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11.
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect to their performance and, based on this ranking, decide which offers to send to the wider population. Though this pre-testing process is simple and widely used, recently the industry has been under increased pressure to further optimize learning, in particular when facing severe time and learning space constraints. The main contribution of the present work is to demonstrate that direct marketing firms can exploit the information on visual content to optimize the learning phase. This paper proposes a two-phase learning strategy based on a cascade of regression methods that takes advantage of the visual and text features to improve and accelerate the learning process. Experiments in the domain of a commercial Multimedia Messaging Service (MMS) show the effectiveness of the proposed methods and a significant improvement over traditional learning techniques. The proposed approach can be used in any multimedia direct marketing domain in which offers comprise both a visual and text component.
Giuseppe TribulatoEmail:

Sebastiano Battiato   was born in Catania, Italy, in 1972. He received the degree in Computer Science (summa cum laude) in 1995 and his Ph.D in Computer Science and Applied Mathematics in 1999. From 1999 to 2003 he has lead the “Imaging” team c/o STMicroelectronics in Catania. Since 2004 he works as a Researcher at Department of Mathematics and Computer Science of the University of Catania. His research interests include image enhancement and processing, image coding and camera imaging technology. He published more than 90 papers in international journals, conference proceedings and book chapters. He is co-inventor of about 15 international patents. He is reviewer for several international journals and he has been regularly a member of numerous international conference committees. He has participated in many international and national research projects. He is an Associate Editor of the SPIE Journal of Electronic Imaging (Specialty: digital photography and image compression). He is director of ICVSS (International Computer Vision Summer School). He is a Senior Member of the IEEE. Giovanni Maria Farinella   is currently contract researcher at Dipartimento di Matematica e Informatica, University of Catania, Italy (IPLAB research group). He is also associate member of the Computer Vision and Robotics Research Group at University of Cambridge since 2006. His research interests lie in the fields of computer vision, pattern recognition and machine learning. In 2004 he received his degree in Computer Science (egregia cum laude) from University of Catania. He was awarded a Ph.D. (Computer Vision) from the University of Catania in 2008. He has co-authored several papers in international journals and conferences proceedings. He also serves as reviewer numerous international journals and conferences. He is currently the co-director of the International Summer School on Computer Vision (ICVSS). Giovanni Giuffrida   is an assistant professor at University of Catania, Italy. He received a degree in Computer Science from the University of Pisa, Italy in 1988 (summa cum laude), a Master of Science in Computer Science from the University of Houston, Texas, in 1992, and a Ph.D. in Computer Science, from the University of California in Los Angeles (UCLA) in 2001. He has an extensive experience in both the industrial and academic world. He served as CTO and CEO in the industry and served as consultant for various organizations. His research interest is on optimizing content delivery on new media such as Internet, mobile phones, and digital tv. He published several papers on data mining and its applications. He is a member of ACM and IEEE. Catarina Sismeiro   is a senior lecturer at Imperial College Business School, Imperial College London. She received her Ph.D. in Marketing from the University of California, Los Angeles, and her Licenciatura in Management from the University of Porto, Portugal. Before joining Imperial College Catarina had been and assistant professor at Marshall School of Business, University of Southern California. Her primary research interests include studying pharmaceutical markets, modeling consumer behavior in interactive environments, and modeling spatial dependencies. Other areas of interest are decision theory, econometric methods, and the use of image and text features to predict the effectiveness of marketing communications tools. Catarina’s work has appeared in innumerous marketing and management science conferences. Her research has also been published in the Journal of Marketing Research, Management Science, Marketing Letters, Journal of Interactive Marketing, and International Journal of Research in Marketing. She received the 2003 Paul Green Award and was the finalist of the 2007 and 2008 O’Dell Awards. Catarina was also a 2007 Marketing Science Institute Young Scholar, and she received the D. Antonia Adelaide Ferreira award and the ADMES/MARKTEST award for scientific excellence. Catarina is currently on the editorial boards of the Marketing Science journal and the International Journal of Research in Marketing. Giuseppe Tribulato   was born in Messina, Italy, in 1979. He received the degree in Computer Science (summa cum laude) in 2004 and his Ph.D in Computer Science in 2008. From 2005 he has lead the research team at Neodata Group. His research interests include data mining techniques, recommendation systems and customer targeting.   相似文献   
12.
