Perceived risk and trust associated with purchasing at electronic marketplaces

Understanding consumer behaviour is of vital importance to consumer-oriented e-business models today. In this paper, we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace (EM). Typical for EM settings is that consumer behaviour is subject to perceptions of the selling party as well as of the institutional structures of the intermediary that is operating the EM. Building upon the well-established literature of trust, we consider the concepts of intermediary trust and seller trust. We extend this categorisation by introducing the concepts of intermediary risk and seller risk. We developed measurement instruments for intermediary risk and seller risk. All measurement scales have acceptable alphas and are unidimensional. An empirical study is conducted to explore the relationships between the risk and trust types and consumer purchase attitude. The results reveal significant, direct effects of seller trust and seller risk. Second-order effects of intermediary trust and intermediary risk are investigated and reported. The paper concludes with general observations and recommendations for research and practice.     

TiAl基合金表面改性对高温抗氧化性的影响

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氯化铁催化合成富马酸二甲酯

氯化铁可代替硫酸催化酯化反应，探讨了氯化铁催化合成富马酸二甲酯的条件，操作简便，反应温和，无腐蚀，减少了污染与产品纯化。     

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电子聚合物是一种新型的功能材料，碳纳米管具有优异的力学性能和独特的电学性能等，是聚合物基体复合材料的理想增强体，按不同电子聚合物基体类型进行了归纳，评述了电子聚合物基体碳纳米管复合材料的制备，性能和应用等情况。     

聚四氢呋喃及其下游产品的开发应用

本文论述了聚四氢呋喃技术进展、氨纶弹性纤维发展现状和国内外聚四氢呋喃产能和需求。     

新型长余辉稀土发光材料发光特性探讨

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