“王文化”的市场冲击——“王者风范”品牌文化架构解析

王者风范酒作为五粮液股份有限公司2005年重点推出的一款高端白酒品牌，自今年3月春季糖酒会闪亮登场以来．出现了持续火爆热销的市场局面．发展势头迅猛，其业绩令酒界侧目并羡慕不已。目前．王者风范已显现五粮液品牌特有的王者之气．在不到半年的时间里就凭借强大的市场冲击力。跃居五粮液集团品牌排名前五位。王者风范上市以来优异的市场表现，除了以五粮液这个品牌作为基础和支撑之外．以王者之气、大家风范为主要诉求内容的“王文化”也正显示出强大的文化品牌拉力。     

The effects of teat bar design and weaning method on behavior, intake, and gain of dairy calves

The aim of the present study was to investigate the effects of teat-feeding method and weaning method on behavior, milk and concentrate intake, and weight gain of group-housed dairy calves. Forty-eight calves were housed in groups of 4 and offered 6 L of whole milk per calf in 2 daily feedings. In 6 of the 12 group pens, the calves were offered the milk in a teat bar with a separate milk compartment for each teat, whereas in the remaining 6 pens, the calves were offered the milk in a teat bar with all teats connecting to 1 shared milk compartment. Calves were gradually weaned off milk by reducing the volume of milk over a 10-d period, starting at an average age of 47 d. In 6 pens (3 pens with each of the 2 milk-feeding treatments), calves were weaned by volume reduction, whereas in the remaining pens, the calves were weaned by diluting the milk with water (WD) and maintaining the same total volume of liquid. Daily concentrate intake per pen was recorded during weaning and 1 wk after weaning. Behavior was recorded around milk feeding, by direct observation on 1 occasion before and on 1 occasion during weaning, and by video on 1 occasion before and 2 occasions during weaning. Furthermore, the behavior was recorded during the 15 h of light on 1 occasion during weaning. Individual milk intake was measured twice by weighing the calves immediately before and after milk feeding. The calves fed via a separate teat bar switched between teats more often than calves fed with a shared teat bar. There was greater variation in the duration of ingesting milk within groups fed via a separate teat bar, but no effect of teat bar design was found on the variation in milk intake within the groups. Calves fed via a separate teat bar took longer to start eating concentrate after milk feeding than calves fed with a shared teat bar. The WD calves had a lower concentrate intake during weaning than weaned by volume reduction calves. The WD calves were lying down less during the 30 min after milk feeding and during the 15 h of light, although they had a shorter latency to lie down after milk feeding. In conclusion, a separate teat bar increased teat switching, increased variation in duration of ingesting milk, and increased the latency to eat concentrates after milk feeding. There was no effect of the teat bar design on feed intake or weight gain. However, weaning the calves by gradually diluting the milk with water reduced lying during weaning and reduced the concentrate intake during and after weaning.     

绵竹大曲嬗变

6月下旬,剑南春向西北经销商通报了酒厂地震灾情,并听取了各地经销商意见,经销商中也包括西安佳福商贸有限公司经理朱小霞。而在此之前的两天,剑南春新推出的老号绵竹大曲刚刚运抵西安,朱小霞正忙着做市场论证工作;与此同时,在河南市场,定价20元的46度窖藏绵竹大曲在郑州展开铺市。     

继承儒家文化 共赏孔府家酒

上世纪90年代,孔府家酒曾在全国辉煌一时,但由于营销和体制等因素限制逐渐沉积下来。2007年,孔府家酒决定开发南方市场,成立了孔府家酒中南销售大区（称长南八省市场）,并任命王正辉同志为孔府家酒中南大区营销总监,文光会同志为客户总监,沙钢同志为营销助理。孔府家酒中南销售大区主要负责开发长江以南的各省市场,     

三年坚持，洋河广东起势

从2005年经销商都难找,到2008年上半年同比增长60％。洋河在广东市场靠什么度过了最初的“冰土不服”。逐渐进入快速成长阶段,在众多品牌失利和众多品牌梦想的广东市场上,洋河再次提供了范本。     

高校学生干部工作能力状况及用人单位认可度调查

高校学生干部被社会定位为综合素质较高的一个特殊群体,但部分学生干部的工作能力状况及综合素质却存在问题。本文对这些存在的问题及解决方法和用人单位对高校学生干部的认可度进行了归纳分析,为高校学生干部向社会型人才转变指明了方向。     

基于Geant4低本底液闪谱仪屏蔽与反符合设计

本文设计了一种较已有低本底液闪谱仪结构更为简单的低本底液闪谱仪,即在谱仪外围布置铅铜屏蔽体,以屏蔽墙体中放射性核素衰变释放出的γ射线,同时采用反符合技术以减少宇宙射线μ子引起的液闪谱仪本底计数。采用Geant4模拟计算了不同厚度的铅铜屏蔽体对墙体发出的γ射线的屏蔽效果,得到了几乎可以屏蔽所有γ射线的屏蔽体最优尺寸。此外,还采用Geant4模拟计算了反符合技术中,闪烁瓶的几种不同摆放方式和反符合闪烁瓶的几种不同尺寸的设计下,反符合技术减少宇宙射线μ子引起的液闪谱仪本底计数的份额,给出了较无反符合设计时μ子引起的液闪谱仪本底计数能减少99%的一种简单高效的反符合设计方案。     

Immunolocalisation of intermediate filament proteins in porcine meat. Fibre type and muscle-specific variations during conditioning

Two intermediate filament proteins, desmin and vinculin, were immunofluorescently localised in porcine longissimus dorsi(??) and iliocostalis muscles up to 7 days post mortem. Changes in tenderness of the m. longissimus and the water-holding capacity of both muscles were also monitored throughout this storage period. Longissimus muscle shows a rapid decline in the overall intensity of labelling for both desmin and vinculin. In contrast to the vinculin labelling, desmin labelling is preferentially lost from type IIB muscle fibres in the longissimus muscle. In the redder iliocostalis muscle, the loss of desmin and vinculin labelling was less rapid and did not show an obvious relation to muscle fibre type. In one sample with very high water loss, there were indications of greater extracellular space development and delayed loss of intermediate filament labelling. The time course of diminishing intermediate filament labelling is consistent with previous suggestions that degradation of these proteins is involved in post-mortem conditioning. The variations within and between muscles shown here may explain some of the variability in their mechanical properties. Additionally, it is suggested that intermediate filament integrity is necessary for the expulsion of water from the muscle cells during drip formation.     

中国科协2001年学术年会暨颁奖大会在长春市召开兽医食品卫生学分会获得一等奖

中国科协 2 0 0 1年学术年会于 9月 13日在吉林省长春市国际会展中心举行。这是进入新世纪以来 ,我国举办的规模最大的一次综合性、多学科的学术盛会。来自全国各个社团的 4 2 0 0多名科技工作者、 4 0多位省 (部 )级领导汇聚一堂 ,著名物理学杨振宁博士、国家科技大奖获得者吴文俊博士以及王大珩等 10 0多位中科院院士、工程院院士莅临会议。吉林省省委书记王云坤、省长洪虎也出席了会议并讲了话。在开幕式上特邀代表杨振宁博士作了题为“新世纪的科技”的报告受到了与会代表的热烈欢迎。在会议的开幕式上首先隆重而热烈地举行了两项颁奖活…