Degree-Optimal Routing for P2P Systems   总被引:1,自引:0,他引:1  
We define a family of Distributed Hash Table systems whose aim is to combine the routing efficiency of randomized networks—e.g. optimal average path length O(log 2 n/δlog δ) with δ degree—with the programmability and startup efficiency of a uniform overlay—that is, a deterministic system in which the overlay network is transitive and greedy routing is optimal. It is known that Ω(log n) is a lower bound on the average path length for uniform overlays with O(log n) degree (Xu et al., IEEE J. Sel. Areas Commun. 22(1), 151–163, 2004). Our work is inspired by neighbor-of-neighbor (NoN) routing, a recently introduced variation of greedy routing that allows us to achieve optimal average path length in randomized networks. The advantage of our proposal is that of allowing the NoN technique to be implemented without adding any overhead to the corresponding deterministic network. We propose a family of networks parameterized with a positive integer c which measures the amount of randomness that is used. By varying the value c, the system goes from the deterministic case (c=1) to an “almost uniform” system. Increasing c to relatively low values allows for routing with asymptotically optimal average path length while retaining most of the advantages of a uniform system, such as easy programmability and quick bootstrap of the nodes entering the system. We also provide a matching lower bound for the average path length of the routing schemes for any c. This work was partially supported by the Italian FIRB project “WEB-MINDS” (Wide-scalE, Broadband MIddleware for Network Distributed Services), .  相似文献   
13.
Journal of Intelligent Information Systems - Conversational Recommender Systems have received widespread attention in both research and practice. They assist people in finding relevant and...  相似文献   
14.
Centrifugal casting is a technology used for manufacturing hybrid rocket paraffin grains. This technology helps avoiding voids formation inside the solid paraffin as it cools. Voids are formed because of air bubbles being entrapped while pouring and because the liquid wax shrinks by 17–19% upon cooling. In this work, the centrifugal casting process for the manufacturing of paraffin cylinders was prototyped at two different scales considering critical casting issues. The effects of process parameters (rotational speed, melt temperature, and flow rate) on the tensile properties of the manufactured grains were analyzed. The results of the optimization conducted at the lower scale (2.5?kg) were up scaled to manufacture 25?kg grains. The resulting mechanical properties complied with the design specifications, and they were better than those characterized from the gravity cast wax. A numerical model of growth and dissolution of bubbles during the process was then developed to predict the quality of the castings. The numerical results showed how increasing the mold rotational speed up to 1800?rpm reduced the removal time. However, compared to grains solidification time, the predicted removal times were much shorter, proving the advantage of centrifugal casting in counteracting voids formation.  相似文献   
15.
In many fields, there is the need to monitor quality characteristics defined as the ratio of two random variables. The design and implementation of control charts directly monitoring the ratio stability is required for the continuous surveillance of these quality characteristics. In this paper, we propose two one‐sided exponentially weighted moving average (EWMA) charts with subgroups having sample size n > 1 to monitor the ratio of two normal random variables. The optimal EWMA smoothing constants, control limits, and ARLs have been computed for different values of the in‐control ratio and correlation between the variables and are shown in several figures and tables to discuss the statistical performance of the proposed one‐sided EWMA charts. Both deterministic and random shift sizes have been considered to test the two one‐sided EWMA charts' sensitivity. The obtained results show that the proposed one‐sided EWMA control charts are more sensitive to process shifts than other charts already proposed in the literature. The practical application of the proposed control schemes is discussed with an illustrative example. Copyright © 2015 John Wiley & Sons, Ltd.  相似文献   
16.
