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文章首先界定了突发事件和应急营销的概念,阐述了电信企业制定应急营销策略的必要性,然后分析了2008年我国南方特大雪灾中省级移动通信运营商的应急营销行为,提炼了应急营销五步实施法,为最大程度降低危机事件带来的影响提出了针对性见解。 相似文献
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顶岗实习是高职院校培养学生实践能力和职业技能的重要途径,对顶岗实习质量进行科学有效的评价显得越来越重要。在对高职院校财务管理专业学生顶岗实习现状进行分析的基础上,综合考虑对学生知识、能力、素质目标的培养,构建了突出能力本位的多元化三级评价指标体系。 相似文献
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The strategic value evaluation of physical channels is the main purpose of this paper. To interpret this value, we refine finance, location and competition dimensions. A total of 166 social high-star channels are selected as empirical samples. Practice shows that all second-layer indicators can be quantified by information system or artificial collection. The weight of three first-layer indicators can be defined by correlation analysis. The value comprehensive ranking of the channels is clear based on the first-layer and second-layer indicators. In the sample group in this study, the weight of location value is higher. The results on channels’ strategic value research may provide further insights on business value, service value and other related fields. 相似文献
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本文基于渠道协同的理念,探究多元化渠道在结构与职能方面的协作机制,融合了电信企业的业务特性和客户偏好,建立基于协同理念的电信企业多元化渠道管理分析框架,并提炼出管理建议,为电信企业优化渠道管理提供参考。 相似文献
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聚变驱动次临界堆概念设计研究 总被引:43,自引:27,他引:16
吴宜灿 柯严 郑善良 汪卫华 储德林 黄群英 刘晓平 许德政 王红艳 黄德所 朱晓翔 高纯静 李静惊 陈义学 吴斌 汪太平 柏云清 章毛连 刘松林 罗月童 刘萍 李春京 李强 童莉莉 翁晓毅 吴磊 王祥科 FDS课题组 《核科学与工程》2004,24(1):72-80
在深入分析相关领域研究发展状况的基础上,提出一个可实现核废料嬗变、可裂变重金属核燃料和氚核燃料增殖、产能等多种功能的次临界反应堆概念。概念有托卡马克实验装置参数适量外推的等离子体物理和技术水平的聚变堆芯、高压He气/液态LiPb双冷却系统嬗变包层。介绍了系统基本概况和参考结构形式,阐述了系统聚变等离子体物理学、包层中子物理学和包层热工水力学设计的基本原则和主要工程约束限制条件,指出系统相关的安全和潜在环境影响问题,给出典型的参考设计参数。 相似文献
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移动通信业务渗透了人们生活的各个环节,在使用粘性不断增加的同时,受行业竞争的推动,客户“便利性”要求显著提高。开发基于手机的营销渠道,不但能够直接满足客户的便利性需要,对于企业降低营销成本,提升渠道控制力、时效性和服务水平都有重要意义,也顺应了3G和全业务环境建立之初,企业迅速占领市场的战略需要。本文将着力研究客户如何以手机为主要载体,结合传统的配送手段(邮寄与客户定点领取等),解决订购、支付、配送等关键商业环节,实现新入网或换号业务,用案例的方式来诠释基于手机的营销渠道创新探索。 相似文献
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How to find main influence factors of individuals to mobile service demand is investigated. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this paper establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equation model and their impacts on customers狆demands are elaborated. Findings indicate that operational convenience and business brand image have significant effects on sample users狆demands. Furthermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are also important factors for high-value users. The results may provide further insights into mobile service demand and the model can be popularized to other behavior researches. 相似文献