The intention and willingness to pay moving violation citations among Taiwan motorcyclists

This study uses three-level scenario design and Spike model constructs to investigate the risk premium Taiwan motorcycle operators are willing to pay for moving violations. The primary focus of the investigation is on four types of moving violations including speeding, running red lights, right turn on red violations, and drunk driving. In the model, these four types of violations influence the willingness to pay a risk premium. The results show that, in addition to increasing enforcement, raising the level of fines is one of the most effective methods to influence levels of compliance. Estimated results through the Spike model show that speeders will accept a risk premium of NT$740 (US$1 = NT$30), while motorcycle operators who run red lights will accept a risk premium of NT$1100, motorcycle operators who turn right on red will accept a risk premium of NT$367, and motorcyclists who drive drunk will accept a risk premium of NT$18,540. This indicates that current fines in Taiwan could be raised.     

Traffic violations in Guangdong Province of China: Speeding and drunk driving

The number of speeding- and drunk driving-related injuries in China surged in the years immediately preceding 2004 and then began to decline. However, the percent decrease in the number of speeding and drunk driving incidents (decrease by 22%) is not proportional to the corresponding percent decrease in number of automobile accident-related injuries (decrease by 47%) from the year 2004 to 2010 (Traffic Management Bureau, Ministry of Public Security, Annual Statistical Reports on Road Traffic Accidents). Earlier studies have established traffic violations as one of the major risks threatening road safety. In this study, we examine in greater detail two important types of traffic violation events, speeding and drunk driving, and attempt to identify significant risk factors associated with these types of traffic violations. Risk factors in several different dimensions, including driver, vehicle, road and environmental factors, are considered. We analyze the speeding (N = 11,055) and drunk driving (N = 10,035) data for the period 2006–2010 in Guangdong Province, China. These data, obtained from the Guangdong Provincial Security Department, are extracted from the Traffic Management Sector-Specific Incident Case Data Report and are the only comprehensive and official source of traffic accident data in China. Significant risk factors associating with speeding and drunk driving are identified. We find that several factors are associated with a significantly higher probability of both speeding and drunk driving, particularly male drivers, private vehicles, the lack of street lighting at night and poor visibility. The impact of other specific and unique risk factors for either speeding or drunk driving, such as hukou, road type/grades, commercial vehicles, compulsory third party insurance and vehicle safety status, also require particular attention. Legislative or regulatory measures targeting different vehicle types and/or driver groups with respect to the various driver, vehicle, road and environmental risk factors can subsequently be devised to reduce the speeding and drunk driving rates. As the country with the highest number of traffic accident fatalities in the world, applying these findings in workable legislation and enforcement to reduce speeding and drunk driving rates will save tens of thousands of lives.     

A nationwide survey of self-reported red light running: measuring prevalence, predictors, and perceived consequences

A United States probability sample of 880 licensed drivers participated in a telephone survey of red light running perceptions and behaviors. Despite most drivers believing red light running was problematic and dangerous, approximately one in five respondents reported running one or more red lights when entering the last ten signalized intersections. Among several demographic and attitude variables, only age group predicted recent red light running. Specifically, younger respondents were more likely to be violators. Drivers also reported being more likely to run red lights when alone, and were typically in a hurry when speeding up to be beat red lights. Contrary to expectations, frustration was not as important for predicting red light running as it was for other driving behaviors, such as speeding, tailgating, weaving, and gesturing angrily at others. Additionally, drivers perceived and received few consequences for running red lights. Less than 6% had received a traffic ticket for red light running and most believed that police would catch less than 20% of violators. Slightly more than one in ten had been involved in a red light running crash. Respondents most commonly suggested legal initiatives to reduce red light running. Accordingly, we recommend traffic safety experts pursue interventions that apply immediate and consistent negative consequences to violators to change the public's red light running perceptions and behavior.     

analysis of pedestrian accident costs in Sudan using the willingness-to-pay method