17.
Sensor technology has an important effect on many aspects in our society, and has gained much progress, propelled by the development of nanoscience and nanotechnology. Current research efforts are directed toward developing high‐performance gas sensors with low operating temperature at low fabrication costs. A gas sensor working at room temperature is very appealing as it provides very low power consumption and does not require a heater for high‐temperature operation, and hence simplifies the fabrication of sensor devices and reduces the operating cost. Nanostructured materials are at the core of the development of any room‐temperature sensing platform. The most important advances with regard to fundamental research, sensing mechanisms, and application of nanostructured materials for room‐temperature conductometric sensor devices are reviewed here. Particular emphasis is given to the relation between the nanostructure and sensor properties in an attempt to address structure–property correlations. Finally, some future research perspectives and new challenges that the field of room‐temperature sensors will have to address are also discussed.  相似文献   
18.
The self-assembling properties, stability, and dynamics of hybrid nanocarriers (gold nanoparticles (AuNPs) functionalized with cysteine-based peptides) in solution are studied through a series of classical molecular dynamics simulations based on a recently parametrized reactive force field. The results reveal, at the atomic level, all the details regarding the peptide adsorption mechanisms, nanoparticle stabilization, aggregation, and sintering. The data confirm and explain the experimental findings and disclose aspects that cannot be scrutinized by experiments. The biomolecules are both chemisorbed and physisorbed; self-interactions of the adsorbates and formation of stable networks of interconnected molecules on the AuNP surfaces limit substrate reconstructions, protect the AuNPs from the action of the solvent, and prevent direct interactions of the gold surfaces. The possibility of agglomeration of the functionalized nanoparticles, compared with the sintering of the bare supports in a water solution, is demonstrated through relatively long simulations and fast steered dynamics. The analysis of the trajectories reveals that the AuNPs were well stabilized by the peptides. This prevented particle sintering and kept the particles far apart; however, part of their chains could form interconnections (crosslinks) between neighboring gold vehicles. The excellent agreement of these results with the literature confirm the reliability of the method and its potential application to the modeling of more complex materials relevant to the biomedical sector.
  相似文献   
19.
SNPs are positions of the DNA sequences where the differences among individuals are embedded. The knowledge of such SNPs is crucial for disease association studies, but even if the number of such positions is low (about 1% of the entire sequence), the cost to extract the complete information is actually very high. Recent studies have shown that DNA sequences are structured into blocks of positions, that are conserved during evolution, where there is strong correlation among values (alleles) of different loci. To reduce the cost of extracting SNPs information, the block structure of the DNA has suggested to limit the process to a subset of SNPs, the so-called Tag SNPs, that are able to maintain the most of the information contained in the whole sequence. In this paper, we apply a technique for feature selection based on integer programming to the problem of Tag SNP selection. Moreover, to test the quality of our approach, we consider also the problem of SNPs reconstruction, i.e. the problem of deriving unknown SNPs from the value of Tag SNPs and propose two reconstruction methods, one based on a majority vote and the other on a machine learning approach. We test our algorithm on two public data sets of different nature, providing results that are, when comparable, in line with the related literature. One of the interesting aspects of the proposed method is to be found in its capability to deal simultaneously with very large SNPs sets, and, in addition, to provide highly informative reconstruction rules in the form of logic formulas.  相似文献   
20.
A new method, based on the maximum likelihood principle, through the numerical Expectation–Maximization algorithm, is proposed to estimate traffic matrices when traffic exhibits long-range dependence. The methods proposed so far in the literature do not account for long-range dependence. The method proposed in the present paper also provides an estimate of the Hurst parameter. Simulation results show that: (i) the estimate of the traffic matrix is more efficient than those obtained via existing techniques; (ii) the estimation error of the traffic matrix is lower for larger values of the true traffic intensity; (iii) the estimate of the Hurst parameter is slightly negatively biased.  相似文献   
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