Assessing the importance of industry in the adoption and assimilation of IT: Evidence from Italian enterprises

We analysed the role of industry in determining the diffusion and business value created by IT. Data was collected for this purpose by surveying 192 large enterprises in Italy. Our research revealed three findings. First, in the material services and non-hi-tech manufacturing industries, firms had a relatively limited adoption of IT, resulting in little business impact. Second, firms’ IT spending behaviour depended on their industry type and not on their IT capabilities. However their capabilities were more important than industry in explaining why firms achieved benefits from IT adoption that depended on the previous accumulation of IT resources and other capabilities. Third, industry type determined the degree to which IT affected profitability and its effectiveness in helping firms to defend their competitive advantage. Specifically, the slower the adoption of IT in an industry, the greater its impact on the firm's profitability.The implications of these findings for managers and policy-makers are discussed.     

The effects of information systems integration and organizational culture on a firm's effectiveness

Though the relationship between the investment in information systems (IS) and a firm's performance continues to be important; conclusive evidence that information technology (IT) contributes to a firm's effectiveness is rare. This study tests the relationship between the integration of IS during mergers and acquisitions and their effectiveness. The findings point to a positive relationship between IS integration and effectiveness only when controlling for (a) IT intensity, and (b) organizational culture differences between the joining firms. Thus, managers are advised to take into account IT intensity and cultural differences during the pre-merger negotiations and during the post-merger integration process.     

Examining the role of information technology in cultivating firms’ dynamic marketing capabilities

Most prior research has investigated an organization's dynamic capabilities in general and overlooked their effect on critical business functions. Our study considered the role of IT in improving firm's dynamic marketing capabilities. We developed a model consisting of market orientation, IT infrastructure capabilities, and the use of IT in customer relationship management (CRM). With data collected from 135 manufacturing and service firms in Taiwan, our results supported most of our hypotheses. Our results showed important direct effects of a firm's market orientation, use of IT to support CRM, and the functionality of IT infrastructure capabilities on its dynamic marketing capabilities.     

Firm-level benefits of IT-enabled resources: A conceptual extension and an empirical assessment

While the business value of IT (BVIT) is central to the IS discipline, only recently a possible chain of causation from IT assets (i.e., fungible, widely available, commodity-like, technology-based products) to firm performance has been conceptually specified. Furthermore, little empirical evidence exists regarding IT assets’ business value. In light of this paucity, this paper makes several contributions to IS research and practice. First, it advances the BVIT literature by empirically testing a model that traces a path from IT assets through IT-enabled resources to firm performance. Second, it extends the BVIT and resource-based view (RBV) literatures by explicating and testing the impact of a firm’s external environment on its IT-enabled resources. Third, it builds on recent literature to argue for, and test, two distinct forms of firm-level outcome: operational and strategic benefits. Finally, the paper contributes to managers’ and IS practitioners’ knowledge by demonstrating the transformative capacity of IT assets on the strategic potential of organizational resources. Empirically, the paper develops and employs valid and reliable scales to test the research model using survey data on IT-enabled customer service departments. The findings demonstrate that when an IT asset is combined with an organizational resource, the extent of synergy borne out of the resulting relationship can positively impact the strategic potential of the ensuing IT-enabled resource. This IT-enabled resource, in turn, is positively associated with firm-level benefits. Further, the external environment is shown to exert a positive effect on the strategic potential of outside-in IT-enabled resources. In sum, this paper offers several important conceptual and empirical contributions to a stream of research that is at the core of the IS discipline.     

Impact of digital leadership capability on innovation performance: The role of platform digitization capability

Following a mixed-methods approach, we theorized that digital leadership influences innovation performance by digitalizing the firm's platform. A multiple case study of ten companies was deployed to derive a theoretical model relating digital leadership and innovation performance. The resulting model was empirically tested on a sample of 117 European firms. We find that digital leadership improves a firm's innovation performance by digitalizing the firm's platform. We contribute to IS research by theoretically developing the concepts of digital leadership capability and platform digitization capability and empirically analyzing the relationship of these two critical IT capabilities and their impact on innovation performance.     

