Multiple categorizations of products: cognitive modeling of customers through social media data mining

As various forms of social media are spreading, we often witness that an idea of an individual user drives macroscopic changes. From the perspectives of product development and marketing, the opinions left by potential consumers in online social network can generate big ripple effects. This study analyzes the user opinions in online space to grasp preferences toward various products psychologically categorized by users. We also suggest an aspect of the market mentally configured by users using network modeling while following the framework of economic sociology. Existing analyses on online market place are mainly dealing with structural issues such as inter-actor relationships and status measurement. This study, however, analyzes complex preferences regarding diverse products and brands and derives a new model for inter-market connections. We expect that our study will provide important consequences on digital marketing and community design of corporations planning word of mouth effect in online space.     

A three-dimensional model for suspension-to-membrane-wall heat transfer in circulating fluidized beds

A three-dimensional model is proposed for both furnace-side and wall-side heat transfer in circulating fluidized beds with membrane walls. Following previous publications (Int. J. Heat Mass Transfer (2003a, b)), a core-annulus flow structure is employed in the model, with consideration of the membrane wall influence on bed hydrodynamics. The model couples radiation, conduction and convection on the furnace side to conduction and convection on the wall side. Radiation in the wall layer is simulated by the moment method. A finite-element method is employed to solve the set of non-linear, partial differential equations. The solution is demonstrated for a typical example. The model gives predictions of suspension-to-wall heat transfer which show satisfactory agreement with published experimental data.     

Development of density distributions in injection molded amorphous engineering plastics. Part I

The gapwise density distributions of the injection molded specimens of two engineering thermoplastics, i.e., poly(phenylene ether) and poly(ether imide), were characterized employing the density gradient column technique. The samples were molded using a 40t Van Dorn injection molding machine. The effects of the thermal history on the density distribution of unconstrained quenched specimens were also investigated. In addition, various material properties, such as pressure-volume-temperature, isothermal contraction, and pressure induced densification behavior were characterized, for the two resins employed in this study. The moldings of the two resins exhibited different trends in their density distributions. These findings were explained in terms of the competing effects of cooling rate and the pressure history experienced by the engineering plastic resins during the molding cycle. The data collected were also used as input to mathematical modeling of density distributions in injection molded articles, which is reported in Part II of this article.     

Nitrogen removal using recycled polystyrene bottles as biofilm media

The performance of an attached growth wastewater treatment process was investigated in an effort to improve nitrogen removal efficiency. Recycled Yakult (lactic acid fermentation drink) bottles made of polystyrene were used as a biofilm media. The use of Yakult bottles as a biofilm media has been attempted by numerous researchers in Japan for the removal of solids and organics. However, these studies focused only on the removal of solids and organics. This study extended their application to the removal of nitrogen for domestic sewage treatment. Yakult media was placed in a reactor with 70% apparent reactor volume in a conventional A/O process. The bottom of the Yakult media was removed, and randomly filled Yakult media were effectively able to reduce the flow in tanks, resulting in an increase in the contact time between pollutants and microorganisms. With higher HRT, the nitrogen removal efficiency was increased by up to 83% with 12 hr of HRT. Nitrification appeared to be the limiting factor of nitrogen removal at an HRT that is less than 12 hr, indicating that the Yakult process requires more retention time to achieve nitrification compared to other biofilm processes. The removal efficiencies of organics and solids were high regardless of the change of operational parameters. This article is based on a presentation in “The 7th Korea-China Workshop On Advanced Materials” organized by the Korea-China Advanced Materials Cooperation Center and the China-Korea Advanced Materials Cooperation Center, held at Ramada Plaza Jeju Hotel, Jeju Island, Korea on August 24–27, 2003.     

Galvanic coupling effect on corrosion behavior of Al alloy-matrix composites

Galvanic coupling effect on the corrosion of SiC-reinforced aluminum alloy-matrix composites was investigated in a sodium chloride solution. The potentiodynamic polarization measurement indicated that pitting potentials of metal matrix composites (MMCs) and AA2124 matrix alloy were similar, and pitting potential of MMCs was almost same as corrosion potential, while pitting susceptibility of MMCs was higher than that of AA2124 alloy. Galvanic current by formation of galvanic couple between SiCw and matrix reveals very low value because of large cathodic polarization of SiC. However, by increasing potential of matrix to pitting potential by this galvanic couple and thus, forming pits easily at the weak passive film near SiC reinforcing phase preferentially, it is concluded that pitting susceptibility of MMCs increases highly than AA2124 alloy of matrix composition.     

User Satisfaction with Tablet PC Features

Previous studies of tablet personal computers have concentrated on their use in education and healthcare. The current study focused instead on personal usage, investigating how satisfied users are with their own tablets after having used them in their daily lives. The objective was to identify the major features for tablets and to investigate how form factors affect the preference of functions by performing a comparison of iPad1 and Galaxy Tab. Also, gender and ethnicity were analyzed to determine whether they influence satisfaction with the devices. For e‐mail and web browsing functions, users’ ratings showed more satisfaction with the iPad1 since it has a larger display; for the e‐book reader function, users indicated higher satisfaction with the Galaxy Tab. Male users evaluated their devices by the function itself, whereas female users were mainly concerned with aesthetic aspects. Koreans indicated that they were less satisfied with their tablets than were other ethnic groups.     

Band selection for hyperspectral images using probabilistic memetic algorithm

Band selection plays an important role in identifying the most useful and valuable information contained in the hyperspectral images for further data analysis such as classification, clustering, etc. Memetic algorithm (MA), among other metaheuristic search methods, has been shown to achieve competitive performances in solving the NP-hard band selection problem. In this paper, we propose a formal probabilistic memetic algorithm for band selection, which is able to adaptively control the degree of global exploration against local exploitation as the search progresses. To verify the effectiveness of the proposed probabilistic mechanism, empirical studies conducted on five well-known hyperspectral images against two recently proposed state-of-the-art MAs for band selection are presented.     

Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp

This study examined the effects of review valence, the reviewer profile, and the receiver's familiarity with the platform (user/nonuser) on the perceived credibility of a review on Yelp.com and on the receiver's attitude toward the reviewed object. The results demonstrated a difference in cue‐taking between users and nonusers. For users, there was an interaction effect of 2 profile cues (number of friends and number of reviews) on competence. Users interpreted the cues in combination, whereas non‐users were not influenced by them. The friends × reviews × platform familiarity interaction indirectly affected attitude through competence. Further, review valence was positively associated with perceived credibility and attitude. The findings support and extend the social information processing theory and cue combination literature.