred. 80 female undergraduates participated in the study, with 16 of these Ss serving as controls. 64 Ss were given a pill described as having either unpleasant side effects or no side effects and then were committed to write counterattitudinal essays under high-choice conditions. Some Ss were then told that a mistake had been made and that they had actually been given the other form of the pill. As predicted, Ss who had initially been led to believe that the pill had aversive side effects but were later told that it did not manifested behavior-consistent attitude change. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Differential sensitivity of humor ratings and mirth responses to cognitive and affective components of the humor response.

Evaluated the hypothesis that mirth responses are sensitive to the emotional appreciation of humor, whereas humor ratings reflect cognitive evaluations of humor stimuli. Cartoon stimuli were presented 1–5 times to 20 female and 20 male undergraduates. Smiling and laughing were recorded after each cartoon presentation on a mirth response index. Humor ratings were obtained during the last presentation of each cartoon by means of scaled items. Ss were instructed either to rate how amused they were by the cartoons or to rate how funny they thought the cartoons were. Cartoon repetition reduced amusement for all Ss, according to their self-reports. However, repetition reduced humor ratings only for females who received "amusement" instructions. Mirth, on the other hand, decreased significantly with cartoon repetition for all groups. It is concluded that the humor scale in its present form is mainly a measure of humor evaluation, whereas smiling and laughing are mainly measures of humor appreciation. This finding may account for the inconsistent effects of experimental manipulations on the 2 measures and underscores the importance of including both measures in humor research. (24 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Self-persuasion and self-presentation as mediators of anticipatory attitude change.

Three experiments with 197 undergraduates determined when anticipatory attitude change occurs via self-persuasion or self-presentation and identified the implications for attitude persistence of a shift by either process. In Exp I, Ss' thoughts and attitudes were assessed while they expected either a counterattitudinal or a proattitudinal message. Ss generated thoughts and reported attitudes consistent with the direction of the anticipated message, even though their responses were anonymous. In the final 2 experiments, the publicness of Ss' attitudes was varied to examine the impact of self-presentational concerns on thoughts and attitudes. In Exp II, Ss in the private condition spontaneously generated more thoughts relevant to the anticipated counterattitudinal message than did Ss in the public condition. In Exp III, some Ss were told that the anticipated counterattitudinal message was not forthcoming. When the message was canceled in the public condition, Ss failed to show an anticipatory shift in attitude; in the private condition, however, anticipatory attitude change was obtained. It is concluded that when self-presentation concerns are manifest, temporary changes in attitude occur in response to these concerns. In contrast, when pressures to self-present are low, anticipatory changes reflect genuine shifts in attitude resulting from an active consideration of the merits of the counterattitudinal position. (25 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance and alcohol: Drinking your troubles away.

Hypothesized that dissonance arousal would increase the amount of drinking and that drinking, in turn, would reduce dissonance and subsequent attitude change in 3 studies with 133 college students over age 21. In Studies 1 and 2, Ss rated brands of an alcoholic beverage to measure the amount of drinking immediately after dissonance was aroused by having them write a counterattitudinal essay. Ss' attitudes were measured immediately after the drinking. Both studies found that although dissonance arousal had little effect on the amount of drinking, whatever drinking occurred was sufficient to eliminate dissonance-reducing attitude change. Study 2 established that these results occurred for light as well as heavy social drinkers. Studies 2 and 3 showed that neither water nor coffee drinking was sufficient to eliminate attitude change in this paradigm. The implications are that some forms of alcohol abuse may evolve through the reinforcement of drinking as a means of reducing dissonance, and that dissonance may be frequently reduced through behaviors that ameliorate the feelings of dissonance without involving cognitive change. (39 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Presence versus absence of others: The effect on verbally expressed attitudes toward the disabled.

Tested the hypothesis that individuals express more favorable attitudes toward the disabled when in the presence of others than when alone. 36 students in a graduate rehabilitation course completed a 7-point rating scale pretest concerning 5 rehabilitation concepts, and adjective pairs were developed following the semantic differential model of C. E. Osgood et al (1957). Ss then viewed a film about meeting a blind person, following which they heard a presentation by and interacted with a blind model. Ss were randomly assigned to either individual or group conditions. Individual Ss again completed the 7-point rating scale in isolation. Ss in the groups discussed the film and the presentation together for 15 min before completing the posttest. All Ss were retested at 30-day follow-up. Results fail to reveal differences between conditions; however, Ss in both conditions demonstrated a significant shift in their attitudes toward blind persons. It is suggested that while the presence or absence of others did not contribute to an attitude change, the specificity of the attitude change strategy may bring about attitude change. (9 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Emotional expression and the reduction of motivated cognitive bias: Evidence from cognitive dissonance and distancing from victims' paradigms.

