Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Drawing on the mixed methods of qualitative research and agent‐based simulation, this study examines: (a) how end‐users use digital platforms to become customer–entrepreneurs undertaking commercial activities on platforms; and (b) how platform providers can convert this customer entrepreneurship into a revenue stream. Considering that end‐users have traditionally been defined as passive and uncharged actors in platform business models, an in‐depth understanding of their commercial activities and the viable revenue model to monetize this emerging customer practice is warranted. Our qualitative study reveals that customer–entrepreneurs make substantial use of platform offerings to advertise their products; communicate with end‐consumers; and accept payments. These commercial activities are largely exercised for free on platforms, even though they could otherwise serve as a source of revenue. On this point, our simulation results identify two pricing models achieving the generation of nearly identical revenues over time. First, platform providers may charge both advertising and transaction fees, which maximize the survival of professional customer–entrepreneurs. Second, platform businesses may levy advertising fees only, which maximizes the survival of informal customer–entrepreneurs operating on a micro‐scale and part‐time basis. This study offers theoretical, methodological, and managerial implications for platform studies.     

Signal tracking method of GNSS receivers for spinning vehicles

A signal tracking method of GNSS receivers for spinning vehicles is proposed in order to eliminate the influence of spinning to the GNSS signal of a vehicle. In the proposed method, a rotation tracking loop is added into the carrier tracking loop of a conventional GNSS receiver. The proposed method was verified through computer simulations and an experiment for live GPS signals. The results show that the proposed method gives an accurate tracking performance.     

Millisecond-order rapid micromixing with non-equilibrium electrokinetic phenomena

We report an active micromixer utilizing vortex generation due to non-equilibrium electrokinetics near micro/nanochannel interfaces. Its design is relatively simple, consisting of a U-shaped microchannel and a set of nanochannels. We fabricated the micromixer just using a two-step reactive ion etching process. We observed strong vortex generation in fluorescent microscopy experiments. The mixing performance was evident in a combined pressure-driven and electroosmotic flows, compared with the case with a pure pressure-driven flow. We characterized the micromixer for several conditions: different applied voltages, ion concentrations, flow rates, and nanochannel widths. The experimental results show that the mixing performance is better with a higher applied voltage, a lower ion concentration, and a wider nanochannel width. We quantified the mixing characteristics in terms of mixing time. The lowest mixing time was 2 milliseconds with the voltage of 230 V and potassium chloride solutions of 0.1 mM. We expect that the micromixer is beneficial in several applications requiring rapid mixing.     

Senescence Marker Protein 30 (SMP30): A Novel Pan-Species Diagnostic Marker for the Histopathological Diagnosis of Breast Cancer in Humans and Animals

Senescence marker protein 30 (SMP30) is a cell survival factor playing an important role in vitamin C synthesis and antiapoptosis. Moreover, its cytoprotective role suggests a possibility to be related to cancer cell survival. Mammary carcinoma is a common cancer in both humans and animals. Because of its histopathological diversity, especially in the early stage, histopathological diagnosis may be complicated; therefore, a diagnostic marker is helpful for confirmation. The present study analyzed the expression pattern of SMP30 in mammary carcinoma in humans, dogs, and cats. Immunohistochemistry, immunofluorescence, and western blot analysis were used to investigate SMP30 expression patterns. The expression was specifically observed in neoplastic glandular epithelial cells. The expression increased with the malignancy of glandular epithelial cells with a highly proliferative status. However, SMP30 expression was low in normal mammary gland tissues or well-differentiated adenoma tissues. The patterns were consistently reproduced in canine primary mammary carcinoma cells and MCF-7 and MDA-MB-231 human carcinoma cell lines. This study provides useful information to understand SMP30 expression in various stages of mammary carcinoma and to suggest its utility as a pan-species diagnostic marker, thereby helping to establish strategies for diagnosing mammary carcinoma in several species.     

The GNAQ T96S Mutation Affects Cell Signaling and Enhances the Oncogenic Properties of Hepatocellular Carcinoma