The willingness-to-pay (WTP) with contingent valuation (CV) method has been proven to be a valid tool for the valuation of non-market goods or socio-economic costs of road traffic accidents among communities in developed and developing countries. Research on accident costing tends to estimate the value of statistical life (VOSL) for all road users by providing a principle for the evaluation of road safety interventions in cost-benefit analysis. As in many other developing countries, the economic loss of traffic accidents in Sudan is noticeable; however, analytical research to estimate the magnitude and impact of that loss is lacking. Reports have shown that pedestrians account for more than 40% of the total number of fatalities. In this study, the WTP-CV approach was used to determine the amount of money that pedestrians in Sudan are willing to pay to reduce the risk of their own death. The impact of the socioeconomic factors, risk levels, and walking behaviors of pedestrians on their WTP for fatality risk reduction was also evaluated. Data were collected from two cities—Khartoum and Nyala—using a survey questionnaire that included 1400 respondents. The WTP-CV Payment Card Questionnaire was designed to ensure that Sudan pedestrians can easily determine the amount of money that would be required to reduce the fatality risk from a pedestrian-related accident. The analysis results show that the estimated VOSL for Sudanese pedestrians ranges from US$0.019 to US$0.101 million. In addition, the willingness-to-pay by Sudanese pedestrians to reduce their fatality risk tends to increase with age, household income, educational level, safety perception, and average time spent on social activities with family and community.     

Modeling traffic accident occurrence and involvement

The Negative Binomial modeling technique was used to model the frequency of accident occurrence and involvement. Accident data over a period of 3 years, accounting for 1,606 accidents on a principal arterial in Central Florida, were used to estimate the model. The model illustrated the significance of the Annual Average Daily Traffic (AADT), degree of horizontal curvature, lane, shoulder and median widths, urban/rural, and the section's length, on the frequency of accident occurrence. Several Negative Binomial models of the frequency of accident involvement were also developed to account for the demographic characteristics of the driver (age and gender). The results showed that heavy traffic volume, speeding, narrow lane width, larger number of lanes, urban roadway sections, narrow shoulder width and reduced median width increase the likelihood for accident involvement. Subsequent elasticity computations identified the relative importance of the variables included in the models. Female drivers experience more accidents than male drivers in heavy traffic volume, reduced median width, narrow lane width, and larger number of lanes. Male drivers have greater tendency to be involved in traffic accidents while speeding. The models also indicated that young and older drivers experience more accidents than middle aged drivers in heavy traffic volume, and reduced shoulder and median widths. Younger drivers have a greater tendency of being involved in accidents on roadway curves and while speeding.     

News, music videos and action movie exposure and adolescents' intentions to take risks in traffic

This study explored the relationship between adolescents' viewing of specific television genres (action movies, news and music videos) and the intention to take risks in traffic. Participants were 2194 adolescent boys and girls who completed a questionnaire on television viewing, risk perception and the intention to speed and drive after consuming alcohol. As hypothesized, more news viewing was associated with a higher perceived risk of drunk driving and speeding. More music video viewing, on the other hand, was negatively associated with the assessment of the dangers of speeding and driving under the influence of alcohol. Girls regarded speeding and drunk driving as more dangerous than boys did. Contrary to our hypotheses, action movie viewing did not make a significant contribution to our models. Both news and music video viewing were indirectly, via risk perception, related to the intention to drive risky. The more dangerous a particular behavior was perceived to be, the less likely respondents intended to exhibit this behavior in the future.     

Adoption of right turn on red: Effects on crashes at signalized intersections

By the end of the 1970's, all states in the U.S. had modified their laws to permit drivers to turn right on steady red at signalized intersections. Police-reported crash data from six states where permissive right turn on red (RTOR) laws were adopted during 1974–1977, as well as data from three states where the law in effect was unchanged throughout the period, were used to determine the effect of adopting such laws on the frequency of crashes involving right turning maneuvers at signalized intersections. The increase in the overall frequency of such crashes in states that adopted permissive right turn on red laws exceeded by more than 20% the comparable change in states that retained the same laws. Larger increases were found in urban areas (25%), and for pedestrian crashes (57%) especially in urban areas (79%). An increase of over 30% was found for child pedestrians, 100% for adults, and 110% for elderly pedestrians after adoption of RTOR.     

