A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer‐oriented and product‐oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real‐world data set are performed to demonstrate the effectiveness of the proposed framework.     

A Stability Criterion for Semi-Discrete Difference Schemes of Hyperbolic Conservation Laws on Uniform Grids

In the present study, the stability condition for semi-discrete difference schemes of hyperbolic conservation laws obtained from Fourier analysis is simplified. This stability condition can be applied only to linear difference schemes with constant coefficients implemented with periodic boundary treatment. It could often give useful results for other cases, such as schemes with variable coefficients, schemes for nonperiodic problem and nonlinear problem. However, this condition usually leads to a trigonometric inequality, which makes it not convenient to use. For explicit difference schemes on uniform grids, this trigonometric inequality can be converted to polynomial form. Furthermore, if the scheme is a high-order one, the polynomial can be factorized into a simple form. Thus, it is much easier to solve than the inequality obtained directly from Fourier analysis. For compact difference schemes and conservative schemes, similar results are obtained. Some applications of this new stability criterion are shown, including judging the stability of two schemes, proving the upstream central schemes to be stable, constructing a stable upwind dissipation relation preserving (DRP) scheme and constructing an optimized weighted essentially non-oscillatory (WENO) scheme. Since WENO schemes are nonlinear schemes, the stability analysis in the present study is performed on their underlying linear schemes. According to the numerical tests, the underlying linear scheme should be stable, otherwise the corresponding WENO scheme may display instability. These applications demonstrate that this criterion is convenient and efficient for judging the linear stability of semi-discrete difference schemes and constructing stable upwind difference schemes.     

Collaborative representation with reduced residual for face recognition

Collaboration representation-based classification (CRC) was proposed as an alternative approach to the sparse representation method with similar efficiency. The CRC is essentially a competition scheme for the training samples to compete with each other in representing the test sample, and the training class with the minimum representation residual from the test sample wins the competition in the classification. However, the representation error is usually calculated based on the Euclidean distance between a test sample and the weighted sum of all the same-class samples. This paper exploits alternative methods of calculating the representation error in the CRC methods to reduce the representation residual in a more optimal way, so that the sample classes compete with each other in a closer range to represent the test sample. A large number of face recognition experiments on three face image databases show that the CRC methods with optimized presentation residual achieve better performance than the original CRC, and the maximum improvement in classification accuracy is up to 12 %.     

硼在玉米中的分布特征及化学形态的研究

对施硼肥和不施硼肥的土壤上种植的玉米中硼的分布及化学形态进行了研究 ,结果表明 ,靠近根部的玉米叶子中含硼最多 ,中部和上部叶子中含硼量依次递减 ,玉米种子中的含硼量低于叶子中的含硼量。通过研究不同溶剂对玉米叶子和种子中硼的浸提能力 ,探明了以 10 %醋酸浸提下来的硼最多 ,其次是用 0 .0 1mol/LEDTA浸提下来的硼 ,用水浸提下来的硼的含量最少。     

二维多层次的云服务可靠性评估方法研究

针对云服务业务流程管理的特点, 给出了云服务的组合实现框架; 依据随机Petri网的建模理论, 探讨了组合云服务流程网模型的细粒度建模方法; 根据动态多变的用户需求, 设计了二维多层次的云服务组合可靠性动态评估框架, 并给出了马尔可夫过程和等值约简的两种可靠性计算方法。应用示例分析结果表明, 该方法具有较好的动态适应性和灵活性, 能有效满足云服务的可靠性评估需求。     

基于MPLS的VPN互访技术

针对VPN互访问题,根据IPSec-VPN互访方法的不足,提出动态MPLS-VPN方法.利用随机分配的标签,在需要互访的不同VPN网络节点之间构建MPLS通道,利用互访规则集检验节点的连接申请,根据过滤规则控制数据包的传输,通过设定传输时长限制节点互访的时间,实现VPN之间接节点、按方向、按时间的细粒度互访控制,确保数据传输的安全性和高效性.给出动态MPLS-VPN方法实现互访的步骤,对方法进行分析比较.     

不同重力环境的空间机械臂自抗扰轨迹跟踪控制

针对空间机械臂在地面装调与空间应用时,由于重力环境变化导致机械臂模型发生变化的问题,提出了一种自抗扰控制算法,用于完成空间机械臂轨迹跟踪控制的任务.该算法通过将系统模型及未知外扰作为系统的总和扰动,并利用扩张状态观测器对该扰动进行观测且给予补偿,从而提高了系统抗扰的性能.当机械臂模型随重力环境变化而发生变化时,使用同一个自抗扰控制器对其末端轨迹进行控制,均能取得较好的控制效果.通过对系统的稳定性进行分析,证明了所设计控制器的有效性.将仿真结果与PD控制及自适应鲁棒控制做比较,结果表明该控制算法不仅能适应机械臂模型的变化而且还能有效抵抗系统的扰动,从而使系统具有较强的鲁棒性.     

基于PIC16F917单片机的预付费电能表设计

预付费电能表是实行"先购电,后用电"的一种计量装置。系统以单片机为主控核心,集电能采集、数据处理、写卡、显示及控制等多种功能为一体。设计实现的智能预付费电能表具有稳定性强、实时性好及使用方便等特点,不仅克服了手工抄表缺乏智能化的缺点,而且能适应多种应用状况,具有良好的发展前景和应用价值。     

LC2294处理器片内A／D转换器测试

介绍了通过对 LC2294处理器片内 A /D 转换器测试,构建简单可靠,通用性好的自动测试系统,提出了一种软硬件结合的 A /D 测试方法,给出了测试系统原理图,并详细描述了软件实现过程。     

自适应混合多目标分布估计进化算法

针对多目标分布估计算法全局收敛性较弱的缺陷,提出了一种自适应混合多目标分布估计进化算法。其基本思想是:在多目标分布估计算法中引入全局收敛性较强的差分进化算法,当函数变化率较大时,用分布估计算法产生新种群;当函数变化率较小即算法可能陷入局部收敛时,用差分进化算法产生新种群。理论分析和数值实验结果表明,这种混合算法不仅具有良好的全局收敛性,而且解的分布性和均匀性较没有考虑目标函数变化率的混合多目标分布估计算法也有了一定程度的提高。