Designing consumer interfaces for experiential tasks: an empirical investigation

In the early adoption phase of business-to-consumer (B2C) ecommerce, the tasks that proved most conducive to online consumer interaction typically were goal-directed, being clear in sequence and structure. A key challenge in ecommerce is the ability to design interfaces that support experiential tasks in addition to goal-directed tasks. Most of the ecommerce research on interface design, however, has focused on goal-directed tasks and has not addressed experiential tasks. Based on the literature from interface metaphors and mental models, this paper explores the use of tangible attributes derived from the physical business domain as a technique for designing an interface that effectively supports experiential tasks. A laboratory experiment was designed and conducted to test the impact of two types of interfaces and business domain familiarity when completing an experiential task. Because consumers need to retain and recall information to evaluate products/services or to make brand associations, retention/recall of information was measured on both the day of the treatment and after a 2-day lag. Results revealed that the interface based upon the business domain metaphor stimulated higher levels of retention and recall of information and thus provided the desired support for experiential tasks. Further, users with weaker domain familiarity showed the greatest improvement in retention and recall, particularly after a 2-day lag, when using the interface with the business domain metaphor design.     

Flow-Induced Failure of Cable-Tied Blocks

An experimental study of flow-induced failure of cable-tied blocks is presented. The particular failure mechanism studied is overturning and rolling up of the leading edge of a cable-tied block mat. Individual blocks were investigated also. The block size, flow depth, and block (mat) protrusion above the surrounding bed were systematically varied. The results are presented in terms of the critical dimensionless shear stress θc for block (mat) failure. A relationship between θc, block size and block protrusion, and flow depth is given.     

Method for repetitive measurement of the electrostatic chargingtendency of liquid dielectrics

The construction of an apparatus for the measurement of the electrostatic charging tendency (ECT) of a dielectric liquid is described. A sealed reciprocating piston arrangement permits a liquid to be repetitively passed through a charge separating element. The use of a gold element is shown to minimize the effects of moisture and control temporal effects. The system is evaluated by testing samples of transformer oil drawn from the field. In general, the new system ranks the oils in the same way as a conventional assessment against a paper filter, although anomalies have been found which are an impediment to adoption     

Piperidine Alkaloids in Nitrogen Fertilized Pinus ponderosa

We fertilized individual, pole-size ponderosa pine trees at two low-quality sites and pine saplings at a relatively high-quality site, with ammonium nitrate. Six to 12 months later, we measured total %N and 2,6-disubstituted piperidine alkaloids in the foliage. The N additions raised foliar %N above deficiency levels (i.e., from 1.0–1.1% to 1.4–1.6%) at the low-quality sites, but did not elevate foliar %N in saplings at the higher quality site, where it was already (1.9%) well above critical levels. In control trees with foliar N below a threshold of 1.1%, we detected no more than trace levels of alkaloids, indicating that alkaloid production is highly constrained by N deficiency. The N additions increased mean concentrations of the predominant alkaloid, pinidine, at all three sites. Mean total alkaloid concentrations for fertilized trees at the two low-quality sites were 12 and 155 g/g dry wt higher than controls (relative increases of 12× and 4.5×, respectively). For saplings at the high-quality site, the mean total increased by 584 g/g dry wt (1.6×) with the N additions. Allocation of foliar N to alkaloids was highest in fertilized saplings (0.81%) compared to control saplings (0.53%). These findings demonstrate that foliar alkaloid concentrations can be increased by nitrogen fertilization of forest trees growing on both low- and high-quality sites. Fertilizing for the purpose of inhibiting potential herbivores may be more successful at higher quality sites where alkaloid levels are enhanced relative to food quality (foliar %N).     