Characteristics of turn signal use at intersections in baseline naturalistic driving

The purpose of this study was to determine whether a driver’s use of turn signals is sufficiently reliable to forecast a vehicle’s future path around an intersection, when detailed information about the intersection is unavailable. Naturalistic observations of turn signal use among 108 drivers on surface streets were extracted from the baseline portion of a field operational test of a safety system. Left and right turns that resulted in heading changes of between 70 and 110° and turn radii between 18 and 90 m were selected from the dataset. The odds that a driver would signal a turn were modeled as a function of road type, turn direction, presence of a forward vehicle, whether the vehicle stopped before the turn, and driver age and gender. Overall, 25 percent of left turns and 29 percent of right turns were not signaled. Road type, turn direction, and presence of a forward vehicle were found to influence the odds that a turn is signaled, while gender and age of the driver did not. The results suggest that situational factors like road type and turn direction are more powerful predictors of whether a turn will be signaled than either age or gender. Signaling on major and minor surface roads was about 5 times more likely than on local roads and 1.5 times more likely when a forward vehicle was present, suggesting a possible effect of traffic volume. It was concluded that turn signal activation alone may be insufficiently reliable to forecast a driver’s path.     

Modeling drivers’ speed selection as a trade-off behavior

This paper proposes a new model of driver-preferred speeds derived from the assumption that drivers trade-off a portion of their safety for a time gain. The risk of receiving a ticket for speeding is also considered. A trip disutility concept is selected to combine the three components of speed choice (safety, time, and enforcement). The perceived crash risk and speed enforcement are considered as speed deterrents while the perceived value of a time gain is considered as a speed enticement. According to this concept, speeds that minimize the perceived trip disutility are preferred by drivers. The modeled trade-off behavior does not have to be fully rational since it is affected by drivers’ preferences and their ability to perceive the risk. As such, the proposed framework follows the concept of bound rationality.The attractiveness of the model lies in its parameters being estimable with the observed preferred speeds and then interpretable as the factors of risk perception, the subjective value of time, and the perceived risk of speed enforcement. The proposed method may successfully supplement behavioral studies based on a driver survey.The study focuses on four-lane rural and suburban roads in Indiana, USA. The behavior of two types of drivers (trucks and cars) is modeled. The selection of test sites was such that the roads and other local characteristics varied across the studied sites while the population of drivers could be assumed as the same. The density of intersections, land development along the road, and the presence of sidewalks were the identified prominent risk perception factors. Another interesting finding is that the speed limit seems to encourage slow drivers to drive faster and fast drivers to drive slower.     

Modeling fault among accident—Involved pedestrians and motorists in Hawaii

Using a comprehensive database of police-reported accidents in Hawaii, we describe the nature of pedestrian accidents over the period 2002–2005. Approximately 36% of the accidents occur in residential areas, while another 34% occur in business areas. Only 41.7% of the pedestrian accidents occur at intersections. More pedestrian crashes occur at non-intersection locations—including midblock locations, driveways, parking lots, and other off roadway locations. Approximately 38.2% of the crashes occur at crosswalk locations, while proportionately more (61.8%) of the pedestrian accidents occur at non-crosswalk locations. Using this database the human, temporal, roadway, and environmental factors associated with being “at-fault” for both pedestrians and drivers are also examined. Using techniques of logistic regression, several different explanatory models are constructed, to identify the factors associated with crashes producing fatalities and serious injuries. Finally, two pedestrian models (drunk males and young boys) and one driver model (male commuters) are developed to provide further understanding of pedestrian accident causation. Drunk male pedestrians who were jaywalking were in excess of 10× more likely than other groups to be at-fault in pedestrian accidents. Young boys in residential areas were also more likely to be at-fault. Male commuters in business areas in the morning were also found to have higher odds of being classified at-fault when involved in pedestrian accidents. The results of this study indicate that there should be a combination of enforcement and educational programs implemented for both the pedestrian and drivers to show those at-fault the consequences of their actions, and to reduce the overall number of accidents.     

