Creativity and domain specificity: The effect of task type on multiple indexes of creative problem-solving.

This study addresses the issue of domain specificity within creativity by understanding the characteristics of creative tasks and how participants react to the task. Participants (N = 187) were given 1 of 3 realistic everyday problems to solve. The problems differed in terms of complexity, involvement, and problem-based efficacy. Problem solutions were evaluated on several measures of creativity. Results indicate that creativity was influenced by the type of problem solved and the measure of creativity used to evaluate the solution. Furthermore, these results were obtained after controlling for the effect of ability. Results imply that not all real-world problems are equivalent and that researchers need to investigate how reactions to different problems and the creativity index used may influence conclusions regarding creative problem solving. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effect of silane functionalization of montmorillonite on epoxy/montmorillonite nanocomposite

Mechanical and dynamic mechanical properties of various montmorillonite (MMT)/epoxy nanocomposites were investigated. 3-aminopropyltriethoxysilane functionalized MMT was compared with commercial pristine MMT and ammonium salt substituted MMT. Qualitative evidence of silane functionalization was confirmed by FT-IR. XRD and TEM were used to characterize the degree of intercalation of MMT in epoxy nanocomposite. Tensile stress and elongation of MMT/epoxy nanocomposite were improved significantly by the silane functionalization of MMT. Dynamic mechanical analysis showed that silane functionalization of MMT resulted in active interactions between MMT and epoxy.     

Performance evaluation of a high durability asphalt binder and a high durability asphalt mixture for bridge deck pavements

This paper describes the results of laboratory and full-scale performance tests for a high durability asphalt binder (HDAB) and high durability asphalt mixture (HDAM) applicable to the wearing course in a bridge deck system. The HDAB was developed using a styrene–butadiene–styrene (SBS) modifier and hydrocarbon for improving construction workability and resistance to fatigue cracking. Various binder tests were conducted on the HDAB, and test results showed that the resistance to fatigue and low temperature cracking of the HDAB increased significantly compared to that of the PG 64-22 and PG 76-22 binders. For the mixtures, the fatigue test results showed that the HDAM has a three times longer fatigue life than the SBS-modified asphalt mixture. It was also found that the HDAM has a higher resistance against moisture-induced damage. Results from full-scale accelerated testing on the bridge deck pavement system proved that the HDAM can significantly improve pavement performance.     

Probability-Based Optimization of Inter-Sensing Duration and Power Control in Cognitive Radio

Probability-based strategies are proposed in this letter to determine the optimal inter-sensing duration and power control for cognitive radio (CR). With utilization of the statistics of licensed band occupancy, appropriate inter-sensing duration is determined to capture the recurrence of spectrum opportunity in time when the licensed signal is detected, or to achieve the maximum spectrum efficiency under a certain level of interference with licensed communication when the licensed signal is declared absent. Transmit power is varied dynamically according to the non-interfering probability at each sample so as to increase the transmission rate and decrease the interference power.     

Conjoint analysis for luxury brand outlet malls in Korea with consideration of customer lifetime value

As Asian economies have grown rapidly, Asia has become a new leading market of the luxury goods industry. This paper used conjoint analysis (CA) for the optimal design of a luxury brand outlet mall to maximize the customer lifetime value (CLV). This approach complements a simple CA by considering CLV. The proposed approach is then applied to designing a suburban luxury brand outlet mall in Korea, a new concept to Korea. The results indicate that the optimal design for the outlet mall is the medieval European-style mall, with the linkage to Natural Tourism, which consists of the restaurants with delicious food and the stores with similar ratio between masstige and luxury brands.     

A new marketing strategy map for direct marketing

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer’s lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over the customer’s lifetime. Unfortunately, optimal marketing actions to maximize profits often perform poorly in minimizing the defection probability due to a conflict between these two objectives. In this paper, we propose the sequential decision making method for profit maximization under the given defection probability in direct marketing. We adopt a Reinforcement Learning algorithm to determine the sequential optimal marketing actions. With this finding, we design a marketing strategy map which helps a marketing manager identify sequential optimal campaigns and the shortest paths toward desirable states. Ultimately, this strategy leads to the ideal design for more effective campaigns.     

并行计算应用于连铸结晶器传热数值模拟

搭建了分布式并行计算机机群,尝试采用并行计算求解连铸结晶器的传热行为,并对其构造与实现方法进行研究.设计并优化了并行算法的关键步骤:区域分割、负载平衡、数据传递、同步和网络拓扑,编写并行程序并在机群上进行了测评.结果显示,采用并行算法可获得与串行算法相同的模拟结果,并且能够有效降低结晶器传热模拟的计算时间;并行粒度决定加速比的大小和并行效率的高低;并行算法适于解决计算网格数目庞大的结晶器传热问题,为实现结晶器在线监控和实时模拟计算提供了可行性途径.     

Exploiting In-Zone Broadcasts for Cache Sharing in Mobile Ad Hoc Networks

The problem of cache sharing for supporting data access in mobile ad hoc networks is studied in this paper. The key to this problem is to discover a requested data item in an efficient manner. In the paper, we propose two caching protocols, IXP and DPIP, which distinguish themselves from the existing ones in that they fully exploit in-zone broadcasts to facilitate cache sharing operation. In particular, the DPIP protocol offers an implicit index push property, which is highly useful for enhancing cache hit ratio in the neighborhood of a data requester node. Moreover, our protocols also exploit the broadcasts to facilitate the design of a simple but efficient count-based cache replacement scheme. Performance study shows that the proposed protocols can significantly improve the performance of data access in a mobile ad hoc network.