Ontology-based data mining approach implemented for sport marketing

Since sport marketing is a commercial activity, precise customer and marketing segmentation must be investigated frequently and it would help to know the sport market after a specific customer profile, segmentation, or pattern come with marketing activities has found. Such knowledge would not only help sport firms, but would also contribute to the broader field of sport customer behavior and marketing. This paper proposes using the Apriori algorithm of association rules, and clustering analysis based on an ontology-based data mining approach, for mining customer knowledge from the database. Knowledge extracted from data mining results is illustrated as knowledge patterns, rules, and maps in order to propose suggestions and solutions to the case firm, Taiwan Adidas, for possible product promotion and sport marketing.     

Fault-tree analysis for liquefied natural gas terminal emergency shutdown system

Natural gas, one of the cleanest, most efficient and useful of all energy sources, is a vital component of the world’s supply of energy. To make natural gas more convenient for storage and transportation, it is refined and condensed into a liquid called liquefied natural gas (LNG). In a LNG site, safety is a long-team and critical issue. The emergency shutdown (ESD) system in the LNG receiving terminal is used to automatically stop the pumps and isolate the leakage section. Fault-tree analysis (FTA) has been widely used for providing logical functional relationships among subsystems and components of a system and identifying the root causes of the undesired failures in a system. In the conventional FTA for the ESD system, we usually assume that exact failure probabilities of events are collected. However, in most real applications, first, the FTA for the ESD system needs to be made at a early design or manufacturing stage, certain new components normally used without failure data; secondly, sometimes the environmental change in the system during the operation periods. This makes more difficult to gather past exact failures data for the FTA. To complete the FTA of the ESD system under these uncertain situations, we apply the intuitionistic fuzzy sets (IFS) theory to the FTA. We generate the intuitionistic fuzzy fault-tree interval, and the intuitionistic fuzzy reliability interval for the ESD system. We also present an algorithm to find the critical components in the system based on IFS–FTA and determine weak paths in the ESD system, where the key improvement must be made.     

Constructing intelligent living-space controlling system with blue-tooth and speech-recognition microprocessor

This study is a creative and initial work focused on designing an intelligent living-space with automatic control system to control all home-appliances in the living-space. First of all, the system was constructed with two parts; one is remote-control mechanism with blue-tooth (BT) module mounting on both master controller module (remote-controller) and slave receiver module (on every home appliance), the other is to design the remote-controller with speech-recognition and function of self-learning human voice so that people could directly give command to control appliances Therefore, the technique of BT communication and speech-recognition microprocessor became the most important in this study. After implementing the finished projects, the whole system was proved to be great successful and the final result of this research has achieved both National patent authorized by Patent Bureau of Taiwan Economy Ministry, and The First Prize of National Award of Practical Projects Design authorized by Taiwan Education Ministry.     

BASE: an assistant tool to precisely simulate energy consumption and reliability of energy‐efficient storage systems

The concept of green storage in cluster computing has recently attracted enormous interest among researchers. Consequently, several energy‐efficient solutions, such as multi‐speed disks and disk spin down methods, have been proposed to conserve power in storage systems and improve disk access. Some researchers have assessed their proposed solutions via simulations, while others have used real‐world experiments. Both methods have advantages and disadvantages. Simulations can more swiftly assess the benefits of energy‐efficient solutions, but various measurement errors can arise from procedural shortcomings. For instance, many power simulation tools fail to consider how heat increases the power overhead of disk operations. Some researchers claim that their modeling methods reduce the measurement error to 5% in the single disk model. However, the demand for large‐scale storage systems is growing rapidly. Traditional power measurement using a single disk model is unsuited to such systems because of their complex storage architecture and the unpredictability of numerous disks. Consequently, a number of studies have conducted real machine experiments to assess the performance of their solutions in terms of power conservation, but such experiments are time consuming. To address this problem, this study proposes an efficient simulation tool called Benchmark Analysis Software for Energy‐efficient Solution (BASE), which can accurately estimate disks' power consumption in large‐scale storage systems. We evaluate the performance of BASE on real‐world traces of Academia Sinica (Taiwan) and Florida International University. BASE incorporates an analytical method for assessing the reliability of energy‐efficient solutions. The analytical results demonstrate that the measurement error of BASE is 2.5% lower than that achieved in real‐world experiments involving energy‐estimation experiments. Moreover, the results of simulations to assess solution reliability are identical to those obtained through real‐world experiments. Copyright © 2015 Copyright © 2015 John Wiley & Sons, Ltd.     

