Multiple categorizations of products: cognitive modeling of customers through social media data mining

As various forms of social media are spreading, we often witness that an idea of an individual user drives macroscopic changes. From the perspectives of product development and marketing, the opinions left by potential consumers in online social network can generate big ripple effects. This study analyzes the user opinions in online space to grasp preferences toward various products psychologically categorized by users. We also suggest an aspect of the market mentally configured by users using network modeling while following the framework of economic sociology. Existing analyses on online market place are mainly dealing with structural issues such as inter-actor relationships and status measurement. This study, however, analyzes complex preferences regarding diverse products and brands and derives a new model for inter-market connections. We expect that our study will provide important consequences on digital marketing and community design of corporations planning word of mouth effect in online space.     

Synthesis and properties of acrylonitrile-CR-methyl methacrylate graft copolymer

Graft copolymerization of acrylonitrile (AN) and methyl methacrylate (MMA) onto polychloroprene (CR) was carried out using benzoyl peroxide as initiator. The effects of mole ratio of AN to MMA, reaction temperature, reaction time, solvent, and initiator concentration on the graft copolymerization were examined. It was found that the thermal stability and weatherability of the AN—CR—MMA graft copolymer (ACM) were considerably better than those of CR.     

A three-dimensional model for suspension-to-membrane-wall heat transfer in circulating fluidized beds

A three-dimensional model is proposed for both furnace-side and wall-side heat transfer in circulating fluidized beds with membrane walls. Following previous publications (Int. J. Heat Mass Transfer (2003a, b)), a core-annulus flow structure is employed in the model, with consideration of the membrane wall influence on bed hydrodynamics. The model couples radiation, conduction and convection on the furnace side to conduction and convection on the wall side. Radiation in the wall layer is simulated by the moment method. A finite-element method is employed to solve the set of non-linear, partial differential equations. The solution is demonstrated for a typical example. The model gives predictions of suspension-to-wall heat transfer which show satisfactory agreement with published experimental data.     

Analysis of epoxidized natural rubber. A comparative study of d.s.c., n.m.r., elemental analysis and direct titration methods

A comparative analysis of epoxidized natural rubber samples by ¹H and ¹³C n.m.r., titrimetric, elemental and d.s.c. techniques has been made. Whereas the titrimetric method is only applicable at low epoxy contents (< 15 mol%) both n.m.r. methods give reasonable precision over the compositional range of 20–75 mol%. Elemental analysis appears less reliable. D.s.c. analysis through measurement of T_g provides the highest precision of measurement but requires independent calibration by one or more of the primary methods. The epoxy content may also be related to the polymer density.     

The effect of platinum and silver deposits in the photocatalytic oxidation of resorcinol

The effects of platinum (Pt) and silver (Ag) metallisation in the photocatalytic oxidation of resorcinol at pH 3 ± 0.5 have been investigated. The photocatalytic degradation of resorcinol was significantly improved by Pt/TiO₂, while the presence of Ag/TiO₂ enhanced the initial photocatalytic degradation rate of resorcinol slightly. Likewise, the photocatalytic mineralisation of resorcinol continued to be enhanced by Pt/TiO₂, but it was retarded when Ag/TiO₂ was used.

The function of Pt and Ag deposits on the surface of TiO₂ has been found to be markedly influenced by the interaction of resorcinol and its degradation products with the metal deposits. The presence of Pt or Ag on the surface of TiO₂ altered the distribution of degradation products of resorcinol as well as the production of photoactive species for the photocatalytic oxidation of resorcinol. The X-ray photoelectron spectroscopy (XPS), zeta potential and transmission electron microscopy (TEM) analyses have indicated that the contrasting effect of Pt and Ag deposits were governed by the oxidation states and the catalytic property of metal deposits. In addition to that, it has been found that the roles of metal deposits are specific and should not be generalised.     

Reactivity,chemical structure,and molecular mobility of urea–formaldehyde adhesives synthesized under different conditions using FTIR and solid‐state 13C CP/MAS NMR spectroscopy

This study was conducted to investigate the effects of reaction pH condition and hardener type on the reactivity, chemical structure, and molecular mobility of urea–formaldehyde (UF) resins. Three different reaction pH conditions, such as alkaline (7.5), weak acid (4.5), and strong acid (1.0), were used to synthesize UF resins, which were cured by adding four different hardeners (ammonium chloride, ammonium sulfate, ammonium citrate, and zinc nitrate) to measure gel time as the reactivity. FTIR and ¹³C‐NMR spectroscopies were used to study the chemical structure of the resin prepared under three different reaction pH conditions. The gel time of UF resins decreased with an increase in the amount of ammonium chloride, ammonium sulfate, and ammonium citrate added in the resins, whereas the gel time increased when zinc nitrate was added. Both FTIR and ¹³C‐NMR spectroscopies showed that the strong reaction pH condition produced uronic structures in UF resin, whereas both alkaline and weak‐acid conditions produced quite similar chemical species in the resins. The proton rotating‐frame spin–lattice relaxation time (T_1ρH) decreased with a decrease in the reaction pH of UF resin. This result indicates that the molecular mobility of UF resin increases with a decrease in the reaction pH used during its synthesis. © 2003 Wiley Periodicals, Inc. J Appl Polym Sci 88: 2677–2687, 2003     

