The role of advertisements in the marketing of gated communities as a new Western suburban lifestyle: a case study of the Greater Cairo Region, Egypt

This paper examines the advertising themes and rhetoric that have been assembled in the marketing of the Greater Cairo Region’s (GCR) newly built gated communities. We demonstrate how place-marketing strategies, in this case, selling the Egyptian dream home, draws upon specific landscape offerings and values. It shows how aspects of globalization interact with processes of urbanization in the GCR to create new landscapes of housing consumption. The globalization of mass media has influenced consumption preferences and brought new consumption choices to the GCR’s residents. This study concludes that the demand for gated communities in the GCR, in large part, has been created by developers who foster an image of these areas as symbols of ‘modernism’ and Western lifestyles. Underlying these sales efforts is the common assumption held by developers, potential buyers and segments of the larger society that the lifestyles of Western urbanization should naturally emerge as the result of economic development.     

A novel stimuli-responsive magnetic hydrogel based on nature-inspired tragacanth gum for chemo/hyperthermia treatment of cancerous cells

Journal of Polymer Research - Derivatives of formyl pyrazole were synthesized by the reaction of acetophenone, 4-methyl acetophenone, 3-acetyl furan, 3-acetyl thiophen and phenyl hydrazine...     

A Novel Sprague-Dawley Rat Model Presents Improved NASH/NAFLD Symptoms with PEG Coated Vitexin Liposomes

Chronic liver disease (CLD) is a global threat to the human population, with manifestations resulting from alcohol-related liver disease (ALD) and non-alcohol fatty liver disease (NAFLD). NAFLD, if not treated, may progress to non-alcoholic steatohepatitis (NASH). Furthermore, inflammation leads to liver fibrosis, cirrhosis, and hepatocellular carcinoma. Vitexin, a natural flavonoid, has been recently reported for inhibiting NAFLD. It is a lipogenesis inhibitor and activates lipolysis and fatty acid oxidation. In addition, owing to its antioxidant properties, it appeared as a hepatoprotective candidate. However, it exhibits low bioavailability and low efficacy due to its hydrophobic nature. A novel rat model for liver cirrhosis was developed by CCL4/Urethane co-administration. Vitexin encapsulated liposomes were synthesized by the ‘thin-film hydration’ method. Polyethylene glycol (PEG) was coated on liposomes to enhance stability and stealth effect. The diseased rats were then treated with vitexin and PEGylated vitexin liposomes, administered intravenously and orally. Results ascertained the liposomal encapsulation of vitexin and subsequent PEG coating to be a substantial strategy for treating liver cirrhosis through oral drug delivery.     

EAPB0503, an Imidazoquinoxaline Derivative Modulates SENP3/ARF Mediated SUMOylation,and Induces NPM1c Degradation in NPM1 Mutant AML

Nucleophosmin-1 (NPM1) is a pleiotropic protein involved in numerous cellular processes. NPM1 shuttles between the nucleus and the cytoplasm, but exhibits a predominant nucleolar localization, where its fate and functions are exquisitely controlled by dynamic post-translational modifications (PTM). Sentrin/SUMO Specific Peptidase 3 (SENP3) and ARF are two nucleolar proteins involved in NPM1 PTMs. SENP3 antagonizes ARF-mediated NPM1 SUMOylation, to promote ribosomal biogenesis. In Acute Myeloid Leukemia (AML), NPM1 is frequently mutated, and exhibits an aberrant cytoplasmic localization (NPM1c). NPM1c mutations define a separate AML entity with good prognosis in some AML patients, rendering NPM1c as a potential therapeutic target. SENP3-mediated NPM1 de-SUMOylation induces resistance to therapy in NPM1c AML. Here, we demonstrate that the imidazoquinoxaline EAPB0503 prolongs the survival and results in selective reduction in the leukemia burden of NPM1c AML xenograft mice. Indeed, EAPB0503 selectively downregulates HDM2 expression and activates the p53 pathway in NPM1c expressing cells, resulting in apoptosis. Importantly, we unraveled that NPM1c expressing cells exhibit low basal levels of SUMOylation paralleled with high SENP3 and low ARF basal levels. EAPB0503 reverted these molecular players by inducing NPM1c SUMOylation and ubiquitylation, leading to its proteasomal degradation. EAPB0503-induced NPM1c SUMOylation is concurrent with SENP3 downregulation and ARF upregulation in NPM1c expressing cells. Collectively, these results provide a strong rationale for testing therapies modulating NPM1c post-translational modifications in the management of NPM1c AML.     