Information systems assimilation in Indian organizations: An examination of strategic and organizational imperatives

IT investment by organizations in India has increased significantly over the last 10 years, as Indian firms have deployed IS for modernizing and reengineering their processes. This paper analyzes, in an exploratory vein, organizational and strategic imperatives that have influenced IS assimilation and evolution of the IS application portfolio in Indian firms. It first identifies three categories of organizations with respect to IS assimilation, and describes strategic and organizational factors characteristic of each group. Next, it traces the evolution of the IS application portfolio in each of the studied firms and analyses accompanying changes in strategic and organizational factors. The paper builds on IS assimilation studies in organizations from developed societies, and describes issues unique to IS assimilation in Indian firms. It is based on data collected from case studies of IS deployment in nine Indian organizations.     

From IT deployment capabilities to competitive advantage: An exploratory study in China

As more and more companies are deploying, or plan to deploy, information systems, the organizational capabilities to effectively deploy information technologies to support and shape businesses become increasingly important. While many studies have focused on how to acquire state-of-the-art information technologies and on how to effectively utilize implemented information technologies, more studies are still needed to investigate how a company can successfully deploy acquired information technologies to support and shape businesses strategies and value chain activities. IT deployment capabilities are defined as the organizational capabilities to configure and reconfigure a company’s information system by adding new IT components or by adapting the existing information systems in order to make the whole information system available to support and shape businesses. This study identifies and investigates the three building blocks of IT deployment capabilities: strategic IT flexibility, business–IT partnership, and business–IT alignment. Using the resource-based view, we propose a framework to explain the relationship between IT deployment capabilities and competitive advantage. The research model is tested on data collected in China. Results show that strategic IT flexibility and business–IT partnership have direct impacts on competitive advantage, while business–IT alignment has an indirect impact on competitive advantage. The effect of business–IT alignment on competitive advantage is fully mediated by strategic IT flexibility and business–IT partnership. The results provide support for the relationship between IT deployment capabilities and competitive advantage. The study presents implications for how to develop IT deployment capabilities and how to generate business value from IT investment.     

Information technology,the organizational capability of proactive corporate environmental strategy and firm performance: a resource-based analysis

The study of the relationships between information technology (IT), environmental organizational issues and firm performance is a cutting-edge research topic for the information systems (IS) community. However, at present we know very little about these relationships. Drawing on the perspective of IT-enabled organizational capabilities and the literature on organizations and the natural environment, our study introduces conceptually the construct organizational capability of proactive corporate environmental strategy to the IS field. We propose that IT capability may enable the implementation of a proactive environmental strategy and that this strategy could play a significant role in determining the business value of IT. Using structural equations modeling with data collected from 63 firms, we find that IT capability is an enabler of proactive environmental strategy and that this strategy plays a significant role in mediating the effects of IT on firm performance. Our study provides initial evidence on the role of IT in the implementation of proactive environmental practices. Our results suggest to IT executives that their decisions matter in shaping environmental sustainability, which in turn will generate business value from IT.     

The impact of information technology on the financial performance of diversified firms

Diversification may increase economic benefits through more efficient utilization of business resources across multiple markets. However, the benefits of these scope economies are often not realized due to costs of coordinating resources in multiple markets. Information technology (IT) is widely used to achieve more efficient coordination by reducing the costs of coordinating business resources across multiple markets. Because of the need for coordination of business resources across multiple markets, diversification can increase the demand for IT. But does increased use of IT improve the performance of diversified firms? This research tackles this question by undertaking an empirical study of the impact of IT on the financial performance resulting from diversification by focusing on the strategic direction chosen by different firms. The empirical aspects of this subject have received little attention from previous information systems (IS) and economics research. This research also sheds light on the business value of IT by showing the importance of complementarity between IT and strategy in firm performance, a subject which has also received limited attention in prior IS research.     

