Neural Network and Classification Approach in Identifying Customer Behavior in the Banking Sector: A Case Study of an International Bank

The customer relationship focus for banks is in development of main competencies and strategies of building strong profitable customer relationships through considering and managing the customer impression, influence on the culture of the bank, satisfactory treatment, and assessment of valued relationship building. Artificial neural networks (ANNs) are used after data segmentation and classification, where the designed model register records into two class sets, that is, the training and testing sets. ANN predicts new customer behavior from previously observed customer behavior after executing the process of learning from existing data. This article proposes an ANN model, which is developed using a six‐step procedure. The back‐propagation algorithm is used to train the ANN by adjusting its weights to minimize the difference between the current ANN output and the desired output. An evaluation process is conducted to determine whether the ANN has learned how to perform. The training process is halted periodically, and its performance is tested until an acceptable result is obtained. The principles underlying detection software are grounded in classical statistical decision theory.     

Confirmation Bias in Online Searches: Impacts of Selective Exposure Before an Election on Political Attitude Strength and Shifts

Impacts of Internet use on political information seeking and subsequent processes have been subject to much debate. A 2‐session online field study presented online search results on political topics to examine selective exposure and its attitudinal impacts. Session 1 captured attitudes, including their accessibility. Session 2 tracked what online search results participants selected and how long they read them; participants then reported attitudes again. The study represented a 4x8x2x2 within‐subjects design: 4 topics, 8 browsing intervals each, with articles presenting opposing stances, with low versus high source credibility. Attitude‐consistent messages and messages from high‐credibility sources were preferred. Exposure to attitude‐consistent search results increased attitude accessibility and reinforced attitudes, whereas exposure to attitude‐discrepant content had opposite effects, regardless of messages' source credibility.     

Safety Considerations during Different Stages of a Project Life Cycle in the Manufacturing Industry

At sites with multiple employers, efficient safety management is essential to ensure safety for both customers and providers. However, implementing effective safety management is challenging, particularly for companies that provide services. Provider companies encounter difficulties managing the safety of service projects for many reasons, including the variety of customers and changes in work environment. Proper preparation and integration of safety into the different project life cycle stages improves safety, but the topic has not received much attention to date. This article discusses the integration of safety considerations into service projects. Material was collected from Finnish manufacturing companies via interviews and a questionnaire. The results show that systematic methods for developing and producing services have not been adopted in the provider companies, but these are often implemented as a result of practical experience. On the other hand, providers and customers both believed that safety is taken into account during different stages of a given service project—safety issues were to some extent taken into account during the tendering and contract stages of a project, and preventive safety measures were commonly implemented during the delivery of services. However, safety performance often was not evaluated after completion of work. For this reason, companies may not have an accurate estimation of each other's safety performance in these types of multi‐employer situations. The results of this study can be used in provider organizations to help systematize safety considerations during service projects and to focus efforts on the most essential points of service project safety management.     

Developing and Verifying a Questionnaire for Evaluating User Value of a Mobile Device

User experience has become a major issue lately with user value as one of its key elements. This study proposes a method to evaluate user value using a questionnaire specialized for a mobile device such as smartphones. The questionnaire was developed considering elements of user value, product features, and context of use. Then, a case study with hundreds of participants was conducted via the Internet to verify and screen out questionnaire items in terms of reliability and validity. Finally, a total of 16 questionnaire items were selected for evaluating elements of user value, consisting of self‐satisfaction, pleasure, sociability, customer need, and attachment. The results of this study are expected to help understand potential users and select design alternatives.     

A User‐Centric Evaluation Procedure for the Design of Child‐Resistant Medicine Bottles

Recently, people have begun to realize the importance of child‐resistant (CR) medicine packaging. However, most manufacturers and designers have not been able to effectively provide prevention strategies or design criteria to protect consumers. This research proposes a systematic approach to analyze CR packaging design problems and experiments to evaluate the identified design parameters and to generate the most suitable CR medicine packaging design. The design of a CR packaging bottle is used as an example to help explain the development procedure. During the development procedure, user trials, questionnaires, and children's anthropometric data on bottle opening and hand operations are analyzed. Five design parameters, specifically the cap diameter, cap height, bottle height, bottle diameter, and torsion, are identified and used to perform a Taguchi orthogonal array experimental analysis. A computer‐aided design system is also built to help generate the most suitable design alternatives. The results should assist designers in determining the most important CR design parameters and their most suitable combinations for bottle and related CR medicine packaging design.     

Is It Possible to Retain Customer Loyalty When a Service Has Failed?