Influence of Chemical Reaction on Mass Transport in Yield Stress Exhibiting Flow Regime

Theoretical Foundations of Chemical Engineering - In this study, the simulations for first-order chemical reactions (constructive and destructive) in the flow of the Casson fluid with...     

Binary blends of metallocene polyethylene with conventional polyolefins: Rheological and morphological properties

The rheology and morphology of four sets of binary blends of polyethylene synthesized with metallocene catalysis (metallocene polyethylene: MCPE) with polyolefins prepared using Ziegler‐Natta catalysts have been investigated. The blend systems are MCPE with high density polyethylene (MCPE‐HDPE), polypropylene (MCPE‐PP), poly(propylene‐co‐ethylene) (MCPE‐CoPP), and poly(propylene‐co‐ethylene‐co‐1‐butylene) (MCPE‐TerPP). Cole‐Cole plots [storage melt viscosity (η′) versus loss melt viscosity (η″)], plots of the dynamic storage modulus (G′) versus the dynamic loss modulus (G″), and plots of the log melt viscosity (η*, η′, and η″) versus blend compositions were constructed. The morphology of the blends after microtoming and etching was studied. The phase morphology of MCPE‐HDPE appeared homogeneous, whereas the other three blends were heterogeneous. Rheological and morphological investigations indicated that the MCPE‐HDPE blend was miscible, but the other three blends were immiscible in the melt as well as in the solid state. These observations can be rationalized in terms of the similarity of the chemical structures of the polyolefins.     

Aquafaba,wastewater from chickpea canning,functions as an egg replacer in sponge cake

Aquafaba, the viscous liquid resulting from cooking chickpeas in water is typically discarded. However, this solution is now widely used by the vegan community as an egg replacement that adds texture to food products, such as mayonnaise, pudding, ice cream and baked goods. Sponge cake was prepared with either egg white or aquafaba derived from ten different brands of canned chickpea and the texture and colour were compared. Aquafaba obtained from each chickpea can produced foam which differed in both properties and stability. In addition, aquafaba from some brands provided comparable foam volume and stability to that achieved with egg white. The colour and texture of sponge cake made with either egg white or aquafaba were similar and acceptable, but cakes prepared with aquafaba were less springy, and less cohesive than cake that included egg white. Based on our results, it appears that aquafaba has potential to replace egg white in eggless cake recipes.     

Network-aware heuristics for inter-domain meta-scheduling in Grids

Grid computing generally involves the aggregation of geographically distributed resources in the context of a particular application. As such resources can exist within different administrative domains, requirements on the communication network must also be taken into account when performing meta-scheduling, migration or monitoring of jobs. Similarly, coordinating efficient interaction between different domains should also be considered when performing such meta-scheduling of jobs. A strategy to perform peer-to-peer-inspired meta-scheduling in Grids is presented. This strategy has three main goals: (1) it takes the network characteristics into account when performing meta-scheduling; (2) communication and query referral between domains is considered, so that efficient meta-scheduling can be performed; and (3) the strategy demonstrates scalability, making it suitable for many scientific applications that require resources on a large scale. Simulation results are presented that demonstrate the usefulness of this approach, and it is compared with other proposals from literature.     

The efficiency and comparison of novel techniques for cell wall disruption in astaxanthin extraction from Haematococcus pluvialis

The efficiency of various techniques pulsed electric field (PEF), ultrasound (US), high‐pressure microfluidisation (HPMF), hydrochloric acid (HCl) and ionic liquids (ILs) for cell wall disruption in astaxanthin extraction from Haematococcus pluvialis was compared. The results indicated that ILs, HCl and HPMF treatment were shown the most efficient for cell disruption with more than 80% astaxanthin recovery. While the cell wall integrity of H. pluvialis cyst cell was less affected by US and PEF treatment. It was found that imidazolium‐based ILs showed the greater potential for cell disruption than pyridinium‐based and ammonium‐based ILs. Among all the ILs examined, 1‐butyl‐3‐methylimidazolium chloride ([Bmim] Cl) exhibited efficient cell disruption and capability of astaxanthin recovery at mild condition (pretreatment with 40% IL aqueous solution at 40 °C, followed by extraction with methanol at 50 °C) without extensive energy consumption and special facility requirement. In addition, recyclability of ILs was excellent.