Using visual and text features for direct marketing on multimedia messaging services domain

Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect to their performance and, based on this ranking, decide which offers to send to the wider population. Though this pre-testing process is simple and widely used, recently the industry has been under increased pressure to further optimize learning, in particular when facing severe time and learning space constraints. The main contribution of the present work is to demonstrate that direct marketing firms can exploit the information on visual content to optimize the learning phase. This paper proposes a two-phase learning strategy based on a cascade of regression methods that takes advantage of the visual and text features to improve and accelerate the learning process. Experiments in the domain of a commercial Multimedia Messaging Service (MMS) show the effectiveness of the proposed methods and a significant improvement over traditional learning techniques. The proposed approach can be used in any multimedia direct marketing domain in which offers comprise both a visual and text component.

System for measuring the coordinates of tire surfaces in transient conditions when rolling over obstacles: description of the system and performance analysis

This paper describes the development of a system for measuring surface coordinates (commonly known as "shape measurements") which is able to give the temporal evolution of the position of the tire sidewall in transient conditions (such as during braking, when there are potholes or when the road surface is uneven) which may or may not be reproducible. The system is based on the well-known technique of projecting and observing structured light using a digital camera with an optical axis which is slanted with respect to the axis of the projector. The transient nature of the phenomenon has led to the development of specific innovative solutions as regards image processing algorithms. This paper briefly describes the components which make up the measuring system and presents the results of the measurements carried out on the drum bench. It then analyses the performance of the measuring system and the sources of uncertainty which led to the development of the system for a specific dynamic application: impact with an obstacle (cleat test). The measuring system guaranteed a measurement uncertainty of 0.28 mm along the Z axis (the axial direction of the tire) with a measurement range of 250(X) x 80(Y) x 25(Z) mm(3), with the tire rolling at a speed of up to 30 km/h.     

Plasmon hybridization engineering in self-organized anisotropic metasurfaces

Nano Research - The engineering of self-organized plasmonic metasurfaces is demonstrated using a maskless technique with defocused ion-beam sputtering and kinetically controlled deposition. The...     

Communication across Viewpoints

A case situation arising in a normal interaction among people is the baseline for discussing properties of the theory of viewpoints. In particular we consider how to ensure agreement on the meaning of certain utterances by agents who have different perspectives on the situation, while maintaning other knowledge as private. We argue that communication should be modeled as adding facts to the common knowledge of agents. We introduce the principle of 'referent sharing' in communications and argue that common knowledge resulting from communication should only use constants whose referent is manifest to the parties involved.     

Excited states of alkali atoms in liquid4He from density functional calculations

Calculations are presented, based on a Density Functional approach, of the first excited states (l=1) of alkali metal atoms (Cs and Na) in liquid ⁴He. We find large departures from the spherical bubble in the liquid⁴He structure when the alkali atom is excited. The shifts from the free atom values of the excitation and emission transition lines are calculated and compared with the experimental results. According to our calculations, the so far unseen radiative deexcitation transition for light alkalis in⁴He may lie in an unexplored infrared region of the spectrum.     

Performance evaluation of efficient multi-objective evolutionary algorithms for design space exploration of embedded computer systems

Multi-objective evolutionary algorithms (MOEAs) have received increasing interest in industry because they have proved to be powerful optimizers. Despite the great success achieved, however, MOEAs have also encountered many challenges in real-world applications. One of the main difficulties in applying MOEAs is the large number of fitness evaluations (objective calculations) that are often needed before an acceptable solution can be found. There are, in fact, several industrial situations in which fitness evaluations are computationally expensive and the time available is very short. In these applications efficient strategies to approximate the fitness function have to be adopted, looking for a trade-off between optimization performance and efficiency. This is the case in designing a complex embedded system, where it is necessary to define an optimal architecture in relation to certain performance indexes while respecting strict time-to-market constraints. This activity, known as design space exploration (DSE), is still a great challenge for the EDA (electronic design automation) community. One of the most important bottlenecks in the overall design flow of an embedded system is due to simulation. Simulation occurs at every phase of the design flow and is used to evaluate a system which is a candidate for implementation. In this paper we focus on system level design, proposing an extensive comparison of the state-of-the-art of MOEA approaches with an approach based on fuzzy approximation to speed up the evaluation of a candidate system configuration. The comparison is performed in a real case study: optimization of the performance and power dissipation of embedded architectures based on a Very Long Instruction Word (VLIW) microprocessor in a mobile multimedia application domain. The results of the comparison demonstrate that the fuzzy approach outperforms in terms of both performance and efficiency the state of the art in MOEA strategies applied to DSE of a parameterized embedded system.     

An adaptive overlay network inspired by social behaviour

Nature is a great source of inspiration for scientists, because natural systems seem to be able to find the best way to solve a given problem by using simple and robust mechanisms. Studying complex natural systems, scientists usually find that simple local dynamics lead to sophisticated macroscopic structures and behaviour. It seems that some kind of local interaction rules naturally allow the system to auto-organize itself as an efficient and robust structure, which can easily solve different tasks. Examples of such complex systems are social networks, where a small set of basic interaction rules leads to a relatively robust and efficient communication structure. In this paper, we present PROSA, a semantic peer-to-peer (P2P) overlay network inspired by social dynamics. The way queries are forwarded and links among peers are established in PROSA resemble the way people ask other people for collaboration, help or information. Behaving as a social network of peers, PROSA naturally evolves to a small world, where all peers can be reached in a fast and efficient way. The underlying algorithm used for query forwarding, based only on local choices, is both reliable and effective: peers sharing similar resources are eventually connected with each other, allowing queries to be successfully answered in a really small amount of time. The resulting emergent structure can guarantee fast responses and good query recall.