Ethanol and Ambrosia Beetles in Douglas Fir Logs Exposed or Protected from Rain

Logs from the base of Douglas fir (Pseudotsuga menziesii) trees cut in October 1993 were randomly assigned to one of three treatment groups: (1) wet logs—cut from the fallen tree and left exposed to rain, (2) dry logs—cut from the fallen tree, placed on blocks, and protected from rain under a plastic tent, and (3) crown logs—left attached to the fallen tree with its branches intact and exposed to rain. The following May, ethanol concentrations were highest in the phloem and sapwood of wet logs (0.24 and 0.35 mol/g fresh wt, respectively). Ethanol concentrations in tissues from dry and crown logs were similar to each other (ranging from 0.002 to 0.03 mol/g fresh wt), but were significantly lower than in wet logs. It appears that rain absorbed by the outer bark of wet logs creates a barrier to gas exchange between living tissues and the atmosphere, which facilitates the development of hypoxic conditions necessary for ethanol synthesis and accumulation. Branches on crown logs exposed to rain help maintain low ethanol concentrations in the log tissues; we discuss several potential mechanisms to explain this response. By early September, the densities of Gnathothrichus spp. gallery entrance holes were high on wet logs (21.5/m²) and low on dry (2.5/m²) and crown logs (5.8/m²), indicating their preference for logs with higher ethanol concentrations. Protecting logs from rain will significantly reduce ethanol concentrations and the density of ambrosia beetle galleries. Leaving branches attached to logs will produce similar results, but its effectiveness may vary depending on the environmental conditions. Host selection by secondary scolytid beetles that use ethanol as a kairomone can be manipulated and possibly managed by controlling the production of ethanol in the host resource.     

Ophthalmic findings with partial trisomy (duplication) of the long arm of chromosome 7

BACKGROUND: The sensitivity of diagnostic imaging of processes in the parotid gland has been increased by improved spatial resolution, yet specificity remains unchanged. The purpose of this study was to determine whether the low-flow color duplex technique alters the specificity of B-mode ultrasonography. PATIENTS AND METHODS: Forty-one patients with tumors of the parotid gland were examined by color duplex echography as well as histologically. Twenty-eight of the 41 patients had benign tumors and 13 had malignant disease. In 17 of 41 patients, color duplex ultrasonography failed to detect any vascularization within the tumor. Histopathological examination showed that 3 of these 17 tumors were malignant and 14 of 17 were benign. Intranodal vascularization was detected in 24 cases. Ten of these patients were found to have malignant tumors of the parotid gland; 14 had benign parotid tumors. RESULTS: Our present findings show that marked intratumoral vascularization especially appears in malignant tumors. In contrast to lymph nodes, the location and texture of intranodal blood vessels do not provide information about the nature of the neoplasm. CONCLUSIONS: Low flow duplex ultrasonography does not increase the specificity of preoperative examination in tumors of the parotid gland.     

Social reforms and the future of school practice: Implications for American psychology.

Social reforms in American education are setting the stage for a paradigm shift in our nation's schools. The convergence of education and health care reform and the movement in the human services arena toward service integration models provide an unprecedented opportunity to redefine psychological services related to schools for the next century. Whereas school psychological services historically have been linked to changes in special education legislation, social reforms in education and health care that emphasize educational achievement and whole-child development offer promise for expanding and enhancing the roles of psychologists whose practices relate to schools and children. This article explores the foundations for change and highlights critical areas in which psychological practice in the schools may develop in the 1990s and beyond. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Epidemiology of giardiasis and cryptosporidiosis in Jamaica

We report the findings of a cross-sectional epidemiologic study of Giardia lamblia and Cryptosporidum infections in Jamaica. Three hundred twenty eight stool samples from patients less than one to 81 years of age were examined using formalin-ether concentration for G. lamblia, Zeihl-Neelsen staining for Cryptosporidium, and the Prospect rapid enzyme immunoassay (EIA; Alexon, Sunnyvale, CA) for parasite diagnosis. The Prospect Giardia rapid assay detected 17 cases of G. lamblia infection compared with six by formalin-ether concentration. However, the Prospect Cryptosporidum EIA did not increase the rate of detection of Cryptosporidum when compared with Zeihl-Neelsen staining. Cryptosporidum infections were most frequently diagnosed in children less than five years old and prevalence decreased with age. In contrast, the prevalence of giardiasis increased as children became older. There were no associations between the infections and stool consistency, clinical manifestations, or sex of the individuals. The contribution of the parasites to childhood morbidity will depend on accurate laboratory diagnosis.