Exploring factors contributing to injury severity at freeway merging and diverging locations in Ohio

Identifying factors that affect crash injury severity and understanding how these factors affect injury severity is critical in planning and implementing highway safety improvement programs. Factors such as driver-related, traffic-related, environment-related and geometric design-related were considered when developing statistical models to predict the effects of these factors on the severity of injuries sustained from motor vehicle crashes at merging and diverging locations. Police-reported crash data at selected freeway merging and diverging areas in the state of Ohio were used for the development of the models. A generalized ordinal logit model also known as partial proportional odds model was applied to identify significant factors increasing the likelihood of one of the five KABCO scale of injury severity: no injuries, possible/invisible injuries, non-incapacitating injuries, incapacitating injuries, or fatal injuries. The results of this study show that semi-truck related crashes, higher number of lanes on freeways, higher number of lanes on ramps, speeding related crashes, and alcohol related crashes tend to increase the likelihood of sustaining severe injuries at freeway merging locations. In addition, females and older persons are more likely to sustain severe injuries especially at freeway merge locations. Alcohol related crashes, speeding related crashes, angle-type collisions, and lane-ramp configuration type D significantly increase the likelihood of severe injury crashes at diverging areas. Poor lighting condition tends to increase non-incapacitating injuries at diverging areas only. Moreover, adverse weather condition increases the likelihood of no-injury and fatal injuries at merging areas only and adverse road conditions tend to increase a range of injury severity levels from possible/invisible injuries to incapacitating injuries at merging areas only.     

Stuck in the 70s: The role of social norms in distracted driving

Successful campaigns to end distracted driving must understand prevailing social norms for behaviors such as texting and phoning while driving. The current work examined this issue by asking younger drivers to read car crash scenarios and rate the responsibility of the driver for the crash, and to levy fines and assign jail time, as a function of whether the driver was attentive, had been drinking, or was distracted by phoning or texting. In the first experiment, ratings were performed in the absence of injunctive norm information (laws against drunk and distracted driving). In the second experiment, injunctive norm information was included. Impaired drivers were viewed as more responsible in both experiments, with texting drivers viewed as the most responsible. However, drunk drivers received the most fines and jail time. When compared to data from the 1970s, the results show that anti-drunk driving campaigns have changed how younger drivers view drunk driving, but that norms have not yet changed for distracted driving, despite consistent results showing they know the risk of driving distracted. Implications for social norm distracted driving campaigns are discussed.     

Profiling drunk driving recidivists in Denmark

Drunk drivers are a menace to themselves and to other road users, as drunk driving significantly increases the risk of involvement in road accidents and the probability of severe or fatal injuries. Although injuries and fatalities related to road accidents have decreased in recent decades, the prevalence of drunk driving among drivers killed in road accidents has remained stable, at around 25% or more during the past 10 years. Understanding drunk driving, and in particular, recidivism, is essential for designing effective countermeasures, and accordingly, the present study aims at identifying the differences between non-drunk drivers, drunk driving non-recidivists and drunk driving recidivists with respect to their demographic and socio-economic characteristics, road accident involvement and other traffic and non-traffic-related law violations. This study is based on register-data from Statistics Denmark and includes information from 2008 to 2012 for the entire population, aged 18 or older, of Denmark. The results from univariate and multivariate statistical analyses reveal a five year prevalence of 17% for drunk driving recidivism, and a significant relation between recidivism and the drunk drivers’ gender, age, income, education, receipt of an early retirement pension, household type, and residential area. Moreover, recidivists are found to have a higher involvement in alcohol-related road accidents, as well as other traffic and, in particular, non-traffic-related offences. These findings indicate that drunk driving recidivism is more likely to occur among persons who are in situations of socio-economic disadvantage and marginalisation. Thus, to increase their effectiveness, preventive measures aiming to reduce drunk driving should also address issues related to the general life situations of the drunk driving recidivists that contribute to an increased risk of drunk driving recidivism.     

Influence of traffic enforcement on the attitudes and behavior of drivers

Traditionally, traffic enforcement has been an important means of improving traffic safety. Many studies have provided evidence of connections between the level of police enforcement and both driving behavior and the number of traffic accidents. In Northern Kosovo, there has been little, if any, traffic enforcement during the last 13 years. This situation has created a very rare research opportunity – it is now possible to directly study the influence of traffic enforcement on the attitudes and behavior of drivers by comparing two regions, one with traffic enforcement and one without it (Serbia vs. Northern Kosovo). The sample in the present study consisted of 424 drivers (204 from Serbia and 220 from Northern Kosovo). Questionnaires included items about the behaviors of the drivers (e.g., speeding, seat belt, drunk driving) and their attitudes. We also conducted field observations of driving behavior. The results indicated that the lack of enforcement affects almost every type of behavior that we examined. Compared with drivers in Serbia, drivers in Northern Kosovo drive faster, exceed speed limits more frequently, use seat belts less frequently, drive after exceeding the legal limit for alcohol more often, commit aggressive and ordinary violations more frequently and are generally involved in more risky situations.     