Hepatocellular carcinoma (HCC), the most common malignant tumor in the liver, grows and metastasizes rapidly. Despite advances in treatment modalities, the five-year survival rate of HCC remains less than 30%. We sought genetic mutations that may affect the oncogenic properties of HCC, using The Cancer Genome Atlas (TCGA) data analysis. We found that the GNAQ T96S mutation (threonine 96 to serine alteration of the Gαq protein) was present in 12 out of 373 HCC patients (3.2%). To examine the effect of the GNAQ T96S mutation on HCC, we transfected the SK-Hep-1 cell line with the wild-type or the mutant GNAQ T96S expression vector. Transfection with the wild-type GNAQ expression vector enhanced anchorage-independent growth, migration, and the MAPK pathways in the SK-Hep-1 cells compared to control vector transfection. Moreover, cell proliferation, anchorage-independent growth, migration, and the MAPK pathways were further enhanced in the SK-Hep-1 cells transfected with the GNAQ T96S expression vector compared to the wild-type GNAQ-transfected cells. In silico structural analysis shows that the substitution of the GNAQ amino acid threonine 96 with a serine may destabilize the interaction between the regulator of G protein signaling (RGS) protein and GNAQ. This may reduce the inhibitory effect of RGS on GNAQ signaling, enhancing the GNAQ signaling pathway. Single nucleotide polymorphism (SNP) genotyping analysis for Korean HCC patients shows that the GNAQ T96S mutation was found in only one of the 456 patients (0.22%). Our data suggest that the GNAQ T96S hotspot mutation may play an oncogenic role in HCC by potentiating the GNAQ signal transduction pathway.     

Spray Coating of 2- and 3-D Solid Substrates Using a Sulfated Polysaccharide for Marine Antifouling Applications

Marine antifouling coating using functional polymers has emerged as an important tool to combat marine fouling. Owing to their natural abundance, polysaccharides represent a more sustainable option than synthetic polymers and carrageenan, a sulfated polysaccharide, is identified as a promising candidate for further research based on its excellent marine antifouling properties. However, existing research has only explored the application of carrageenan-based coatings for 2D objects, using techniques such as spin-coating. Here, a spray-coating method is proposed to apply carrageenan-based coatings to the surfaces of 2- and 3-D objects. The coated surfaces exhibit high stability under various chemical/physical stresses and high resistance to protein adsorption and marine diatom adhesion.     

Unsteady extinction mechanism of nonpremixed flame interacting with a vortex

The extinction mechanism of a CH₄/N₂-air counterflow nonpremixed flame interacting with a single vortex was numerically studied. An augmented reduced mechanism was used to treat the CH₄ oxidation reactions. The contribution of each term in the energy and the OH species equations were evaluated to investigate the unsteady extinction mechanism of nonpremixed flame. The flame temperature began to decrease due to the convection heat loss when the flame interacted with a vortex. The investigation of the radical behavior during the flame-vortex interaction process also provided useful information on the unsteady extinction mechanism. The OH radical concentration could be used as a good tracer of the state of the unsteady extinction of nonpremixed flame. The reduction mechanism of OH concentration was confirmed by analyzing the contribution of each term in the OH species equation. At initial stage of flame-vortex interaction, the OH production and consumption rates increased gradually, while the OH concentration was kept nearly constant. Near the extinction limit, the OH production rate decreased rapidly due to the low flame temperature, and the balance between the OH production and OH consumption by diffusion could not be maintained. The unsteady nonpremixed flame interacting with a vortex under the conditions of regime (V) shown in the spectral combustion diagram [Thévenin, D., Renard, P.H., Fiechtner, G.J., Gord, J.R., Rolon, J.C., 2000. Regimes of non-premixed flame-vortex interactions. Proceedings of the Combustion Institute 28, 2101-2108.] was finally extinguished due to low reactivity, which was induced by the low flame temperature.     

Morphological Forms of α-Alumina Particles Synthesized in 1,4-Butanediol Solution

Phase-pure, monodispersed, hexagonal plates of single-crystal α-alumina (∼ 2 μm wide and ∼0.5 μm thick) have been prepared via precipitation by treating an aluminum hydrous oxide precursor in 1,4-butanediol at 300°C under autogenous vapor pressure. Present work shows that KOH is the only reagent that precipitates an aluminum hydrous oxide precursor suitable to synthesize α-alumina in 1,4-butanediol solution. In contrast, the use of NaOH or NH₄OH as the precipitating reagent for the precursor material does not yield the alpha phase. The solution pH at which the precursor materials are precipitated is also a critical factor for the formation of α-Al₂O₃. Phase-pure α-alumina powders were also only synthesized from the aluminum hydrous oxide precursors precipitated in the pH range from 10 to 10.5. The results of X-ray diffraction and scanning electron microscopy indicate that longer reaction times promote the phase transformation from the intermediate boehmite phase to α-alumina. The complete transformation from boehmite to α-alumina requires reaction times of about 12 h.     

Blends of chlorinated isotactic polypropylene with poly(ethylene-co-vinyl acetate) II. Phase studies of the miscible blends

By measuring T_g, T_m and T_c (cloud point) phase diagrams for the four miscible blends of chlorinated isotactic polypropylenes (chlorine content 39.2 (CPP-40) and 49.8 wt.-% (CP-50)) with Poly(ethylene-co-vinyl acetate)s (vinyl acetate contents 40 (EVA-40) and 45 wt.-% (EVA-45)) were investigated. The blend of CPP-50 with EVA-40 was the most compatible of the four blend pairs.