Antecedents of Network Capability and Their Effects on Innovation Performance: An Empirical Test of Hi‐tech Firms in China

A firm's competitive advantage can come not only from internal resources but also from inter‐firm innovation networks. This paper shows that network capabilities (i.e., network visioning capability, network constructing capability, network operating capability and network centring capability) are special skills that enable values residing in network resources. Based on a sample of 211 Chinese hi‐tech firms and by applying structural equation modelling, network capabilities are found to have a positive relationship with innovation performance. Four antecedents of network capabilities – IT maturity, openness of culture, the management system involved and experience with network activities – are also identified in the research and empirically tested. The results of this study provide a new framework that describes how networked firms can gain a competitive advantage.     

Leveraging the IT competence of non-IS workers: social exchange and the good corporate citizen

Organizational IT competence is fundamental to achieving strategic value through technology investments. Importantly, as business users continually gain experience with enterprise systems and a new generation of tech-savvy workers enters the labour force, IT competence is increasingly distributed beyond the IS department. Despite its strategic potential however, IT competence residing within the functional areas of the firm is essentially untapped until it is volunteered by functional area knowledge workers. Addressing the changing landscape of IT competence across the enterprise, the current study examines factors that drive business professionals to volunteer their IT competences to the firm. This research introduces the concept of IT competence volunteering, which is conceptualized as a form of organizational citizenship behaviour that is not explicitly contracted by the firm and may not be directly rewarded. Guided by social exchange theory, a multi-foci model is introduced that positions IT competence as well as workplace exchange relationships as antecedents of IT competence volunteering intention. Overall, the study's results empirically demonstrate the important impacts that user-IS department exchange and perceived organizational support have on the business professional's intention to volunteer his/her IT competence to the firm.     

Commodity or competitive advantage? Analysis of the ERP value paradox

A true e-business enabled firm needs the support from a well-tuned enterprise resource planning (ERP) system for providing real time data. However, many companies complain that after their huge investments in ERP systems, they found the ERP systems do not bring them new orders, new profits, or competitive advantage as ERP vendors claim. Academic studies also found mixed results regarding ERP’s payoff. In line with resource based view (RBV), the study proposes an integrated model to shed light on the ERP value paradox. We try to answer “With what organizational resources and by building what firm specific capabilities, the investment in ERP systems may bring firms competitive advantage”. Using a sample of 150 ERP and e-business adopters in the US, we found that (1) organizational resources such as managerial skills and organizational change management play a more important role than IT resources (ERP, e-Business technologies) in generating business integration capability. (2) However, neither IT resources nor organizational resources directly provide firms with competitive advantage. Instead, business integration capability built from the two resources plays a mediating role through which business achieves competitive advantage.     

Alignments between the depth and breadth of inter-organizational systems deployment and their impact on firm performance

This paper explores the performance impact of alternative deployment alignment strategies for inter-organizational systems (IOS) in supply chains. Based on the asset orchestration perspective, we consider two deployment alignment strategies, namely, balanced alignment and reinforcing alignment, which represent strategic choices made by firms in relation to the emphases placed on depth and breadth of IT deployment in supply chain operations. The results of our empirical study show that the depth and breadth of IOS deployment enhance a firm's competitive performance through operational improvement, and the balanced alignment between IOS depth and breadth enhances the firm's competitive performance.     

The role of IS capabilities in delivering sustainable improvements to competitive positioning

It has long been argued that organizations have struggled to achieve business benefits, and in particular sustainable competitive advantage, from their IT investments. In this paper we draw upon resource-based theory to explore how the effective deployment of IS capabilities might deliver sustainable improvements to an organization’s competitive positioning. In so doing, this research makes a significant departure from the enterprise-level orientation of prior studies, by focusing upon the role of IS capabilities in leveraging sustainable improvements to competitive positioning from individual IS initiatives. Based upon the responses to a quantitative and qualitative survey of practicing managers, it has been shown that an organization’s ability to leverage and sustain improvements in its competitive positioning, from IS initiatives, are directly dependent upon its ability to effectively apply an appropriate portfolio of IS capabilities. Moreover, it has been shown that sustainable improvements in competitive positioning are most likely in circumstances in which the successful outcome of an IS initiative is dependent upon ‘outside-in’ and ‘spanning’ capabilities, which are both lacking in transparency and difficult to replicate.     

