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1.
基于O2O模式服装网络定制消费需求调查分析   总被引:2,自引:0,他引:2  
选取上海市南外滩轻纺面料市场为调研实地,以具有一定经济基础的白领网络定制潜在客户、已定制客户及定制运营商为调研对象,主要对消费者线上与线下消费差异、服装定制客户定向思维模式、O2O(Online To Offline)服装网络定制影响因素三个方面进行数据分析,为开发研究O2O服装定制网站功能模块提供基础数据指导。  相似文献   

2.
文章针对目前中老年消费群体难以从市场上买到合体服装的问题,通过问卷调研和分析调研数据,得出中老年群体对网络服装定制平台的使用意愿及服装定制需求,进一步阐述了网络服装定制过程中的关键技术,介绍了基于消费者的需求及现有技术的中老年网络服装定制平台,该平台旨在使中老年消费者买到满意的服装产品,实现智能化网络服装定制.  相似文献   

3.
李浩  顾力文  顾雯  刘晓刚 《纺织学报》2020,41(9):128-135
为了分析消费者感知价值对线上线下(O2O)服装定制模式的影响,梳理了目前国内O2O服装定制模式的现状,通过文献回顾、案例分析、小组讨论等方法,构建了O2O服装定制模式下消费者感知价值测量维度,采用各测量维度影响消费者购买意愿的概念模型,提出相关假设。通过对收集的589份有效问卷进行因子分析,得知各测量维度有很好的信度和效度。运用结构方程模型对研究假设进行检验。最后,提出了基于消费者感知价值的O2O服装定制模式。结果表明:该模型拟合度很好,研究假设得到验证;消费者感知价值各测量维度中,消费者感知到的专业能力对消费者购买意愿影响最大,而消费者感知到的情感价值对购买意愿影响最小。  相似文献   

4.
O2O模式是将实体经营与互联网交易相结合,以消费者为中心,注重消费体验的新型电子商务模式,近几年来发展迅速,并为各行各业带来了巨大的经济效益。在纺织成衣加工行业,服装定制作为其中一个传统环节,可以通过O2O模式得到创新,拓宽供应渠道,提高生产效率,增加服务方式,优化消费体验,从而促进服装市场的发展。现以男士衬衫定制为例,从O2O模型、线下体验店和线上交易平台3个方面构建O2O模式,为服装定制与O2O模式的融合作出探索。  相似文献   

5.
李露  谢红  曹蕊超 《丝绸》2015,52(1):42-46
通过对具有一定经济基础的网上购物族和有过定制经历的人群进行调研,研究基于O2O电子商务模式下服装网络定制的顾客忠诚度。根据构建顾客忠诚度的结构方程模型观念架构图对客户潜在定制需求进行挖掘。首先利用SPSS对调研数据进行统计分析,然后采用AMOS软件对顾客忠诚度模型进行验证,最后得出结论:1)网上定制服务信息宣传对顾客满意度有较强的正面影响;2)线下所实施的面对面的定制服务,是增强顾客定制满意度的主要因素;3)顾客参与定制过程,更易激发客户定制好奇心,增强定制体验快感,促使客户在网上预约定制消费行为。  相似文献   

6.
各行各业都在积极地向信息科技靠拢,皮革业也不例外。在O2O商业模式下,皮革服装个性化定制APP层出不穷,大大满足了皮革服装消费者的个性化定制需求。本研究探讨皮革服装个性化定制APP的设计,为相关行业提供参考。  相似文献   

7.
为使服装企业在网络定制服装这一销售模式中发展的更好,利用定制定价模型,并结合服装的特点,在基本定价模型的基础上提出网络定制服装的定价模型。从服装设计、制作以及销售3个方面来分析网络定制特征与定价的关系,找出网络定制中定价的影响因素,再通过消费者调研,利用相关性分析来确定这些影响因素,得出服装定制定价模型。该模型结合了定制与服装的特点,并融入网络销售的特点,可促进企业报价的准确性、合理性、准时性,进而提高定制效率以及企业的竞争优势。  相似文献   