This article aims to analyze the impact of recovery on loyalty in the context of a service chain characterized by the e‐quality–perceived value–loyalty relationship. A sample of 91 out of 1,201 respondents claimed to have had service problems with an online travel agency website. A causal model to test relationships was performed using structural equations modeling, and it was found that data fit with the proposed model. The really important point to retaining customers is quality. It is not so clear that the recovery effort might affect loyalty. Our findings underpin some previous stream of literature confirming that recovery does not always affect loyalty. Although the literature has not reached a consensus in this topic, we add new elements in this debate.     

Design of a printed log‐periodic dipole array antenna with high gain for millimeter‐wave applications

In this article, a V‐band printed log‐periodic dipole array (PLPDA) antenna with high gain is proposed. The antenna prototype is designed, simulated, fabricated, and tested. Simulation results show that this antenna can operate from 42 to 82 GHz with a fractional impedance bandwidth of 64.5% covering the whole V‐band (50–75 GHz). The antenna has a measured impedance matching bandwidth that starts from 42 to beyond 65 GHz with good agreement between the experimental and simulated results. At 50 and 65 GHz, the antenna has a measured gain of 10.45 and 10.28 dBi, respectively, with a gain variation of 2.6 dBi across the measured frequency range. The antenna prototype exhibits also stable radiation patterns over the operating band. It achieves side‐lobe suppression better than 17.26 dB in the H‐plane and better than 8.95 dB in the E‐plane, respectively. In addition, the cross‐polarization component is 18.5 dB lower than the copolarization with front‐to‐back ratio lower than 24.1 dB in both E‐ and H‐planes across the desired frequency range. Based on a comparison of performance among the reported work in the literature, we can say that the proposed PLPDA antenna is a proper candidate to be used in many applications at V‐band frequency. © 2014 Wiley Periodicals, Inc. Int J RF and Microwave CAE 25:185–193, 2015.     

Millimeter‐wave planar high gain SIW antenna using half elliptic radiation slots

This article reports a high gain millimeter‐wave substrate integrated waveguide (SIW) antenna using low cost printed circuit board technology. The half elliptic slots which can provide small shunt admittance, low cross polarization level and low mutual coupling are etched on the board surface of SIW as radiation slots for large array application. Design procedure for analyzing the characteristics of proposed radiation slot, the beam‐forming structure and the array antenna are presented. As examples, an 8 × 8 and a 32 × 32 SIW slot array antennas are designed and verified by experiments. Good agreements between simulation and measured results are achieved, which shows the 8 × 8 SIW slot array antenna has a gain of 20.8 dBi at 42.5 GHz, the maximum sidelobe level of 42.5 GHz E‐plane and H‐plane radiation patterns are 22.3 dB and 22.1 dB, respectively. The 32 × 32 SIW slot array antenna has a maximum measured gain of 30.05 dBi at 42.5 GHz. At 42.3 GHz, the measured antenna has a gain of 29.6 dBi and a maximum sidelobe level of 19.89 dB and 15.0 dB for the E‐plane and H‐plane radiation patterns. © 2015 Wiley Periodicals, Inc. Int J RF and Microwave CAE 25:709–718, 2015.     

Novel neural network modeling method and applications

Neural networks play an important role for designing the parametric model of electromagnetic structures. The current neural network methods are unfit for a circuit model with many input variables because it is costly to extract a large number of the training data and test data to complete the highly nonlinear mapping approximation. This article proposes a new neural network modeling method—the multidimensional neural network model, which can be used to solve the issue of multivariable radiofrequency and microwave passive device modeling. The entire multidimensional neural network modeling problem is simplified into a set of neural network submodels through decomposition method. Then the submodels are combined into an equivalent model, and the final entire model is produced through the neural‐network mapping model developed with the submodels and equivalent model. A microstrip hairpin filter model is developed using the proposed method. The simulation results show the correctness and the effectivity of the proposed method. © 2015 Wiley Periodicals, Inc. Int J RF and Microwave CAE 25:769–779, 2015.     

Design of a compact dual‐band folded‐waveguide bandpass filter using multilayer waveguide resonators

A novel compact dual‐band bandpass filter based on multilayer folded‐waveguide (FWG) structure is presented in this article.In this design, slots are used to realize direct coupling between adjacent resonators and apertures are adopted to implement cross coupling between non‐adjacent resonators.A new technique of external quality factor of FWG resonator and coupling coefficients between different resonators are studied using full‐wave simulator. In order to demonstrate the proposed technique, a four‐pole dual‐band bandpass filter is designed, fabricated and measured using vector network analyzer. Measurement results which are well agreed with simulation results are presented. Moreover, four‐pole substrate integrated folded waveguide SIFW dual‐band bandpass filter, using two layers of slotted folded waveguide resonators, is demonstrated. The proposed filter has a compact size and it is excellent candidate for the application of wireless communication systems. © 2015 Wiley Periodicals, Inc. Int J RF and Microwave CAE 25:780–788, 2015.