Dishwashing performance of mixed palm stearin sulfonated methyl esters and polyoxyethylene sorbitan esters

The detergency profiles of sodium salt α-sulfonated methyl esters derived from palm stearin (α-SMEPS) and polyoxyethylene (20) sorbitan monoesters (POESE) in mixed micelle systems were evaluated as a function of the weight ratios of α-SMEPS/POESE [polyoxyethylene (20) sorbitan monolaurate (12), polyoxyethylene (20) sorbitan monostearate (18∶0), and polyoxyethylene (20) sorbitan monooleate (18∶1)] at different water hardness values (5.12, 51.2, and 512.0 ppm CaCO₃) and temperatures (20, 30, 45, and 65°C), respectively. All the mixtures of α-SMEPS/POESE (12, 18∶0, and 18∶1) systems exhibited a synergistic effect at 65°C in the absence of hardness. This was evaluated by measuring the percentage of soil removed. The systems showed an increase in detergency with both the temperature and water hardness. Maximal detergency was observed with 5.12 ppm CaCO₃ in the mixed surfactant solution.     

Determination of Minimum Spouting Velocities in Conical Spouted Beds

Minimum spouting velocities in conical spouted beds have been obtained from pressure drops versus the superficial gas velocity curves, based on both increasing and decreasing the superficial gas velocity. It has been shown that the minimum spouting velocity from decreasing the superficial gas velocity is lower than from increasing the superficial gas velocity in most cases. This phenomenon is similar to that in conventional spouted beds and different from the early works. The experimental results also showed that there isn't significant difference in the pressure drop and U_ms under identical operating conditions between semi‐circular and circular conical spouted beds, and the same U_ms can be obtained from absolute pressure drops at any position above the gas inlet. The U_ms is found to increase with increasing the cone angle and static bed height, as well as the gas inlet diameter to a less extent.     

PSA performances and viscoelastic properties of SIS‐based PSA blends with H‐DCPD tackifiers

Hotmelt pressure sensitive adhesives (PSAs) usually contain styrenic block copolymers like styrene–isoprene–styrene (SIS), SBS, SEBS, tackifier, oil, and additives. These block copolymers individually reveal no tack. Therefore, a tackifier is a low molecular weight material with high glass transition temperature (T_g), and imparts the tacky property to PSA. The SIS block copolymer with different diblocks was blended with hydrogenated dicyclopentadiene (H‐DCPD tackifier), which has three kinds of T_g. PSA performance was evaluated by probe tack, peel strength, and shear adhesion failure temperature. PSA is a viscoelastic material, so that its performance is significantly related to the viscoelastic properties of PSAs. We tested the viscoelastic properties by dynamic mechanical analysis and the thermal properties by differential scanning calorimeter to investigate the relation between viscoelastic properties and PSA performance. © 2006 Wiley Periodicals, Inc. J Appl PolymSci 102: 2839–2846, 2006     

Preparation of alginate/poly(N‐isopropylacrylamide) semi‐interpenetrating and fully interpenetrating polymer network hydrogels with γ‐ray irradiation and their swelling behaviors

Semi‐interpenetrating polymer network (semi‐IPN) and fully interpenetrating polymer network (full‐IPN) hydrogels composed of alginate and poly(N‐isopropylacrylamide) were prepared with γ‐ray irradiation. The semi‐IPN hydrogels were prepared through the irradiation of a mixed solution composed of alginate and N‐isopropylacrylamide (NIPAAm) monomer to simultaneously achieve the polymerization and self‐crosslinking of NIPAAm. The full‐IPN hydrogels were formed through the immersion of the semi‐IPN film in a calcium‐ion solution. The results for the swelling and deswelling behaviors showed that the swelling ratio of semi‐IPN hydrogels was higher than that of full‐IPN hydrogels. A semi‐IPN hydrogel containing more alginate exhibited relatively rapid swelling and deswelling rates, whereas a full‐IPN hydrogel showed an adverse tendency. All the hydrogels with NIPAAm exhibited a change in the swelling ratio around 30–40°C, and full‐IPN hydrogels showed more sensitive and reversible behavior than semi‐IPN hydrogels under a stepwise stimulus. In addition, the swelling ratio of the hydrogels continuously increased with the pH values, and the swelling processes were proven to be repeatable with pH changes. © 2006 Wiley Periodicals, Inc. J Appl Polym Sci 100: 4439–4446, 2006