Tailoring in risk communication by linking risk profiles and communication preferences: The case of speeding of young car drivers

Speeding is one of the most relevant risk behaviors for serious and fatal accidents, particularly among young drivers. This study presents a tailoring strategy for anti-speeding communication. By referring to their motivational dispositions toward speeding derived from motivational models of health behavior, young car drivers were segmented into different risk groups. In order to ensure that risk communication efforts would actually be capable to target these groups, the linkage between the risk profiles and communication preferences were explored. The study was conducted on the basis of survey data of 1168 German car drivers aged between 17 and 24 years. The data reveal four types of risk drivers significantly differing in their motivational profiles. Moreover, the findings show significant differences in communication habits and media use between these risk groups. By linking the risk profiles and communication preferences, implications for tailoring strategies of road safety communication campaigns are derived. Promising segmentation and targeting strategies are discussed also beyond the current case of anti-speeding campaigns.     

The willingness to pay of parties to traffic accidents for loss of productivity and consolation compensation

In this study, willingness to pay (WTP) for loss of productivity and consolation compensation by parties to traffic accidents is investigated using the Tobit model. In addition, WTP is compared to compensation determined by Taiwanese courts. The modelling results showed that variables such as education, average individual monthly income, traffic accident history, past experience of severe traffic accident injuries, the number of working days lost due to a traffic accident, past experience of accepting compensation for traffic accident-caused productivity loss and past experience of accepting consolation compensation caused by traffic accidents have a positive impact on WTP. In addition, average WTP for these two accident costs were obtained. We found that parties to traffic accidents were willing to pay more than 90% of the compensation determined by the court in the scenario of minor and moderate injuries. Parties were willing to pay approximately 80% of the compensation determined by the court for severe injuries, disability and fatality. Therefore, related agencies can use our study findings as the basis for determining the compensation that parties should pay for productivity losses caused by traffic accidents of different types.     

To call or not to call—That is the question (while driving)

We studied whether decisions to engage in cell phone conversation while driving and the consequences of such decisions are related to the driver's age, to the road conditions (demands of the driving task), and to the driver's role in initiating the phone call (i.e. the driver as caller vs. as receiver). Two experiments were performed in a driving simulator in which driver age, road conditions and phone conversation, as a secondary task, were manipulated. Engagement in cell phone conversations, performance in the driving and the conversation tasks, and subjective effort assessment were recorded. In general, drivers were more willing to accept incoming calls than to initiate calls. In addition, older and younger drivers were more susceptible to the deleterious effects of phone conversations while driving than middle aged/experienced drivers. While older drivers were aware of this susceptibility by showing sensitivity to road conditions before deciding whether to engage in a call or not, young drivers showed no such sensitivity. The results can guide the development of young driver training programs and point at the need to develop context-aware management systems of in-vehicle cell phone conversations.     

Risky driving related to driver and vehicle characteristics

This investigation was performed to determine relationships between driver and vehicle characteristics and risk taking in everyday driving, as measured by close following in freeway traffic. A total of 12,000 observations were made of headways (time intervals between successive vehicles) in high flow freely moving freeway traffic at two sites, one in Michigan, the other in Toronto, Canada. The headways were measured using a photographic technique which allowed vehicle and occupant characteristics to be recorded, including type of vehicle and sex and seat belt use. For the Michigan observations, the vehicle license number was recorded, from which additional information on the vehicle and owner (usually the driver) was obtained from state files, including the vehicle mass and model year and the owner's age. sex and history of recorded accidents and traffic violations. Shorter headways, corresponding to higher risk, were found for drivers with prior accidents or violations, young drivers, male drivers, drivers with no passengers. and drivers who did not wear a seat belt. Vehicles associated with shorter headways included newer cars and cars of intermediate mass (1600–1900 kg).