8.
在电子商务大环境下,传统服装零售企业和网络服装品牌积极探索移动电子商务和O2O已成国际趋势。目前服装零售企业比较典型的O2O模式包括门店模式、私人定制模式、生活体验店模式和粉丝模式等4种,这4种模式都具有各自的优缺点和适用范围,服装零售企业O2O的顺利进行需要从深度整合供应链、提高线下实体店体验、调整企业组织架构、培养O2O人才等几方面入手。  相似文献   

9.
在网络购物日益成熟和服装消费者消费需求巨大转变的情况下,在线服装定制已经成为服装业发展的一种新趋势。为了解消费者选择在线服装定制的影响因素,运用SPSS统计软件在进行信度和效度分析的基础上,对问卷调查所得的数据进行因子分析,提取出影响消费者选择在线服装定制的5个重要公因子。研究结果为在线服装定制企业的经营和发展提供了产品和服务方面的营销建议,帮助在线服装定制企业适应新的发展趋势,并提高企业市场竞争力。  相似文献   

10.
基于MTM的服装定制系统的设计与实现   总被引:3,自引:0,他引:3  
通过对传统服装企业大批量生产方式与个体消费者个性化需求矛盾的分析,提出了面向个体消费者的、基于MTM的服装定制系统,并依据传统的服装定制过程对服装定制系统进行了编排和设计,结合网络及数据库技术开发出服装个性化定制网站YY.COM,实现了消费者的个性化服装网上定制及企业订单网上管理。  相似文献   

11.
Since grapevine ( Vitis spp .) rootstock material is being traded increasingly as disbudded woody material a lack of distinctive morphological features on such material necessitates an alternative and reliable means of identification. Methods described here were developed for rapid and efficient extraction of DNA from woody samples rich in phenolic compounds and polysaccharides, and for subsequent identification of varieties by RAPD PCR. Using these methods, and with the application of only one selected RAPD primer, we were able to differentiate sixteen rootstock varieties, including the seven varieties most commonly used in Germany. Problems commonly encountered with reproducibility of RAPD patterns were avoided by choosing primers with a dinucleotide sequence and a high G/C content that allowed a rather high annealing temperature of 45°C. Methods described here should also be useful for other horticultural crops, especially those with woody tissues rich in phenolic compounds and polysaccharides.  相似文献   

12.
An internet website (http://cpf.jrc.it/smt/) has been produced as a means of dissemination of methods of analysis and supporting spectroscopic information on monomers and additives used for food contact materials (principally packaging). The site which is aimed primarily at assisting food control laboratories in the European Union contains analytical information on monomers, starting substances and additives used in the manufacture of plastics materials. A searchable index is provided giving PM and CAS numbers for each of 255 substances. For each substance a data sheet gives regulatory information, chemical structures, physico-chemical information and background information on the use of the substance in particular plastics, and the food packaging applications. For monomers and starting substances (155 compounds) the infra-red and mass spectra are provided, and for additives (100 compounds); additionally proton NMR are available for about 50% of the entries. Where analytical methods have been developed for determining these substances as residual amounts in plastics or as trace amounts in food simulants these methods are also on the website. All information is provided in portable document file (PDF) format which means that high quality copies can be readily printed, using freely available Adobe Acrobat Reader software. The website will in future be maintained and up-dated by the European Commission's Joint Research Centre (JRC) as new substances are authorized for use by the European Commission (DG-ENTR formerly DGIII). Where analytical laboratories (food control or other) require reference substances these can be obtained free-ofcharge from a reference collection housed at the JRC and maintained in conjunction with this website compendium.  相似文献   

13.
The characterization of the aromatic profile of several apricot cultivars with molecular tracers in order to obtain objective data concerning the aromatic quality of this fruit was undertaken using headspace–solid phase microextraction (HS–SPME). Six apricot cultivars were selected according to their organoleptic characteristics: Iranien, Orangered, Goldrich, Hargrand, Rouge du Roussillon and A4025. The aromatic intensity of these varieties measured by HS–SPME–Olfactometry were defined and classified according to the presence and the intensity of grassy, fruity and apricot like notes. In the six varieties, 23 common volatile compounds were identified by HS–SPME–GC–MS. Finally, 10 compounds, ethyl acetate, hexyl acetate, limonene, β-cyclocitral, γ-decalactone, 6-methyl-5-hepten-2-one, linalool, β-ionone, menthone and (E)-hexen-2-al were recognized by HS–SPME–GC–O as responsible of the aromatic notes involved in apricot aroma and considered as molecular tracers of apricot aromatic quality which could be utilized to discriminate apricot varieties.  相似文献   