A cross‐cultural study of the effect of a graph‐oriented computer‐assisted project‐based learning environment on middle school students' science knowledge and argumentation skills

The purpose of this mixed‐methods study was to explore how seventh graders in a suburban school in the United States and sixth graders in an urban school in Taiwan developed argumentation skills and science knowledge in a project‐based learning environment that incorporated a graph‐oriented, computer‐assisted application (GOCAA). A total of 42 students comprised the treatment condition and were engaged in a project‐based learning environment that incorporated a GOCAA. Of these 42 students, 21 were located in the United States and 21 were located in Taiwan. A total of 26 students comprised the control condition and were engaged in a project‐based learning environment without the GOCAA. Of these 26 students, 15 were in the United States and 11 were in Taiwan. In each country, verbal collaborative argumentation was recorded and the students' post‐essays were collected. A one‐way analysis of variance (ANOVA) was conducted for each measure of science knowledge about alternative energies. The results showed a significant treatment effect for the outcome of scientific explanation among U.S. students, while among Taiwanese students, a significant treatment effect on scientific facts was observed. A one‐way ANOVA was additionally conducted for each measure of argumentation skills and a significant treatment effect on counterarguments and rebuttals was observed among the U.S. students, while in Taiwan, a significant treatment effect on reasoning and rebuttals was observed. A qualitative analysis was conducted to examine how the GOCAA supported students' development of argumentation skills in different countries. This study found distinct argumentation patterns between the U.S. and Taiwanese intervention teams. Additionally, a distinct gender difference in the use of evidence and division of labour was noted when the Taiwanese teams were compared with the U.S. teams, which may be explained by cultural differences. This study concluded that, in both the United States and Taiwan, a project‐based learning environment incorporating a GOCAA was effective in improving students' science knowledge and developing their scientific argumentation skills.     

Intelligent maintenance prediction system for LED wafer testing machine

Achieving high quality production of light-emitting diode (LED) wafers requires robust monitoring and the use of a stable test machine. In many factories, production continues 24 h a day. Stopping the manufacturing process at a factory is often difficult. Therefore, reducing inspection time and ensuring the stability of test machines are important. Traditionally, LED wafer factories examine their test machines during periodic maintenance. Standard lamp adjustments are performed to ensure their accuracy. This process interrupts the manufacturing process and requires extra manpower. It reduces productivity and increases production cost. Additionally, the accurate assessment of the aging of the components of the machine requires an experienced engineer. Correctly timing the maintenance and replacing the aging components of the LED wafer test machine are important. This work performed feature extraction to identify the working attributes of an LED wafer test machine. The intelligent maintenance prediction system then uses the radial basis function neural network and variability of the working attributes to predict the maintenance times and aging of the LED wafer test machines. Experimental results reveal that the accuracy of proposed system in predicting maintenance times exceeds 98 %.     

An ideal multi-secret sharing scheme based on MSP

A multi-secret sharing scheme is a protocol to share m arbitrarily related secrets s₁, … , s_m among a set of n participants. In this paper, we propose an ideal linear multi-secret sharing scheme, based on monotone span programs, where each subset of the set of participants may have the associated secret. Our scheme can be used to meet the security requirement in practical applications, such as secure group communication and privacy preserving data mining etc. We also prove that our proposed scheme satisfies the definition of a perfect multi-secret sharing scheme.     

Comparison of multiple linear regression and artificial neural network in developing the objective functions of the orthopaedic screws

Optimizing the orthopaedic screws can greatly improve their biomechanical performances. However, a methodical design optimization approach requires a long time to search the best design. Thus, the surrogate objective functions of the orthopaedic screws should be accurately developed. To our knowledge, there is no study to evaluate the strengths and limitations of the surrogate methods in developing the objective functions of the orthopaedic screws. Three-dimensional finite element models for both the tibial locking screws and the spinal pedicle screws were constructed and analyzed. Then, the learning data were prepared according to the arrangement of the Taguchi orthogonal array, and the verification data were selected with use of a randomized selection. Finally, the surrogate objective functions were developed by using either the multiple linear regression or the artificial neural network. The applicability and accuracy of those surrogate methods were evaluated and discussed. The multiple linear regression method could successfully construct the objective function of the tibial locking screws, but it failed to develop the objective function of the spinal pedicle screws. The artificial neural network method showed a greater capacity of prediction in developing the objective functions for the tibial locking screws and the spinal pedicle screws than the multiple linear regression method. The artificial neural network method may be a useful option for developing the objective functions of the orthopaedic screws with a greater structural complexity. The surrogate objective functions of the orthopaedic screws could effectively decrease the time and effort required for the design optimization process.     

Probabilistic approximations of ODEs based bio-pathway dynamics

Bio-chemical networks are often modeled as systems of ordinary differential equations (ODEs). Such systems will not admit closed form solutions and hence numerical simulations will have to be used to perform analyses. However, the number of simulations required to carry out tasks such as parameter estimation can become very large. To get around this, we propose a discrete probabilistic approximation of the ODEs dynamics. We do so by discretizing the value and the time domain and assuming a distribution of initial states w.r.t. the discretization. Then we sample a representative set of initial states according to the assumed initial distribution and generate a corresponding set of trajectories through numerical simulations. Finally, using the structure of the signaling pathway we encode these trajectories compactly as a dynamic Bayesian network.This approximation of the signaling pathway dynamics has several advantages. First, the discretized nature of the approximation helps to bridge the gap between the accuracy of the results obtained by ODE simulation and the limited precision of experimental data used for model construction and verification. Second and more importantly, many interesting pathway properties can be analyzed efficiently through standard Bayesian inference techniques instead of resorting to a large number of ODE simulations. We have tested our method on ODE models of the EGF-NGF signaling pathway [1] and the segmentation clock pathway [2]. The results are very promising in terms of accuracy and efficiency.