The leveraging influence of strategic alignment on IT investment: An empirical examination

Businesses have invested enormous sums in information technology (IT). The challenge now is to optimize these investments. We empirically examined the influence of the alignment between IS strategy and business strategy (strategic alignment) on the payoff of IT investment. Many studies have been performed on the value of IT investment and strategic alignment separately, in the past, but here we combined them by investigating the moderating affect of strategic alignment on the relationship between IT investment and firm performance for a group of manufacturing firms. The results indicated that there is a synergistic coupling between strategic alignment and IT investment with firm performance. Firms that have aligned IT and business strategies can invest in additional IT resources with some assurance that they will be leveraged substantially. One of our main contributions was in the examination of four differing perspectives of strategic alignment and their relationship with the payoff of IT investment.     

Information technology capability and firm performance: Role of industry

Despite several calls for considering industry in the IS value research, few studies investigated the relationship between benefits of IT and industries. This study extends Chae et al. (2014) by investigating how industry influences the relationship between IT capability and business performance. Unexpectedly, it finds that the control group in the industries in which the "transform" IT strategic role dominates showed superior performance than the IT leader. Also, the IT leaders in the "automate" IT strategic industry did not exhibit better business performance than the control firms. We discuss the implications of these findings.     

IT alignment in small firms

This study focused on the alignment of business strategy and IT strategy among 256 small UK manufacturing firms. An instrument was developed and used to measure IT alignment in small firms. Evidence was gained of high IT alignment in some firms. The study also indicated that IT alignment was related to the firm's level of IT maturity and the level of the CEO's software knowledge, but did not seem to be linked to the CEO's involvement or the firm's sources of external IT expertise.     

Strategic IT alignment Projects. Towards Good Governance

The senior management of organisations frequently perceive IT Projects as merely technological in nature. They fail to realise that in reality, the mission of IT is to provide technology-based support to business processes that can be key to the organisation. This lack of understanding means that these IT projects are not aligned with the business objectives and that investments in resources and personnel are not adequately prioritised. This can lead to an opportunity loss: a mere computerising of the business is sought, and processes that could turn out to be transformative, generating added value, driving a true digital transformation of the business are overlooked. This article proposes a model for implementing and operating a portfolio of strategic IT projects. Based on Good Governance principles, these latter projects move strategic decision-making up to an organisation's senior management, succeeding in gradually implicating these managers into the IT strategy. But above all, the model succeeds in achieving the targeted strategic alignment of IT projects with the organisation's business objectives and interests. The model has already been implemented in fourteen medium and large size public universities. The follow-up through interviews of the nine longest-standing experiences—some are nearly a decade old—revealed that the portfolio implementation strategy had helped to markedly improve the following elements: the institutions’ state of maturity of Good Governance; senior management's involvement in IT projects; and the identification of the most interesting IT projects for the business. To conclude, based on our experience, we can affirm that the strategic IT alignment projects is an effective IT Governance tool and, by extension, an example of Good Governance practice.     

Examining business value of customer relationship management systems: IT usage and two-stage model perspectives

Empirical evidence for the business value of customer relationship management (CRM) systems remains unsolid in IS studies. This study proposes a new model for CRM value according to IT/IS usage theory and “two-stage model.” Empirical tests show that operational benefits of CRM are reflected in firms’ high revenue per employee, which leads to high profitability; strategic benefits of CRM are reflected in firms’ high customer satisfaction, which leads to high profitability and market valuation. Firm size positively moderates the operational and strategic benefits of CRM, while the industry’s product differentiation level negatively moderates operational and strategic benefits of CRM.     

The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process

Responses from 152 managers from a wide range of industries were used to test a conceptual model examining the influence of information technology (IT) and non-IT resources on IT capabilities and their subsequent effects on predevelopment stage outcomes. It was found that the resources of IT infrastructure, IT embeddedness, firm's outward focus, and competitive intensity have varied effects on the frequency of usage of general-purpose and collaborative IT artifacts. Firms with higher levels of usage of collaborative artifacts in their NPD process have improved predevelopment stage performance, including the number of generated concepts and prototypes, and more efficient new product development (NPD) team collaboration.