14.
The advent of the functional barrier concept in food packaging has brought with it a requirement for fast tests of permeation through potential barrier materials. In such tests it would be convenient for both foodstuffs and materials below the functional barrier (sub-barrier materials) to be represented by standard simulants. By means of inverse gas chromatography, liquid paraffin spiked with appropriate permeants was considered as a potential simulant of sub-barrier materials based on polypropylene (PP) or similar polyolefins. Experiments were performed to characterize the kinetics of the permeation of low molecular weight model permeants (octene, toluene and isopropanol) from liquid paraffin, through a surrogate potential functional barrier (25 μm-thick oriented PP) into the food simulants olive oil and 3% (w/v) acetic acid. These permeation results were interpreted in terms of three permeation kinetic models regarding the solubility of a particular model permeant in the post-barrier medium (i.e. the food simulant). The results obtained justify the development and evaluation of liquid sub-barrier simulants that would allow flexible yet rigorous testing of new laminated multilayer packaging materials.  相似文献   

15.
BADGE.2HCl and BFDGE.2HCl were determined in 28 samples of ready-to-drink canned coffee and 18 samples of canned vegetables (10 corn, 5 tomatoes and 3 others), all from the Japanese market. HPLC was used as the principal analytical method and GCMS for confirmation of relevant LC fractions. BADGE.2HCl was found to be present in one canned coffee and five samples of corn, BFDGE.2HCl in four samples of canned tomatoes and in one canned corn. No sample was found which exceeded the 1mg/kg limit of the EU for the BADGE chlorohydrins. However the highest concentration was found for the sum of BFDGE.2HCl and BFDGE.HCl.H2O at a level of 1.5mg/kg. A Beilstein test confirmed that all cans containing foods contaminated with BADGE.2HCl or BFDGE.2HCl had at lest one part coated with a PVC organosol.  相似文献   

16.
17.
A strong science base is required to underpin the planning and decision-making process involved in determining future European community legislation on materials and articles in contact with food. Significant progress has been made in the past 5 years in European funded work in this area, with many developments contributing to a much better understanding of the migration process, and better and simpler approaches to food control. In this paper this progress is reviewed against previously identified work-areas (identified in 1994) and conclusions are reached about future requirements for R&D to support legislation on food contact materials and articles over the next 5 or so years.  相似文献   

18.
19.
This paper describes the second part of a project undertaken to develop certified mussel reference materials for paralytic shellfish poisoning toxins. In the first part two interlaboratory studies were undertaken to investigate the performance of the analytical methodology for several PSP toxins, in particular saxitoxin and decarbamoyl-saxitoxin in lyophilized mussels, and to set criteria for the acceptance of results to be applied during the certification exercise. Fifteen laboratories participated in this certification study and were asked to measure saxitoxin and decarbamoyl-saxitoxin in rehydrated lyophilized mussel material and in a saxitoxin-enriched mussel material. The participants were allowed to use a method of their choice but with an extraction procedure to be strictly followed. The study included extra experiments to verify the detection limits for both saxitoxin and decarbamoyl-saxitoxin. Most participants (13 of 15) were able to meet all the criteria set for the certification study. Results for saxitoxin.2HCl yielded a certified mass fraction of <0.07 mg/kg in the rehydrated lyophilized mussels. Results obtained for decarbamoyl-saxitoxin.2HCl yielded a certified mass fraction of 1.59+/-0.20 mg/kg. The results for saxitoxin.2HCl in enriched blank mussel yielded a certified mass fraction of 0.48 +/- 0.06 mg/kg. These certified reference materials for paralytic shellfish poisoning toxins in lyophilized mussel material are the first available for laboratories to test their method for accuracy and performance.  相似文献   

20.
<正>We are pleased to announce the launch of a new international peer-reviewed journal-Food Science and Human Wellness,ISSN 2213-4530,which is an open access journal,produced and hosted by Elsevier B.V.on behalf of Beijing Academy of Food Sciences.Food Science and Human Wellness is an international peer-reviewed English journal that provides a forum for the dissemination of the  相似文献   

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