Two experiments tested whether expression of emotions from which motivated cognitive biases presumably provide protection would reduce the extent of such biases. In Study 1, it was hypothesized that expressing any tension produced by writing a counterattitudinal essay would reduce the extent of dissonance-reducing attitude change. To test this hypothesis, Ss were induced to write an essay arguing for higher tuition. High-choice Ss were either encouraged to express their emotions, to suppress them, or to do neither. As expected, high-choice-express Ss exhibited the least attitude change. Study 2 tested the hypothesis that expressing fear of cancer would reduce the extent of defensive distancing from cancer patients, but expressing sympathy would not. Although control Ss clearly distanced from cancer patients, fear-expression Ss did not. Implications for understanding the role of affect in defense are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Social comparison and recovery from stress.

Examined the effect of social comparison on cardiovascular arousal in 122 undergraduates. Ss completed the Jenkins Activity Survey, a measure of Type A (coronary-prone) behavior, were assigned to either a social comparison or no social comparison group, and then performed a Stroop task under conditions stressing time urgency and competition. Ss in the social comparison group were informed that their scores would be compared with scores of Ss who had already participated in the study. The social comparison group showed significantly greater heart rate response during the task and significantly slower heart rate recovery following the task. Findings illustrate the importance of cognitive-affective variables in determining the rate of recovery following stress. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Expectancy, alcohol, and sex guilt as determinants of interest in and reaction to sexual stimuli.

Selected 72 male undergraduate social drinkers from high, moderate, and low scorers on the Sex Guilt subscale of the Mosher Forced-Choice Guilt Scale. Ss were assigned to 1 of 4 conditions in a balanced-placebo design utilized to control for psychological as well as physiological factors determining the effects of drinking on behavior. After consuming beverages, Ss viewed and evaluated photographic slides of erotic content and then reported on their sexual arousal. The time Ss spent viewing each slide was unobtrusively recorded. Overall, greater sexual arousal was indicated by Ss who thought they had received alcoholic beverages, regardless of actual drink content. In all conditions except the high sex guilt/expect tonic groups, viewing times increased as a positive linear function of pornography ratings of the slides. Results demonstrate that psychological aspects of individual differences can mediate expectancy effects in research on alcohol and social behavior. (22 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Cognitive dissonance in an intergroup context.

42 student members of a campus group supporting Ronald Reagan in the 1980 presidential election participated in a study of the effects of group membership on dissonance reduction. In a 2?×?2 factorial design, half of the Ss were asked to write arguments contrary to their attitudes, whereas the other half were required to write such arguments. Half of the Ss were then asked to advocate a position that was counter to the attitude that defined their membership in the group. The other half produced arguments that were counter to attitudes relevant to but not definitional of group membership. It was predicted that attitude change would be used as a way to reduce dissonance only by those Ss who freely wrote arguments counter to nondefinitional attitudes. Attitude change was not possible, however, for Ss who freely produced arguments counter to a definitional attitude; these Ss were expected to misattribute their arousal to the existence of a competing out-group and to reduce their dissonance by derogating that group. Results supported these predictions. The importance of group membership in affecting attitude change is discussed. (10 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Personal involvement as a determinant of argument-based persuasion.

Hypothesized that when a persuasive communication was on a topic of (a) high personal relevance, attitude change was governed by issue-relevant arguments, and (b) low personal relevance, peripheral features were more important. 145 undergraduates expressed their attitudes on the issue of comprehensive senior exams after exposure to a counterattitudinal advocacy that was of high or low personal relevance containing either strong or weak arguments that emanated from a source of either high or low expertise. Another 18 Ss were controls who were surveyed but not exposed to a counterattitudinal advocacy. Interactions of the personal relevance manipulation with the argument quality and expertise manipulations revealed that under high relevance (the exams were to be instituted the following year), attitudes were influenced primarily by the quality of the arguments in the message, whereas under low relevance (the exams were to be instituted in 10 years), attitudes were influenced primarily by the expertise of the source. It is suggested that an increase in involvement is associated with an increase in the importance of message arguments because people are motivated to hold "correct" and defensible opinions, and they have a better framework for things that are relevant to the self. (45 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Romantic attraction and generalized liking for others who are sources of conflict-based arousal.

Demonstrated the arousal-attraction effect in circumstances where negative reinforcement does not occur by making the stimulus persons the source of aversive arousal rather than a distraction lowering the arousal. 40 male and 40 female undergraduates witnessed a 30-min videotape of S. Milgram's (1974) obedience paradigm, in which the characters were of the opposite sex from the viewers. Ss were told either that they were watching actors role-play, or that these were real participants. Ss gave attractiveness ratings of the characters, and completed self-reports of arousal. Findings show that for conflict-based arousal, males and females interpret their affective reactions differently, with males reporting more anger, females more anxiety. It is suggested that sex role socializing might influence the schemata that determine self-reports of affective states. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved)