A note on the optimal pricing and production decisions with price‐driven substitution

Recently, Kim and Bell ( 2011 ) developed a revenue managemnent pricing model with price‐driven substitution. The authors considered production decisions under unlimited production capacity and investigated the impact of price‐driven substitution on a firm's pricing and production decisions. The authors modeled the consumer demands for each market segment as linear additive demand function based on exogenous variables, where demand substitution occurred as a function of price differences between the two products. In this article, we extend this work to examine the impact of a production capacity constraint on the firm's joint pricing and inventory decisions. Based on this extended model, we investigate the impact of price‐driven substitution on a firm's pricing and production decisions where there is a limit on total capacity. We show how revenue managers should adjust prices and production levels to take into account price‐driven substitution under a capacity constraint setting. Both deterministic and stochastic models are developed, and the impact of price‐driven substitution and a capacity constraint on the optimal prices, production levels, and revenues is illustrated.     

建立健全我国工业控制系统信息安全体系

通过分析我国工业控制系统信息安全现状,提出应从健全我国工控系统信息安全标准、发展自主可控检测认证工具集、推进工业控制系统信息安全培训、提供工业控制系统信息安全服务这几个方面入手,建立健全我国工业控制系统信息安全体系,进一步提升我国工控领域信息安全防护水平,以确保关系国家关键基础设施的工控产业安全健康发展。     

Exploring the Relationship Between Green Consumption Value,Satisfaction, and Loyalty to Hybrid Car in Elderly Consumers

The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross‐sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers’ social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products.     

Distinct element method analysis of a retaining wall using a steel frame and fill materials

A technique is developed to clearly establish the shear resistance of a cellular structure, retaining wall composed of a steel frame and fill materials with both continuous and discontinuous characteristics. To overcome the limitation of the existing analysis approach based on continuum mechanics, in which the shear behavior and interaction between the frames and fill material of this type of structure are difficult to describe, this paper introduces displacement incremental analysis into the distinct element method. The results obtained by using the proposed approach are compared with experimental results to verify its accuracy. The results show an internal friction angle of fill materials and overburdening load are major factor determining the shear resistance of a retaining wall with a cellular structure type. From the results of the parametric study on the shear behavior of this type of structure, this paper also proposes a shear resistance moment-shear displacement formula for designing a retaining wall with a cellular structure type.     

Usability Principles for Augmented Reality Applications in a Smartphone Environment

Through the rapid spread of smartphones, users have access to many types of applications similar to those on desktop computer systems. Smartphone applications using augmented reality (AR) technology make use of users' location information. As AR applications will require new evaluation methods, improved usability and user convenience should be developed. The purpose of the current study is to develop usability principles for the development and evaluation of smartphone applications using AR technology. We develop usability principles for smartphone AR applications by analyzing existing research about heuristic evaluation methods, design principles for AR systems, guidelines for handheld mobile device interfaces, and usability principles for the tangible user interface. We conducted a heuristic evaluation for three popularly used smartphone AR applications to identify usability problems. We suggested new design guidelines to solve the identified problems. Then, we developed an improved AR application prototype of an Android-based smartphone, which later was conducted a usability testing to validate the effects of usability principles.     

湿地水质监测技术与方法

湿地是水陆相互作用形成的特殊自然综合体.具有巨大的水文和元素循环功能,是生物多样性的“基因库”.但由于人类活动和自然因素,使其受到不同程度的污染,特别是水质污染令人担忧.文章对湿地水质监测技术、因子及方法,作了介绍.     

应用职业生涯规划理论促进高校辅导员队伍建设

本文运用职业生涯规划相关理论,分析职业生涯规划对高校辅导员的重要性,研究高校辅导员生涯规划策略,为高校加强辅导员队伍建设提供方法和途径。